Strategic communicator, professional writer, perpetually curious.
Whoa....the world is coming to an end if Gini is commenting less than positively on the cold. Mark your calendars, folks, and someday you can tell others, "I remember where I was when...."
3 weeks, 6 days ago on Gin and Topics: Grover, an Angry Cat, and the Luge
@creativeoncall @manamica All of us in the Chicago area should meet up IRL - we can gang up on Gini!
1 month, 4 weeks ago on #FollowFriday: Follow the Dreamers
Great way to start my morning! Thanks, Chuck! Gini, he's raised the bar on you.
2 months ago on #FollowFriday: Follow the Dreamers
@Catherineruze I'm puzzled why you consider this to be a sugar-coated false apology. Publicly sharing the names of those involved does nothing to alleviate the situation, and would only drag it back out for everyone and the world to see. Gini did a masterful job of apologizing publicly without tossing more food to those with morbid curiosity. Those who are familiar with the situation have received the apology, and those of us who don't know what's going on don't need to know. Quite frankly, the identities of those involved are none of our business.
2 months, 2 weeks ago on When a Leader Learns of Unethical Behavior
Shonali, this isn't a new book, but I just finished "The Big Sort," by Bill Bishop and Robert Cushing. It has very interesting implications for politics, PR and marketing for years to come.
2 months, 3 weeks ago on Need Gifts for PR Pros? Here’s 12 of ‘Em
If this is true, I am so screwed. I've never been on a date in my life.
2 months, 3 weeks ago on Dating and Client Acquisition: An Eerily Similar Dance
@ginidietrich @KateNolan " when attorneys get involved and lawsuits are possible, it makes it harder to be honest and transparent."Isn't that sad?
I'm so sorry you and everyone at AD had to go through this.
2 months, 3 weeks ago on When a Leader Learns of Unethical Behavior
Eight hours of sleep? My body won't let me anymore - once I got past 33, I automatically started sleeping less. But with all my furballs, I automatically have the exercise part down. Now if that pesky plantar fasciitis would quit interfering.
3 months, 2 weeks ago on Three Secrets to Your Own Success
Now, Gini, if this is what you're looking at, I can send you great video of my boys, especially when I'm getting cussed out in Siberian - THAT's entertaining!
3 months, 3 weeks ago on Gin and Topics: Sad Clown and Wicked Dance Moves
@ginidietrich @DebraCaplick One of my furry office assistants - Holly gets more results when she waves her paw than I do.
4 months ago on How the Economy Affects PR…and Your Job
Gee, thanks for scooping me on my blog post, Kate. Now I have to table it for a few months until everyone forgets that you wrote this excellent post. At least you didn't scoop my snazzy, show-stopping title.
4 months, 3 weeks ago on Choosing a PR Agency: Ten Questions to Ask About Media Relations
@ginidietrich @belllindsay You mean she's not fired? But isn't Lindsay fired daily?
4 months, 3 weeks ago on News Releases: Five Ways to Avoid Google Penalties
What a great post! I've just completed my second year on my own, and it's still a battle. I came to it with a different perspective: I started my own firm with virtually no agency experience, and desperately needed it. After 20 years of trying for and never landing that agency job, I gave up trying to work for someone else and started my own firm, and now one of my seminars I give is "The Involuntary Entrepreneur," describing the issues I rant into when launching Quicksilver Edge: Incorporation, licensing, etc.
When first out of college, I worked in nonprofits because I was self-supporting and couldn't afford to hold out till that agency job came along. Then, potential employers refused to believe that someone with more than eight years of experience was serious about wanting to be an account executive. Then I progressed to "you're too overqualified" (read: too old) for this position. When I hit the "you're too old to understand social media" and "how well do you get along with young people" stage, I quit trying and went out on my own, doing PR for clients the way I wish I our agencies had serviced our account when I was on the corporate side.My challenges have been that I don't have the inside knowledge of the nuts & bolts of agency life, and it's not something that is taught. It's assumed that you know about billing, and tracking hours, and burn reports and all those other things that go into agency life. Me? I'm figuring it out as I go along, but it sucks up more time than I'd like. Gini's right that cash is king - there's nothing quite like scraping together enough cash to meet the bills and still pay for a BusinessWire announcement because the client insists they must have it.
4 months, 3 weeks ago on Experience: The One Business Regret I Have
@ginidietrich @DebraCaplick They did - I never had any contact with the author. I was part of an online discussion on the subject of the book, and the publisher asked for volunteers to review the unpublished emanuscript.
4 months, 4 weeks ago on Fake Reviews Fined; PR Firms Beware
Asking for reviews is only logical if you're promoting a new book or product, but there is a right way and a wrong way to do it. The one and only time I've been asked to write a review for a book on Amazon, I was given an e-book preview for a month before it was published, and asked to evaluate it and write the review. No other instructions, nothing to get me to weight the review positively. I got to keep the book regardless of what I said, or even whether I wrote the review or not. That's how you should go after reviews.
5 months ago on Fake Reviews Fined; PR Firms Beware
@ginidietrich @dbvickery It all depends on the type of grandfather you had. Mine didn't believe in education for girls past the 8th grade, but he was a young man at the turn of the century. I do get your point, though.
5 months, 1 week ago on Social Media Policy: When Are Your Own Opinions Not Okay?
I am constantly amazed at what otherwise generally nice people will put online. It's like the computer screen is a drug, wiping out inhibitions, manners and common sense. There's an old rule about writing angry complaint letters that still applies today: Write the letter (or comment), put it away and walk away for a day (or an hour). Then come back and read it again, and decide if you still want to send it.I have rather strong beliefs that I post online. I have other strong beliefs that I don't. It's the electronic equivalent of saying something nasty at the irresponsible driver that nearly causes a crash by doing something stupid. You're in the emotion of the moment, but you don't want to say it to his face - not really. You're just relieving the pressure valve.
5 months, 2 weeks ago on Social Media Policy: When Are Your Own Opinions Not Okay?
@annelizhannan @DebraCaplick @ginidietrich What a visual! LOL!
6 months, 2 weeks ago on Don’t Die PR Agencies! What the Recent Google Changes Really Mean
@annelizhannan It's that bike of hers. She's dangerous on that thing.