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Of course I otterly adore the sea pup and spatchcock is a new word for me. I am just hoping I can make it through Thanksgiving holiday without spatchcocking my brothers and sisters!

3 days, 4 hours ago on Gin and Topics: A Thanksgiving Edition

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It may be that we are all related as many of our fathers have shared the same message about never putting in writing something you wouldn't say out loud or that could come back to haunt you later. 


While I don't participate in chat rooms or facebook groups exactly for the reasons you outline, I also try to be vigilant in my tone of writing or responding on the main streams and comment sections of blogs. In a 140 character social media world while trying to consume content at the frequency of taking a breath, I fear that our rush to communicate or keep up with everything can lead to unintended implications by the writer or unwanted inferences by the reader. I find myself using emoticons much more than I would like, perhaps in paranoia or for some unrealistic security that it will protect me from any misinterpretation. It's comical yet a bit sad to think that a ;) would have some sort of liability power. Imagine in writing to a journalist or media relations using a smiley wink in assuming 'this is off the record", hilarious. 

1 week, 1 day ago on Anonymous Social Media: Why You Shouldn’t Participate

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Just getting back to thank @bensonhendrix for the Planning for Success webinar and @belllindsay for hosting in Gini's absence. It definitely had all the components of a great refresher in strategic communications planning. I just hope the Patriots have a done a good SWOT analysis of the Colts for tonights game ;)

1 week, 1 day ago on The Four-Step Process of Communications Planning

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@Danny Brown @Randy Milanovic Exactly, with the new Inbox I have been moving several newsletters, blogs and emails that are marked as promotions to either my update folder or social media folder. I don't necessarily define the tabs as they do but it works. It takes time to sort them but if I am short for time I know that I won't miss what is important to me. 

1 week, 2 days ago on Is It Time to Trade Your Blog for a Newsletter?

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I had to pause at "Na’ah Sistah, we ain’t hiring the likes of your fat, egotistical head!” to compose myself in laughter. Just how many $gOOgle zeroes did you have in that proposal! Glad to hear it didn't put a comma in your confidence and you have been been indexing successes ever since.

1 week, 4 days ago on The Spin Sucks Inquisition: Jayme Soulati

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Oh my my my, I am with @Eleanor Pierce on this one as only familiar with Evernote from the list. I will have to get down to business on unwrapping them!

1 week, 6 days ago on Ten Apps and Tools to Make Your Strategic Planning More Productive

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@jasonkonopinski Like a pocket full of posey so you won't fall down ;)

2 weeks ago on 13 Things to Include in a Communications Firm Business Plan

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Will not be able to watch on Thursday as tooling around that day but will catch on replay. 


2 weeks, 1 day ago on The Four-Step Process of Communications Planning

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It may be way off Broadway but great to see you on this stage. You have indeed been a great ambassador to Spin Sucks as I never see you miss a day in contributing to the comments despite what I read as an exhausting personal and professional life. Sending respect your way for using your big green pen and legs to bring awareness to MCAD.

2 weeks, 4 days ago on The Spin Sucks Inquisition: Paula Kiger

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@JasKeller @SpinSucks @DannyBrown @ginidietrich Not really part of this thread but perhaps related to the value of time time invested in reading comments as well having them as part of the blog to incentivize the conversation. I have been reading Jas'  and Danny's comments and banter on the thread and since both have professed how they have increased the the intelligence quota here, I thought I had better find out just who this Jas is and what he's about.  I know all I need to know about the Canadian Scotsman ;)


Low and behold, he's in Boston, I am close to Boston (Cape Cod) , he has interests in digital health, I have interests in digital health. He's works in communications, I worked in corporate communications. He worked in DC, I worked in DC. He was from Texas, I have visited Texas. Result: He gains a new Twitter follower and his blog is added to my Feedly. This to me is context, not vanity.  Ain't social media grand! 

2 weeks, 4 days ago on How to Find the Right Content Distribution

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@Danny Brown  Good thing the internet is at my fingertips when you comment or I would be lost. Sassenach, nerf herder. You make me think I am too old for you young whippersnappers ;)

2 weeks, 4 days ago on How to Find the Right Content Distribution

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@Digital_DRK I have to admit that I am not as lengthy in my comments or thoughts on as many blogs that I read (tsk, tsk on me) and often simply share to one of my social media channels with a small comment. 


