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I refused to go to WalMart since KathiLee Gifford's new clothing line came under fire because of the alleged child sweat shop labour to produce her product line : http://voices.yahoo.com/kathy-lee-gifford-controversy-wal-mart-8696791.html I'm not alone in this. The more people "know" about these types of practices the more they see they have a choice not to continue to contribute to these conditions. Companies are bearing more responsibility nowadays and it extends to the supply chain. I found this interesting statement back when the article was written in 2011: "Wal-Mart only has one competitive edge in these hard economic times; their prices are still low. If the economic situation in America was different, it is likely that many more Americans would shop elsewhere, and would rather spend a little more, than to support a company that endorses child labor and poor working conditions."
1 week ago on Social Justice: H&M Leading with a Conscious Movement
@DwayneAlicie @AmyMccTobin @AmyVernon Funny thing with brands these days: any press is good press. Is it any different than Kenneth Cole taking advantage of a trending tweet? Eventually things die down ---- YES but as a brand you are now marked for life!
1 week, 3 days ago on Why Going Viral at All Costs Cannot be the Goal
@Howie Goldfarb @VermontCoffeeCo @Chobani Howie, I remember when it didn't matter to me to go to Walmart despite their questionable business practices. Eventually i started listening to the staunch anti-Walmart supporters, who made so much sense. I read a lot about sustainability and what companies have done that have contributed to the unhealthiness of our food, the high incidence of cancer, the plight of endangered species, the slow destruction of our planet, and the impact on society as a whole. More people that I know care about how their dollar contributes to this vicious cycle. There is more information out there. This millenial generation has a much different mindset than we do. They care that a company takes responsibility for the well-being of society as a whole, and they think this way in greater numbers.
I think government will be needed to develop policy that puts more stringent measures into place that scrutinize a company's move into this space --- especially determining the impacts of their efforts on those areas I've mentioned. Europe is much more advanced in this regard and only approve e.g. cosmetic products, for example, that have ave a tolerable level of "ingredients" that increase toxicity with may lead to certain health risks. Suffice it to say, there is strength in numbers. I pray we begin to weed out those who do it for money vs. those who do it to help society.
1 week, 6 days ago on Social Justice: Can and Should Business Replace Government for Social Good?
@AmyMccTobin @Lawrence W Garner Lawrence, as someone who has worked for big banks, I've been on divergent ends of the spectrum. Big banks are all about profit. Individual compensation continues to drive to increased revenue, reduced customer church and increased revenue per customer. I was in the marketing department and we had long discussions about how we could "milk" the customer to drive more revenue for the bank. At that time we knew that the customer was "shackled" to us especially if they had multiple accounts. It would take more time and hassle to move banks.
That very same bank has seen increases in customer churn in recent years. Though it probably won't admit it, the rise of the negative mentions in forums and on their FB wall eventually contribute to this churn. They have adopted more active listening and are more sensitive to mentions about them than ever before.
Are they riding the social good bandwagon? More than ever! And yes, they try to promote and beef up their social currency more often through their PR and advertising --- whatever keeps the customer in their favour.
AND that's the difference between what's changed from less than a decade ago to now. Everyone, including corporations, are realizing that their reputations precede them. YES social good may help but NOW can come under extreme scrutiny as the public and customers will question the intent.
Lawrence, the reason Blockbuster went bankrupt is because it didn't keep up with the times and the way individuals, and their social networks influenced the consumption of content. Same with Borders and Newscorp.
Its a different world out there --- even the biggest (as Amy alluded to) will fall much more quickly these days.
Totally disagree that the government should maintain the "invisible hand". It's obvious this isn't working out --- but that's a disagreement for another time.
By the way, I am one of those "idiots" that would pay $5 for a jazzed up coffee. The experience at Starbucks is awesome and it keeps me coming back.
As for Nisolo, Tom Shoes and Warby Parker, I wouldn't assume they will die a premature death yet. I think they're doing all the right things right out of the gate. They're smart and right now the consumer is on their side.
2 weeks, 1 day ago on Social Justice: Can and Should Business Replace Government for Social Good?
You're building a great team @gini! Congrats @jasonkonopinski !
2 weeks, 3 days ago on #FollowFriday: Our New Paid Media Manager
@kmore Thanks Kerry! I too am a believer that technology will help individuals --- it won't replace them. Let humans do the work, let the technology empower the individual!
2 weeks, 5 days ago on Norrrrmmmm!!: You Wanna Go Where Everybody Knows Your Name
@jewelfry @hessiej @creativeoncall I like your point about "marketers turning into tools themselves". Totally agree. I am a marketer but I've learned so much in the last decade about how marketing has to change, become more accessible, to nurture and engage as opposed to just sell and promote.
@AmyMccTobin It is a huge topic. Here are some insights: http://socialnewsdaily.com/19161/more-teens-leaving-facebook-for-whatsapp-snapchat-and-instagram/ "Teens are also picking mobile messaging services over Facebook, including ShapChat and WhatsApp."
As per Brian Solis: "“Facebook realized it needed not just a mobile feature, but also a future for this younger or teen audience.”
