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@Lisa Gerber Let me know what you think. The simplicity is what got me.
1 year ago on Where Big Ideas Come From
@MSchechter see my post below
There's a neat little service that can help you to take a few minutes everyday to reflect and write. It's not pen and paper but it's a daily prompt via email that simply asks the question.... So How Did Your Day Go? You just respond to the email and it saves all your responses in a timeline. It's an electronic journal basically but I use it to record my ideas. It's called OhLife. I've been using it for about a year now. Just one of those simple focused ideas that some people can take advantage of. And it's free.
@Lisa Gerber Agreed. I guess my being labeled as an "out of the box" kind of guy at an early age has something to do with my cynicism. I look at things from a different perspective all the time.... I think to do so consistently takes a sprinkle of confidence, a dash of imagination and possibly most importantly, a sense of humor. Thanks for the reply!
I don't find his voice to be all that recognizable. It certainly doesn't match what you think of when you hear the word "whiskey". Looks to me like an attempt too hook up with younger customers. My choice for the voice of a whiskey commercial would be Sam Elliot.
1 year ago on Maker’s Mark Hires Jimmy Fallon and #FAILS
I think we need to quantify what a "big idea" is. Is changing a For Rent sign to "Looking for Love, Again" a big idea? I don't think so. Sure, it's creative but it's just a matter of taking a common phrase and updating it. I think more credit goes to the landlord for having an open mind and trying it. And let's not forget that n the end... it has to work better than "Space Available" or "For Rent" or else what good is it?
Can you think of any ads you've seen but with no recollection of the actual product being promoted? The ad world is littered with them.
As far as non digital social media... didn't we used to call that guerrilla marketing?