One of the reasons I do write in length here on Spin Sucks (not always on a daily basis) is that it often stimulates me and it is posted early in the morning. I start my social media rounds at 5am so if a blog is posted early it has more opportunity to get my undivided attention. By 8am I am just trying to catch up ;) It really becomes a time issue unfortunately.


I always read the comments as usually some of the best conversation. This blog is a perfect case in point. Plus it always delivers one or two chuckles for the day with all of Gini's gypsies.


Good questions you are posing, Darryl, as the comment reading does take quite a bit of time. 

2 weeks, 4 days ago on How to Find the Right Content Distribution

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@susancellura Appreciate the love Susan ;)


2 weeks, 4 days ago on How to Find the Right Content Distribution

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I actually find your data  '25 percent don’t actually click on the link' believable and lower than I thought it might be, albeit not happy with what it implies. I have always been baffled and amazed at the amount of Tweets, posts, shares etc on a daily basis that individuals and organizations produce and often questioned the authenticity of the shares, likes, RT's etc. I questioned how anyone could absorb that much information and respond or share with true sentiment.


I also understand that certain individuals or organizations have built a trust with their audience and therefore may have earned the automatic share of their work from friends, ambassadors or even the sycophants who simply want to be attached to influencers or to be part of the seemingly incrowd. What I have never understood and what I am garnering from your post is that this behavior can and often is self-defeating if not ingenuine. To me it is like feeding the dragon and goes against some of the principles of social media : conversation and context. 


There was a time (honestly, there still is) that I thought my slowness or inadequacy in managing the social media scene was because I didn't have a paid management system. This post has made me feel better knowing that my deficiencies are not entirely due to lack of will or money but perhaps a resolve to thoughtfully contribute. When I share a post, RT or comment I know I have read the material and feel good about sharing and thus haven't contributed to the vanity of lies. 

2 weeks, 5 days ago on How to Find the Right Content Distribution

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@Danny Brown I believe it stems from a long history of "doctor knows best' and a generation of those who abided and therefore not engaged in a conversation but willing recipients of 'because I told you so.'  

Social media, healthcare reform and the rise of patient communities have significantly changed this tenet for the better. The pedestals have been taken away and replaced with equal footings. Politics is another story ;)

2 weeks, 5 days ago on Why Context Marketing is Nothing New

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From my sector (HealthCare) although context was or should have been a critical part of their marketing, we just now are catching on to the concept. 

For years the healthcare industry was telling the patient/consumer what they thought they needed rather than listening to their needs. The advertising and conversations were dictatorial in nature; "You have pain in the knee, you need this drug or this surgery. 

It was the shiny new MRI machine that was splashed across their marketing tools implying, by assumption, that this what what the patient cared about. In the physician office the conversation revolved around lab results as in "your blood count is low, you need iron rather than investigating or  discussing nutritional or social behavior factors".

It has been a difficult lesson for the healthcare community to really evolve from a command stance to an engaged stance where the patient/consumer is part of the conversation and can be part of a shared conversation in voicing their needs or wants. 

The results of listening to the patient needs have resulted in hospitals now evolving to a marketing their services of needs (from the patient perspective) with perhaps a better parking lot for access rather than showcasing the newest medical device available. 

It has been a slow progress but indeed context in healthcare is finally here. 

2 weeks, 6 days ago on Why Context Marketing is Nothing New

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I can't recall just when I started following Chris but I do recall a connection with Westboro, MA? As I began reading his posts and receiving his newsletter I couldn't help but think his last name was so appropriate as his intelligence reminds me of Penn Station: overwhelming when you first enter, full of information on analytics at the speed of a locomotive, a centralized data brain collection that measures with alacrity and if you follow him through the maze of tunnels he'll get you directly to destination in digital marketing goals lickety-split. I'm with you in recommending all to get on board the Penn train and buckle your seatbelt. 

3 weeks, 3 days ago on The Spin Sucks Inquisition: Christopher Penn

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Sign me up for that Dyson? or LG Vac (brand ;) and send Teddy porcupine over and we'll both be happy ever after eating pumpkin pie without worry of those pesky protrusions. 