@AmyMccTobin That's right Amy! Attention must be paid and companies that adopt technology must realize they need to change how they need to think differently about the end customer.
@creativeoncall @hessiej I saw this post on my FB wall just right now from Jewel: "I prefer a human doing it and knowing me over a data mining machine that collects bits of data about me to then use to sell me something. I like the concept, just weary of the method."
It's all about caring and scaling "the ability" to care. You can't have technology without the intent to use it properly. Changes need to be made to infrastructures to manage caring as a stronger priority.
@creativeoncall You're absolutely right and hypersensitivity is what local is all about: listening and understanding "individual" experiences and opinions. It's less about targeting sales message but understanding the context of discussion with people who engage with your brand. The ability to scale social is by having apps like Norm to present this data to you. YES, you have the aggregated view of all your customers who engage with you but how you treat them is on a one-to-one level. It's less about the technology and more about how an organization structures itself to be able to do this.
This is an area new to me and I commend Andrew for bringing this to light. It's definitely an area that will gain more attention. Great post Andrew!
3 weeks, 4 days ago on Eight Things I Learned From Social Selling
@AmyMccTobin @tinyspark_org We have quickly learned that companies setting out to do the right thing from the get go quickly build community --> that which has impacting and lasting effects to their bottom line. I've seen and have been part of organizations jumping on the bandwagon of CSR because it's the trendy thing of the day or it builds more shareholder value. It's tough being a small organization, just growing and making the commitment to do some good (which comes at a cost). I applaud the work that you're doing Amy Costello to bring these stories to light and to help perpetuate the need to have organizations accountable (and instill the desire to want to be accountable) for the well-being of society overall.
3 weeks, 6 days ago on Social Justice: Tiny Spark – Investigating Social Responsibility
I love @danielghebert -- in a respectful way of course:) There was a time when "us" social media professionals who've been around for awhile dismissed the notion that hiring an intern to do your social media and be the voice of the company was ludicrous! How could someone just out of school understand the nuances of building a community from a business perspective? They couldn't --- that is until Daniel came along. It's been a long time since I've seen the caliber of smarts coming from someone so young especially as it relates to social media. Daniel gets it and Innetwork is lucky to have someone who has the knowledge to build community and keep the company consistently on the radar!
1 month ago on #FollowFriday: Daniel Hebert
@dbvickery Brian, it's funny how those services DON'T stipulate that information when you first join. Of course, hindsight is 20/20 and Facebook had no idea that they were eventually use the user to monetize. Zuckerberg couldn't be that naive in thinking that users would have an ad-free environment forever! Regardless, they sucked us in got us to do a whole bunch of sharing and communicating and then they struck gold with the wealth of content they accumulated. Today, monetize is the name of the game. Free isn't forever as my daughter and her friends on Tumblr are finding out. The ads that everyone ran away from are NOW coming back with a vengeance.
2 months, 3 weeks ago on Data Transparency and Discretion: Has Consumer Trust Been Broken?
@Danny Brown We've seen this time and time again Danny, where companies are riding the coat tails of a trending topic hoping to get a sliver of benefit from it. You are much too kind when you say, "Leeches". Do the Kenneth Cole's of the world never learn or do they think that any press winds up being good press in the end? We have new rules to play by these days. It's true what they say about the customer being increasingly in control. They are more educated now about their data. Hopefully kids see the danger of oversharing and be more responsible about what they post. It'll be interesting how this dance between marketer and consumer play out.
@InfoSara I like your style Sara. These days we can't be too careful. I'm not sure about that last statement. It's the 21st century, girls chase as much as t he boys these days. But there are more discreet ways of doing it than the overt stuff we see today.
2 months, 3 weeks ago on Social Justice: Cyber Bullying and the Suicide of Rebecca Ann Sedwick
Amy, the sad thing is that we can't turn off any of these hateful channels. I hear about kids who, despite the taunts and attacks can't simply walk away. They try to defend themselves to no avail. I am so more vigilant these days, especially when it comes to my daughter who is addicted to her Tumblr and Twitter. I demand access to her user and password information and I read everything that comes in to her email. She asked me if I trusted her. I said, "Of course I trust you; it's everyone else out there that I don't trust".
These are all great examples Amy. There are countless initiatives and one worth mentioning is @cindywaitt and her venture following the movie, "Bully": The Bully Project: http://www.thebullyproject.com/. This not only provides a venue for people to share their stories but also tools and resources to help.
3 months, 1 week ago on Social Justice: The Positive Power of Social Media
Great comments on this post @AmyMccTobin. And you've brought out a topic that is definitely something that needed to be said. People will continue to be who they are. What @ShellyKramer says is true and that all this gossip and inane discussion continues to perpetuate regardless of channel. That's why gossip mags are a multimillion dollar industry. Social just ignites it even further. You've said it yourself: It absolutely is a choice to participate. @bowden2bowden made some pretty insightful comments about the wiring of human brain. If this is what defines us, it's pretty sad.
3 months, 2 weeks ago on Social Justice: Have the Social Networks Failed Us, Or Have We Failed Them?