Strategic communicator, professional writer, perpetually curious.
Eight hours of sleep? My body won't let me anymore - once I got past 33, I automatically started sleeping less. But with all my furballs, I automatically have the exercise part down. Now if that pesky plantar fasciitis would quit interfering.
2 weeks, 4 days ago on Three Secrets to Your Own Success
Now, Gini, if this is what you're looking at, I can send you great video of my boys, especially when I'm getting cussed out in Siberian - THAT's entertaining!
3 weeks, 3 days ago on Gin and Topics: Sad Clown and Wicked Dance Moves
@ginidietrich @DebraCaplick One of my furry office assistants - Holly gets more results when she waves her paw than I do.
1 month, 1 week ago on How the Economy Affects PR…and Your Job
Gee, thanks for scooping me on my blog post, Kate. Now I have to table it for a few months until everyone forgets that you wrote this excellent post. At least you didn't scoop my snazzy, show-stopping title.
1 month, 3 weeks ago on Choosing a PR Agency: Ten Questions to Ask About Media Relations
@ginidietrich @belllindsay You mean she's not fired? But isn't Lindsay fired daily?
1 month, 3 weeks ago on News Releases: Five Ways to Avoid Google Penalties
What a great post! I've just completed my second year on my own, and it's still a battle. I came to it with a different perspective: I started my own firm with virtually no agency experience, and desperately needed it. After 20 years of trying for and never landing that agency job, I gave up trying to work for someone else and started my own firm, and now one of my seminars I give is "The Involuntary Entrepreneur," describing the issues I rant into when launching Quicksilver Edge: Incorporation, licensing, etc.
When first out of college, I worked in nonprofits because I was self-supporting and couldn't afford to hold out till that agency job came along. Then, potential employers refused to believe that someone with more than eight years of experience was serious about wanting to be an account executive. Then I progressed to "you're too overqualified" (read: too old) for this position. When I hit the "you're too old to understand social media" and "how well do you get along with young people" stage, I quit trying and went out on my own, doing PR for clients the way I wish I our agencies had serviced our account when I was on the corporate side.My challenges have been that I don't have the inside knowledge of the nuts & bolts of agency life, and it's not something that is taught. It's assumed that you know about billing, and tracking hours, and burn reports and all those other things that go into agency life. Me? I'm figuring it out as I go along, but it sucks up more time than I'd like. Gini's right that cash is king - there's nothing quite like scraping together enough cash to meet the bills and still pay for a BusinessWire announcement because the client insists they must have it.
2 months ago on Experience: The One Business Regret I Have
@ginidietrich @DebraCaplick They did - I never had any contact with the author. I was part of an online discussion on the subject of the book, and the publisher asked for volunteers to review the unpublished emanuscript.
2 months ago on Fake Reviews Fined; PR Firms Beware
Asking for reviews is only logical if you're promoting a new book or product, but there is a right way and a wrong way to do it. The one and only time I've been asked to write a review for a book on Amazon, I was given an e-book preview for a month before it was published, and asked to evaluate it and write the review. No other instructions, nothing to get me to weight the review positively. I got to keep the book regardless of what I said, or even whether I wrote the review or not. That's how you should go after reviews.
@ginidietrich @dbvickery It all depends on the type of grandfather you had. Mine didn't believe in education for girls past the 8th grade, but he was a young man at the turn of the century. I do get your point, though.
2 months, 2 weeks ago on Social Media Policy: When Are Your Own Opinions Not Okay?
I am constantly amazed at what otherwise generally nice people will put online. It's like the computer screen is a drug, wiping out inhibitions, manners and common sense. There's an old rule about writing angry complaint letters that still applies today: Write the letter (or comment), put it away and walk away for a day (or an hour). Then come back and read it again, and decide if you still want to send it.I have rather strong beliefs that I post online. I have other strong beliefs that I don't. It's the electronic equivalent of saying something nasty at the irresponsible driver that nearly causes a crash by doing something stupid. You're in the emotion of the moment, but you don't want to say it to his face - not really. You're just relieving the pressure valve.
@annelizhannan @DebraCaplick @ginidietrich What a visual! LOL!
3 months, 3 weeks ago on Don’t Die PR Agencies! What the Recent Google Changes Really Mean
@annelizhannan It's that bike of hers. She's dangerous on that thing.
@ginidietrich @ClayMorgan Or the client. Then I spend precious time explaining to the client just what "newsworthy" means, and why a blast distribution will yield absolutely "zero" results....and then they want it anyway. Grrrrr, indeed!
OK Gini, Jack's got some competition here: http://www.cnn.com/video/data/2.0/video/living/2013/08/15/orig-distraction-duck-plays-fetch.youtube-petsami.html
3 months, 3 weeks ago on The Three Things, Edition 43
@ginidietrich @DebraCaplick It has to be - I've missed so many of these! I think Jack Bauer stole my calendar.
4 months, 2 weeks ago on Join Chuck Hemann for a Special Livefyre Q&A Today
Ah, Gini, you would have to pick a day when I'm going to be on a plane! I'll have to check in later on tonight from beautiful downtown Omaha to see what I missed.
@ginidietrich @susancellura It's a wakeup call to spend time with the people who are important to us, and not put it off.
5 months, 3 weeks ago on Rest in Peace, Arthur Yann
What a wonderful tribute, Gini. We were thinking alike this morning with the blog posts. www.aprwriter.com
I've been unsettled all weekend, thinking about Arthur dying so suddenly - he was only a few months younger than I am. Definitely a wake up call to all of us, to pay attention to our health AND our family and friends.
@Howie Goldfarb @bdorman264 @ginidietrich Howie, you just stated the first rule of speeding in a car: "Always have a "rabbit" who is driving faster than you ahead of you to draw out the police radar."
7 months, 1 week ago on Seven Tips for Dealing with Online Trolls