Strategic communicator, professional writer, perpetually curious.
@Digital_DRK @ginidietrich Swag? What swag?! Gini's been holding out on me? For shame! I'm going to tell Jck Bauer!
2 months ago on Media Relations Done Well: Ten Ways to Personalize
Gini, thank you for creating my lecture for me today for my PR writing students. You left out one line though and one source: The Bloggess (aka Jenny Lawson, mommy blogger and former journalist) when she tangled with PR firm Blandlink over irrelevant pitches - about the Kardashians and their panty hose, of all things. "Reply All" had a starring role, too. If you're not familiar with her, she has over 150K followers and somewhere between 1.5 - 2 million monthly page views, and I show this story to my writing students each quarter for multiple reasons.
From Jose at Brandlink: "but maybe you should be flattered that you are even viewed relevant enough to be pitched at all instead of alienated PR firms and PR people – who are actually the livelihood of any journalists business.
From The Bloggess: "You sure know how to flatter a girl. Are you even in
public relations? Am I on Candid Camera? Because I’m kind of baffled.
Please stand by for a demonstration of relevancy."
And then she turned her "dogs" loose: All 160,000+ of her followers, many of whom are bloggers themselves. It made the mainstream news in less than 48 hours, which is where I heard about it. The CEO of Brandlink had to get out of bed (she was home with the flu, allegedly) and get on Facebook and Twitter to put out the flames, and The Bloggess eventually went online to call off the flame war.
And the line? That's mine: "If I ever hear of you doing this (pitching like this) when you've graduated, I will hunt you down and beat you." Hopefully they will take me seriously just enough to pitch the right way.
I gave you a guy, but you passed Chris over. Sorry, you lose!
4 months, 1 week ago on The Eight PR Up-and-Comers
@ginidietrich Charles, this one does!
10 months, 3 weeks ago on The Lies PR Firms Tell
Too bad this just popped up in my FB today, six weeks after the initial post. C'mon Zuckerberg, get with it!
1 year, 1 month ago on Become a Spin Sucks Brand Ambassador
@ginidietrich @VincentHazleton Gini, I have a copy of the Cutlip book, if you're interested in borrowing it. PR history is something of a hobby of mine. I also have several early/first editions by Bernays, Harlow, Lee, and almost every edition of Cutlip's "Effective Public Relations" except a couple of the more recent ones. I even have Doris Fleischman's book "A Wife is Many Woman." Feel free to raid my library anytime.
1 year, 1 month ago on PR: A History Lesson in How We Got Here
@ginidietrich @mattmaldre How about starting by changing the name from "integrated marketing communication" to just "inegrated communication" or "strategic communication?" Once you put marketing in the tagline, you are by default subordinating everything else and inviting turf wars.
@ginidietrich @Howie Goldfarb Parties? PR gets to party, instead of being the ones organizing them? Why didn't someone tell me!
Whoa....the world is coming to an end if Gini is commenting less than positively on the cold. Mark your calendars, folks, and someday you can tell others, "I remember where I was when...."
1 year, 2 months ago on Gin and Topics: Grover, an Angry Cat, and the Luge
@creativeoncall @manamica All of us in the Chicago area should meet up IRL - we can gang up on Gini!
1 year, 3 months ago on #FollowFriday: Follow the Dreamers
Great way to start my morning! Thanks, Chuck! Gini, he's raised the bar on you.
@Catherineruze I'm puzzled why you consider this to be a sugar-coated false apology. Publicly sharing the names of those involved does nothing to alleviate the situation, and would only drag it back out for everyone and the world to see. Gini did a masterful job of apologizing publicly without tossing more food to those with morbid curiosity. Those who are familiar with the situation have received the apology, and those of us who don't know what's going on don't need to know. Quite frankly, the identities of those involved are none of our business.
1 year, 4 months ago on When a Leader Learns of Unethical Behavior
Shonali, this isn't a new book, but I just finished "The Big Sort," by Bill Bishop and Robert Cushing. It has very interesting implications for politics, PR and marketing for years to come.
1 year, 4 months ago on Need Gifts for PR Pros? Here’s 12 of ‘Em
If this is true, I am so screwed. I've never been on a date in my life.
1 year, 4 months ago on Dating and Client Acquisition: An Eerily Similar Dance
@ginidietrich @KateNolan " when attorneys get involved and lawsuits are possible, it makes it harder to be honest and transparent."Isn't that sad?
I'm so sorry you and everyone at AD had to go through this.
Eight hours of sleep? My body won't let me anymore - once I got past 33, I automatically started sleeping less. But with all my furballs, I automatically have the exercise part down. Now if that pesky plantar fasciitis would quit interfering.
1 year, 5 months ago on Three Secrets to Your Own Success
Now, Gini, if this is what you're looking at, I can send you great video of my boys, especially when I'm getting cussed out in Siberian - THAT's entertaining!
