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There seem to be a good number of Pinterest-like social developments. The new platform for MySpace has a very Pinterest feel, and now Facebook. I don't think any of those platforms will "kill Pinterest," but those developments will allow them to keep up with the curve of what people like. Great post, Matt!
1 year, 2 months ago on Will Facebook Collections Kill Pinterest?
@Maranda I agree. While a lot of consumers in the test market areas really blew things out of proportion, - I can guarantee the majority of the negative comments are from extreme couponers who want their ECB ads back - CVS really should have a better social media response plan. By not responding they are eliminating the transparency that social media gives organizations and automatically making people think they have something to hide.
1 year, 9 months ago on CVS Has a Rough Social Media Weekend
@KenMueller I completely agree. So far, 2012 has been a gold mine for extreme examples of social media dos and don'ts.Wow. I'm almost impressed by their ability to not respond. Their Facebook page and bloggers are blowing up (in the sense that there is now a lot of criticism), and have been for a while, and they have still not gotten the conversations back under control. I'm interested to see what their crisis plan and response criteria are. It seems that they don't have those things and are ignoring the problem because they have gone so far out of control that they don't know what to do.
As someone who coupons diligently, I will agree that the one-page ad is AWFUL and I pray that it does not hit any markets in southwest Missouri.From a PR and social media lover's perspective, this is a big, fat fail. If you're going to have social media, you better be prepared to handle the positive and the negative. You would think that a company as large as CVS would have a marketing or PR person with enough sense to know that ignoring the negative comments on any social media has disaster written all over it.