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Maybe because it is Friday and I am off to see the Irish Rovers (summer is too short on Cape Cod ) but can't get past the pencil video as @Danny Brown always seems to get the lead out of everything he experiences, whether lead, leading, led or a bit of Led Zeppelin in his writing...on the way to heaven ;) I enjoy your stairways.


20 hours, 30 minutes ago on The Spin Sucks Inquisition: Danny Brown

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Bravo Ken. This recent campaign has brought more awareness and dollars for research of ALS then I have ever seen in the twenty years since my brother succumbed to this cruel disease that robs one of body yet leaves the mind acute to suffer the pain. I count myself among the fortunate who continue to have the ability to smile at each video and thankful for any and all who have either demonstrated effort to raise the awareness through the ice bucket challenge, commenting on others efforts to keep it front of mind or reaching into their pockets.  Thank you for your contribution. 

5 days ago on Of Ice Buckets and Naysayers: Why I Chose to Do the ALS #IceBucketChallenge

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Without a doubt, everyone should jump in the pool with Marcus and you can definitely trust he won't be bringing any 'crapola' ;)

1 week, 1 day ago on The Spin Sucks Inquisition: Marcus Sheridan

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I find #10 the most difficult to give guidance on in terms of policy (I am talking about a crisis within one's own company) especially if attacked in social media in fallacious ways and more so if the individual is an expert in the area, e.g. manufacturing processes.  In many instances we are asking our employees to participate and share in social media for the company yet also want to cherry pick on just where, when and how they should or should not comment during crisis events. It can be a very gray area when individuals feel they are being professionally attacked and also separate the corporation from the individual. The common sense, legal ramifications, courtesy and stupidity items should reign but emotions during crisis can be trying to control.  A crisis management policy in such events is critical and should be clearly understood that it supersedes the general social media policy. Easy to say, not so easy to implement, especially when a crisis has not yet been fully recognized. 


The LinkedIn memo is hilarious and no doubt someone plumbed that screw to drip.

1 week, 1 day ago on 21 Must Haves in Your Social Media Policy

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Nicely done Eleanor as with the initial post yesterday.  I have been following these posts and trying to get my head around Gini's thoughts strictly from a business communications perspective. 


Personally I don't feel that their manipulation would or could have any affect on my emotional state with the exception of frustration, however from the health care field I have a deep concerns. We have been working very hard to develop the Health IT field so that consumers feel safe, secure and trusting of their medical data online. Big data will be so beneficial for population management issues as well as for disease, disorders and illness states. It is great to analyze big data gathered (with privacy intact) but once we begin to manipulate the data for expected outcomes, without consent or knowledge, we have embarked on a very slippery slope. What was most disconcerting, as repeatedly highlighted, was the academic (scientific) participation which appear to be warped in basic research ethics. 


As with Facebook being the owned platform and our content or participation a product, I can make that analogy with our participation in the health system. The hospital, operating room or doctors office being the owned platform and our bodies (physical and psychological) the content. Granted when we sign into the hospital we give permission to share, use, and perform tasks on our content, especially so in a teaching hospital, but we do so with informed consent and the understanding that we still own our content (bodies) and are not to be manipulated for desired outcomes for experimental purposes without our knowledge. Sure a procedure or medical device, drug etc may be for trial purposes but we are given the risks and benefits in full disclosure so as to make informed decisions. There are certainly instances where negative psychological outcomes have come to light from ordinary circumstances ( ICU psychosis from the isolation and constant beeping of machinery) but they hopefully are not induced by intentional and proactive manipulation to see if psychosis can be brought about!

1 month, 1 week ago on Facebook Experiment: Why Mess With Our Emotions?

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Looking forward to the webinar either on Thursday (if it is raining) or post beach day if the sun is shining;) Summer priorities!  Melissa is one of my premier authorities on crisis and issue management and I would like to hear her thoughts on how Target is coming along in their recuperative brand efforts over the past six months since the data breach, CMO statement, ad campaign with employees etc. 

