President and Co-Founder of @Launch_it - Your newsroom for the world! NYC, Whiskey, Bacon, Cuse.
Definitely a Wingpreneur - I'm a team player and like to collaborate.
1 week, 1 day ago on Conversation @ http://www.entrepreneur.com/article/229975
Well it’s kind of ironic because in the startup world we
also encourage people to fail fast and learn from your mistakes. For an early
startup, that’s easy to do because no one cares and you generally don’t have
many users but when you’re well funded and have big name investors behind you,
then it becomes a PR/branding issue.
Lets be honest, 99% of startups fail, so in my eyes when
they pivot it means they tried something, it didn’t work out like expected and
during that time, they found something new that could potentially work. I’m all
for pivots and am not embarrassed to admit my company pivoted and is more
Lana is also amazing :)
1 month, 2 weeks ago on Why is pivot such a dirty word?
This is exactly why you would hire a "high priced" PR firm to focus on your media outreach and communications strategy. You're running a successful company and are to busy to focus on this - yes you can send out a few personalized emails but you don't want to head this up. Coverage isn't guaranteed but your chances will greatly increase.
2 months ago on Media coverage for startups: Dispelling three common misconceptions
They are trying to do PR Journalism - a combination of their formal writing background mixed with the communications, content marketing business side. Nothing wrong with that. You would think tech writers would be the last to think that a startup would be their savior after writing about so many companies raising capital and failing. Who could say no to a big tech company though offering you a nice salary? They can't all be winners but some will figure it out.
2 months ago on Sorry, journalists — you can’t rely on tech companies for your next big payday
I'm definitely 4 and 5. I don't know if I "break the rules" so much as bend them and see what I can get away with. Rules also can be industry standards (not always illegal stuff) - "this is how we do it" type things - so I love thinking differently than the conventional wisdom.
3 months, 1 week ago on Conversation @ http://www.entrepreneur.com/article/228136
@foremski How is producing content that is "like journalism" unethical and fraudulent? I agree with everything else you said but definitely not that statement because how many journalists have become PR pros as just an example? Not counting all the very articulate PR pros themselves.
PR pros and community managers produce tons of thoughtful and honest engaging content that is highly ethical and super legit. If you could please elaborate on your point, I'd appreciate it.
8 months, 1 week ago on A PR guy calls out the flacks and the hacks
Everyone knows that demo day is when a company will be successful or not - so quick to judge without actually covering what any of the companies do. Yes, the Kickstarter for X is annoying and they shouldn't have a bunch of them in one class but it will take years until we know if any of the companies make it so I wish them the best of luck.
The investors are looking for their 100x because that's their business model and not a startups. Lets be honest though, almost no company is doing what they started out doing a year later or after they get funded. I'm sure a few of them will be great lifestyle business, just not the next AirBnb/Dropbox... geez talk about pressure.
8 months, 1 week ago on Y-Combinator Demo Day 2013: Still looking for the next Airbnb or Dropbox
As a former PR pro right out of college who focused on tech startups, this is spot on. And it's kind of ironic that for an article written by a PR pro, your headline is misleading like you would expect from a journalist trying to garner more pageviews. You're not calling anyone out by name or using any examples, you just told it like it is and described the weird "paradox" of tech PR, which is fine, just interesting :)
PR is growing and "the media" is being disintermediated so I like to say that we are now in a world of PR/Brand Journalism as you described above.
Since when is tweeting a requirement for being a dean? His job is to run it like a business and hire the right people etc - plus @sree works there and is one of the best with twitter!
8 months, 2 weeks ago on So Columbia Journalism School’s new dean doesn’t Tweet. So what?
Well said, thanks for clarifying it again so everyone gets it.
9 months ago on If you’re going to rebut the Series A crunch, it’s a good idea to know what it is first
@ginidietrich It's done and CES already used it at this past show - sending you an update shortly :)
10 months ago on I Hate PR People: The Rules of Pitching Bloggers and Media
PR is hard because we rely on someone else (media) to do an aspect of our job. If you don't do 2 or 3 though then you shouldn't be in PR, no matter how long it takes you to do it. #4 is fueled a lot by #1 because it is so easy to get lots of emails that are perfect and on the boundary of potentially interested and hit them all at once. Almost everyone is guilty of this at least a few times - especially when your client thinks their news is "worthy" of press.
But this all comes with the territory right? PR pros outnumber journalists/writers 4:1 so while we know you get hundreds of emails a day, it's your job to go through them. On the event PR side, which is really an interesting space, I'm creating a platform to change all of the PR outreach - stay tuned!
Makes sense - send it out early in the day and hope it propagates. Having never used a wire before, do writers/journalists actually "look" through them to find news?
10 months ago on The worst times and days for press releases
Great title - well managed "issues" will only become public as a case study later on when the facts come out and you can learn from it. I agree with points #2/3 but from personal experience with a client, never encourage anyone to act swiftly to respond to an incident. The example of Sandusky is more a political one initially as if they fired either coach it would have created a situation, which they decided not to do and hopefully sweep it under the rug. Big mistake in hindsight of course.
My advice is to get everyone together, gather ALL the facts, create scenarios and determine the best response if one is actually needed.
10 months, 1 week ago on You’ll Never Hear About a Well-Managed Issue
PR isn't even close to dead - it's actually growing and expanding it's reach more into digital (social media), content creation (SEO), ads (paid media) and sales.
I think the press release, which as its name states is only for the press, should be worried. But a news release, which is intended to inform your customers and community of your news is still very prevalent and expected. Most PR professionals are great writers (a lot are former journalists) and are capable of writing great stories to engage their audience in truthful and honest discussions. You can call it Content PR, Brand Journalism or as I like to call it, "PR Journalism," but at the end of the day, you have to produce content people want to read and engage with.
10 months, 2 weeks ago on Why Are We Still Writing News Releases?
CES is still the place were large brands make their major announcements and show-off R&D projects that they've been working on behind the scenes (with no launch date). Having attending the last 6, I have seen the rise and fall of 3D tv's and the emergence of every "i" product imaginable but the one thing that has continued to grow is the presence of startups who can really disrupt.
Eureka Park doubled in size this year to over 150 companies and ShowStopper is still as prominent as ever with over a hundred of the "coolest" startups and SMB's at the show. Each company is just trying to make it big, so there will definitely be some winners and losers but from first hand experience from being on the floor and working with some of the companies, this trend will only continue to grow!
10 months, 4 weeks ago on Do CES’s TVs, bendy screens and crowded halls even matter?
I just want good news - long or short! And for everyone who keeps complaining that there is a punctuation or grammar mistake, I would like to see you write a story like this. As long as the points gets across, I can live with it.
1 year, 1 month ago on Suddenly everyone wants New Yorker style content. Only one catch: Who is going to write it?
I think Pinterest will be just fine - if anything this is just creating more visibility and loyal users for them. I use Facebook and Pinterest for two completely separate things so it wont affect how I use either.
1 year, 2 months ago on Will Facebook Collections Kill Pinterest?
Thanks for the mention of @launch_it. The pinterest look and feel is great way to display a lot of content (pictures/text) in a visually appealing way that allows for easy discovery as you scroll through.
1 year, 3 months ago on The Great Pinterestification: How Pinterest’s Design Legacy Might Trump the Company Itself
This is great. A press release is for the press, not your consumer! I just launched my new company Launch.it and introduced the concept of a PR Journalist, which is exactly what you're advocating. Write a story that you actually want to share and have people read, that is truthful, honest and not full of jargon. No one knows the product or service better than you, so don't rely on someone else to write the story.
1 year, 6 months ago on Is corporate America killing our PR writers?