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Lindsay I hardly knew ye with your rainbow of hair color changes but we all know you will march on, well prepared to battle any crazies with the quick wit and humor of your retorts and commentary, hurroo, hurroo. 

1 day, 7 hours ago on Gin and Topics: Farewell, Lindsay Bell

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Great last line about trying to scale humans and relationships. The only thing they're scaling to is their doom in reputation of trust and credibility. 

1 week, 1 day ago on The secret to becoming a trusted PR professional

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So happy to read that Maggie June has made her safe entry into the Spin Sucks family. All happiness to Ellie and to auntie @ginidietrich who must be knitting booties and mittens at warp speed this weekend as she has refit her bicycle to spin wool ;)

1 week, 3 days ago on Gin and Topics: The Daughter Edition

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A bit late to the inquisition as now is the winter of my discontent (procrastination and inaction) however made a bit more glorious by this sun (son) of England and Australia, @Digital_DRK . Just a small request for the song list for the upcoming video as I would rather hear 'Bali Ha'i' is calling than 'Something's Coming' (more snow ;).


I chuckle at your self-deprecating line about the tweet link mishap but know there is one person who would welcome a tweet about the toothpaste you use because your smile alone is more than substantial.

2 weeks, 2 days ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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@Shonali With pleasure and apologies for not getting back to you sooner. The Livefyre snafu is catching as I do not receive notifications anymore on replies and have to remember to come back to check the stream. .


2 weeks, 6 days ago on The Spin Sucks Inquisition: Shonali Burke

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It is always a pleasure to tune in to the inquisition and see a bit more of the personality behind the persona of people I follow. Often I add my own identifiers to people based on their outstanding attributes as Katie Paine does with The Measurement Queen. My nick name for @Shonali is Shonalight as she always sheds light on the murky world of PR measurement. For that credible knowledge and ability there should be no connection with the words self-doubt and imposter syndrome as they are devoid of warrant. 

3 weeks, 3 days ago on The Spin Sucks Inquisition: Shonali Burke

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Who could resist this love triangle (@crestodina- @ginidietrich - #webinhearts) competition during Valentine's week!

3 weeks, 5 days ago on How to Write Blog Posts that Get Read and Shared

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@belllindsay Yes, change may indeed be good but it is the clear recognition of the need for and acting upon that often difficult change that raises you above the many who only sputter in indecision or perhaps fear.  For that courage I bow in homage. 

4 weeks, 1 day ago on Losing a Valuable Team Member is Hard

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Well you just deflated my Patriots Superbowl high with this sobering news ! My first inclination was to sing out 'Melancholy Baby'  but what I hear from the tenor of this post is "I Will Always Love You'.  


Business breakups can be bereft with negative emotions and repercussions fostering unjust innuendo when cloaked in darkness. This public post proves that mutual professional respect can be achieved leaving all parties on unfettered paths for their futures. 


With this post, Lindsay's contribution and value to the Arment Dietrich/SpinSucks team is set in legacy. Good works recognized, professional regard honored, business deference mutually esteemed, and friendship revered. Who could ask for anything more?










4 weeks, 1 day ago on Losing a Valuable Team Member is Hard

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@belllindsay @MonicaMillerRodgers My favorite paragraph also. Obviously a woman of courage who overcame her personal fears to represent those who face these challenges on a daily basis. It reminds me of a recent quote by Randy Bowden ( @bowden2bowden ) "Face it, Fight it, and Finish it. 


One question @ginidietrich   How the heck are the rest of us going to live up to chocolates from Switzerland! So much for my salt water taffy package that just got dumped in the garbage and for Swiss neutrality in this group ;) 

1 month ago on The Spin Sucks Inquisition: Monica Rodgers

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@Eleanor Pierce  Sometimes I feel like I am living in the backwoods ;)


1 month ago on PR Writing: Seven AP Style Rules to Know

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@RobBiesenbach @Eleanor Pierce @EmilyNKantner Age discrimination certainly does exist. Most shameful is when we (older pros) fuel it with our apathy to improve or stay current with technologies and style evolutions.

1 month ago on PR Writing: Seven AP Style Rules to Know

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Great piece @Eleanor Pierce . You have made me realize that I am a bit of a tin man requiring a bit of oil in the AP Style. Gone are the days when I could just click my heels and the answers were there in memory. 