2 weeks, 5 days ago on How to Write a Crisis Communications Plan

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@lizreusswig @MackCollier I am almost the opposite. I am pretty private and reserved online but get me in a one-on-one or in-person conversation and I will talk you out of your saddle, or you will want to gallop away:)  Have a great weekend. 

2 weeks ago on The Spin Sucks Inquisition: Mack Collier

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@MackCollier Yes, that's what I meant by 'modern', just smok'n in the hat and dark glasses ;)

2 weeks ago on The Spin Sucks Inquisition: Mack Collier

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My idea of the modern Marlboro man, especially as he never blows smoke in social media! Kinda put a spur in my Friday purchase of a lottery ticket though, aww shucks. 

2 weeks, 1 day ago on The Spin Sucks Inquisition: Mack Collier

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The hot crazy matrix guys shouldn't worry so much about the bunny in the pot as their testicles cropped by the hairdressers who I think since the 21st century have been called stylists. At least they didn't include the stewardesses ;)

2 weeks, 6 days ago on Gin and Topics: Babies Singing and Puppies Snuggling

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I admire your stand on the attempt by the railroaders to bypass the professionals responsible for decision making. It is one of my biggest pet peeves in corporations. It is a true sign of leadership and faith in the professional staff when the CEO stands by their people. How can I trust a CEO who doesn't trust the staff he/she has hired? When an outsider attempts to throw someone under the bus it is poor etiquette and rude but if the leader reinforces that poor behavior, it is shameful and for me damages the organizations reputation. It also reflects on quality retention of professionals. Respect is a circle, not a one way street...I respect that you are wearing the designation 'dead end street' in this regard. 

4 weeks ago on Seven Step Process for Media Relations

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@Danny Brown I also posted some lengthier thoughts earlier but must have been caught in the spam filter again as it is not here.  I will have to check with Livefyre or @belllindsay to see what is up. 

1 month, 1 week ago on Facebook Experiment: Why Mess With Our Emotions?

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@Danny Brown Exactly and that is why I have the problems. They crossed the line over into the health arena with this 'research' which I find dishonorable if not unethical in legal terms. 

1 month, 1 week ago on Facebook Experiment: Why Mess With Our Emotions?

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@Danny Brown @Eleanor Pierce @belllindsay I see all sorts of psychological silly posts tests on Facebook: What age are you emotionally, what geographical area do you belong, are you really a southerner or a northerner, what type of animal would you be? The difference is I understand it is a psychological game and I agree to play rather than be played. No harm, no foul. 

1 month, 1 week ago on Facebook Experiment: Why Mess With Our Emotions?

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@ginidietrich Never, I am calling you wise as with the wisdom only gained from the experience of time ;)

1 month, 1 week ago on What Having it All Really Means

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@biggreenpen @Howie Goldfarb I have to go back now and find the St. Tropez line. That changes everything ;)

1 month, 2 weeks ago on What Having it All Really Means

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@ClayMorgan Yes, Clay, only the individual can define if they allow themselves to do so, otherwise they will never find or experience the joy of 'all'.

1 month, 2 weeks ago on What Having it All Really Means

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Such a subjective phrase "Having it all" as a definition that l find so self defeating as also with the word 'success'. My definition of 'all' has changed with each phase (age, life circumstances) of my life and I hope it continues to be that way.  Is 'all' a want or a need based on a demographic of a self proclaimed goal or societal definition that we take on as peer pressure? Contentment or contagious (yes as in disease) influence? I am hoping that when I pass I will have the emotion and satisfaction from life that perhaps I didn't have it all but that I didn't have regrets of opportunity to at least try it all.


Oh my Ms. Gini, you are writing now as a woman of means. Age does have its benefits ;)



1 month, 2 weeks ago on What Having it All Really Means

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Where have I read a parable about this, hmmm. Something about beware of wolves who write on sheepskin cloth or something like that ;) Sure warm and fuzzy to touch but in truth not really all that soil repellent when bias-cut. I can empathize with the small business guy who may not be aware but chuckle (as in comeuppance)  at the CEO who chomps without consulting his communications team. 

