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Interesting, as a baby boomer, despite the sizeable population data, I don't feel ignored as with your GenX but rather irrelevant in opinion and desire. I often feel that I am dictated (marketed) to for what I 'should' be or should have rather that what I 'want' to be or want to have. 

6 hours, 49 minutes ago on Why does the marketing media continue to ignore Gen X’ers (and focus on Millennials)?

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@ClayMorgan haha, did you watch the kid first, make a rash decision before fully vetting all the videos and then try to go back (3 hours later) only when you saw the community riled by the Lip Syncing ? Hmm, sounds like you're pulling a Goodell ;)

7 hours, 20 minutes ago on Gin and Topics: Meet the Exasperating Kid

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I'd like to see Katie Nolan and Trey get together for a video as they both are so articulate in how exasperating it is to feel sidelined by the loudmouthed, righteous wailing of boys ;)

7 hours, 31 minutes ago on Gin and Topics: Meet the Exasperating Kid

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No doubt that gender bias in careers continues but I have seen evolving change over my five decades on this earth from the narrow fairies and princesses scenarios to firefighters and pulmonologists vistas.  I can recall vividly being fostered (by parents and school counselors)  toward a career in nursing without any thought or consideration for medicine despite credible academic record and desire.  


One of the biggest changes I see today is the mentoring and guidance from outside the parental unit where mentors and counselors in our educational, sports and extended social groups are weighing in constructive collaboration to assist parents in exposing them to the broader spectrum of careers sans bounds of "gender identity".  Children are exposed to a broader spectrum of opportunity outside what may be a narrow family structure. No more the columns dividing genders in career choices in the guidance offices but rather a single list of career 'title' options. Undoubtedly, whether innocent or intentional, bias does exist. It is my hope that the expression I often recite when asked about my career fostering choice was 'they (parents) didn't know any better' is never heard again. Today this is inexcusable as we do and should know better. 

1 day, 6 hours ago on Parents: are WE the real reason girls aren’t dominating STEM careers?

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@jasonkonopinski I don't see the story as apocryphal as I watched this campaign grow from infancy in my location (Boston) with Mr. Frates. I think it snowballed as a result of the impetus of Boston College fans and local media. From there the ALS organization saw potential and grabbed onto the sensation for the national campaign. Originally 'this' Ice Bucket Challenge was for a specific fund set up for Mr. Frates, the ALS organization hijacked (IMHO) the initial momentum to capture a larger fund base (not that I can blame them). The virality had its consequences and double edged sword between raising such an enormous amount of money with the celebrity social media involvement versus original purpose of the challenge (for whom and for what) and the involvement of a large organization with all the scrutiny and baggage they carry with distribution of dollars--the short lived seeking of a trademark patent also didn't help. 


As far as ALS sustaining the funding next year, I doubt it. It was a major financial as well as brand/disease windfall that I am thankful for (I had a brother succumb to ALS) and feel that most people contribute annually to these types of organizations based on personal connection.

2 days, 4 hours ago on What’s Wrong With the Viral Fad?

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@ginidietrich Well I know you wouldn't be making any Hail Mary passes in desperation.

5 days ago on The NFL is Missing the Cardinal Rule of Crisis Management

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Fumble, fumble, fumbling with Goodell (NFL) way offsides. Sad to see it took so long to raise the flag. Agree with @MWPRINCight that each case should be reviewed individually (for truth and accuracy) but with violence off the field, the disciplinary action should be clear and universal as I don't hold to degrees of abuse against women. A kick, a slap, a punch, a twist of the arm is violence, one is no less than the other, nor should be left to levels of punishment. Let's level the field once and for all of us. 

5 days, 4 hours ago on The NFL is Missing the Cardinal Rule of Crisis Management

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Great story Danny. "The boy with the bread is in every one of us"...let it rise!

6 days, 22 hours ago on The Boy With the Bread – A Business Parable

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Charlotte and Zoe are adorable but since I missed out on the childbearing period, I have to go with Millie as i am in full swing in the period of carrying extra bags period.  How can Ms. Bell not know Jon Oliver!!! Aren't all Canadians somehow related to the Brits? ;)

1 week ago on Gin and Topics: Goodbye Gecko. We’ll Miss You.

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@belllindsay Formerly on Jon Stewart's Daily Show. Great comedian and now has his own show. 


1 week ago on Gin and Topics: Goodbye Gecko. We’ll Miss You.

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This is so timely as I had started following Laura on Twitter just the other day. Glad you are bringing more light to the national problem of binge TV watching, Laura, as we seem to be a growing segment (at least from what I am reading among the Spin Sucks crazies). At times, I am so deep in the addiction that my family has to put the 'clicker' under lock and key. Alas perhaps a support group would be appropriate but honestly I would prefer to join STVWA-Serial TV Watchers Anonymous! I think you may be have hit upon another growth opportunity ;)

1 week, 1 day ago on The Spin Sucks Inquisition: Laura Mansfield

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@ginidietrich Haha, the way I live now, I am a ghost...the boo-hoo and boo who? kind ;(

1 week, 1 day ago on Happy Birthday, Spin Sucks!