1 month ago on PR Writing: Seven AP Style Rules to Know

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@Digital_DRK I am with you. It's there but needs a good dusting and I could use a clean sweep!

1 month ago on PR Writing: Seven AP Style Rules to Know

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@ginidietrich Three feet of snow here and yet to see a town plow! 

1 month ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@Danny Brown I think Amy Vernon was on to something here. If she can prove that this occurred when she opened emails at work than she may have grounds for a paternity suit against @ginidietrich or at least a great workman's comp case for pain and suffering (or maybe not ;) on the job.


Either way, @Eleanor Pierce , I wish you great happiness and a healthy delivery. 

1 month ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@biggreenpen @Digital_DRK I have been having problems with Livefyre also. I am not getting notices when someone responds to a comment like I once did. I blame it on the snowmageddon here, as with my inability to get out of my PJ's.

1 month ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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This has been a great series this week that I referred to in my tweet as a 'snowballing' series. I thought that would make you happy as I know you are missing the snow in Chicago and it truly has been a series that builds on the others, bowls you over with detail, and is actually fun to receive between the ears ;)

1 month ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@Howie Goldfarb @belllindsay I agree Howie, so many are making headlines for their failures which gives wonder to whether intentional or dumb luck. 

1 month ago on Newsjacking: The Good, the Bad, and the Super Bowl

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I am all for the "fun and cheeky" newsjacking and appreciate the cleverness by some brands in their memes and tweets. I don't however admire those wannabe brands who just strike out on any news item to, without thought of impact or want of a purposeful outcome,  be part of the crowd (koolness) or use it as link bait, especially for the holidays, tragedies or sensitive issues on religion, women's rights, politics etc. 


The #DeflateGate newsjacking has been fun and I say that as one who lives in Patriots Nation, however I did not appreciate some of the newsjacking when it came to the domestic violence issue in the NFL. One I see as a sport issue (a silly current event that will wane) and the other a social issue (a serious global issue that deserves continued attention and respect). 


As far as the hashtag DeflateGate, I can appreciate it as a catchy rhyming hashtag but like so many of our buzzwords, I find the use of 'gate'  trivialized and cliched from the origin of a serious era of history, Watergate (e.g. garglegate, gamergate, Billygate, bingogate, hairgate), the list goes on and on : http://en.wikipedia.org/wiki/List_of_scandals_with_%22-gate%22_suffix.


So you ask who I am rooting for this weekend?  As the Dunkin' Kremed the Krispy in New England, I will cross the line and predict that Patriots will lift those leathery balls to their cups and use the Seahawks feathers as ticklers (forgive me ;)

1 month ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@RobBiesenbach I've been with you Rob on the ad-hoc'd strategy. This post is like visiting the therapist and realizing that you have to change your behavior and learn the methods (tools) for a more productive and happier social media life. Thank heavens @ginidietrich doesn't charge for these sessions, I would never get up off the couch.

1 month, 1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns

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@rosemaryoneill I have so many lists on Twitter, I need to make lists for my lists as well as a to-do list to remind me to make the lists ;)


1 month, 1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Oh so helpful when you make it as easy as 1-2-3 for those of us who may have digital challenges either in counting our own digits or using the digital tools with purposeful efficiency. 


I was remiss in not getting back earlier to thank you and @crestodina for the fabulous webinar on social and search. It is the only webinar that when I had to leave just prior to the ending, I returned on demand to complete. Yes, it was that good.

1 month, 1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns

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Just catching this @Digital_DRK and appreciate your holding my spot ;) Now my day is done, gone my sun, onward to the revelry for  @LauraPetrolino's big day

1 month, 1 week ago on Gin and Topics: The Brits Play Cards Against Humanity

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These are the types of posts I bookmark in my  "now I know better" folder. It is also the only one that competes in volume with my life folder of "should've have know better" ;)

1 month, 1 week ago on Use Media Relations to Get on the First Page of Google

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@belllindsay Put one of Martin's performances up on Gin and Topics; I'm sure we could get a few laughs from the crowd there ;)

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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Can't stop laughing over the design logo initiative. I would have just submitted a hospital sign as that is where everyone was headed.  Nick, on the hand, would just have cut to the chase and submitted a rotary logo and called it a day ;) They needed Nick in that meeting.