1 year, 5 months ago on Gin and Topics: Sad Clown and Wicked Dance Moves
@ginidietrich @DebraCaplick One of my furry office assistants - Holly gets more results when she waves her paw than I do.
1 year, 5 months ago on How the Economy Affects PR…and Your Job
Gee, thanks for scooping me on my blog post, Kate. Now I have to table it for a few months until everyone forgets that you wrote this excellent post. At least you didn't scoop my snazzy, show-stopping title.
1 year, 6 months ago on Choosing a PR Agency: Ten Questions to Ask About Media Relations
@ginidietrich @belllindsay You mean she's not fired? But isn't Lindsay fired daily?
1 year, 6 months ago on News Releases: Five Ways to Avoid Google Penalties
What a great post! I've just completed my second year on my own, and it's still a battle. I came to it with a different perspective: I started my own firm with virtually no agency experience, and desperately needed it. After 20 years of trying for and never landing that agency job, I gave up trying to work for someone else and started my own firm, and now one of my seminars I give is "The Involuntary Entrepreneur," describing the issues I rant into when launching Quicksilver Edge: Incorporation, licensing, etc.
When first out of college, I worked in nonprofits because I was self-supporting and couldn't afford to hold out till that agency job came along. Then, potential employers refused to believe that someone with more than eight years of experience was serious about wanting to be an account executive. Then I progressed to "you're too overqualified" (read: too old) for this position. When I hit the "you're too old to understand social media" and "how well do you get along with young people" stage, I quit trying and went out on my own, doing PR for clients the way I wish I our agencies had serviced our account when I was on the corporate side.My challenges have been that I don't have the inside knowledge of the nuts & bolts of agency life, and it's not something that is taught. It's assumed that you know about billing, and tracking hours, and burn reports and all those other things that go into agency life. Me? I'm figuring it out as I go along, but it sucks up more time than I'd like. Gini's right that cash is king - there's nothing quite like scraping together enough cash to meet the bills and still pay for a BusinessWire announcement because the client insists they must have it.
1 year, 6 months ago on Experience: The One Business Regret I Have
@ginidietrich @DebraCaplick They did - I never had any contact with the author. I was part of an online discussion on the subject of the book, and the publisher asked for volunteers to review the unpublished emanuscript.
1 year, 6 months ago on Fake Reviews Fined; PR Firms Beware
Asking for reviews is only logical if you're promoting a new book or product, but there is a right way and a wrong way to do it. The one and only time I've been asked to write a review for a book on Amazon, I was given an e-book preview for a month before it was published, and asked to evaluate it and write the review. No other instructions, nothing to get me to weight the review positively. I got to keep the book regardless of what I said, or even whether I wrote the review or not. That's how you should go after reviews.
@ginidietrich @dbvickery It all depends on the type of grandfather you had. Mine didn't believe in education for girls past the 8th grade, but he was a young man at the turn of the century. I do get your point, though.
1 year, 7 months ago on Social Media Policy: When Are Your Own Opinions Not Okay?
I am constantly amazed at what otherwise generally nice people will put online. It's like the computer screen is a drug, wiping out inhibitions, manners and common sense. There's an old rule about writing angry complaint letters that still applies today: Write the letter (or comment), put it away and walk away for a day (or an hour). Then come back and read it again, and decide if you still want to send it.I have rather strong beliefs that I post online. I have other strong beliefs that I don't. It's the electronic equivalent of saying something nasty at the irresponsible driver that nearly causes a crash by doing something stupid. You're in the emotion of the moment, but you don't want to say it to his face - not really. You're just relieving the pressure valve.
@annelizhannan @DebraCaplick @ginidietrich What a visual! LOL!
1 year, 8 months ago on Don’t Die PR Agencies! What the Recent Google Changes Really Mean
@annelizhannan It's that bike of hers. She's dangerous on that thing.
@ginidietrich @ClayMorgan Or the client. Then I spend precious time explaining to the client just what "newsworthy" means, and why a blast distribution will yield absolutely "zero" results....and then they want it anyway. Grrrrr, indeed!
OK Gini, Jack's got some competition here: http://www.cnn.com/video/data/2.0/video/living/2013/08/15/orig-distraction-duck-plays-fetch.youtube-petsami.html
1 year, 8 months ago on The Three Things, Edition 43
@ginidietrich @DebraCaplick It has to be - I've missed so many of these! I think Jack Bauer stole my calendar.
1 year, 9 months ago on Join Chuck Hemann for a Special Livefyre Q&A Today
Ah, Gini, you would have to pick a day when I'm going to be on a plane! I'll have to check in later on tonight from beautiful downtown Omaha to see what I missed.
@ginidietrich @susancellura It's a wakeup call to spend time with the people who are important to us, and not put it off.
1 year, 10 months ago on Rest in Peace, Arthur Yann
@Howie Goldfarb @bdorman264 @ginidietrich Howie, you just stated the first rule of speeding in a car: "Always have a "rabbit" who is driving faster than you ahead of you to draw out the police radar."
