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@belllindsay @MonicaMillerRodgers My favorite paragraph also. Obviously a woman of courage who overcame her personal fears to represent those who face these challenges on a daily basis. It reminds me of a recent quote by Randy Bowden ( @bowden2bowden ) "Face it, Fight it, and Finish it. 


One question @ginidietrich   How the heck are the rest of us going to live up to chocolates from Switzerland! So much for my salt water taffy package that just got dumped in the garbage and for Swiss neutrality in this group ;) 

20 hours, 42 minutes ago on The Spin Sucks Inquisition: Monica Rodgers

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@Eleanor Pierce  Sometimes I feel like I am living in the backwoods ;)


21 hours, 23 minutes ago on PR Writing: Seven AP Style Rules to Know

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@RobBiesenbach @Eleanor Pierce @EmilyNKantner Age discrimination certainly does exist. Most shameful is when we (older pros) fuel it with our apathy to improve or stay current with technologies and style evolutions.

21 hours, 32 minutes ago on PR Writing: Seven AP Style Rules to Know

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Great piece @Eleanor Pierce . You have made me realize that I am a bit of a tin man requiring a bit of oil in the AP Style. Gone are the days when I could just click my heels and the answers were there in memory. 

21 hours, 40 minutes ago on PR Writing: Seven AP Style Rules to Know

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@Digital_DRK I am with you. It's there but needs a good dusting and I could use a clean sweep!

21 hours, 55 minutes ago on PR Writing: Seven AP Style Rules to Know

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@ginidietrich Three feet of snow here and yet to see a town plow! 

2 days, 17 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@Danny Brown I think Amy Vernon was on to something here. If she can prove that this occurred when she opened emails at work than she may have grounds for a paternity suit against @ginidietrich or at least a great workman's comp case for pain and suffering (or maybe not ;) on the job.


Either way, @Eleanor Pierce , I wish you great happiness and a healthy delivery. 

2 days, 17 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@biggreenpen @Digital_DRK I have been having problems with Livefyre also. I am not getting notices when someone responds to a comment like I once did. I blame it on the snowmageddon here, as with my inability to get out of my PJ's.

2 days, 22 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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This has been a great series this week that I referred to in my tweet as a 'snowballing' series. I thought that would make you happy as I know you are missing the snow in Chicago and it truly has been a series that builds on the others, bowls you over with detail, and is actually fun to receive between the ears ;)

2 days, 22 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@Howie Goldfarb @belllindsay I agree Howie, so many are making headlines for their failures which gives wonder to whether intentional or dumb luck. 

4 days, 22 hours ago on Newsjacking: The Good, the Bad, and the Super Bowl

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I am all for the "fun and cheeky" newsjacking and appreciate the cleverness by some brands in their memes and tweets. I don't however admire those wannabe brands who just strike out on any news item to, without thought of impact or want of a purposeful outcome,  be part of the crowd (koolness) or use it as link bait, especially for the holidays, tragedies or sensitive issues on religion, women's rights, politics etc. 


The #DeflateGate newsjacking has been fun and I say that as one who lives in Patriots Nation, however I did not appreciate some of the newsjacking when it came to the domestic violence issue in the NFL. One I see as a sport issue (a silly current event that will wane) and the other a social issue (a serious global issue that deserves continued attention and respect). 


As far as the hashtag DeflateGate, I can appreciate it as a catchy rhyming hashtag but like so many of our buzzwords, I find the use of 'gate'  trivialized and cliched from the origin of a serious era of history, Watergate (e.g. garglegate, gamergate, Billygate, bingogate, hairgate), the list goes on and on : http://en.wikipedia.org/wiki/List_of_scandals_with_%22-gate%22_suffix.


