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I love that phrase 'invisible challenges' as we all have them and they are too long to list. Great commentary using patience and thinking twice before throwing more obstacles into the mix. 

1 day, 22 hours ago on Face Blindness in the Workplace

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Rather than get caught up in #7, I will just say yup ;) ....Well that didn't work as I want to add another which may be considered part of #6 and relates to your PR automation post: don't just customize it to the interests of the journo, blogger or media outlet , humanize it so it doesn't read like an automated bot produced it on a manufacturing line.

1 day, 22 hours ago on Eight of the Worst News Release Mistakes

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As with the human heart we can automate PR to pump out content as well as nourish or stimulate the brain with data curation but it will continue to be the art (humanizing) of PR that will be needed to connect (relate) the emotion of heart to the devotion of the brain.

2 days ago on The Art of Persuasion, or PR, Cannot Be Automated

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Nice line "Write for humans, not just algorithms." Algorithms will help you measure but it is the human factor that will measure up.

2 days, 1 hour ago on News Release Success: Be Found in Search Results

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Another great cheat sheet!  As for your question and in reference to Andy Crestodina's Online Networking Guide: http://www.orbitmedia.com/blog/online-networking-guide, specifically number 28 "Meet in Person", may I just be a bookend in your office as I know asking to move into your head would be a bit much ;)

1 week, 1 day ago on Media Relations: Increase Your Search Engine Optimization

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Weaving throughout all these essential traits is the ability to be a critical thinker. In coming from the corporate communications sector where the PR professional works with all of those 'silos' of special interests stakeholders: marketing, finance , IR,  HR, legal, government, consumer, regulatory, executive office, stockholders and Wall Street, and manufacturing and sales, it is essential that the PR be able to synthesize each of their respective needs and wants into a unified message, project or campaign that is considerate of everyone. 


Not always an easy task as one faction's 'special' interest are often at odds with the other.  It is the art of compromise for the PR professional be the mediator, establish the priority or find the middle ground of inclusiveness and more importantly that there is not exclusiveness.


From @martinwaxman's attention to details,  @CCCJenn's thoughts on flexibility and grace under pressure, @ginidietrich's conduct of ethic, @danielschiller 's inference to issue and crisis management and contingency planning, and finally Paula's (@biggreenpen) where she highlights continuing education, the PR professional must be able to take all those learned skills but it will be his/her critical thinking application that will be the measure of success. 


For this trait, the process may be taught or learned but it is the experience that will perfect.



1 week, 1 day ago on Five Traits Every New PR Professional Needs

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@ginidietrich The one webinar was fine to see how it all fits together instead of piece by piece where the viewer has to connect the dots. Having a follow-up like this, in sections, is a great review for those of us who are repeat offenders ;) 


1 week, 3 days ago on Media Relations: Track Effectiveness to Prove Investment

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@TonyBennett I guarantee your skill set is better at 'capturing' the technical aspects than mine :)


1 week, 3 days ago on Media Relations: Track Effectiveness to Prove Investment

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This is great. I adore cheat sheet style and would like to have them prior to watching any webinar that is so full of technical information.  I have also found that when I have prior access to the presentation I write notes directly on them as I go along with the webinar. As with @TonyBennett , I questioned my qualifications on really understanding the webinar but with this post in hand it reinforces the absorption. See you on Thursday for the next installment.

1 week, 3 days ago on Media Relations: Track Effectiveness to Prove Investment

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Harkens me to the hide-and-seek game where some hide way too long and timely interest is lost while others are found way to early and out of the long game quickly. No matter which side, it should never be 'ready or not here I come' ;)

1 week, 4 days ago on To Hire a PR Firm or Not to Hire a PR Firm

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Way to go with the sauce, Martha!

1 week, 6 days ago on Gin and Topics: Martha Stewart Kills it

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I already spoke about this vivacious picture on Facebook and think it is so fitting for Corina's business NutsPR. I so admire anyone who will go to all lengths to keep and protect animals and can only imagine the stress involved in moving from Romania. You are a good soul, Corina and deserve those extra 10 years, even if it is in dog years ;)

2 weeks ago on The Spin Sucks Inquisition: Corina Manea

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@ginidietrich No but you have my attention.

