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@djwaldow Always, solid post my friend.
It is just odd to see such major brands actively ignoring their email lists. By choice or ignorance, it does not make a lot of sense.
2 years, 5 months ago on How Often Do You Check Your Spam Folder?
Good stuff DJ.
Add me into the rarely group. Gmail does a pretty good job and unless I am missing something, I do not venture into the realm of the spam folder.
Plus, at this point, my old Yahoo! inbox is pretty much all spam...or email-required junk. I honestly don't understand how major marketers and brands can continue sending me email when I have not opened one in more than 2 years.
Clearly they need your help.
Solid post Jay, thank you for keeping it hype-free.
Completely agree with pro #3...Passion Pit. Yes, all of that referral traffic is nice and yes, you can gather more social followers on the service, but the really interesting part of Pinterest is the insight into the consumer.
Pinterest is a window into what we want our lives to be, rather than a reflection of what they are.
Speaking from a tourism perspective, this is something we don't often get to see. That critical moment when a destination moves from dream to bucket list. From magazine ad to a desire. With Pinterest, we are literally seeing this moment as it is pinned to a board.
And that knowledge is very powerful.
Now, can marketers restrain themselves from f*cking it up? We shall see.
2 years, 6 months ago on 5 Reasons Pinterest is Addicting and 4 Weaknesses That May Kill it