1 month, 2 weeks ago on Gin and Topics: The Birds and the Bees

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I believe I met and followed Martin through this blog and delighted that you confirm my thoughts on his humor; so dry that whether shaken or stirred it is a taste that tantalizes the palate. In either case, swallowed to absorb the nutrition of his knowledge or back through the nose in uncontrollable laughter, his writings will tingle your senses.  What I didn't know is that he was a standup MC! It all makes sense now as these inquisitions always seem to offer insight into the person behind the social media presence.  

1 month, 2 weeks ago on The Spin Sucks Inquisition: Martin Waxman

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It surprises me a bit that so far (in the comments) bloggers are working on a wing and a prayer ;) Expecting the opposite might just put me in the category with the flightless dodo bird ;)

1 month, 2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea

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@belllindsay I just love it when you give gifts just for me;)

1 month, 2 weeks ago on How Social Media Affects Search

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From my perch, you have alway been a page-turner. While saddened for you in the heartache of a disappointing end of your business financials of 2014, I'm confident that this is only a transitory chapter, not a tome of legacy. 


I am not deterred but heartened by this page one of reboot and look forward to reading, listening and perhaps seeing (Spin Sucks conference) the next 365 pages of 2015. No matter the strength of the bricks laid, mortar will always require repointing to ensure solid footing. Good riddance to the past, goodwill and Godspeed to the future. 

1 month, 3 weeks ago on 2015 Business Goals

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@Howie Goldfarb Oh Howie, you always tax my brain.  What does that acronym mean? Me Hate New York? Most Happy New Year? Many Happy Nuts Yuletide? 

2 months ago on Spin Sucks Brings You: The Best Year Ever!

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@ginidietrich Thank you. I'm just an immunosuppressed (health) person so I don't as easily fight off the typical bad winds that others do. If you spoke to my family members they would say I make up for it by being a tornado in decision making, often cutting through the clutter with placement that is not always comfortable ;)

2 months ago on Spin Sucks Brings You: The Best Year Ever!

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@belllindsay I think a post from the perspective of the team's pets or children would be far more interesting! . Who knows you better, senses or reacts to your moods more instinctively, lives with you 24/7, always loyal so you can trust their authenticity and forgives your foibles (unlike your boss;). I bet JB and Hank would have a lot to say!

2 months ago on Spin Sucks Brings You: The Best Year Ever!

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Happy New to all the Spin Suck's team who grace my eyes each morning with candor, enlightening and deliciously edible content, and humorous antics that would make Jimmy Fallon blush and Robert Downey, Jr. lust. 


While I can not take monetary credit in affecting the purchase of the new Wolf range for Gini, I will to continue to contribute to keeping those flames burning (even if gaseous at times) or at least assist in keeping that freezer on kilter as a part of the solid footing that exists ;) She's on her own with Jack Bauer who really seems to be the only figure that can outwit her with his determination and smarts.


To all the followers and friends who have made the comments here rise with more effervescence than a bottle of Goût de Diamants, Taste of Diamonds -$2M (I had to look that up as in reality I am but a pauper patron of fine wines) may you have healthy, productive and dream acquisition in 2015.


Back to bed now as I have convinced myself that this seasonal crud (that I and so many others are experiencing) is but the expulsion of all that was bad in 2014. We will wake up tomorrow to start refreshed. See you then.

2 months ago on Spin Sucks Brings You: The Best Year Ever!

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Familiar with all except the Bad Pitch Blog. Will definitely check out as sounds like the Blackwell worst dressed list for PR ;)


2 months, 2 weeks ago on Nine PR Blogs to Read

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Great to hear you haven't let go of your dreams and will be returning to dressage once you become an empty nester. I admire you for doing what you needed to care for a family but didn't let go of your personal desires. Now if we can just get Santa to deliver you that Coach Poppy perfume, your life will be perfect ;)

2 months, 3 weeks ago on The Spin Sucks Inquisition: Carrie Morgan

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So right that flight is not necessarily a sign of ignoring an issue or crisis and that the Twitter 140 character limit is often detrimental as an arena. If battle is the choice, pick a field that does not have the potential of an audience that may thrill simply on the crave of gladiator blood for sport rather than respect for tactical play. It is the goal to calm, soothe or heal the beast's wounds, not feed it.  The arena of play is critical.