3 weeks, 1 day ago on Use Media Relations for Search Engine Optimization

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I'll be there unless my brain is permanently congealed from my incessant intake of sugar from the chocolate bunnies and Peeps. It's a battle that ends in the basket every year ;) Happy holidays to all.  

3 weeks, 1 day ago on Use Media Relations for Search Engine Optimization

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Great example of having a spreadsheet of potential crisis situations.  With regard to issue vs. crisis communications definitions, I am a bit fuzzy but perhaps the difference is isse communication vs. issue management? 


In instances of issue management in public affairs legislation, I believe it can indeed affect the bottom line, is difficult to avoid as legislation can be sponsored from a host of sources unexpectedly and lasts longer than the 24/7 news cycle as the process of legislation can be interminably long. The issue may not reach full crisis level until legislation is passed (assuming it is legislation that is against your particular industry), but I have witnessed where the issue being discussed for legislation has affected the bottom line on Wall Street and have an impact on reputation. Again perhaps you are speaking and separating actual communications from issue management and in that respect I may agree. Your thoughts?

3 weeks, 4 days ago on Crisis Communications: Have a Plan for Success

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@SMVermillion Haha,  I should have read the rule book on comment posting more thoroughly.  I thought we were here to be smart alecks and tease the bike shorts off @ginidietrich ;)

4 weeks ago on The Spin Sucks Inquisition: Stephanie Vermillion

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Go ahead @SMVermillion show us all up with your smart questions in the comments and healthy balanced living style. I am just going to go ahead and take my mid-morning nap. When I wake up, based on this inquisition, you will already be running the boardroom members around in circles from your seat at the decision-making table. Pleasure getting to know you. 

4 weeks ago on The Spin Sucks Inquisition: Stephanie Vermillion

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Just finished the webinar recording and enjoyed finally hearing the lilting voice of @Shonali Burke that so many people have reported. The graphics and downloadable resources are fantastic. I am still sitting here laughing at the question period where even the dog in residence couldn't resist participating in a howling applause ;) Thank you @ginidietrich and SpinSucksPro.


1 month ago on You Can Call Me “Boss”: Smart PR Measurement

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I am there virtually or later in recording depending how my week measures up. Still under water lately from frozen pipe fiasco here. As far as amendment to the the list of blog post resources, not selfish if factual.  I am also so curious if the voice matches the exotic beauty of Ms. Shonali!

1 month, 1 week ago on You Can Call Me “Boss”: Smart PR Measurement

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@RobBiesenbach And they say Men are from Mars, Women from Venus  ;) Agree when it comes to respect of someone's time and effort I won't dishonor or insult with empty promises. No your answer wasn't harsh and I believe @ginidietrich is a person who not only acts in transparency but respects when it is returned. 



1 month, 2 weeks ago on The Spin Sucks Scavenger Hunt Results

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I was the one carrying the other paddle to  @RobBiesenbach's missed the boat participation. As with his candid statement my reasoning was similar and also because I try not to commit to something I may not  complete due to the time commitment or perhaps lack of interest in prizes or gamification despite their value.


Following comments here with respect for your honesty on the outcome and probably with a bit of guilt, I just spent the time and like the scavenger bird finished it in one fell swoop. @martinwaxman may just be on to something with our attention span in social media being so limited.  


In the end it is your building of our knowledge through authentic and ethical communications that will keep us among your mosted trust community.

1 month, 2 weeks ago on The Spin Sucks Scavenger Hunt Results

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Came on over as Danny Brown mentioned this post on todays Spin Sucks blog and had missed it. Agree with all points, especially the Time and ROI factors. The third, No or Limited profiles is the real disgrace especially when, and I agree, most large company CEO's have teams to 'pen the message'. Putting aside that these teams or CEO's do not find the value of regular publishing on LinkedIn for the aforementioned reasons, I can't hold any excuse for the lack of or incomplete profile of its top management. 

1 month, 2 weeks ago on Why aren’t more company leaders publishing on LinkedIn?

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@ginidietrich @JonMikelBailey You have my attention,  please share the title.

1 month, 2 weeks ago on Introducing the Spin Sucks Workbook

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Thank you Gini. A jewel of an accessory for the Spin Sucks book. You are the stylist for communicators always making sure we are 'best dressed' on all avenues of communications ;)

1 month, 2 weeks ago on Introducing the Spin Sucks Workbook

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Lindsay I hardly knew ye with your rainbow of hair color changes but we all know you will march on, well prepared to battle any crazies with the quick wit and humor of your retorts and commentary, hurroo, hurroo. 