So you ask who I am rooting for this weekend?  As the Dunkin' Kremed the Krispy in New England, I will cross the line and predict that Patriots will lift those leathery balls to their cups and use the Seahawks feathers as ticklers (forgive me ;)

4 days, 22 hours ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@RobBiesenbach I've been with you Rob on the ad-hoc'd strategy. This post is like visiting the therapist and realizing that you have to change your behavior and learn the methods (tools) for a more productive and happier social media life. Thank heavens @ginidietrich doesn't charge for these sessions, I would never get up off the couch.

6 days ago on Influencer Relations: Tips to Extend Your Current Campaigns

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@rosemaryoneill I have so many lists on Twitter, I need to make lists for my lists as well as a to-do list to remind me to make the lists ;)


6 days ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Oh so helpful when you make it as easy as 1-2-3 for those of us who may have digital challenges either in counting our own digits or using the digital tools with purposeful efficiency. 


I was remiss in not getting back earlier to thank you and @crestodina for the fabulous webinar on social and search. It is the only webinar that when I had to leave just prior to the ending, I returned on demand to complete. Yes, it was that good.

6 days ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Just catching this @Digital_DRK and appreciate your holding my spot ;) Now my day is done, gone my sun, onward to the revelry for  @LauraPetrolino's big day

6 days, 1 hour ago on Gin and Topics: The Brits Play Cards Against Humanity

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These are the types of posts I bookmark in my  "now I know better" folder. It is also the only one that competes in volume with my life folder of "should've have know better" ;)

1 week, 3 days ago on Use Media Relations to Get on the First Page of Google

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@belllindsay Put one of Martin's performances up on Gin and Topics; I'm sure we could get a few laughs from the crowd there ;)

1 week, 5 days ago on The Spin Sucks Inquisition: Martin Waxman

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Can't stop laughing over the design logo initiative. I would have just submitted a hospital sign as that is where everyone was headed.  Nick, on the hand, would just have cut to the chase and submitted a rotary logo and called it a day ;) They needed Nick in that meeting.


1 week, 5 days ago on Gin and Topics: The Birds and the Bees

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I believe I met and followed Martin through this blog and delighted that you confirm my thoughts on his humor; so dry that whether shaken or stirred it is a taste that tantalizes the palate. In either case, swallowed to absorb the nutrition of his knowledge or back through the nose in uncontrollable laughter, his writings will tingle your senses.  What I didn't know is that he was a standup MC! It all makes sense now as these inquisitions always seem to offer insight into the person behind the social media presence.  

2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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It surprises me a bit that so far (in the comments) bloggers are working on a wing and a prayer ;) Expecting the opposite might just put me in the category with the flightless dodo bird ;)

2 weeks, 3 days ago on An Editorial Calendar Equals Lots of Content from One Idea

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@belllindsay I just love it when you give gifts just for me;)

2 weeks, 5 days ago on How Social Media Affects Search

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From my perch, you have alway been a page-turner. While saddened for you in the heartache of a disappointing end of your business financials of 2014, I'm confident that this is only a transitory chapter, not a tome of legacy. 


I am not deterred but heartened by this page one of reboot and look forward to reading, listening and perhaps seeing (Spin Sucks conference) the next 365 pages of 2015. No matter the strength of the bricks laid, mortar will always require repointing to ensure solid footing. Good riddance to the past, goodwill and Godspeed to the future. 

3 weeks, 3 days ago on 2015 Business Goals

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@Howie Goldfarb Oh Howie, you always tax my brain.  What does that acronym mean? Me Hate New York? Most Happy New Year? Many Happy Nuts Yuletide? 

1 month ago on Spin Sucks Brings You: The Best Year Ever!

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@ginidietrich Thank you. I'm just an immunosuppressed (health) person so I don't as easily fight off the typical bad winds that others do. If you spoke to my family members they would say I make up for it by being a tornado in decision making, often cutting through the clutter with placement that is not always comfortable ;)

1 month ago on Spin Sucks Brings You: The Best Year Ever!

