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I admire your stand on the attempt by the railroaders to bypass the professionals responsible for decision making. It is one of my biggest pet peeves in corporations. It is a true sign of leadership and faith in the professional staff when the CEO stands by their people. How can I trust a CEO who doesn't trust the staff he/she has hired? When an outsider attempts to throw someone under the bus it is poor etiquette and rude but if the leader reinforces that poor behavior, it is shameful and for me damages the organizations reputation. It also reflects on quality retention of professionals. Respect is a circle, not a one way street...I respect that you are wearing the designation 'dead end street' in this regard. 

5 hours, 57 minutes ago on Seven Step Process for Media Relations

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@Danny Brown I also posted some lengthier thoughts earlier but must have been caught in the spam filter again as it is not here.  I will have to check with Livefyre or @belllindsay to see what is up. 

1 week, 2 days ago on Facebook Experiment: Why Mess With Our Emotions?

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@Danny Brown Exactly and that is why I have the problems. They crossed the line over into the health arena with this 'research' which I find dishonorable if not unethical in legal terms. 

1 week, 2 days ago on Facebook Experiment: Why Mess With Our Emotions?

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@Danny Brown @Eleanor Pierce @belllindsay I see all sorts of psychological silly posts tests on Facebook: What age are you emotionally, what geographical area do you belong, are you really a southerner or a northerner, what type of animal would you be? The difference is I understand it is a psychological game and I agree to play rather than be played. No harm, no foul. 

1 week, 3 days ago on Facebook Experiment: Why Mess With Our Emotions?

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@ginidietrich Never, I am calling you wise as with the wisdom only gained from the experience of time ;)

1 week, 5 days ago on What Having it All Really Means

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@biggreenpen @Howie Goldfarb I have to go back now and find the St. Tropez line. That changes everything ;)

2 weeks, 2 days ago on What Having it All Really Means

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@ClayMorgan Yes, Clay, only the individual can define if they allow themselves to do so, otherwise they will never find or experience the joy of 'all'.

2 weeks, 2 days ago on What Having it All Really Means

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Such a subjective phrase "Having it all" as a definition that l find so self defeating as also with the word 'success'. My definition of 'all' has changed with each phase (age, life circumstances) of my life and I hope it continues to be that way.  Is 'all' a want or a need based on a demographic of a self proclaimed goal or societal definition that we take on as peer pressure? Contentment or contagious (yes as in disease) influence? I am hoping that when I pass I will have the emotion and satisfaction from life that perhaps I didn't have it all but that I didn't have regrets of opportunity to at least try it all.


Oh my Ms. Gini, you are writing now as a woman of means. Age does have its benefits ;)



2 weeks, 2 days ago on What Having it All Really Means

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Where have I read a parable about this, hmmm. Something about beware of wolves who write on sheepskin cloth or something like that ;) Sure warm and fuzzy to touch but in truth not really all that soil repellent when bias-cut. I can empathize with the small business guy who may not be aware but chuckle (as in comeuppance)  at the CEO who chomps without consulting his communications team. 

2 weeks, 2 days ago on The Danger of Pay-to-Play Earned Media

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OK, but can RIchard Two Step? If I am taking the day off from the beach, which looks like I must,  than I am expecting at least the Watermelon Crawl ;)

2 weeks, 4 days ago on The Dreaded S Curve: How Communications Continues to Change

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I am so very sad to be reading this Ken. Yes, we have all come to know Shadow through your stories and feel your loss of such a beloved family member. No amount of words can replace your grief but I am comforted that his memory is so wonderfully  preserved in your digital posts. 

2 weeks, 5 days ago on Saying Goodbye to a Trusted Friend

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Echoing the sentiments here, I really enjoy Clay's insight as a journalist and always seek out his comments in respect of his former newspaper career. I believe strongly in the value of 'been there, done that" as mentors. 

