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I use Google URL shortener when posting links on Twitter, and I've noticed that sometimes there can be quite a disparity between the number of clickthroughs goo.gl reports and the traffic stats Google Analytics reports. So goo.gl might report 143 clickthroughs on a given link in a given time period, but Google Analytics reports only 32 visitors or 46 pageviews. This happens about once a week: goo.gl says such-and-such link is getting a huge spike in traffic (sometimes from some random source), but Analytics reports no spike in traffic in the same time period.
Do you know what's going on? Is this a dumb question? (I've been using Analytics for a while now but only at a beginner level.)
6 months, 3 weeks ago on Google Analytics: 21 Inaccurate Traffic Sources, Setup Mistakes …and Fixes
@Vanessa Yanez I agree with Vanessa - #10 is way off-base. Communications is one of those areas where 1+1 can equal 5 if every element is working together. What's more, without knowing what the overall brand strategy is, how on earth can you "build a massive amount of credibility that you can leverage forever"? If the brand strategy is 'friendly' and you're busy going after PR that makes your client look like a 'serious intellectual', that's a disconnect that no one will be able to leverage.
7 months, 4 weeks ago on Conversation @ http://www.entrepreneur.com/article/227398
Wittlake I'm with you - when I'm speaking with clients about all kinds of marketing tools, I'm always saying "You are not the target." And of course as the Cluetrain Manifesto told us 10+ years ago, you have to let your audience choose the way in which they interact with you, not try to impose specific a specific medium/method.
(That said, I do tend to think that e-newsletters have had their day - good social media and an RSS button are more than sufficient to reach the people who actually want to engage with your content.)
2 years ago on Myth: E-Newsletters are easy to create and send