Cape Cod, MA
Public Relations, Public Affairs, Health Care Communication and Advocacy and Social Media
@Danny Brown That would be good. Are they automatically added to each paragraph at this juncture? It is a bit much at the end of each but what might strike one person for comment may not be another's incentive.
19 hours, 38 minutes ago on An Introduction to Livefyre Sidenotes and Complementing Our Conversations Here
@biggreenpen I always try to stay within my knowledge sector although as @JohnMTrader remarks, I don't think I could do much 'pouncing' in stilettoes although I have tried ;)
21 hours, 7 minutes ago on Pitch Perfect: The Mechanics of Media Relations
Staying with your analogy of baseball, I find it helpful to bunt for a while (give stories) until you have perfected your swing and have everything on the bases so when you take that full swing, all runs come on home for the big score. (Gosh I hope I used baseball terminology correctly; wish you could have used shoe shopping as an analogy as I would have really kicked it up;)
22 hours, 51 minutes ago on Pitch Perfect: The Mechanics of Media Relations
This is the essence of media relations (also government relations by the way), start out developing the relationship by giving them what they want, not what you want them to have; keep giving and giving until you have built enough of a relationship (trusted authority) for that time when you may be able to ask (pitch/lobby)for something that you want.
22 hours, 57 minutes ago on Pitch a Home Run: The Mechanics of Media Relations
I couldn't help thinking as I read this post that not everyone can make it to the digital screen but Rudy Vallee was sure a visionary back in the '30's when he sang "You Oughta To Be In Pictures"!
1 day, 1 hour ago on Digital in the Media World
Oops, I didn't even see that you still had the this section also until I was about to sign off. I really like keeping this section along with the Sidenotes. I still enjoy reading others comments in the flow and also the ability to leave a Sidenote or highlight for a quote for Twitter etc. I initially thought the Sidenotes was to replace this section so I didn't scroll all the way through. The combination, for me, is the best method.
1 day, 2 hours ago on An Introduction to Livefyre Sidenotes and Complementing Our Conversations Here
I find that I am reading the entire post first and then going back to comment on the sections. I would still like to see all the comments at once even if divided by the paragraphs. So far I have found it helps me to see the other comments first and perhaps reply to another comment rather than create a redundancy. Granted it is a process and I also notice I am not commenting in any specific order but rather jumping back and forth. This is not necessarily a negative but rather a tuning to the specifics of a certain paragraph or statement.
This is a big plus to the new Sidenotes.
The Spin Sucks blog was my first experience with the Livefyre Sidenotes and while I like the idea of commenting on a specific paragraph or thought I found it difficult to see all the other comments in the flow. Hopefully with more experience and as the program evolves it will improve. Presently I miss the fluidity of the conversational comments but as with everything it takes time to get used to a new method.
Using the word 'discuss' at the end of the paragraph will be a good prompt as we become accustomed to the new Livefyre.
@Danny Brown Wait a minute, you didn't say anything about a bus, I'm more a G4 kinda gal :)
2 days ago on Why You Might Want to Unsubscribe From This Blog
Sure, I'm more than willing to go down the road less traveled with you as I welcome surprise destinations. You've been a great guide on the stretch of imagination and thought thus far so just let me know how much brain power I have to pack up or if I can come along with just an open mind.
2 days, 2 hours ago on Why You Might Want to Unsubscribe From This Blog
That last line is perfect, Daniel. It especially rings true for those of us who work in health care marketing with our patient/consumers as the best advocates we can hope to reach and engage as brand ambassadors.
2 days, 19 hours ago on Why I Don’t Want To Be An Influencer
I will have to play a bit because I have checked out all the paragraph bubbles but not seeing all the comments as perhaps listed from image.
6 days, 22 hours ago on Livefyre Sidenotes: Super Cool New Feature
Will we be able to add links also. For instance @RobBiesenbach referred to Mitch's blog, could the link have been posted?
Well burst my bubble this is fun
@ginidietrich Yes it is. I was just checking to see if your head cold was affecting your senses ;).
1 week, 1 day ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle
I'm happy to be stuck in the middle with you as long as it is respected as the cog of all (corporate) communications, not as a spindle. That includes business planning and policy development, legal, investor/stakeholder relations, government and regulatory relations, marketing, human resources, executive communications, digital media, and customer service. I don't hold these as sole proprietor but as an integrated and invested partner.