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Happy Birthday, Spin Sucks! Indeed your baby has come a long way. Delighted to be in tandem for the ride as the scenery is always inspiring whether through the thunder of discussions, clarity through the fog of social media marketing and public relations or the breakthrough sunshine of new ideas, concepts and strategies. As long as you are steering, I will peddle along.

1 week, 2 days ago on Happy Birthday, Spin Sucks!

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I feel like a kindergartner with a shiny new tool box to explore. Thanks, Jess for showing me how to write, chart and paint between the lines!

1 week, 3 days ago on Five Must-Have Free Visual Marketing Tools

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Thanks for sharing your honest emotions about blogging, Ken. Your catharsis is refreshing.  I am feeling the similar emotions about social media in general. I was finding it more of a chore to keep up, share and comment leading up to the summer months and pretty much was absent for the summer. I found it becoming more of an addiction than enjoyment, feeling guilty if I didn't tweet, share or post something on a daily basis and I don't even blog! With absence the heart has not grown fonder but rather more difficult to reinvigorate the energy needed for enjoyment. Like you, I do recognize its importance, appreciate the commitment and respect those that consistently have the desire to participate and will continue to see you on this bike path. 

1 week, 5 days ago on Blogging: The Rise and Fall of an Addiction

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Laughing at the 'Proof It" section as one who is used to not capitalizing on Twitter with hashtags.  The word asinine comes to mind with a hashtag ;) Thanks for the Twitter chart flow also, missed that one.  Your post was a great read, Zach, with the resources linked. 

3 weeks, 3 days ago on Hashtagging 101: Guidelines for #Winning on Social Media

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@steve_dodd IMO also in one way broadcast of personal opinion. Only benefit is I don't have many disagreements when speaking to myself...usually ;)


3 weeks, 3 days ago on Two Lessons from Most Commented on Blog Posts

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Finally you write about an area I can declare myself an expert...time off and brain breaks! Enjoy your time and family but don't think for a moment that we will keep our comments to ourselves while you're away.  You have taught your children well ;)

3 weeks, 3 days ago on Two Lessons from Most Commented on Blog Posts

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@ClayMorgan Hear ye, hear ye!

3 weeks, 3 days ago on Two Lessons from Most Commented on Blog Posts

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So busy was me... counting the waves to hit the beach, I missed this yesterday. Taking a break now to surf and appreciate all the comments. The post definitely electrified many a nerve, comments hit the funny bone as well as the achilles heel, but mostly I hope it shocks the mind in retrospection of mutual respect for others personal value and professional work beyond the scope of time.  A basic human quality we seem to have downgraded while aggrandising self-importance.  Now back to my priorities as changing tides expected here soon. 

3 weeks, 4 days ago on The “I’m Busy” Badge of Pride

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Maybe because it is Friday and I am off to see the Irish Rovers (summer is too short on Cape Cod ) but can't get past the pencil video as @Danny Brown always seems to get the lead out of everything he experiences, whether lead, leading, led or a bit of Led Zeppelin in his writing...on the way to heaven ;) I enjoy your stairways.


4 weeks, 1 day ago on The Spin Sucks Inquisition: Danny Brown

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Bravo Ken. This recent campaign has brought more awareness and dollars for research of ALS then I have ever seen in the twenty years since my brother succumbed to this cruel disease that robs one of body yet leaves the mind acute to suffer the pain. I count myself among the fortunate who continue to have the ability to smile at each video and thankful for any and all who have either demonstrated effort to raise the awareness through the ice bucket challenge, commenting on others efforts to keep it front of mind or reaching into their pockets.  Thank you for your contribution. 

1 month ago on Of Ice Buckets and Naysayers: Why I Chose to Do the ALS #IceBucketChallenge

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Without a doubt, everyone should jump in the pool with Marcus and you can definitely trust he won't be bringing any 'crapola' ;)

1 month ago on The Spin Sucks Inquisition: Marcus Sheridan

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I find #10 the most difficult to give guidance on in terms of policy (I am talking about a crisis within one's own company) especially if attacked in social media in fallacious ways and more so if the individual is an expert in the area, e.g. manufacturing processes.  In many instances we are asking our employees to participate and share in social media for the company yet also want to cherry pick on just where, when and how they should or should not comment during crisis events. It can be a very gray area when individuals feel they are being professionally attacked and also separate the corporation from the individual. The common sense, legal ramifications, courtesy and stupidity items should reign but emotions during crisis can be trying to control.  A crisis management policy in such events is critical and should be clearly understood that it supersedes the general social media policy. Easy to say, not so easy to implement, especially when a crisis has not yet been fully recognized. 