3 weeks, 5 days ago on The Spin Sucks Inquisition: Clay Morgan

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@JoeCardillo @ginidietrich Rap!! I just wish I could hold a note that didn't sound like a cat in heat ;)

1 month ago on Gin and Topics: Your First Moon Party

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@KateNolan Over the moon with the coffee filters, perked my laughter to a new level.  Oh what a tangled web we humans weep on our seas. One of the few happy endings. 



1 month ago on Gin and Topics: Your First Moon Party

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@makeaner Mary Anne, seems to prove the research data point that negative reviews don't necessarily deter the spending on the brands. Funny (odd) isn't it? 

1 month, 1 week ago on Content, Trust, and the Power of Influence

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What surprises me most about the research is how the behavior of those who complained is not necessarily affected and that they actually spend more with the brand. Personally,  if I took the time to complain in NWOM fashion I can't imagine that I would continue to purchase or support the organization, especially in the hospitality or service industries (restaurants, hotels etc.) 


I do however understand the rationale for a product complaint especially if my complaint was heard by the company and resolved. For instance if I had a poor experience with a lawnmower purchase from Home Depot I would not stop shopping there for other products. In the end I find that I am more forgiving on a product issue than I am on a service issue.  


1 month, 1 week ago on Content, Trust, and the Power of Influence

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Have to go with Thor this week and his brief thought of putting those gangly legs under him. Wonder what's in the puppy chow! 

1 month, 1 week ago on Gin and Topics: A Remake of Tight Pants and a Magnificent Swan Lake

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@ginidietrich @LauriRottmayer It reminds of the old TV show 'What's My Line' (maybe some will remember but not naming names as don't want to be ageist;). The difference here is with so many surprising personal insights I would never win. #whodathunk

1 month, 1 week ago on The Spin Sucks Inquisition: Ann Handley

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Always a treat to hear from the personal side of people who have captured one's attention from either their intellect, humor or ability to teach, write or visually communicate about the evermore complexity of digital marketing.  While I am surprised at the self-proclamation of being an introvert, I am happy to call her among what I consider to be #BostonStrongWomen. So if playing the extrovert requires you 'to need to lie down for three days', I say take the rest because you produce more in the remaining four days than most of accomplish in the seven. 

1 month, 1 week ago on The Spin Sucks Inquisition: Ann Handley

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@JoeCardillo @Howie Goldfarb @annelizhannan @ginidietrich I am all for it and then would have to coffin shop there as it would definitely lead to my demise financially as well as purposeful productivity;)   

1 month, 1 week ago on Content Creation without Ever Writing a Word

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@Howie Goldfarb @annelizhannan @ginidietrich I do use Houzz and love their design sites especially when redecorating or searching for a specific look but Pinterest is still my go to platform for sheer fun and dreams as well as topic specific infographics but not so much for blogs. I actually try to stay away from both as could easily spend the day wasting away in the visuals. 

1 month, 1 week ago on Content Creation without Ever Writing a Word

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@JoeCardillo Thanks Joe, I had never seen or heard of IM Creator or the curation of photos/images of IM Free. You get my Boy Scout award of the day for being helpful ;)

1 month, 1 week ago on Content Creation without Ever Writing a Word

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@Howie Goldfarb Once again Howie, Gini needs to send you to a time out corner for behavior modification for using an idol worship name in vain ;)

1 month, 2 weeks ago on Content Creation without Ever Writing a Word

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@RobBiesenbach Yes, Rob probably a mix of egotism and insecurity but I would rather blame it on lighting to protect my pride ;) 

1 month, 2 weeks ago on Content Creation without Ever Writing a Word

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Content is king! No, content is prince! No, content is queen! Whatever content is, it’s important, but many organizations struggle to figure out how to use it in their marketing.