1 month, 2 weeks ago on The Danger of Pay-to-Play Earned Media

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OK, but can RIchard Two Step? If I am taking the day off from the beach, which looks like I must,  than I am expecting at least the Watermelon Crawl ;)

1 month, 2 weeks ago on The Dreaded S Curve: How Communications Continues to Change

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I am so very sad to be reading this Ken. Yes, we have all come to know Shadow through your stories and feel your loss of such a beloved family member. No amount of words can replace your grief but I am comforted that his memory is so wonderfully  preserved in your digital posts. 

1 month, 2 weeks ago on Saying Goodbye to a Trusted Friend

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Echoing the sentiments here, I really enjoy Clay's insight as a journalist and always seek out his comments in respect of his former newspaper career. I believe strongly in the value of 'been there, done that" as mentors. 

1 month, 3 weeks ago on The Spin Sucks Inquisition: Clay Morgan

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@JoeCardillo @ginidietrich Rap!! I just wish I could hold a note that didn't sound like a cat in heat ;)

2 months ago on Gin and Topics: Your First Moon Party

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@KateNolan Over the moon with the coffee filters, perked my laughter to a new level.  Oh what a tangled web we humans weep on our seas. One of the few happy endings. 



2 months ago on Gin and Topics: Your First Moon Party

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@makeaner Mary Anne, seems to prove the research data point that negative reviews don't necessarily deter the spending on the brands. Funny (odd) isn't it? 

2 months, 1 week ago on Content, Trust, and the Power of Influence

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What surprises me most about the research is how the behavior of those who complained is not necessarily affected and that they actually spend more with the brand. Personally,  if I took the time to complain in NWOM fashion I can't imagine that I would continue to purchase or support the organization, especially in the hospitality or service industries (restaurants, hotels etc.) 


I do however understand the rationale for a product complaint especially if my complaint was heard by the company and resolved. For instance if I had a poor experience with a lawnmower purchase from Home Depot I would not stop shopping there for other products. In the end I find that I am more forgiving on a product issue than I am on a service issue.  


2 months, 1 week ago on Content, Trust, and the Power of Influence

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Have to go with Thor this week and his brief thought of putting those gangly legs under him. Wonder what's in the puppy chow! 

2 months, 1 week ago on Gin and Topics: A Remake of Tight Pants and a Magnificent Swan Lake

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@ginidietrich @LauriRottmayer It reminds of the old TV show 'What's My Line' (maybe some will remember but not naming names as don't want to be ageist;). The difference here is with so many surprising personal insights I would never win. #whodathunk

2 months, 1 week ago on The Spin Sucks Inquisition: Ann Handley

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Always a treat to hear from the personal side of people who have captured one's attention from either their intellect, humor or ability to teach, write or visually communicate about the evermore complexity of digital marketing.  While I am surprised at the self-proclamation of being an introvert, I am happy to call her among what I consider to be #BostonStrongWomen. So if playing the extrovert requires you 'to need to lie down for three days', I say take the rest because you produce more in the remaining four days than most of accomplish in the seven. 

2 months, 1 week ago on The Spin Sucks Inquisition: Ann Handley

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@JoeCardillo @Howie Goldfarb @annelizhannan @ginidietrich I am all for it and then would have to coffin shop there as it would definitely lead to my demise financially as well as purposeful productivity;)   

2 months, 1 week ago on Content Creation without Ever Writing a Word

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@Howie Goldfarb @annelizhannan @ginidietrich I do use Houzz and love their design sites especially when redecorating or searching for a specific look but Pinterest is still my go to platform for sheer fun and dreams as well as topic specific infographics but not so much for blogs. I actually try to stay away from both as could easily spend the day wasting away in the visuals. 

2 months, 1 week ago on Content Creation without Ever Writing a Word

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@JoeCardillo Thanks Joe, I had never seen or heard of IM Creator or the curation of photos/images of IM Free. You get my Boy Scout award of the day for being helpful ;)

2 months, 1 week ago on Content Creation without Ever Writing a Word

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@Howie Goldfarb Once again Howie, Gini needs to send you to a time out corner for behavior modification for using an idol worship name in vain ;)

2 months, 1 week ago on Content Creation without Ever Writing a Word

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@RobBiesenbach Yes, Rob probably a mix of egotism and insecurity but I would rather blame it on lighting to protect my pride ;) 

2 months, 1 week ago on Content Creation without Ever Writing a Word

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Content is king! No, content is prince! No, content is queen! Whatever content is, it’s important, but many organizations struggle to figure out how to use it in their marketing.