The LinkedIn memo is hilarious and no doubt someone plumbed that screw to drip.

1 month, 1 week ago on 21 Must Haves in Your Social Media Policy

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Nicely done Eleanor as with the initial post yesterday.  I have been following these posts and trying to get my head around Gini's thoughts strictly from a business communications perspective. 


Personally I don't feel that their manipulation would or could have any affect on my emotional state with the exception of frustration, however from the health care field I have a deep concerns. We have been working very hard to develop the Health IT field so that consumers feel safe, secure and trusting of their medical data online. Big data will be so beneficial for population management issues as well as for disease, disorders and illness states. It is great to analyze big data gathered (with privacy intact) but once we begin to manipulate the data for expected outcomes, without consent or knowledge, we have embarked on a very slippery slope. What was most disconcerting, as repeatedly highlighted, was the academic (scientific) participation which appear to be warped in basic research ethics. 


As with Facebook being the owned platform and our content or participation a product, I can make that analogy with our participation in the health system. The hospital, operating room or doctors office being the owned platform and our bodies (physical and psychological) the content. Granted when we sign into the hospital we give permission to share, use, and perform tasks on our content, especially so in a teaching hospital, but we do so with informed consent and the understanding that we still own our content (bodies) and are not to be manipulated for desired outcomes for experimental purposes without our knowledge. Sure a procedure or medical device, drug etc may be for trial purposes but we are given the risks and benefits in full disclosure so as to make informed decisions. There are certainly instances where negative psychological outcomes have come to light from ordinary circumstances ( ICU psychosis from the isolation and constant beeping of machinery) but they hopefully are not induced by intentional and proactive manipulation to see if psychosis can be brought about!

2 months ago on Facebook Experiment: Why Mess With Our Emotions?

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Looking forward to the webinar either on Thursday (if it is raining) or post beach day if the sun is shining;) Summer priorities!  Melissa is one of my premier authorities on crisis and issue management and I would like to hear her thoughts on how Target is coming along in their recuperative brand efforts over the past six months since the data breach, CMO statement, ad campaign with employees etc. 

1 month, 2 weeks ago on How to Write a Crisis Communications Plan

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@lizreusswig @MackCollier I am almost the opposite. I am pretty private and reserved online but get me in a one-on-one or in-person conversation and I will talk you out of your saddle, or you will want to gallop away:)  Have a great weekend. 

1 month, 1 week ago on The Spin Sucks Inquisition: Mack Collier

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@MackCollier Yes, that's what I meant by 'modern', just smok'n in the hat and dark glasses ;)

1 month, 1 week ago on The Spin Sucks Inquisition: Mack Collier

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My idea of the modern Marlboro man, especially as he never blows smoke in social media! Kinda put a spur in my Friday purchase of a lottery ticket though, aww shucks. 

1 month, 1 week ago on The Spin Sucks Inquisition: Mack Collier

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The hot crazy matrix guys shouldn't worry so much about the bunny in the pot as their testicles cropped by the hairdressers who I think since the 21st century have been called stylists. At least they didn't include the stewardesses ;)

1 month, 2 weeks ago on Gin and Topics: Babies Singing and Puppies Snuggling

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I admire your stand on the attempt by the railroaders to bypass the professionals responsible for decision making. It is one of my biggest pet peeves in corporations. It is a true sign of leadership and faith in the professional staff when the CEO stands by their people. How can I trust a CEO who doesn't trust the staff he/she has hired? When an outsider attempts to throw someone under the bus it is poor etiquette and rude but if the leader reinforces that poor behavior, it is shameful and for me damages the organizations reputation. It also reflects on quality retention of professionals. Respect is a circle, not a one way street...I respect that you are wearing the designation 'dead end street' in this regard. 

1 month, 3 weeks ago on Seven Step Process for Media Relations

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@Danny Brown I also posted some lengthier thoughts earlier but must have been caught in the spam filter again as it is not here.  I will have to check with Livefyre or @belllindsay to see what is up. 

2 months ago on Facebook Experiment: Why Mess With Our Emotions?

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@Danny Brown Exactly and that is why I have the problems. They crossed the line over into the health arena with this 'research' which I find dishonorable if not unethical in legal terms. 

2 months ago on Facebook Experiment: Why Mess With Our Emotions?

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@Danny Brown @Eleanor Pierce @belllindsay I see all sorts of psychological silly posts tests on Facebook: What age are you emotionally, what geographical area do you belong, are you really a southerner or a northerner, what type of animal would you be? The difference is I understand it is a psychological game and I agree to play rather than be played. No harm, no foul. 

2 months ago on Facebook Experiment: Why Mess With Our Emotions?