3 weeks, 4 days ago on Gin and Topics: A Halloween Episode

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Such a painful but human story about the ghouls of technology that I believe we have all had in our nightmares if not our realities of day. You are to be admired for confronting the goblins, staring them down with your rapid response and honesty of error and moving out from the dark of night into the transparency of daylight. Your ratings reviews clearly indicate that people gave you the edge on understanding. God only knows but I may have drowned myself in the scotch;)

3 weeks, 4 days ago on A Ghoulish PR Crisis Just for Halloween

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Your attentiveness to the word 'structured' when talking about internal communications or meetings is key.  Without the structure and advanced notice as to the specifics of the agenda of meetings it often serves to enable tangential conversation resulting in discourse, poor morale and feelings of inadequacy. 


In so many meetings I have witnessed a cursory agenda of topics but not what I consider the prerequisite of what exactly will be expected in the discussion. With so many issues that may be at hand on any given day, especially emergent situations, it is imperative that the leader let the attendees know exactly what will be discussed so that they are prepared. 


How many meetings have we been to that end up fruitless in goals because of statements like "I will have to get back to you on that data, or I will pull that together and get it to you."  The more specifics you can give the attendees for preparation, the better the outcomes.  It is great to be a boy scout with an 'always be prepared' mantra but its is impossible to be prepared without the particulars as there are always so many variables. As you say, no one wants surprises and the best leaders are the ones who strategically (anticipate the needs) structure meetings to tamp those possibilities. As time is money, it is better to invest a bit more in the groundwork plans rather than have to continually renovate because of errors in the original foundation. 

4 weeks ago on Structured Meetings Make for Better Internal Communications

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Isn't it amazing how smart our guts can be, Susan, and even though it proves itself over and over it is often the third runner up to our hearts and brains in trust? I think it has something to do with eating away at all the BS we are fed leaving you with the nutrients of truth, transparency and instinct. It is a great equalizer when attention is paid. 

1 month ago on The Spin Sucks Inquisition: Susan Cellura

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This headline checklist process is heady (intoxicating) in breadth and depth! No wonder your team is always giddy while they work ;)

1 month ago on How to Write a Compelling Headline

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I too am a fan of the 'internal' communications under the corporate communications umbrella for the reason you stated, consistency in messaging, not to be insulated or isolated but respected and informed as you would any of your stakeholder groups. 

1 month ago on Should We Take the “Internal” Out of Internal Communications?

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@OpEdMarketing In our circumstances, Robert, we find it is the older generation who has the most difficulty with conversing on the subject and the younger able to be more open. My point is we are making progress but not fast enough for the generation that was involved directly with so many. It is sad.

1 month ago on Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression

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Thank you both for sharing your personal stories as mental health has so long been pushed to the back  of the closet, always there but infrequently talked about and cloaked in darkness. I respect you both for your willingness to speak openly about your emotions and experiences as so many of our families experience similar emotions.

I am truly concerned about the rise of emotional stress, depression and the ensuing consequences (self harm) in our youth. I personally am seeing several of my friends suffering in their parental status with children in crisis and at a loss as to avenues to intercede, self recrimination as to what they did wrong and the tragic implications of what it can do to the mind, body and soul of our youth that are not emotionally developed or equipped to deal with their feelings of the stereotypes of 'not being normal'. 

Our educational systems, religious affiliations and social systems of support are being taxed daily on this and our health system for mental health care is serious lacking. Through open communication, awareness to the pervasiveness of this illness and educating the public as you have here, hopefully the stigma will evaporate in transparency and the closet door will forever be ajar. 

1 month ago on Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression

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@Eleanor Pierce Thanks, I just received the invite and already have a headache as can't figure out how to put my avatar in despite instructions that it is in settings. Oh well I am just a smile for now. 


1 month, 1 week ago on Hello Ello: Is the Latest Social Network for You?

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@Eleanor Pierce Figured everyone was coveting their invites for those that will actually use it rather than a be a voyeur but thanks for your hospitality and I will take a gander. I had just put myself on the waiting list earlier. ahannan6835@gmail.com

1 month, 1 week ago on Hello Ello: Is the Latest Social Network for You?

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@Eleanor Pierce @annelizhannan @biggreenpen However, if I had an invite, I would go and check out the merchandise ;)


1 month, 1 week ago on Hello Ello: Is the Latest Social Network for You?

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@biggreenpen Funny about the FOMO. I am starting to feel like these platforms are getting to be more like a BOGO! Although curious about Ello, I try to avoid returns and already have trendy items in my SM closet that I wear once and then they just hang there collecting dust.

1 month, 1 week ago on Hello Ello: Is the Latest Social Network for You?