Perhaps we should just ask President Clinton, he always had the best definition of 'is' ;)

1 month, 2 weeks ago on Content Creation without Writing

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I saw the Alzheimer's and Jimmy Fallon wordplay earlier this week. Both times my eyes filled with tears, once for the goodness of man and sweet emotion, the other because of hysterical laughter. I have enough issues with mood swings being over 50 as it is, these only compounded the problem. I am starting to think I can't watch Jimmy Fallon unless I have Depends in place :)


Have a wonderful weekend, it is going to be a beauty. 

1 month, 2 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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Nice to meet you Jeannie and a welcome FF as I missed your webinar (now downloaded). What happened to your business in the financial crisis of 2008 was a lesson many faced but it is wonderful to see you have come the 360 where so many were lost in the 180.  

1 month, 2 weeks ago on The Spin Sucks Inquisition: Jeannie Walters

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@RobBiesenbach I have heard that line so many times and also have seen their derrieres hanging out when those seam split apart ;)

1 month, 2 weeks ago on The Lies PR Firms Tell

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@ginidietrich I like that woman ;)  If I am hiring you bet I don't want my personal brand or reputation tarnished because of a poor outcome because I didn't do my homework. This should be a given, not a rarity for professionals in that position. 


Also thought you would get a kick out of this poster...like the Seven Deadly sins. Credit to @prmattersdotorg but not sure it will capture large enough (under #PRagencies on Twitter).


1 month, 3 weeks ago on The Lies PR Firms Tell

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I always get a kick out of th 'we can' agencies or professionals setting aside some accepted confidence or bravado. I have had a headache from my eyes rolling back so far in my head with that statement especially when spat out before any questions about the product, our existing story or communication processes. I much prefer the 'we do' or 'we've done' approach backed up with examples or case studies. Granted they may not have the precise experience in our industry but by showcasing examples I 'can' usually decipher if their thought processes will be able to fulfill our particular needs and nuances. 


Interviewing requires as much work from the client as it does the potential agency. Doing your homework will not always guarantee a successful relationship but I have found that having a list of prepared questions relative to scenarios, expectations, cultures and tactics will separate the wheat from the chaff to allow the best to rise in the seat at our table.  

1 month, 3 weeks ago on The Lies PR Firms Tell

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@Wittlake My oh my, that was it. Funny how it wasn't blocked on my Windows 8 system where I have the same extensions and use Chrome as the browser. Thanks so much Eric. 

1 month, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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@Frank_Strong Very odd, it is clear as can be on both my iPad and Windows 8 PC (with Chrome as browser) but not on my Chromebook. Usually I have no issues with Chromebook!

1 month, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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@Frank_Strong I swear I spend most of my day trying to fix my technology. This is my Chromebook, I will go check my desktop. It drives me insane and has really caused me to cut back on time spent on social media. 


Anyway, good post and agree that I don't have any issues with native or sponsored advertising as long as there is transparency and I do see where the media has been deceptive in this manner. 

1 month, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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You and me both. I thought it was an infographic that I could pin to Pinterest like you have as a twitpic.  Even on their site I see the list of the survey details but not in an infographic form and then I saw the end of your post and thought maybe it was not attached (see capture).  Maybe I should just go back to bed ;)

1 month, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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Hi Frank, could you post the link to the complete infographic? I quickly perused some of the links but couldn't find it...again I did a cursory look ;) 

1 month, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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Good questions and great answers on this inquisition. Nice to meet you Abbie. That Ginny does show up in some very nice places, either Naples. 

1 month, 3 weeks ago on The Spin Sucks Inquisition: Abbie Fink

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Job #1: Hired to write restaurant reviews for a local magazine but wasn’t supposed to actually eat the food, just write something using the menu as a guide.  I was still a journalism student at the time and just knew that wasn’t right and told the owner that.  He fired me.

Haha, that is a sure covering the pea with the pod. No taste buds there ;)

1 month, 3 weeks ago on The Spin Sucks Inquisition: Abbie Fink

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Wishing you great success as you walk down the local path with Tellus360. You have been such a wonderful proponent for local business and I envy your opportunity to take it to the next level in your career. Whether you blog twice a week or twice a month, I look forward to following you around the town. All the best. 