Perhaps we should just ask President Clinton, he always had the best definition of 'is' ;)

2 months, 1 week ago on Content Creation without Writing

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I saw the Alzheimer's and Jimmy Fallon wordplay earlier this week. Both times my eyes filled with tears, once for the goodness of man and sweet emotion, the other because of hysterical laughter. I have enough issues with mood swings being over 50 as it is, these only compounded the problem. I am starting to think I can't watch Jimmy Fallon unless I have Depends in place :)


Have a wonderful weekend, it is going to be a beauty. 

2 months, 2 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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Nice to meet you Jeannie and a welcome FF as I missed your webinar (now downloaded). What happened to your business in the financial crisis of 2008 was a lesson many faced but it is wonderful to see you have come the 360 where so many were lost in the 180.  

2 months, 2 weeks ago on The Spin Sucks Inquisition: Jeannie Walters

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@RobBiesenbach I have heard that line so many times and also have seen their derrieres hanging out when those seam split apart ;)

2 months, 2 weeks ago on The Lies PR Firms Tell

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@ginidietrich I like that woman ;)  If I am hiring you bet I don't want my personal brand or reputation tarnished because of a poor outcome because I didn't do my homework. This should be a given, not a rarity for professionals in that position. 


Also thought you would get a kick out of this poster...like the Seven Deadly sins. Credit to @prmattersdotorg but not sure it will capture large enough (under #PRagencies on Twitter).


2 months, 2 weeks ago on The Lies PR Firms Tell

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I always get a kick out of th 'we can' agencies or professionals setting aside some accepted confidence or bravado. I have had a headache from my eyes rolling back so far in my head with that statement especially when spat out before any questions about the product, our existing story or communication processes. I much prefer the 'we do' or 'we've done' approach backed up with examples or case studies. Granted they may not have the precise experience in our industry but by showcasing examples I 'can' usually decipher if their thought processes will be able to fulfill our particular needs and nuances. 


Interviewing requires as much work from the client as it does the potential agency. Doing your homework will not always guarantee a successful relationship but I have found that having a list of prepared questions relative to scenarios, expectations, cultures and tactics will separate the wheat from the chaff to allow the best to rise in the seat at our table.  

2 months, 2 weeks ago on The Lies PR Firms Tell

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@Wittlake My oh my, that was it. Funny how it wasn't blocked on my Windows 8 system where I have the same extensions and use Chrome as the browser. Thanks so much Eric. 

2 months, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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@Frank_Strong Very odd, it is clear as can be on both my iPad and Windows 8 PC (with Chrome as browser) but not on my Chromebook. Usually I have no issues with Chromebook!

2 months, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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@Frank_Strong I swear I spend most of my day trying to fix my technology. This is my Chromebook, I will go check my desktop. It drives me insane and has really caused me to cut back on time spent on social media. 


Anyway, good post and agree that I don't have any issues with native or sponsored advertising as long as there is transparency and I do see where the media has been deceptive in this manner. 

2 months, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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You and me both. I thought it was an infographic that I could pin to Pinterest like you have as a twitpic.  Even on their site I see the list of the survey details but not in an infographic form and then I saw the end of your post and thought maybe it was not attached (see capture).  Maybe I should just go back to bed ;)

2 months, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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Hi Frank, could you post the link to the complete infographic? I quickly perused some of the links but couldn't find it...again I did a cursory look ;) 

2 months, 3 weeks ago on Infographic: The State of Native Advertising is…Confused

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Good questions and great answers on this inquisition. Nice to meet you Abbie. That Ginny does show up in some very nice places, either Naples. 

