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@MichaelLogan If only 99.9% of the internet were as rational and smart as you!
7 months, 2 weeks ago on Learn about “temporary social media” and how can it change your online life
I have only just started to investigate the potential of Instagram as a marketing platform.
In a recent project myself and a team of volunteers used it to support the promotional efforts for a retail pop-up shop. The immediacy of publishing and filter options were useful but I couldn't help wondering if the active IG community would be lost in the mix if Facebook decided to shutdown Instagram and merge the dev team into Facebook's photo team.
Kudos to Facebook though for exploiting the potential of sharing IG photos on the web (http://www.bloomberg.com/news/2013-07-10/facebook-s-instagram-starts-tool-for-embedding-images.html)
7 months, 2 weeks ago on The #1 reason brands should start using Instagram (and it’s not the reason you might think)
@ambernaslund Thank you Amber for sparing a moment to leave a comment. It made my day!
I truly believe your inspiring words will creating lasting change in ways we can't foresee at the present moment. I am going to be watching very carefully to see how it all develops. I cannot wait!
1 year, 3 months ago on Three Lessons I Have Learnt From Amber Naslund's TedXPT Talk On Mental Illness
@katskrieger I think the second point on the list in the article you link to "Concentrate on making your website more advocacy- and engagement-oriented. " is the most important alternate marketing method to Facebook!
1 year, 4 months ago on Facebook Promoted Posts Remove the Level Playing Field
@brittanybotti Totally agree.
@katskrieger I would be interested to know what the difference in conversion rate is between those people who promote posts versus those who just appear organically in someone's news stream.
@ElissaFreeman I think the choice of the word 'purity' says it all!
@RebeccaTodd I struggle to see how you have the same social experience through Livefyre as you do on Facebook. I may have missed something.
@RebeccaTodd You may be onto a winner there.. :)
@cksyme Interesting to hear you think they have their own agenda.
1 year, 4 months ago on Yelp Consumer Alerts Filters False Reviews
@KenMueller I seem to remember reading an article somewhere that said Yelp's sales team were very persistent at upselling!
@KenMueller Interesting to hear that Yelp is filtering out "too many good reviews"
The one flaw of UGC is the inability to filter out content. We create the content and the online recommendation service publishes the reviews and ideas we have.
This could be a really important step for Yelp as many in the industry are talking up the idea of services such as Yelp becoming a more direct search engine to use then Google.
@kateupdates Ha. :)
1 year, 4 months ago on Will Lack of Creativity Be the Demise of the PR Industry?
@ginidietrich Well, let's hope that change happens quickly. We can't afford to be thinking about traditional media relations anymore.
@Lisa Gerber Yes, I detest the word 'publics'!
1 year, 4 months ago on Users, Stakeholders, Target Audiences…Or Just People
@jwallclarke I will definitely keep in contact. :)
1 year, 4 months ago on Making the Hop from PR to Media Operations, Part 1
@kateupdates You may have noticed through your notifications that I had left a comment previously. I have since altered my position on the matter - http://fyre.it/1xAU
@HowieG Most people I talk to think that PR serves the purpose of facilitating a conversation, rather than being the creative force behind a marketing message. Perhaps that's the wrong way to think, but maybe we need some clear distinction between the purpose of creative marketing and the role of PR within a business.
In my opinion, the PR playbook was torn up years ago. There is no traditional PR anymore. It's just a lot of businesses trying to figure out how the heck the new marketing tools work.
I also think that Pizza Hut was an established player who had wide enough scope and reach to run with this idea. The amount of small businesses that try to capitalize on the same event such as the presidential debates often fail because they simply don't have the reach.