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A sweet bouquet to this list. As one who has a tendency to swill and spit on all things numbers, I try to abstain from data drunkenness. Thankfully this will only make me tipsy ;)

1 month, 1 week ago on Analytics Resources and Data for Communications Pros

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@Eleanor Pierce Great expression "high warmup threshold"!


1 month, 2 weeks ago on The Spin Sucks Inquisition: Tom Martin

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Tom's New Orleans spirit is clear in this post as I can imagine how difficult it was to rebound from the devastation of Katrina on his business. In heading over to his Twitter account I saw more of this admirable quality with his bio "favors stiff drinks and good debates." Who doesn't know how great debates can get after a few stiff drinks ;)

1 month, 2 weeks ago on The Spin Sucks Inquisition: Tom Martin

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@ginidietrich Might have to be an intervention with the kill and gunning references but I am game if JB is the mediator as always a sucker around the grey ghosts ;)

1 month, 2 weeks ago on Use Lead Magnets to Generate Qualified Leads

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@ginidietrich That's all I have, not punny either ;) I do enjoy reading people's way of writing, word choices and structuring of sentences. It tells me a lot about them. So many I would like to meet in person. 

1 month, 2 weeks ago on Use Lead Magnets to Generate Qualified Leads

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Wow, talk about straight talk and simplicity. Exactly why so many of us consider you the 'lead' and a 'magnet' for great content. Never repelling, always attracting and delightfully pulling us in!

1 month, 2 weeks ago on Use Lead Magnets to Generate Qualified Leads

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You may be fearful of aging but from what I see of the company you are keeping today, they are a great indication of a long, enjoyable future. I wouldn't count on them for catheter care but surely for keeping you peeing in laughter ;)

1 month, 3 weeks ago on The Spin Sucks Inquisition: Jess Ostroff

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Terrific insight about timing and knowing your audience. I admire so many of our late night show hosts who do their research and know where their audience is on a particular night based on current events, news of the day and yes, social media as a great barometer. So many of them know when not to overproduce in terms of newsjacking or bring too much levity into a tragic situation. 


It would serve brands well to learn from their 'visual acts' in building a story to a crescendo rather than just bleating out infographics, blogs or newsjacking on an event just because it may be current in the news. I tend to think this is due to automation of posts by corporations and instead of thinking about the impact of the particular topic on a specific day (taking the pulse/temperament of the audience in real time) they just have the story in the pipeline without timing forethought and thus often leave the audience not laughing at all. 

1 month, 3 weeks ago on What Standup Comedians Can Teach Us About Visual Storytelling

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I identify with you Kerry on the investment in a career (profession) that evolved into quite something else. I originally received my degree in nursing and just after two years exited swearing I would never go back (gosh, no one told me there would be sick people, I just thought the white uniform was cute;). Fast forward 28 years later and I was back at it. My point, although I may have done it differently if I had the opportunity to rewind, no education goes unworthy if you build on the knowledge and experience.  For my third act, I would like to go to the dogs but haven't quite figured that out. 


I am also with your authenticity vs transparency thoughts. Some of us just don't show our best side with with full exposure and would do well to set the dimmer between 'need to know and 'too much information'. Having said that, I am a fan of your selfies which show off your flawless Irish complexion and ginger-like locks ;)

2 months ago on The Spin Sucks Inquisition: Kerry Gorgone

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@Howie Goldfarb @annelizhannan @ginidietrich I can't speak with knowledge of Walmart's business and labor practices other than there are many corporations that need work in this area. With the diploma issue, I am with you, why didn't he finish the credits? To me this is the grey area;)

2 months ago on The Squishy Grey Line of Ethics

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@RobBiesenbach @belllindsay I agree Rob, Unfortunately if corporations started making exceptions to their standards on an individual basis (whether deserved or right) then it would open a Pandora's Box of employee law suits for the HR department. If they want to make this the exception now they would have to rewrite their policies for all. Changing the policy could've been done if they wanted but they couldn't go back and forth. 

2 months ago on The Squishy Grey Line of Ethics

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@Howie Goldfarb Howie, are you referring to the NYT response back at Tovar's piece or have they made a response to the Tovar exit?

2 months ago on The Squishy Grey Line of Ethics

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@ClayMorgan Beyond infuriating to inexcusable. Whether it is a failing of ethics, lack of understanding of what constitutes plagiarism or lack of understanding, there is no excuse if you're in the business of writing about or sharing content of another. Don't be in the business. Would you consider it OK if a surgeon performed a procedure which caused you harm that she just didn't know or understand the implications. It is our job, in our chosen professions, to know better. 

