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Fab post Daniel. There's been so many people talking on about this, but you're the first person I've read who manages to channel the appropriate level of cynicism. The % mean nothing. They are ego stroking nonsense.
2 years, 1 month ago on Congratulations: LinkedIn Played You, Again
@digitalthird Good analogy George! Must remember that one!
2 years, 2 months ago on Five Reasons to Add a Content Budget to Your SEO Campaign
Fab post George. It fascinates me just how much PR and SEO are crossing over now.
@ginidietrich Exactly! Forget Omi-Shambles. I think "Sex Sells" should be the phrase of 2012...!
2 years, 2 months ago on Spin Sucks: The Book
Huge congratulations @ginidietrich that's fantastic news for you. Look forward to reading what else you'll have to say.
Love the chapter titles. The "Sex Sells" chapter would also fit nicely into the "Buzz Marketing" boon that everyone seems to be talking about. Good luck with the writing!
@manamica Exactly - People are never old enough to stop learning! I completely understand that you appreciate young professionals - I'm only 26 myself! Every business needs energy, enthusiasm and fresh ideas just has much strategy and focus - but none of these traits come from age.
2 years, 8 months ago on Why Age Doesn't Necessarily Make You Better at Social Media
I couldn't agree with you more. It bugs me no end when I hear of companies employing some fresh-faced young thing to run their social media for them. Whilst I'm not saying that they couldn't do it (I'm sure they could), just being young and using Facebook to connect with friends doesn't mean that they understand marketing, or business processes.
You just need to look at the history of social media to see where mistakes have gone wrong because someone wasn't quite switch on enough - and that has nothing to do with age. It's understanding of a tool. Would being young automatically qualify you to teach, because you have more experience of school - no, of course not. So why should it for social media?
I do agree with you Dan - Google are consistently spreading themselves thinly, but what I do think they do well is how they integrate all their functions.
Some people have an issue with how much their Google account stores and knows about them, but I've found it so useful as I've got an Android. My phone knowing what I searched for on my work PC, makes my out-of-office searching much more seamless. And I love how my Android photos automatically get uploaded to a private area on my G+ account (no need to faff around with cables and uploads).
They do have a lot of functions (some much more useful that others I'll admit) but it's the usability of them that makes them the giant that they are.
3 years ago on Jack of All Trades, Master of... The Problem with Google
@Danny Brown Cheers Danny. Much appreciated.
3 years, 1 month ago on The Clear and Continuing Need for Blogger Outreach Specialists at PR Agencies
@Danny Brown Shame you can't remember where you read that stat Danny - sounds like a really useful one!