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This is all about branding. A strong brand stands out, it doesn't blend in. Mizzou's current and former unis (besides BeastMOde) were traditional and non-descript. No bad, but far from great. This will give Mizzou a totally unique and cutting edge look. That's good branding and all the talk about the unis, good and bad, only helps because at the end of the day, these kid love the idea of so many uni options and combos. I love Bama and Penn State and ND and all the other classic looks. Mizzou was never in that group, so blazing a new path makes sense.
2 years, 11 months ago on Pinkel Expects Backlash From Nike-fication At Mizzou