2 months ago on Change is in the Air at Inkling Media

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@ginidietrich @ArikHanson1  Interesting, I just contacted Livefyre support as my comment  didn't post from early this morning. It has happened to me once before on Spin Sucks and also on your blog Arik.  I just thought it might be that you didn't like my comment so I didn't  contact you but I knew I never use profanity or are denigrating or spam. 


Livefyre did get right back to me (terrific in response time)  and told me they are having problems with their spam filters and some comments are getting stuck there. I had to laugh as I am wondering how many of my comments have been dropped but I did notice I wasn't getting responses to my comments and know you both are excellent in that respect. I also noticed that even my likes weren't being recorded on others comments even after I saw my gravatar there...they just disappeared. 


Livefyre was excellent in customer service response and said they have been working on fixing the issue.  I wonder if and how many others have experienced this?

2 months ago on Is the Age of the Independent Blogger Really Over?

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After I fell off my corporate seat in amazement that Mr. Jones took the bull by the horns on his own I am not so sure I can take my corporate hat off and bow at his round-a-bout of the corporate structure. Granted it was his own LinkedIn profile (and he was specifically called out by the employee) but it is a professional platform where his position as EVP is distinguished and although he is speaking in the first, he admittedly is inclusive of the company with several references to 'we'.  My first question is what exactly is the social media policy of Target? If he wanted to target professionals or peers ( and for all the reasons you outline) then LinkedIn was a great platform choice. If the message was for the customer (where the issue is focused on data breaches) I don't agree this was the best platform. To me it is a lofty a channel for the mass consumer. Is the Target audience really on LinkedIn more than Facebook?


I admire his etiquette in not calling out individuals, the honesty and candid vulnerability exhibited in the title and the call to action for others to weigh in as 'we' are listening. Yes, there is a lot to be respected for his tone and touch points on the corporate faults but was also pointed in adding "Target is not the first brand in history to hit a rough patch". I frown when companies try to dilute the issue they are confronting with mentions of others who have experienced similar circumstances. To me it is a diversion, strategic perhaps, but I have more respect when a company focuses solely on their problems rather than bringing others into the mix. For me it serves as an excuse, as in 'we're not alone, see all these others". I want the company to focus on their problems, not compare to others. 


I also cringed at the sentence "The culture of Target is an enormous strength and might be our current Achilles heel". When is a corporate culture's strength an Achilles heel?  What corporation isn't striving for cultural strength? If he had phrased it with something like our enormous strength may have led to our arrogance which might be our Achilles heel, I would have been more empathetic.


Easy to be a bench quarterback and parse another's efforts.  I agree with you that there is a lot to like in the post. Indeed a cowboy move and I do like cowboys but as far as brilliant communications strategy, not so much. Your big question about would he have been able to create and publish this message if he went through the proper channels, yes. I believe that had he gone through the professional channels that corporate communications offers, it may have been able to be a brilliant message, devoid of the errors I outlined above. As the former head of a corporate communications department for a large retailer, it would never cross my mind to do an end run around the marketing department when constructing this message. I  believe in integrated communications, not siloed communications and as Waylon Jennings says "mama don't let your babies grow up to be cowboys'. 


We shall see if by taking this bull by the horns he actually wrangles the support of the customers around the bullseye or it becomes another rodeo with wild bucks shooting off personal messages yet under the 'we' of the corporation.

2 months, 1 week ago on Target’s Jeff Jones’ LinkedIn message: Cowboy move or brilliant communications strategy?

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Would be another reason I don't follow my Twitter stream ( only lists ) but I commend them for ingenuity. I can envision all the tipsy tweeters checking off products to a wish list cart and then waking up to find their cart did runneth over greater than 140! The conversion rate will be interesting to watch. 

2 months ago on Are People Really Going To Use #AmazonCart?