@ginidietrich Yes, they are remarkable people who were able to bless her legacy with their forgiveness. Like many other are saying here, it may not be that we possess the creative arts of photography or writing, however it may very well be in the good memories of others of how we have treated and helped our community, friends and family. That type of legacy is just fine with me, but I am leaving all my shoes just in case;)
2 weeks, 2 days ago on Your Legacy: How Do You Want to be Remembered?
I remember Marina's story so well being from Cape Cod. It was heartbreaking as I read her last essay... "We're so young. We're so young. We're 22 years old. We have so much time". Your wise message on legacy is for us all to heed.
@Frank_Strong I harken back to a campaign for a company I was working with that was under major scrutiny from shareholders, animal rights, local community and government. The company itself was doing very well but the CEO and its company practices were cast as villain in the national press for killing puppies for medical experiments. It resulted in a bomb being placed under the CEO' car.
This was the culmination of nearly 10 years of hostile press, protests and pointed accusations at the CEO which for the most part was handled reactively instead of proactively by the company. It was from a crisis position strategy that I turned it around by integrating our marketing, communications, government relations, community relations and investor relations with a message that the company (and CEO) was actually the hero for saving human lives and the perceived heroes (animal rights advocates) became the villains.
Not that the company could have done just fine without the crisis but it was the crisis and ensuing strategic positioning that elevated the CEO as the go-to person for advice and input on this issue for politicians, media and consumers for credible information.
This is but one example I have been involved in but crisis and issue management can be a positioning niche and therefore I think you could make a blog post ;) Thanks for responding Frank. Have a great weekend.
2 weeks, 5 days ago on 9 Timeless PR Positioning Strategies
I really like that the book is such an easy and short read that it can be given by agencies and social media marketers to small businesses to get them started without overwhelming them.
2 weeks, 5 days ago on Spin Sucks: Digital Communications, PR, and Marketing in a Nutshell (Review)
If Gini decides we need officers for the Spin Sucks community I know I am posting my ballot for you as president. You continue to amaze me with your ability to produce such fun and interesting images and posts each day.
2 weeks, 6 days ago on Spin Sucks puts an end to destructive spin
@Danny Brown So not only are they reaching out to the stars but they aren't even listening when you shed some light on down ;)
2 weeks, 6 days ago on Why Your Brand Looks Foolish When You Don’t Walk the Talk
I know this is pathetic for a company to be doing but I can't help but to laugh at the idiocy of such a lame attempt at engagement by influencer tagging. As soon as I went to their Twitter account and saw the black background for their masthead everything was crystal clear.
Now let's talk about engagement done properly in your post from the get-go; the unidentifiable face on the image, the piquing of interest with the solitary tweet and then bang with the Storify stream. You definitely should be making your list of recompense from Gini Dietrich as that segue was a masterpiece.
I might just have to have a Glenmorangie scotch in your honor tonight!
The only thing that I might want to add is something about positioning during a crisis. How do you position your brand, company, leader or organization during a time of crisis on a topic, global issue or policy, especially is you have a product or service related to the crisis in question. Granted it is a tricky area but I found great success in positioning a company executive as a credible authority, the go to person when these types of issues come round.
2 weeks, 6 days ago on 9 Timeless PR Positioning Strategies
Avis sure was running flat on all all tires. Too bad OJ Simpson wasn't promoting them back in the day ... it would have saved us all the chase;)
3 weeks ago on Seven Tips to Manage the Critics Online
@ginidietrich Yes, I found the questions on content site promotion platforms and how to garner content from industry executives most interesting. Looking forward to elaboration on those items.
3 weeks ago on Join Gini Dietrich for a Special Livefyre Q&A Today
I am invoking the 'better late than never' mantra and digging in to the comments..bottoms up.
Good to hear you are back, Jayme. Congrats on your new digs.
3 weeks ago on What’s Happening With @Soulati?
I won't be able to make it a high noon but I will check back to see the questions and answers. Have a great time.
I'd comment on how hilarious and scary this post is but I am still over on the urban dictionary educating myself on the nuances of porn. One thing for sure, I will never eat another fulffernutter sandwich.
