If I see you wearing pink shirts from here on out, I'll know why. Good stuff Andy!
Most of us reading this are substituting our own product/service into your headline and nodding our heads in a agreement. "How Not To Buy a _______ In 10 Steps." It's amazing how approaching things right translates across most businesses.
That was awesome. You might break the internet with this post.
Echoing SoaringWindsMkt. I use Mail Chimp and their disclaimers kind of make you feel like you're doing something wrong if you don't have the opt in. I come home from events with dozens of business cards and permissions to follow up, and I still feel weird putting them on my list sometimes. It's a great reminder that not only is it within our legal limits to send unsolicited email, but that also relevant and targeted information is welcomed. Your email with this information being ironically a perfect example. Thanks Mana!
@blfarris I admire your commitment to nautical references, Capt'n Farris. @blfarris @crestodina
Well said, Andy. My industry has a very paranoid, lookin'-over-their-shoulders mentality in regard to clients. And that is why content/inbound marketing and social tactics are the exception over the rule, as no one wants to give anyone an edge, or a peek into their own secret sauce. I see a shift happening, however, and those of us that shift and embrace your ideas will find themselves ahead in the near future.