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@belllindsay I think a post from the perspective of the team's pets or children would be far more interesting! . Who knows you better, senses or reacts to your moods more instinctively, lives with you 24/7, always loyal so you can trust their authenticity and forgives your foibles (unlike your boss;). I bet JB and Hank would have a lot to say!

1 month ago on Spin Sucks Brings You: The Best Year Ever!

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Happy New to all the Spin Suck's team who grace my eyes each morning with candor, enlightening and deliciously edible content, and humorous antics that would make Jimmy Fallon blush and Robert Downey, Jr. lust. 


While I can not take monetary credit in affecting the purchase of the new Wolf range for Gini, I will to continue to contribute to keeping those flames burning (even if gaseous at times) or at least assist in keeping that freezer on kilter as a part of the solid footing that exists ;) She's on her own with Jack Bauer who really seems to be the only figure that can outwit her with his determination and smarts.


To all the followers and friends who have made the comments here rise with more effervescence than a bottle of Goût de Diamants, Taste of Diamonds -$2M (I had to look that up as in reality I am but a pauper patron of fine wines) may you have healthy, productive and dream acquisition in 2015.


Back to bed now as I have convinced myself that this seasonal crud (that I and so many others are experiencing) is but the expulsion of all that was bad in 2014. We will wake up tomorrow to start refreshed. See you then.

1 month ago on Spin Sucks Brings You: The Best Year Ever!

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Familiar with all except the Bad Pitch Blog. Will definitely check out as sounds like the Blackwell worst dressed list for PR ;)


1 month, 2 weeks ago on Nine PR Blogs to Read

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Great to hear you haven't let go of your dreams and will be returning to dressage once you become an empty nester. I admire you for doing what you needed to care for a family but didn't let go of your personal desires. Now if we can just get Santa to deliver you that Coach Poppy perfume, your life will be perfect ;)

1 month, 2 weeks ago on The Spin Sucks Inquisition: Carrie Morgan

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So right that flight is not necessarily a sign of ignoring an issue or crisis and that the Twitter 140 character limit is often detrimental as an arena. If battle is the choice, pick a field that does not have the potential of an audience that may thrill simply on the crave of gladiator blood for sport rather than respect for tactical play. It is the goal to calm, soothe or heal the beast's wounds, not feed it.  The arena of play is critical.

1 month, 3 weeks ago on Fight or Flight: Responding to a PR Crisis

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Admiring your thoughtful process to blog or not to blog as you think about 2015 especially your thoughts on it being a creative outlet for you personally as well as not being hampered by page views. I have often felt guilty about not being a blogger but as a semi-retired person, not representing any entity, I find it quite liberating being able to follow and comment on the various social media platforms and blog posts without the time burden of having to create my own posts. I would however blog if I was actively in the public relations or corporate communications business for a host of reasons. For me, as long as individuals, organizations and journalists continue to produce interesting and topical content, I am happy to be a curator and conversation participant. For that alone, I am happy to read that you will continue ;)

1 month, 3 weeks ago on Should I keep blogging?

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Haha Howie and Tolstoy! Difference is with Howie you never could never figure out his battle plan maneuvers of war and he always gives you a piece of his mind. He wins through magnificent confusion as you have no choice but to laugh your way to defeat ;)

1 month, 4 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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@lizreusswig Being the season of naughty and nice, I bet Laura just wanted to make sure you could never be mistaken for having just a seasonal disorder as you are nice all year round ;)

1 month, 4 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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Appreciate your candor and efforts to never give up Margie. It is such a tough journey for so many. 

1 month, 4 weeks ago on Open Eyes. Open Heart. Open Hands. #NotAlone

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Of course I otterly adore the sea pup and spatchcock is a new word for me. I am just hoping I can make it through Thanksgiving holiday without spatchcocking my brothers and sisters!

2 months, 1 week ago on Gin and Topics: A Thanksgiving Edition

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It may be that we are all related as many of our fathers have shared the same message about never putting in writing something you wouldn't say out loud or that could come back to haunt you later. 