1 month, 3 weeks ago on Gin and Topics: Farewell, Lindsay Bell

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Great last line about trying to scale humans and relationships. The only thing they're scaling to is their doom in reputation of trust and credibility. 

2 months ago on The secret to becoming a trusted PR professional

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So happy to read that Maggie June has made her safe entry into the Spin Sucks family. All happiness to Ellie and to auntie @ginidietrich who must be knitting booties and mittens at warp speed this weekend as she has refit her bicycle to spin wool ;)

2 months ago on Gin and Topics: The Daughter Edition

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A bit late to the inquisition as now is the winter of my discontent (procrastination and inaction) however made a bit more glorious by this sun (son) of England and Australia, @Digital_DRK . Just a small request for the song list for the upcoming video as I would rather hear 'Bali Ha'i' is calling than 'Something's Coming' (more snow ;).


I chuckle at your self-deprecating line about the tweet link mishap but know there is one person who would welcome a tweet about the toothpaste you use because your smile alone is more than substantial.

2 months, 1 week ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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@Shonali With pleasure and apologies for not getting back to you sooner. The Livefyre snafu is catching as I do not receive notifications anymore on replies and have to remember to come back to check the stream. .


2 months, 1 week ago on The Spin Sucks Inquisition: Shonali Burke

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It is always a pleasure to tune in to the inquisition and see a bit more of the personality behind the persona of people I follow. Often I add my own identifiers to people based on their outstanding attributes as Katie Paine does with The Measurement Queen. My nick name for @Shonali is Shonalight as she always sheds light on the murky world of PR measurement. For that credible knowledge and ability there should be no connection with the words self-doubt and imposter syndrome as they are devoid of warrant. 

2 months, 2 weeks ago on The Spin Sucks Inquisition: Shonali Burke

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Who could resist this love triangle (@crestodina- @ginidietrich - #webinhearts) competition during Valentine's week!

2 months, 2 weeks ago on How to Write Blog Posts that Get Read and Shared

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@belllindsay Yes, change may indeed be good but it is the clear recognition of the need for and acting upon that often difficult change that raises you above the many who only sputter in indecision or perhaps fear.  For that courage I bow in homage. 

2 months, 3 weeks ago on Losing a Valuable Team Member is Hard

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Well you just deflated my Patriots Superbowl high with this sobering news ! My first inclination was to sing out 'Melancholy Baby'  but what I hear from the tenor of this post is "I Will Always Love You'.  


Business breakups can be bereft with negative emotions and repercussions fostering unjust innuendo when cloaked in darkness. This public post proves that mutual professional respect can be achieved leaving all parties on unfettered paths for their futures. 


With this post, Lindsay's contribution and value to the Arment Dietrich/SpinSucks team is set in legacy. Good works recognized, professional regard honored, business deference mutually esteemed, and friendship revered. Who could ask for anything more?










2 months, 3 weeks ago on Losing a Valuable Team Member is Hard

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@belllindsay @MonicaMillerRodgers My favorite paragraph also. Obviously a woman of courage who overcame her personal fears to represent those who face these challenges on a daily basis. It reminds me of a recent quote by Randy Bowden ( @bowden2bowden ) "Face it, Fight it, and Finish it. 


One question @ginidietrich   How the heck are the rest of us going to live up to chocolates from Switzerland! So much for my salt water taffy package that just got dumped in the garbage and for Swiss neutrality in this group ;) 

2 months, 3 weeks ago on The Spin Sucks Inquisition: Monica Rodgers

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@Eleanor Pierce  Sometimes I feel like I am living in the backwoods ;)


2 months, 3 weeks ago on PR Writing: Seven AP Style Rules to Know

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@RobBiesenbach @Eleanor Pierce @EmilyNKantner Age discrimination certainly does exist. Most shameful is when we (older pros) fuel it with our apathy to improve or stay current with technologies and style evolutions.

2 months, 3 weeks ago on PR Writing: Seven AP Style Rules to Know

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Great piece @Eleanor Pierce . You have made me realize that I am a bit of a tin man requiring a bit of oil in the AP Style. Gone are the days when I could just click my heels and the answers were there in memory. 

