Cape Cod, MA
Public Relations, Public Affairs, Health Care Communication and Advocacy and Social Media
Familiar with all except the Bad Pitch Blog. Will definitely check out as sounds like the Blackwell worst dressed list for PR ;)
1 day, 6 hours ago on Nine PR Blogs to Read
Great to hear you haven't let go of your dreams and will be returning to dressage once you become an empty nester. I admire you for doing what you needed to care for a family but didn't let go of your personal desires. Now if we can just get Santa to deliver you that Coach Poppy perfume, your life will be perfect ;)
5 days, 7 hours ago on The Spin Sucks Inquisition: Carrie Morgan
So right that flight is not necessarily a sign of ignoring an issue or crisis and that the Twitter 140 character limit is often detrimental as an arena. If battle is the choice, pick a field that does not have the potential of an audience that may thrill simply on the crave of gladiator blood for sport rather than respect for tactical play. It is the goal to calm, soothe or heal the beast's wounds, not feed it. The arena of play is critical.
6 days, 8 hours ago on Fight or Flight: Responding to a PR Crisis
Admiring your thoughtful process to blog or not to blog as you think about 2015 especially your thoughts on it being a creative outlet for you personally as well as not being hampered by page views. I have often felt guilty about not being a blogger but as a semi-retired person, not representing any entity, I find it quite liberating being able to follow and comment on the various social media platforms and blog posts without the time burden of having to create my own posts. I would however blog if I was actively in the public relations or corporate communications business for a host of reasons. For me, as long as individuals, organizations and journalists continue to produce interesting and topical content, I am happy to be a curator and conversation participant. For that alone, I am happy to read that you will continue ;)
1 week, 6 days ago on Should I keep blogging?
Haha Howie and Tolstoy! Difference is with Howie you never could never figure out his battle plan maneuvers of war and he always gives you a piece of his mind. He wins through magnificent confusion as you have no choice but to laugh your way to defeat ;)
2 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies
@lizreusswig Being the season of naughty and nice, I bet Laura just wanted to make sure you could never be mistaken for having just a seasonal disorder as you are nice all year round ;)
Appreciate your candor and efforts to never give up Margie. It is such a tough journey for so many.
2 weeks, 1 day ago on Open Eyes. Open Heart. Open Hands. #NotAlone
Of course I otterly adore the sea pup and spatchcock is a new word for me. I am just hoping I can make it through Thanksgiving holiday without spatchcocking my brothers and sisters!
3 weeks, 4 days ago on Gin and Topics: A Thanksgiving Edition
It may be that we are all related as many of our fathers have shared the same message about never putting in writing something you wouldn't say out loud or that could come back to haunt you later.
While I don't participate in chat rooms or facebook groups exactly for the reasons you outline, I also try to be vigilant in my tone of writing or responding on the main streams and comment sections of blogs. In a 140 character social media world while trying to consume content at the frequency of taking a breath, I fear that our rush to communicate or keep up with everything can lead to unintended implications by the writer or unwanted inferences by the reader. I find myself using emoticons much more than I would like, perhaps in paranoia or for some unrealistic security that it will protect me from any misinterpretation. It's comical yet a bit sad to think that a ;) would have some sort of liability power. Imagine in writing to a journalist or media relations using a smiley wink in assuming 'this is off the record", hilarious.
1 month ago on Anonymous Social Media: Why You Shouldn’t Participate
Just getting back to thank @bensonhendrix for the Planning for Success webinar and @belllindsay for hosting in Gini's absence. It definitely had all the components of a great refresher in strategic communications planning. I just hope the Patriots have a done a good SWOT analysis of the Colts for tonights game ;)
1 month ago on The Four-Step Process of Communications Planning
@Danny Brown @Randy Milanovic Exactly, with the new Inbox I have been moving several newsletters, blogs and emails that are marked as promotions to either my update folder or social media folder. I don't necessarily define the tabs as they do but it works. It takes time to sort them but if I am short for time I know that I won't miss what is important to me.
1 month ago on Is It Time to Trade Your Blog for a Newsletter?
I had to pause at "Na’ah Sistah, we ain’t hiring the likes of your fat, egotistical head!” to compose myself in laughter. Just how many $gOOgle zeroes did you have in that proposal! Glad to hear it didn't put a comma in your confidence and you have been been indexing successes ever since.
1 month ago on The Spin Sucks Inquisition: Jayme Soulati
Oh my my my, I am with @Eleanor Pierce on this one as only familiar with Evernote from the list. I will have to get down to business on unwrapping them!
1 month ago on Ten Apps and Tools to Make Your Strategic Planning More Productive
@jasonkonopinski Like a pocket full of posey so you won't fall down ;)
1 month ago on 13 Things to Include in a Communications Firm Business Plan
Will not be able to watch on Thursday as tooling around that day but will catch on replay.