While I don't participate in chat rooms or facebook groups exactly for the reasons you outline, I also try to be vigilant in my tone of writing or responding on the main streams and comment sections of blogs. In a 140 character social media world while trying to consume content at the frequency of taking a breath, I fear that our rush to communicate or keep up with everything can lead to unintended implications by the writer or unwanted inferences by the reader. I find myself using emoticons much more than I would like, perhaps in paranoia or for some unrealistic security that it will protect me from any misinterpretation. It's comical yet a bit sad to think that a ;) would have some sort of liability power. Imagine in writing to a journalist or media relations using a smiley wink in assuming 'this is off the record", hilarious. 

2 months, 2 weeks ago on Anonymous Social Media: Why You Shouldn’t Participate

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Just getting back to thank @bensonhendrix for the Planning for Success webinar and @belllindsay for hosting in Gini's absence. It definitely had all the components of a great refresher in strategic communications planning. I just hope the Patriots have a done a good SWOT analysis of the Colts for tonights game ;)

2 months, 2 weeks ago on The Four-Step Process of Communications Planning

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@Danny Brown @Randy Milanovic Exactly, with the new Inbox I have been moving several newsletters, blogs and emails that are marked as promotions to either my update folder or social media folder. I don't necessarily define the tabs as they do but it works. It takes time to sort them but if I am short for time I know that I won't miss what is important to me. 

2 months, 2 weeks ago on Is It Time to Trade Your Blog for a Newsletter?

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I had to pause at "Na’ah Sistah, we ain’t hiring the likes of your fat, egotistical head!” to compose myself in laughter. Just how many $gOOgle zeroes did you have in that proposal! Glad to hear it didn't put a comma in your confidence and you have been been indexing successes ever since.

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati

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Oh my my my, I am with @Eleanor Pierce on this one as only familiar with Evernote from the list. I will have to get down to business on unwrapping them!

2 months, 2 weeks ago on Ten Apps and Tools to Make Your Strategic Planning More Productive

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@jasonkonopinski Like a pocket full of posey so you won't fall down ;)

2 months, 2 weeks ago on 13 Things to Include in a Communications Firm Business Plan

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Will not be able to watch on Thursday as tooling around that day but will catch on replay. 


2 months, 3 weeks ago on The Four-Step Process of Communications Planning

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It may be way off Broadway but great to see you on this stage. You have indeed been a great ambassador to Spin Sucks as I never see you miss a day in contributing to the comments despite what I read as an exhausting personal and professional life. Sending respect your way for using your big green pen and legs to bring awareness to MCAD.

2 months, 3 weeks ago on The Spin Sucks Inquisition: Paula Kiger

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@JasKeller @SpinSucks @DannyBrown @ginidietrich Not really part of this thread but perhaps related to the value of time time invested in reading comments as well having them as part of the blog to incentivize the conversation. I have been reading Jas'  and Danny's comments and banter on the thread and since both have professed how they have increased the the intelligence quota here, I thought I had better find out just who this Jas is and what he's about.  I know all I need to know about the Canadian Scotsman ;)


Low and behold, he's in Boston, I am close to Boston (Cape Cod) , he has interests in digital health, I have interests in digital health. He's works in communications, I worked in corporate communications. He worked in DC, I worked in DC. He was from Texas, I have visited Texas. Result: He gains a new Twitter follower and his blog is added to my Feedly. This to me is context, not vanity.  Ain't social media grand! 

2 months, 3 weeks ago on How to Find the Right Content Distribution

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@Danny Brown  Good thing the internet is at my fingertips when you comment or I would be lost. Sassenach, nerf herder. You make me think I am too old for you young whippersnappers ;)

2 months, 3 weeks ago on How to Find the Right Content Distribution

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@Digital_DRK I have to admit that I am not as lengthy in my comments or thoughts on as many blogs that I read (tsk, tsk on me) and often simply share to one of my social media channels with a small comment. 