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@ginidietrich Never, I am calling you wise as with the wisdom only gained from the experience of time ;)

2 months, 1 week ago on What Having it All Really Means

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@biggreenpen @Howie Goldfarb I have to go back now and find the St. Tropez line. That changes everything ;)

2 months, 1 week ago on What Having it All Really Means

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@ClayMorgan Yes, Clay, only the individual can define if they allow themselves to do so, otherwise they will never find or experience the joy of 'all'.

2 months, 1 week ago on What Having it All Really Means

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Such a subjective phrase "Having it all" as a definition that l find so self defeating as also with the word 'success'. My definition of 'all' has changed with each phase (age, life circumstances) of my life and I hope it continues to be that way.  Is 'all' a want or a need based on a demographic of a self proclaimed goal or societal definition that we take on as peer pressure? Contentment or contagious (yes as in disease) influence? I am hoping that when I pass I will have the emotion and satisfaction from life that perhaps I didn't have it all but that I didn't have regrets of opportunity to at least try it all.


Oh my Ms. Gini, you are writing now as a woman of means. Age does have its benefits ;)



2 months, 1 week ago on What Having it All Really Means

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Where have I read a parable about this, hmmm. Something about beware of wolves who write on sheepskin cloth or something like that ;) Sure warm and fuzzy to touch but in truth not really all that soil repellent when bias-cut. I can empathize with the small business guy who may not be aware but chuckle (as in comeuppance)  at the CEO who chomps without consulting his communications team. 

2 months, 1 week ago on The Danger of Pay-to-Play Earned Media

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OK, but can RIchard Two Step? If I am taking the day off from the beach, which looks like I must,  than I am expecting at least the Watermelon Crawl ;)

2 months, 2 weeks ago on The Dreaded S Curve: How Communications Continues to Change

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I am so very sad to be reading this Ken. Yes, we have all come to know Shadow through your stories and feel your loss of such a beloved family member. No amount of words can replace your grief but I am comforted that his memory is so wonderfully  preserved in your digital posts. 

2 months, 2 weeks ago on Saying Goodbye to a Trusted Friend

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Echoing the sentiments here, I really enjoy Clay's insight as a journalist and always seek out his comments in respect of his former newspaper career. I believe strongly in the value of 'been there, done that" as mentors. 

2 months, 3 weeks ago on The Spin Sucks Inquisition: Clay Morgan

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@JoeCardillo @ginidietrich Rap!! I just wish I could hold a note that didn't sound like a cat in heat ;)

3 months ago on Gin and Topics: Your First Moon Party

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@KateNolan Over the moon with the coffee filters, perked my laughter to a new level.  Oh what a tangled web we humans weep on our seas. One of the few happy endings. 



3 months ago on Gin and Topics: Your First Moon Party

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@makeaner Mary Anne, seems to prove the research data point that negative reviews don't necessarily deter the spending on the brands. Funny (odd) isn't it? 

3 months ago on Content, Trust, and the Power of Influence

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What surprises me most about the research is how the behavior of those who complained is not necessarily affected and that they actually spend more with the brand. Personally,  if I took the time to complain in NWOM fashion I can't imagine that I would continue to purchase or support the organization, especially in the hospitality or service industries (restaurants, hotels etc.) 


I do however understand the rationale for a product complaint especially if my complaint was heard by the company and resolved. For instance if I had a poor experience with a lawnmower purchase from Home Depot I would not stop shopping there for other products. In the end I find that I am more forgiving on a product issue than I am on a service issue.  


3 months ago on Content, Trust, and the Power of Influence

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Have to go with Thor this week and his brief thought of putting those gangly legs under him. Wonder what's in the puppy chow! 

3 months, 1 week ago on Gin and Topics: A Remake of Tight Pants and a Magnificent Swan Lake

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@ginidietrich @LauriRottmayer It reminds of the old TV show 'What's My Line' (maybe some will remember but not naming names as don't want to be ageist;). The difference here is with so many surprising personal insights I would never win. #whodathunk

3 months, 1 week ago on The Spin Sucks Inquisition: Ann Handley

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Always a treat to hear from the personal side of people who have captured one's attention from either their intellect, humor or ability to teach, write or visually communicate about the evermore complexity of digital marketing.  While I am surprised at the self-proclamation of being an introvert, I am happy to call her among what I consider to be #BostonStrongWomen. So if playing the extrovert requires you 'to need to lie down for three days', I say take the rest because you produce more in the remaining four days than most of accomplish in the seven. 

3 months, 1 week ago on The Spin Sucks Inquisition: Ann Handley

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@JoeCardillo @Howie Goldfarb @annelizhannan @ginidietrich I am all for it and then would have to coffin shop there as it would definitely lead to my demise financially as well as purposeful productivity;)   

3 months, 1 week ago on Content Creation without Ever Writing a Word

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