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Thanks including me as part of this post Allen - really enjoyed talking with you about something that I'm really passionate about. There is obviously a ton of opportunity to integrate social media inside of big corporation, but these big orgs have to first understand that this isn't about another software buildout or systems implementation. It's something different entirely. And as such, will require new approaches, new processes, and in many cases, a new culture to be successful.
For better and worse, using social media successfully behind the corporate firewall requires a deep understanding of people and how people work, not just how some new technology platform works. By default, people don't feel comfortable sharing their thoughts publicly. They don't want to share their work so others can comment on it. Especially in an environment where their career could be at stake. That's why more often than not, these social communities are rolled out behind the firewall and 12 social media evangelists start using it, but everyone else is just a lurker. It requires patience, commitment, and a knowledge of change management to get people to change the way they do things. Because to most people, it's not just a new tool, it's a fundamentally new way of working and communicating.
6 months, 2 weeks ago on Enterprise 2.0 Meets the LOLCats
I like this point - "It works for people the way they need it to work, not how someone else uses it." Couldn't agree more. I think it comes down to a question of balance - take someone like you for example. You may automate some of your tweets but you're also very present yourself as well - you do respond and engage, you do talk like a human being, you do talk with people when they talk to you. The thing I have a problem with is that automation tools tend to be a very slippery slope for most people and their posts can easily go from 20% automated and 80% "real" to 80% automated and 20% ghostwritten. I think the social media purists are just fearful that your shining personality will be entirely replaced by faceless, automated tools.
1 year, 1 month ago on Dear Social Media Purists – There is Nothing Wrong with Automation
Speaking as someone who has referenced White Men Can't Jump, the Bachelor, Clueless, and Rudy in his presentations, I can appreciate the criticism that I should have 100%, absolutely, without a doubt, realized the perfect fit for a Rocky soundtrack reference in this post, and for that, I heartily apologize.
1 year, 2 months ago on Grenade at egg hunt, Google doesn’t get plus Fenway
@bdorman264 I don't think anyone is saying not to measure, but to measure the right things in the right way. Unfortunately, most don't measure the right things, and even less understand how the metrics that they do track align with the actual business. Fans, followers, and subscribers are just numbers - a means to an end, not the goal itself.
1 year, 2 months ago on Social Media Breeds PR Laziness
@jeffespo My post actually didn't have as much to do with the presenters as it did some of the questions and comments I was hearing from the attendees. People continually apply the same old tactics and metrics to social media as they did to mass media, and they think there's some easy tool/best practice/methodology to reach the most people. It's almost like PR people are scared of actually building and nurturing actual relationships - like it's too time-consuming and difficult.
@StorchMurphy I'm not sure you want to just "appear" current - you want to actually "be" current, right? It's not about trying to become a trailblazer - it's about just trying to use social in a way that helps you meet your goals. Find your unique niche that you bring instead of trying to be one of the social media A-listers and you'll realize much greater success.
Oh, and let me know if you and @geoffliving have time for a drink while you're in Chicago!
Thanks Gini - this is definitely an issue that's been bothering me for a while, what I heard at the Conference was just the latest example. For me, the biggest problem is too much measurement. It's this constant desire to boil every single Tweet, message, and conversation to a number. ROI shouldn't be something that's measured in a vacuum - it needs to be done at a higher level. Not every Tweet has to reach a billion people. People need to stop applying mass media measurement practices (which were never all that good anyway) to a human-to-human communications tool. Look at these tools more like you'd look at the telephone conversations, emails, and in-person communications that you have and you'll be on a much better path.
One of the things I heard at a conference years ago is that "bloggers aren't trained, they are freed." Despite my repeated efforts to get people in my organization whom I thought had a lot of value to add via social media, I realized that most of them just didn't have the self-awareness and/or the self-confidence to really get out there and use social media professionally (http://steveradick.com/2011/05/13/the-two-things-you-need-to-be-successful-when-using-social-media/).
1 year, 3 months ago on Social Media Use At Work