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Yay @AmyMccTobin . @ginidietrich Amy is one of my favourite people. She's spunky, honest, bubbly, motivating and someone I've come to rely on in the last year. Needless to say she's been my kindred spirit and best friend across the ether. I wholeheartedly support this #FF:)
4 days, 19 hours ago on #FollowFriday: Amy Tobin
Great post Daniel! As someone whose come from digital agencies, there was a core of us who was responsible for thinking outside the box and looking at innovations to allow us to keep up.
Because I came in with an understanding of social, community building I found myself teaching agencies rather than collaborating with them.
The reality is agencies haven't evolved. Their money and resources are invested in the things that continue to make the most money: creative strategy, campaign development, websites. Where social and SEO are evolving, they still turn to subcontracts WHO are experts in this space, to make them look good.
I've refused to work with agencies for this reason. Agencies need to evolve, as per your post. I just refuse to get back in that game for fear of getting stuck!
1 week, 6 days ago on Digital Agencies Have Reached An Inflection Point
@wallowacountyduck @hessiej Agreed! Roll up the sleeves, sit back and get to know each other. It's also very rewarding. Thanks for the chat Sean!
4 weeks, 1 day ago on Facebook: Does This 10-Year Old Need Some Serious Time Out?
@dbvickery @hessiej @JonAston Brian, I wouldn't compare Facebook to Klout. Yes Klout was first to the game but so was MySpace and Friendster. But they all suffer from the very same thing: from the inability to stay ahead of the consumer and anticipate needs to dictate changes in the platform. Klout is now changing to a content -based platform to allow users to maximize their individual influence. http://mashable.com/2014/02/10/why-klout-had-to-change/. They've had to evolve because the market was questioning their value prop as time went on. Facebook continues to screw up but it does iterate and yes, it does have the benefit of an engaged user base and that's a key driver for their sustainability right now.
@wallowacountyduck @hessiej You're right it's only part of the picture. The marketer now has a responsibility to the consumer to disclose what they access and for what. They've never done that before. The reality is that this may throw a wrench into the gap that already divides brand and consumer. However, if done right, the brand will capitalize in spades. This world of engagement is the most challenging and probably the most rewarding to any company who chooses to embrace it and learn from it.
@wallowacountyduck @hessiej transparency is the key. Sites like BlueKai http://www.bluekai.com/registry/ are already giving the user the choice (for opt-in, and whether they want to be tracked). For the first time companies like these are giving the consumer the power over their own information, something that they should have been privy to much earlier.
@wallowacountyduck @hessiej You're absolutely right and marketers have kept consumers in the dark all this time. I welcome the day when this use of personal data becomes a give and take that benefits both sides (consumers and brands) and doesn't leave the consumer skeptical and distrusting.
@wallowacountyduck Thanks for your post. Consumers migrating to other sites like Twitter and Tumblr where there is less demographics information collected is short-sighted. Consumers must understand that personal data is also about behaviour and propensity and that can be surmised from what you post and with whom you interact. Remember that the new demographic on Facebook include 50+ audience who have seen amazing opportunities to keep in touch.
And is it realistic to believe that users will regain control over their personal information? I agree they want transparency, however the same consumer wants relevant messages and offers. You can't have both and the consumer shouldn't expect a brand to give them what they want/need without some access to their information.
Ken, that was a scary incident. It's a great case to show how much we all are really connected. Perfect strangers who probably will have some connection to you going forward:) At the end of the day the value of that information on Facebook triggered a connection --- 6 degrees of separation. I'm glad Elizabeth is alright. Rest easy. Well, for now:)
1 month ago on Social Media and the Power of Community and Connection
@JonAston thanks Jon! Facebook is paving the way for all other social-networks who want to grow into viable business applications. Every other social network will learn from Facebook's mistakes and this is true testament to where the medium is headed. I don't think Facebook will die but I would hope it will evolve and build other value-added technology outside of its platform. I haven't been able to get Paper yet. I guess it's not in Canada yet:) btw XOHJ:)
1 month ago on Facebook: Does This 10-Year Old Need Some Serious Time Out?
@dbvickery OK Brian, will give you that:) Pulse Analytics is awesome for bringing the insights that social needs for validation. Bundlepost is another one that Amy's asked me to look into. BTW, I think Amy would agree that Trackur rocks!
1 month, 1 week ago on 10 Tools to Make Your Social Media Management Easier
I really like this article Daniel! This is the answer that allows a company to be social --- leveraging its own resources who are social. The approach is to allow employees to be champions while giving up some control in the process. And it increases employee retention if they have a stake in the organizational goals.
1 month, 1 week ago on Social Employees Drive Social Business
@dbvickery Hey Brian, every data geek knows this and Steamfeed has proven their success is found in the data insights.
1 month, 1 week ago on Case Study–SteamFeed: Adapting Your Plan From Social Listening Data
@AmyVernon @hessiej Thanks Amy! We're just getting started! The nice thing is that we're paving our own path and we're capitalizing on opportunities as we see them! It's the influence from our amazing peers like you –who continue to challenge the status quo –that will help all of us evolve this industry and corporate mindsets.
1 month, 2 weeks ago on The ArC Story: Lessons Learned and Looking Ahead
@danielghebert @hessiej For some people, it's not intuitive but for you, it's how you're wired, as you put it. I guess that's the lesson for the new marketer. The next decade of data intensity will definitely be a challenge.
1 month, 2 weeks ago on Case Study–SteamFeed: Adapting Your Plan From Social Listening Data
@Daniel Hebert it's great that you practice what you preach. Using data to validate the need for a product plus building up momentum from people who are the very audience who would comply is absolutely the right thing to do -- and yet very few companies do this. These days your approach for building product is bang on -- as opposed to building something bigger and better (with few anecdotal evidence). This is a great lesson I will continue to share.
@AmyMccTobin I think we're helping level the playing field Amy. Many have proven that you don't need the big bucks to get the visibility you need. You just need to leverage social and make it a part of your job and your culture. Organizations will embrace this sooner than later.
@Danny Brown I think Danny, in your case it could be the person vs the content. Because your content is well-read there may not be any necessity to test and learn. For the rest of us schmucks that are finding our way, we go with what works best:)
Your devout fan:)
1 month, 2 weeks ago on Long-Form Content: It’s Time We Take it Seriously
@Ari Herzog @danielghebert Ari, I agree with your point that sharing does not imply reading, however it does increase the probability of the post being read.
The correlations we use include: blog subscriptions, inquiries on the site, time spent (as you've noted).
From a purely SEO perspective, I agree with Daniel on "complete answer" perspective. For us the more detailed the response, the higher time spent on the site, the higher the likelihood the post is read.
@JoeCardillo Hey Joe! One thing I realize as we move along this space: putting your money where your mouth is, walking the walk is not necessarily that easy. Putting ourselves out there could leave us open to criticism and we're vulnerable to negative perception... but that's ok. It's the reason we learn and we evolve. I welcome all comments, negative and positive. If we are arrogant enough to believe that what we're doing is the right thing, irrespective of what the market is saying, then we're doing ourselves a disservice. I love that our peers are being honest with us and giving us the feedback we need to make ourselves successful. With people like you taking the time to follow us on our journey and helping us iterate along the way, there is already validation on the value of true community!
As for CSR -- @Amy McCloskey Tobin continues to encourage the team that we need to be giving back in one form or another. This is one venture I'm looking forward to developing.