1 month, 1 week ago on The Four-Step Process of Communications Planning
It may be way off Broadway but great to see you on this stage. You have indeed been a great ambassador to Spin Sucks as I never see you miss a day in contributing to the comments despite what I read as an exhausting personal and professional life. Sending respect your way for using your big green pen and legs to bring awareness to MCAD.
1 month, 1 week ago on The Spin Sucks Inquisition: Paula Kiger
@JasKeller @SpinSucks @DannyBrown @ginidietrich Not really part of this thread but perhaps related to the value of time time invested in reading comments as well having them as part of the blog to incentivize the conversation. I have been reading Jas' and Danny's comments and banter on the thread and since both have professed how they have increased the the intelligence quota here, I thought I had better find out just who this Jas is and what he's about. I know all I need to know about the Canadian Scotsman ;)
Low and behold, he's in Boston, I am close to Boston (Cape Cod) , he has interests in digital health, I have interests in digital health. He's works in communications, I worked in corporate communications. He worked in DC, I worked in DC. He was from Texas, I have visited Texas. Result: He gains a new Twitter follower and his blog is added to my Feedly. This to me is context, not vanity. Ain't social media grand!
1 month, 1 week ago on How to Find the Right Content Distribution
@Danny Brown Good thing the internet is at my fingertips when you comment or I would be lost. Sassenach, nerf herder. You make me think I am too old for you young whippersnappers ;)
@Digital_DRK I have to admit that I am not as lengthy in my comments or thoughts on as many blogs that I read (tsk, tsk on me) and often simply share to one of my social media channels with a small comment.
One of the reasons I do write in length here on Spin Sucks (not always on a daily basis) is that it often stimulates me and it is posted early in the morning. I start my social media rounds at 5am so if a blog is posted early it has more opportunity to get my undivided attention. By 8am I am just trying to catch up ;) It really becomes a time issue unfortunately.
I always read the comments as usually some of the best conversation. This blog is a perfect case in point. Plus it always delivers one or two chuckles for the day with all of Gini's gypsies.
Good questions you are posing, Darryl, as the comment reading does take quite a bit of time.
@susancellura Appreciate the love Susan ;)
I actually find your data '25 percent don’t actually click on the link' believable and lower than I thought it might be, albeit not happy with what it implies. I have always been baffled and amazed at the amount of Tweets, posts, shares etc on a daily basis that individuals and organizations produce and often questioned the authenticity of the shares, likes, RT's etc. I questioned how anyone could absorb that much information and respond or share with true sentiment.
I also understand that certain individuals or organizations have built a trust with their audience and therefore may have earned the automatic share of their work from friends, ambassadors or even the sycophants who simply want to be attached to influencers or to be part of the seemingly incrowd. What I have never understood and what I am garnering from your post is that this behavior can and often is self-defeating if not ingenuine. To me it is like feeding the dragon and goes against some of the principles of social media : conversation and context.
There was a time (honestly, there still is) that I thought my slowness or inadequacy in managing the social media scene was because I didn't have a paid management system. This post has made me feel better knowing that my deficiencies are not entirely due to lack of will or money but perhaps a resolve to thoughtfully contribute. When I share a post, RT or comment I know I have read the material and feel good about sharing and thus haven't contributed to the vanity of lies.
@Danny Brown I believe it stems from a long history of "doctor knows best' and a generation of those who abided and therefore not engaged in a conversation but willing recipients of 'because I told you so.'
Social media, healthcare reform and the rise of patient communities have significantly changed this tenet for the better. The pedestals have been taken away and replaced with equal footings. Politics is another story ;)
1 month, 1 week ago on Why Context Marketing is Nothing New
From my sector (HealthCare) although context was or should have been a critical part of their marketing, we just now are catching on to the concept.
For years the healthcare industry was telling the patient/consumer what they thought they needed rather than listening to their needs. The advertising and conversations were dictatorial in nature; "You have pain in the knee, you need this drug or this surgery.
It was the shiny new MRI machine that was splashed across their marketing tools implying, by assumption, that this what what the patient cared about. In the physician office the conversation revolved around lab results as in "your blood count is low, you need iron rather than investigating or discussing nutritional or social behavior factors".
It has been a difficult lesson for the healthcare community to really evolve from a command stance to an engaged stance where the patient/consumer is part of the conversation and can be part of a shared conversation in voicing their needs or wants.
The results of listening to the patient needs have resulted in hospitals now evolving to a marketing their services of needs (from the patient perspective) with perhaps a better parking lot for access rather than showcasing the newest medical device available.
It has been a slow progress but indeed context in healthcare is finally here.
