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Amen! You've said all that I thought when I read Guy's Inc. interview and far more with hard-headed insight and eloquence. Social media requires a strategy that integrates with a business's overall marketing strategy. Each platform, Twitter, Facebook, etc., are just that, tools and tactics that form part of the strategy. Thanks for setting people straight.
2 years, 7 months ago on Is Social Media Strategy Required or Redundant?
So many good points. I find too many businesses think in campaigns and not in an integrated marketing plan. They also forget that once they start a Twitter or Facebook page, there's got to be resources and commitment to continue, otherwise they're wasting time and money on, as you say, RAMs.
2 years, 8 months ago on 15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work!