2 months, 3 weeks ago on The Spin Sucks Inquisition: Abbie Fink

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Job #1: Hired to write restaurant reviews for a local magazine but wasn’t supposed to actually eat the food, just write something using the menu as a guide.  I was still a journalism student at the time and just knew that wasn’t right and told the owner that.  He fired me.

Haha, that is a sure covering the pea with the pod. No taste buds there ;)

2 months, 3 weeks ago on The Spin Sucks Inquisition: Abbie Fink

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Wishing you great success as you walk down the local path with Tellus360. You have been such a wonderful proponent for local business and I envy your opportunity to take it to the next level in your career. Whether you blog twice a week or twice a month, I look forward to following you around the town. All the best. 

2 months, 4 weeks ago on Change is in the Air at Inkling Media

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@ginidietrich @ArikHanson1  Interesting, I just contacted Livefyre support as my comment  didn't post from early this morning. It has happened to me once before on Spin Sucks and also on your blog Arik.  I just thought it might be that you didn't like my comment so I didn't  contact you but I knew I never use profanity or are denigrating or spam. 


Livefyre did get right back to me (terrific in response time)  and told me they are having problems with their spam filters and some comments are getting stuck there. I had to laugh as I am wondering how many of my comments have been dropped but I did notice I wasn't getting responses to my comments and know you both are excellent in that respect. I also noticed that even my likes weren't being recorded on others comments even after I saw my gravatar there...they just disappeared. 


Livefyre was excellent in customer service response and said they have been working on fixing the issue.  I wonder if and how many others have experienced this?

3 months ago on Is the Age of the Independent Blogger Really Over?

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After I fell off my corporate seat in amazement that Mr. Jones took the bull by the horns on his own I am not so sure I can take my corporate hat off and bow at his round-a-bout of the corporate structure. Granted it was his own LinkedIn profile (and he was specifically called out by the employee) but it is a professional platform where his position as EVP is distinguished and although he is speaking in the first, he admittedly is inclusive of the company with several references to 'we'.  My first question is what exactly is the social media policy of Target? If he wanted to target professionals or peers ( and for all the reasons you outline) then LinkedIn was a great platform choice. If the message was for the customer (where the issue is focused on data breaches) I don't agree this was the best platform. To me it is a lofty a channel for the mass consumer. Is the Target audience really on LinkedIn more than Facebook?


I admire his etiquette in not calling out individuals, the honesty and candid vulnerability exhibited in the title and the call to action for others to weigh in as 'we' are listening. Yes, there is a lot to be respected for his tone and touch points on the corporate faults but was also pointed in adding "Target is not the first brand in history to hit a rough patch". I frown when companies try to dilute the issue they are confronting with mentions of others who have experienced similar circumstances. To me it is a diversion, strategic perhaps, but I have more respect when a company focuses solely on their problems rather than bringing others into the mix. For me it serves as an excuse, as in 'we're not alone, see all these others". I want the company to focus on their problems, not compare to others. 


I also cringed at the sentence "The culture of Target is an enormous strength and might be our current Achilles heel". When is a corporate culture's strength an Achilles heel?  What corporation isn't striving for cultural strength? If he had phrased it with something like our enormous strength may have led to our arrogance which might be our Achilles heel, I would have been more empathetic.


Easy to be a bench quarterback and parse another's efforts.  I agree with you that there is a lot to like in the post. Indeed a cowboy move and I do like cowboys but as far as brilliant communications strategy, not so much. Your big question about would he have been able to create and publish this message if he went through the proper channels, yes. I believe that had he gone through the professional channels that corporate communications offers, it may have been able to be a brilliant message, devoid of the errors I outlined above. As the former head of a corporate communications department for a large retailer, it would never cross my mind to do an end run around the marketing department when constructing this message. I  believe in integrated communications, not siloed communications and as Waylon Jennings says "mama don't let your babies grow up to be cowboys'. 


We shall see if by taking this bull by the horns he actually wrangles the support of the customers around the bullseye or it becomes another rodeo with wild bucks shooting off personal messages yet under the 'we' of the corporation.

3 months, 1 week ago on Target’s Jeff Jones’ LinkedIn message: Cowboy move or brilliant communications strategy?

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