2 months ago on The Squishy Grey Line of Ethics

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Oh my, so sorry about that lost opportunity. I know how much you wanted it! Not to worry though, I am sure the NFL will come back to your door when they get their backbone on ethics straightened out;) 


Sad story about David Tovar and surprised is an understatement as respect his work for Walmart but I am not so sure I consider it grey when he did not receive a diploma and yet put forth on his resume that he did. This is black and white to me, an untruth. Perhaps I am missing something in the Bloomberg piece?  I can separate the outstanding ability to perform a job function with the requirements (degree) by Walmart for the SVP job. That is Walmart's prerogative. For him, I hope another company will not have that litmus but rather look at his body of work. 

2 months ago on The Squishy Grey Line of Ethics

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@bennrosales What a shame. That is an absurd statement about AP classes; they are not the same thing, yes more work as the title implies "advanced" as the higher education systems recognize with course credit, enrollment or early acceptance etc.  If they are the same thing in that educational institution then there is something wrong with their program! 


The role of teachers and counselors should be to share factual information about programs or courses with all the good, bad and ugly so that children, in tandem with their parents, can make an informed decision about their direction of choice.  That statement is indeed bias whether or not it is gender based and indeed damages the trust bond. Never, never should an outside influence especially an educator discourage or intimate what a child 'can't do" or tithe their self-worth... that just burns my butt.  I hope you interceded on behalf of your daughter as the cog of the trust wheel that connects to all the dynamics of education, social, peer, and religious influences. Even if she is unsuccessful in the course, she will have known it was her choice, she had the courage and will to try, buttressed by those with proven trust (you) and is shaping her own reality. I respect your parenting with the obvious care, observation and recognition of the challenges our children (girls) are faced with in all facets of their formative years.  I will fold up my soapbox now as confident that your young lady has an involved mentor to guide her strong.



2 months ago on Parents: are WE the real reason girls aren’t dominating STEM careers?

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Interesting list of differentiators but I don't believe you can be a good leader unless you have understood or experienced the management process. For instance the leader, to have his/her eye on the horizon had better understand the bottom line or the ship may sink on its way . The same with the short range view versus long range perspective. To attain long term goals, short term objectives should be met. 


For me, what sets apart a manager from a leader is that the leader fully understands (not saying an expert in) ALL the functions of management and has the ability to take and incorporate them beyond those narrow limitations into innovation, original thought and future vision while the manager 'may' not. 

2 months ago on Managers vs. Leaders: The Traits of Each

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Interesting, as a baby boomer, despite the sizeable population data, I don't feel ignored as with your GenX but rather irrelevant in opinion and desire. I often feel that I am dictated (marketed) to for what I 'should' be or should have rather that what I 'want' to be or want to have. 

2 months ago on Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

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@ClayMorgan haha, did you watch the kid first, make a rash decision before fully vetting all the videos and then try to go back (3 hours later) only when you saw the community riled by the Lip Syncing ? Hmm, sounds like you're pulling a Goodell ;)

2 months ago on Gin and Topics: Meet the Exasperating Kid

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I'd like to see Katie Nolan and Trey get together for a video as they both are so articulate in how exasperating it is to feel sidelined by the loudmouthed, righteous wailing of boys ;)

2 months ago on Gin and Topics: Meet the Exasperating Kid

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No doubt that gender bias in careers continues but I have seen evolving change over my five decades on this earth from the narrow fairies and princesses scenarios to firefighters and pulmonologists vistas.  I can recall vividly being fostered (by parents and school counselors)  toward a career in nursing without any thought or consideration for medicine despite credible academic record and desire.  


One of the biggest changes I see today is the mentoring and guidance from outside the parental unit where mentors and counselors in our educational, sports and extended social groups are weighing in constructive collaboration to assist parents in exposing them to the broader spectrum of careers sans bounds of "gender identity".  Children are exposed to a broader spectrum of opportunity outside what may be a narrow family structure. No more the columns dividing genders in career choices in the guidance offices but rather a single list of career 'title' options. Undoubtedly, whether innocent or intentional, bias does exist. It is my hope that the expression I often recite when asked about my career fostering choice was 'they (parents) didn't know any better' is never heard again. Today this is inexcusable as we do and should know better. 

2 months, 1 week ago on Parents: are WE the real reason girls aren’t dominating STEM careers?

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