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What did I miss? I was all set to comment in the Livefyre community comment section on a paragraph "It makes me laugh to read about how Spin Sucks is this huge blog that no one can compete with..." but alas they have disappeared. 


I believe that a sustaining factor for your deserved success is that you do not 'rest on your laurels'  but are always are implementing ways to expand the the family tree, knowing when to cut your branches (The Three Things and perhaps Livefyre community comments) so that there is room for new, and hopefully viable growth rather than being strangled by the weeds.


My analogy today is a result of new windows I just put in and seeing that nature which was once a lovely sight is now choking the view :)  Had I failed fast, not rested on my own laurels, pruned or cut out the dead wood all along I wouldn't have this costly expense on my hands. Sure, it will take time to rectify but I am not concerned so much with keeping up with my neighbor Jones' flourishing site. Although the nature is similar, the perspectives are different and mine will be unique. Competing with other blogs can be self-defeating exercise, challenging yourself is a more exciting and rewarding match. 

2 months ago on Is the Age of the Independent Blogger Really Over?

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I suspect that being a disruptive marketer is largely about building culture, both the kind that involves shared experiences and the culture we keep in our heads and that informs us as to how we should work and live.

Great line here about being a disruptive marketer>building a culture that involves sharing, living(commitment) and informing and lest we forget, nurturing every step of the way.

2 months ago on Three Keys to Become a Disruptive Marketer

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Love that little scoundrel dog stealing the treats . He must have been from a big family where you learn to grab what you can get from the dinner table. Of course I recall doing that and my father stuck me with his fork ;) Lesson learned needless to say. 

2 months, 1 week ago on Gin and Topics: Anti-Bullying and Dogs Who Play Fetch Alone

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@Howie Goldfarb No Howie, I just have tunnel passes ;)

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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I am just loving the picture and see where your pint size is full of petro. Welcome to New England; wicked glad you will be joining the downeaster state. With your spirit you will fit right into the flair of Portland. If you get an opportunity to mosey on more south, I will make sure you don't have to pay any toll to cross over the Cape Cod bridge!

2 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino

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While I may be more forgiving with the grammar and spelling errors with companies that are selling a widget, I am not when it comes to a companies that are selling services. With a tangible product, I can be more lenient as not necessarily equating good manufacturing process or practice to the quality of communications to sell the product; whereas with a service I most definitely find that if they are 'lax' in their editing it is a defining moment that the brand can or will provide quality in any of their services. 


I hail from the health care field where literacy is a significant issue in adherence from patients as well as care given to the consumer. Slight miscommunication, grammatical error or misspelling of a word can have dire consequences. While I agree that transformational grammar may be our future, in this field, grammatical error can indeed change the meaning. For instance: An order given to a patient regarding a medication 'Take two times daily' (short form) has lead to a misinterpretation by the patient that it is OK to take the med sequentially an hour apart. What the phrase actually means is to take the medication 12 hours apart (big difference). This is where 'elastic rules' will have a snap that can hurt.    

2 months, 1 week ago on Does Poor Grammar Affect a Business’s Bottom-Line?

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When I swerved to miss the open car door, I hit the side of his car. He rolled down the window, reached across his wife, flipped me the bird and said, “Get the *&!&* off the road.”

Class act on Mother's Day! Wonder what his wife was thinking as a role model for her toddler?

2 months, 2 weeks ago on Share the Road: A Few Tips for Cars from Cyclists

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You see, a man in his big tan Lexus SUV, with his wife and toddler in tow, decided he owned the road and didn’t want me out there with him.

Love these guys who are such big men when encapsulated in 6000 tons of deadly machinery.

2 months, 2 weeks ago on Share the Road: A Few Tips for Cars from Cyclists

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Cute pictures of your children and loved the merry-go-round quote. 

2 months, 2 weeks ago on The Sunday Share: 22 Magnificent Mother’s Day Quotes

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