I can't recall just when I started following Chris but I do recall a connection with Westboro, MA? As I began reading his posts and receiving his newsletter I couldn't help but think his last name was so appropriate as his intelligence reminds me of Penn Station: overwhelming when you first enter, full of information on analytics at the speed of a locomotive, a centralized data brain collection that measures with alacrity and if you follow him through the maze of tunnels he'll get you directly to destination in digital marketing goals lickety-split. I'm with you in recommending all to get on board the Penn train and buckle your seatbelt.
1 month, 2 weeks ago on The Spin Sucks Inquisition: Christopher Penn
Sign me up for that Dyson? or LG Vac (brand ;) and send Teddy porcupine over and we'll both be happy ever after eating pumpkin pie without worry of those pesky protrusions.
1 month, 2 weeks ago on Gin and Topics: A Halloween Episode
Such a painful but human story about the ghouls of technology that I believe we have all had in our nightmares if not our realities of day. You are to be admired for confronting the goblins, staring them down with your rapid response and honesty of error and moving out from the dark of night into the transparency of daylight. Your ratings reviews clearly indicate that people gave you the edge on understanding. God only knows but I may have drowned myself in the scotch;)
1 month, 2 weeks ago on A Ghoulish PR Crisis Just for Halloween
Your attentiveness to the word 'structured' when talking about internal communications or meetings is key. Without the structure and advanced notice as to the specifics of the agenda of meetings it often serves to enable tangential conversation resulting in discourse, poor morale and feelings of inadequacy.
In so many meetings I have witnessed a cursory agenda of topics but not what I consider the prerequisite of what exactly will be expected in the discussion. With so many issues that may be at hand on any given day, especially emergent situations, it is imperative that the leader let the attendees know exactly what will be discussed so that they are prepared.
How many meetings have we been to that end up fruitless in goals because of statements like "I will have to get back to you on that data, or I will pull that together and get it to you." The more specifics you can give the attendees for preparation, the better the outcomes. It is great to be a boy scout with an 'always be prepared' mantra but its is impossible to be prepared without the particulars as there are always so many variables. As you say, no one wants surprises and the best leaders are the ones who strategically (anticipate the needs) structure meetings to tamp those possibilities. As time is money, it is better to invest a bit more in the groundwork plans rather than have to continually renovate because of errors in the original foundation.
1 month, 2 weeks ago on Structured Meetings Make for Better Internal Communications
Isn't it amazing how smart our guts can be, Susan, and even though it proves itself over and over it is often the third runner up to our hearts and brains in trust? I think it has something to do with eating away at all the BS we are fed leaving you with the nutrients of truth, transparency and instinct. It is a great equalizer when attention is paid.
1 month, 3 weeks ago on The Spin Sucks Inquisition: Susan Cellura
This headline checklist process is heady (intoxicating) in breadth and depth! No wonder your team is always giddy while they work ;)
1 month, 3 weeks ago on How to Write a Compelling Headline
@biggreenpen Liking the new avatar Paula ;)
1 month, 3 weeks ago on Should We Take the “Internal” Out of Internal Communications?
I too am a fan of the 'internal' communications under the corporate communications umbrella for the reason you stated, consistency in messaging, not to be insulated or isolated but respected and informed as you would any of your stakeholder groups.
@OpEdMarketing In our circumstances, Robert, we find it is the older generation who has the most difficulty with conversing on the subject and the younger able to be more open. My point is we are making progress but not fast enough for the generation that was involved directly with so many. It is sad.
1 month, 3 weeks ago on Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression
Thank you both for sharing your personal stories as mental health has so long been pushed to the back of the closet, always there but infrequently talked about and cloaked in darkness. I respect you both for your willingness to speak openly about your emotions and experiences as so many of our families experience similar emotions.
I am truly concerned about the rise of emotional stress, depression and the ensuing consequences (self harm) in our youth. I personally am seeing several of my friends suffering in their parental status with children in crisis and at a loss as to avenues to intercede, self recrimination as to what they did wrong and the tragic implications of what it can do to the mind, body and soul of our youth that are not emotionally developed or equipped to deal with their feelings of the stereotypes of 'not being normal'.
Our educational systems, religious affiliations and social systems of support are being taxed daily on this and our health system for mental health care is serious lacking. Through open communication, awareness to the pervasiveness of this illness and educating the public as you have here, hopefully the stigma will evaporate in transparency and the closet door will forever be ajar.
@Eleanor Pierce Thanks, I just received the invite and already have a headache as can't figure out how to put my avatar in despite instructions that it is in settings. Oh well I am just a smile for now.
2 months ago on Hello Ello: Is the Latest Social Network for You?