2 months, 3 weeks ago on Fight or Flight: Responding to a PR Crisis

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Admiring your thoughtful process to blog or not to blog as you think about 2015 especially your thoughts on it being a creative outlet for you personally as well as not being hampered by page views. I have often felt guilty about not being a blogger but as a semi-retired person, not representing any entity, I find it quite liberating being able to follow and comment on the various social media platforms and blog posts without the time burden of having to create my own posts. I would however blog if I was actively in the public relations or corporate communications business for a host of reasons. For me, as long as individuals, organizations and journalists continue to produce interesting and topical content, I am happy to be a curator and conversation participant. For that alone, I am happy to read that you will continue ;)

2 months, 4 weeks ago on Should I keep blogging?

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Haha Howie and Tolstoy! Difference is with Howie you never could never figure out his battle plan maneuvers of war and he always gives you a piece of his mind. He wins through magnificent confusion as you have no choice but to laugh your way to defeat ;)

3 months ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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@lizreusswig Being the season of naughty and nice, I bet Laura just wanted to make sure you could never be mistaken for having just a seasonal disorder as you are nice all year round ;)

3 months ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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Appreciate your candor and efforts to never give up Margie. It is such a tough journey for so many. 

3 months ago on Open Eyes. Open Heart. Open Hands. #NotAlone

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Of course I otterly adore the sea pup and spatchcock is a new word for me. I am just hoping I can make it through Thanksgiving holiday without spatchcocking my brothers and sisters!

3 months, 1 week ago on Gin and Topics: A Thanksgiving Edition

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It may be that we are all related as many of our fathers have shared the same message about never putting in writing something you wouldn't say out loud or that could come back to haunt you later. 


While I don't participate in chat rooms or facebook groups exactly for the reasons you outline, I also try to be vigilant in my tone of writing or responding on the main streams and comment sections of blogs. In a 140 character social media world while trying to consume content at the frequency of taking a breath, I fear that our rush to communicate or keep up with everything can lead to unintended implications by the writer or unwanted inferences by the reader. I find myself using emoticons much more than I would like, perhaps in paranoia or for some unrealistic security that it will protect me from any misinterpretation. It's comical yet a bit sad to think that a ;) would have some sort of liability power. Imagine in writing to a journalist or media relations using a smiley wink in assuming 'this is off the record", hilarious. 

3 months, 2 weeks ago on Anonymous Social Media: Why You Shouldn’t Participate

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Just getting back to thank @bensonhendrix for the Planning for Success webinar and @belllindsay for hosting in Gini's absence. It definitely had all the components of a great refresher in strategic communications planning. I just hope the Patriots have a done a good SWOT analysis of the Colts for tonights game ;)

3 months, 2 weeks ago on The Four-Step Process of Communications Planning

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@Danny Brown @Randy Milanovic Exactly, with the new Inbox I have been moving several newsletters, blogs and emails that are marked as promotions to either my update folder or social media folder. I don't necessarily define the tabs as they do but it works. It takes time to sort them but if I am short for time I know that I won't miss what is important to me. 

3 months, 2 weeks ago on Is It Time to Trade Your Blog for a Newsletter?

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I had to pause at "Na’ah Sistah, we ain’t hiring the likes of your fat, egotistical head!” to compose myself in laughter. Just how many $gOOgle zeroes did you have in that proposal! Glad to hear it didn't put a comma in your confidence and you have been been indexing successes ever since.

3 months, 2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati

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Oh my my my, I am with @Eleanor Pierce on this one as only familiar with Evernote from the list. I will have to get down to business on unwrapping them!

3 months, 2 weeks ago on Ten Apps and Tools to Make Your Strategic Planning More Productive

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@jasonkonopinski Like a pocket full of posey so you won't fall down ;)

3 months, 3 weeks ago on 13 Things to Include in a Communications Firm Business Plan

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Will not be able to watch on Thursday as tooling around that day but will catch on replay. 


3 months, 3 weeks ago on The Four-Step Process of Communications Planning

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