2 months, 3 weeks ago on PR Writing: Seven AP Style Rules to Know

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@Digital_DRK I am with you. It's there but needs a good dusting and I could use a clean sweep!

2 months, 3 weeks ago on PR Writing: Seven AP Style Rules to Know

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@ginidietrich Three feet of snow here and yet to see a town plow! 

2 months, 3 weeks ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@Danny Brown I think Amy Vernon was on to something here. If she can prove that this occurred when she opened emails at work than she may have grounds for a paternity suit against @ginidietrich or at least a great workman's comp case for pain and suffering (or maybe not ;) on the job.


Either way, @Eleanor Pierce , I wish you great happiness and a healthy delivery. 

2 months, 3 weeks ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@biggreenpen @Digital_DRK I have been having problems with Livefyre also. I am not getting notices when someone responds to a comment like I once did. I blame it on the snowmageddon here, as with my inability to get out of my PJ's.

2 months, 3 weeks ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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This has been a great series this week that I referred to in my tweet as a 'snowballing' series. I thought that would make you happy as I know you are missing the snow in Chicago and it truly has been a series that builds on the others, bowls you over with detail, and is actually fun to receive between the ears ;)

2 months, 3 weeks ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@Howie Goldfarb @belllindsay I agree Howie, so many are making headlines for their failures which gives wonder to whether intentional or dumb luck. 

2 months, 4 weeks ago on Newsjacking: The Good, the Bad, and the Super Bowl

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I am all for the "fun and cheeky" newsjacking and appreciate the cleverness by some brands in their memes and tweets. I don't however admire those wannabe brands who just strike out on any news item to, without thought of impact or want of a purposeful outcome,  be part of the crowd (koolness) or use it as link bait, especially for the holidays, tragedies or sensitive issues on religion, women's rights, politics etc. 


The #DeflateGate newsjacking has been fun and I say that as one who lives in Patriots Nation, however I did not appreciate some of the newsjacking when it came to the domestic violence issue in the NFL. One I see as a sport issue (a silly current event that will wane) and the other a social issue (a serious global issue that deserves continued attention and respect). 


As far as the hashtag DeflateGate, I can appreciate it as a catchy rhyming hashtag but like so many of our buzzwords, I find the use of 'gate'  trivialized and cliched from the origin of a serious era of history, Watergate (e.g. garglegate, gamergate, Billygate, bingogate, hairgate), the list goes on and on : http://en.wikipedia.org/wiki/List_of_scandals_with_%22-gate%22_suffix.


So you ask who I am rooting for this weekend?  As the Dunkin' Kremed the Krispy in New England, I will cross the line and predict that Patriots will lift those leathery balls to their cups and use the Seahawks feathers as ticklers (forgive me ;)

2 months, 4 weeks ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@RobBiesenbach I've been with you Rob on the ad-hoc'd strategy. This post is like visiting the therapist and realizing that you have to change your behavior and learn the methods (tools) for a more productive and happier social media life. Thank heavens @ginidietrich doesn't charge for these sessions, I would never get up off the couch.

2 months, 4 weeks ago on Influencer Relations: Tips to Extend Your Current Campaigns

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@rosemaryoneill I have so many lists on Twitter, I need to make lists for my lists as well as a to-do list to remind me to make the lists ;)


2 months, 4 weeks ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Oh so helpful when you make it as easy as 1-2-3 for those of us who may have digital challenges either in counting our own digits or using the digital tools with purposeful efficiency. 


I was remiss in not getting back earlier to thank you and @crestodina for the fabulous webinar on social and search. It is the only webinar that when I had to leave just prior to the ending, I returned on demand to complete. Yes, it was that good.

2 months, 4 weeks ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Just catching this @Digital_DRK and appreciate your holding my spot ;) Now my day is done, gone my sun, onward to the revelry for  @LauraPetrolino's big day

2 months, 4 weeks ago on Gin and Topics: The Brits Play Cards Against Humanity

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These are the types of posts I bookmark in my  "now I know better" folder. It is also the only one that competes in volume with my life folder of "should've have know better" ;)

3 months ago on Use Media Relations to Get on the First Page of Google

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@belllindsay Put one of Martin's performances up on Gin and Topics; I'm sure we could get a few laughs from the crowd there ;)

3 months ago on The Spin Sucks Inquisition: Martin Waxman

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