@Eleanor Pierce Figured everyone was coveting their invites for those that will actually use it rather than a be a voyeur but thanks for your hospitality and I will take a gander. I had just put myself on the waiting list earlier. email@example.com
@Eleanor Pierce @annelizhannan @biggreenpen However, if I had an invite, I would go and check out the merchandise ;)
@biggreenpen Funny about the FOMO. I am starting to feel like these platforms are getting to be more like a BOGO! Although curious about Ello, I try to avoid returns and already have trendy items in my SM closet that I wear once and then they just hang there collecting dust.
A sweet bouquet to this list. As one who has a tendency to swill and spit on all things numbers, I try to abstain from data drunkenness. Thankfully this will only make me tipsy ;)
2 months ago on Analytics Resources and Data for Communications Pros
@Eleanor Pierce Great expression "high warmup threshold"!
2 months, 1 week ago on The Spin Sucks Inquisition: Tom Martin
Tom's New Orleans spirit is clear in this post as I can imagine how difficult it was to rebound from the devastation of Katrina on his business. In heading over to his Twitter account I saw more of this admirable quality with his bio "favors stiff drinks and good debates." Who doesn't know how great debates can get after a few stiff drinks ;)
@ginidietrich Might have to be an intervention with the kill and gunning references but I am game if JB is the mediator as always a sucker around the grey ghosts ;)
2 months, 1 week ago on Use Lead Magnets to Generate Qualified Leads
@ginidietrich That's all I have, not punny either ;) I do enjoy reading people's way of writing, word choices and structuring of sentences. It tells me a lot about them. So many I would like to meet in person.
Wow, talk about straight talk and simplicity. Exactly why so many of us consider you the 'lead' and a 'magnet' for great content. Never repelling, always attracting and delightfully pulling us in!
You may be fearful of aging but from what I see of the company you are keeping today, they are a great indication of a long, enjoyable future. I wouldn't count on them for catheter care but surely for keeping you peeing in laughter ;)
2 months, 2 weeks ago on The Spin Sucks Inquisition: Jess Ostroff
Terrific insight about timing and knowing your audience. I admire so many of our late night show hosts who do their research and know where their audience is on a particular night based on current events, news of the day and yes, social media as a great barometer. So many of them know when not to overproduce in terms of newsjacking or bring too much levity into a tragic situation.
It would serve brands well to learn from their 'visual acts' in building a story to a crescendo rather than just bleating out infographics, blogs or newsjacking on an event just because it may be current in the news. I tend to think this is due to automation of posts by corporations and instead of thinking about the impact of the particular topic on a specific day (taking the pulse/temperament of the audience in real time) they just have the story in the pipeline without timing forethought and thus often leave the audience not laughing at all.
2 months, 2 weeks ago on What Standup Comedians Can Teach Us About Visual Storytelling
I identify with you Kerry on the investment in a career (profession) that evolved into quite something else. I originally received my degree in nursing and just after two years exited swearing I would never go back (gosh, no one told me there would be sick people, I just thought the white uniform was cute;). Fast forward 28 years later and I was back at it. My point, although I may have done it differently if I had the opportunity to rewind, no education goes unworthy if you build on the knowledge and experience. For my third act, I would like to go to the dogs but haven't quite figured that out.
I am also with your authenticity vs transparency thoughts. Some of us just don't show our best side with with full exposure and would do well to set the dimmer between 'need to know and 'too much information'. Having said that, I am a fan of your selfies which show off your flawless Irish complexion and ginger-like locks ;)
2 months, 3 weeks ago on The Spin Sucks Inquisition: Kerry Gorgone
@Howie Goldfarb @annelizhannan @ginidietrich I can't speak with knowledge of Walmart's business and labor practices other than there are many corporations that need work in this area. With the diploma issue, I am with you, why didn't he finish the credits? To me this is the grey area;)
2 months, 3 weeks ago on The Squishy Grey Line of Ethics
@RobBiesenbach @belllindsay I agree Rob, Unfortunately if corporations started making exceptions to their standards on an individual basis (whether deserved or right) then it would open a Pandora's Box of employee law suits for the HR department. If they want to make this the exception now they would have to rewrite their policies for all. Changing the policy could've been done if they wanted but they couldn't go back and forth.
@Howie Goldfarb Howie, are you referring to the NYT response back at Tovar's piece or have they made a response to the Tovar exit?
@ClayMorgan Beyond infuriating to inexcusable. Whether it is a failing of ethics, lack of understanding of what constitutes plagiarism or lack of understanding, there is no excuse if you're in the business of writing about or sharing content of another. Don't be in the business. Would you consider it OK if a surgeon performed a procedure which caused you harm that she just didn't know or understand the implications. It is our job, in our chosen professions, to know better.