3 weeks, 1 day ago on Online Reputation Management and Adult Films
Happy Birthday Doug and I really like how you put all the essential links at the end of the post. I personally find it easier to follow the links following my read rather than stopping in the middle of a sentence to read. Perhaps only for a podcast but I'm likin' it.
3 weeks, 1 day ago on [Interview] Gini Dietrich on Spin Sucks and How to Deal with Critics in Business
You may not have a background in PR, Brian, but you sure have a grasp on communicating in an engaging way and that is a major skill in our world. Nicely done.
3 weeks, 1 day ago on A Review: Spin Sucks
Very well done Slideshare. Amazing how we still need to tell businesses (and public relations peers) how to be human!
3 weeks, 3 days ago on The Sunday Share: The Beginner's Guide to PR for Startups
I bookmark all these tips with the hope that someday I will actually have someone present to show me exactly how they work:) Always a delight to get these tips, Ray.
3 weeks, 4 days ago on Your Google Plus Tips of the Week – March 29
@Frank_Strong It was a good analogy. I think that is a great comparison and I have no problem with his role or the algorithms to rank high quality content and get rid or get rid of the duplicates, scrapers etc.
3 weeks, 6 days ago on Google Beats a War Path for Guest Posts; PR Needs to Listen
@biggreenpen I know so well, I am from a large Irish Catholic family, children are everywhere ;)
3 weeks, 6 days ago on Social Media, Boomers, and Rock and Roll
I have been following this issue with Copyblogger and the ensuing blog posts by Mark, Jay et al and immediately thought about this blog community. I agree with everyone here, that Copyblogger is becoming more the model of media company, that blog comments on 'owned' property have tremendous value in building personal relationships and obviously that Livefyre is a platform that regards its mission with high ethical standards.
I also find the commentary on blogs to be fascinating, expanding the discussion and an invaluable tool, if you will, to find other like-minded individuals. Spam, whether it be in link building or unsavory comments, unfortunately seems to be an inevitable portion of social media and as Clay has mentioned holds a long history in different forms. With attentive moderators as we experience here, I fear it would be a costly error for most bloggers.
Besides, if Gini were to stop the comments she may have to open up a withdrawal clinic for those of us who couldn't handle the loss of our morning addiction. Isolation leads to depression so by transitivity this comment section is responsible for the health and well-being of many. It is a big responsibility on your shoulders Gini girl, glad to hear you will continue to act responsibly for global health.
3 weeks, 6 days ago on Why We Won’t Shut Off Blog Comments
@jolynndeal @RobBiesenbach @ThePaulSutton Me too;)
I am sitting here laughing at your analogy of Matt Cutts, mostly because I agree! I can't help humming the Beatles song "Cause I'm the tax man". It doesn't get any easier with all these penalties.
4 weeks ago on Google Beats a War Path for Guest Posts; PR Needs to Listen
@martinwaxman I knew there was a reason I should have procreated ;)
4 weeks ago on Social Media, Boomers, and Rock and Roll
Thanks @martinwaxman for making this old boomer feel better about the continual quest to learn the technology of the constantly evolving social media. I know it shocks my nieces and nephews to hear that I didn't put my hands on a computer till several years after college and even then most of the input work was done by administrative help (there were not any social media managers in those days;) I may be closing my casket still chanting "I'll get it" but at least I will keep it open a crack for learning.
This is a big topic in health care patient engagement as we transform to patient-centric care. One of the biggest hurdles is for brands, providers, physicians and other health care professionals is to shift their behavior, including these fundamental listening skills, to be more honed on what the patient wants and needs instead of proscribing what they believe they need. It is an an entire culture change of behavior. I took the test and was dismayed that I will have to develop more patience to help the patients;) Thanks for including the test @makeaner
1 month ago on Listening in Life and in PR
@Frank_Strong Parental care and lack of opportunities in healthcare /business corporate communications in Wilmington. If I had it to do over again I would go to the RTP area ;)
1 month, 1 week ago on 3 Takeaways from Neal Schaffer’s Maximize Your Social
@Frank_Strong I was scheduled to be there but then moved from NC in February. Now on Cape Cod ;(
Nice review Frank, I am sorry I wasn't there to meet you, Neal and Zen IRL.