1 year, 11 months ago on Seven Tips for Dealing with Online Trolls
@Howie Goldfarb @KensViews @ginidietrich So that's why I haven't been unfriended yet!
The one thing online and in person trolls can't stand is to be not taken seriously - they want their anger to impact you emotionally. I use calm responses or none at all initially, but if they press the issue I have resorted to blocking/banning. In the situation you describe, I've been known to blow kisses - the resulting responses are hilarious.
The French don't have the market cornered on disdain, just observe American tourists overseas. Definitely cringeworthy. I don't care how many scarves or pantyhose they wear, they can keep them. And no buns for me - I haven't the face for it. Now the food is another story, as long as I can get my wine from Germany.
2 years ago on Lessons from a Vacation in Paris
"Although we may not be privy to the high-level reasons decisions like this are made, we can help you word things to be less of a blow during an extremely hard transition."
No, but we should be. If we were, there'd be fewer stories like this. But non-PR managers never seem to learn the value of communications.
2 years, 1 month ago on Yahoo! Letter: Was Their Communications Team Consulted?
Hey Gini, did you see this response and link on the Quirky blog?"A commenter here - http://www.techdirt.com/articles/20130126/01571221796/oxo-shows-right-way-to-respond-to-bogus-outrage-over-copied-product. shtml#c98 brought out an interesting moment not in favor of Quirky. "Check out the conversations from 2 years ago between the "inventor" and Quirky members/staff: http://www.quirky.com/ideations/18545 Bill Ward: "Hey everyone, This morning Matthew pointed out that he saw a product similar to my 'Broom Groomer' idea (link) Thought it only fair to advise the community so you don't waste a vote on an idea that has an IP issue. Bummer!" Brian Shy: "Bill: There is not really an IP issue here because the idea was originally patented in 1917 (sic), see here: (link) Since patents are only good for around 20 years ANYONE (emphasis mine) can use this idea now, including us, we just can't patent it ourselves." Very classy, Quirky."
2 years, 2 months ago on The OXO/Quirky Debate: What OXO Did Really Well
@ginidietrich @mdbarber I think we should do the reverse: a survey of PR people asking what journos do that drive PR people nuts.
2 years, 3 months ago on Survey Says: PR Pros Use too Many Buzzwords
@belllindsay @SteveWoodruff "Obfuscate" IS a great word ...almost as good as "twaddle."
@ginidietrich Depends - would you be the Red Queen or the White Queen?
And maven...I loathe maven.
I can safely say I don't use any of these. :D
I just posted a rant, er, a lengthy message on Facebook yesterday over one too many stealth attacks on the current administration, which accused the White House of the egregious sin of calling their decorations "Holiday Trees" (they didn't) and claiming Ben Stein wrote a column about it (he didn't).
The thing is, it's too easy to click before you think. Everyone has not-so-nice impulses and automatic reactions to emotionally charged situations, and the ease accessing the Internet removes the brakes we normally put on our mouths. The "scoop" has long been a hallowed tenet of the news business, but now, instead of competing against other news media, reporters are now competing against the general public. As an example, It took authorities over 24 hours to publicly verify the identity of the shooter, by which time Ryan Lanza had been misidentified as the shooter, then corrected, by the media. And non-journalists are no more able to resist the thrill of the scoop than journalists are.
The real issue, in my opinion, is the readiness of people to take to the Internet to spew hatred and death threats. The first response to ANYTHING should not be to call names and threaten to kill someone.
2 years, 4 months ago on Use of Social Media Comes with Huge Responsibility
Got my first 2,000 done (I will need that cushion before the end of the month!).
2 years, 5 months ago on National Novel Writing Month Begins Today and We’re Participating
@lwmace I posted the following on Facebook yesterday:
One of the pillars of this country is our freedom of speech. I disagree vehemently with the position and support that the owner of Chick-fil-A gives to groups that discriminate against gays, which is why I refuse to patronize his restaurants - I don't want my money going into his pocket to enable him to financially support these groups. HOWEVER - it is his right as an American to hold views contrary to those I believe in, and to support those views, and I will defend his right to do so, even as I work in opposition to his views.
The fact that so many others have finally awoke to something I've known about for years is what's driving the furor, along with the fact that perpetual outrage is as close as our fingertips, is a new player in the game.
2 years, 9 months ago on The Chick-fil-A PR Crisis
@katskrieger Agree on #9 - Mr. C says he wants to retire somewhere that has no buildings over four stories. Too many years as a big city paramedic.
2 years, 9 months ago on The 10 Things I Want to Do Before I Die
@Soulati | B2B Social Media Marketing @Soulati I just made it 22 - forgot to list a single malt tour of Scotland. And, yes, it is fun!
@M_Koehler You made me think of one I left off my list: A scotch tour of Scotland. There's this one hotel, Craigellachie, in Speyside, that supposedly has over 400 single malts in its bar. That is nirvana!