One of the reasons I do write in length here on Spin Sucks (not always on a daily basis) is that it often stimulates me and it is posted early in the morning. I start my social media rounds at 5am so if a blog is posted early it has more opportunity to get my undivided attention. By 8am I am just trying to catch up ;) It really becomes a time issue unfortunately.


I always read the comments as usually some of the best conversation. This blog is a perfect case in point. Plus it always delivers one or two chuckles for the day with all of Gini's gypsies.


Good questions you are posing, Darryl, as the comment reading does take quite a bit of time. 

2 months, 3 weeks ago on How to Find the Right Content Distribution

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@susancellura Appreciate the love Susan ;)


2 months, 3 weeks ago on How to Find the Right Content Distribution

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I actually find your data  '25 percent don’t actually click on the link' believable and lower than I thought it might be, albeit not happy with what it implies. I have always been baffled and amazed at the amount of Tweets, posts, shares etc on a daily basis that individuals and organizations produce and often questioned the authenticity of the shares, likes, RT's etc. I questioned how anyone could absorb that much information and respond or share with true sentiment.


I also understand that certain individuals or organizations have built a trust with their audience and therefore may have earned the automatic share of their work from friends, ambassadors or even the sycophants who simply want to be attached to influencers or to be part of the seemingly incrowd. What I have never understood and what I am garnering from your post is that this behavior can and often is self-defeating if not ingenuine. To me it is like feeding the dragon and goes against some of the principles of social media : conversation and context. 


There was a time (honestly, there still is) that I thought my slowness or inadequacy in managing the social media scene was because I didn't have a paid management system. This post has made me feel better knowing that my deficiencies are not entirely due to lack of will or money but perhaps a resolve to thoughtfully contribute. When I share a post, RT or comment I know I have read the material and feel good about sharing and thus haven't contributed to the vanity of lies. 

2 months, 3 weeks ago on How to Find the Right Content Distribution

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@Danny Brown I believe it stems from a long history of "doctor knows best' and a generation of those who abided and therefore not engaged in a conversation but willing recipients of 'because I told you so.'  

Social media, healthcare reform and the rise of patient communities have significantly changed this tenet for the better. The pedestals have been taken away and replaced with equal footings. Politics is another story ;)

2 months, 3 weeks ago on Why Context Marketing is Nothing New

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From my sector (HealthCare) although context was or should have been a critical part of their marketing, we just now are catching on to the concept. 

For years the healthcare industry was telling the patient/consumer what they thought they needed rather than listening to their needs. The advertising and conversations were dictatorial in nature; "You have pain in the knee, you need this drug or this surgery. 

It was the shiny new MRI machine that was splashed across their marketing tools implying, by assumption, that this what what the patient cared about. In the physician office the conversation revolved around lab results as in "your blood count is low, you need iron rather than investigating or  discussing nutritional or social behavior factors".

It has been a difficult lesson for the healthcare community to really evolve from a command stance to an engaged stance where the patient/consumer is part of the conversation and can be part of a shared conversation in voicing their needs or wants. 

The results of listening to the patient needs have resulted in hospitals now evolving to a marketing their services of needs (from the patient perspective) with perhaps a better parking lot for access rather than showcasing the newest medical device available. 

It has been a slow progress but indeed context in healthcare is finally here. 

2 months, 3 weeks ago on Why Context Marketing is Nothing New

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I can't recall just when I started following Chris but I do recall a connection with Westboro, MA? As I began reading his posts and receiving his newsletter I couldn't help but think his last name was so appropriate as his intelligence reminds me of Penn Station: overwhelming when you first enter, full of information on analytics at the speed of a locomotive, a centralized data brain collection that measures with alacrity and if you follow him through the maze of tunnels he'll get you directly to destination in digital marketing goals lickety-split. I'm with you in recommending all to get on board the Penn train and buckle your seatbelt. 

3 months ago on The Spin Sucks Inquisition: Christopher Penn

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