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You may not be fully aware of what PR agencies and their digital arms actually do for large brands. While their marketing may not be what some people prefer, they are embedded at large organizations and provide them with scale. I was skeptical of PR companies running social and digital efforts a few years ago but nowadays that I've seen most of them at work, I realize the value they can uniquely provide to a large corporation. Just as ad agencies, production companies and consultancies aren't able to do everything (and most of their websites and marketing don't provide the full picture of what they do), PR / Corp Comm agencies all play a role within large brands.Bloggers and independent short-term consultants (at their best) may inspire, enlighten, strategize and even more in some cases, but they are rarely *doers* when it comes to planning / executing / managing global digital efforts for a Fortune 100. Large PR companies can get that done easily across markets, continents and languages.Also, social media is no longer the fad that it once was. It's an integral part of every marketing budget and that will not change. There have always been "liars" surrounding social media but that is because they are trying to scrape off what they can from a very real pie and ecosystem, not because "People don’t like talking with the brands they love." That is not only false, but also narrow as social media provides brands with much more than just a means to connect with their biggest fans.
4 days, 11 hours ago on Open Letter To My Marketing/Advertising/Media/PR Peers
Biz Stone's videos are not the best way to judge the future of a product... Remember "twttr 101" and the mention of "actionable friends?" https://www.facebook.com/photo.php?v=10100354006455209&set=vb.75069883761&type=3&theater
1 month, 4 weeks ago on Just add photos: Why Jelly could actually work
Solid list. All good from 1 to 7.
3 months ago on What You Should ACTUALLY Look for in a Cofounder
Someone could make a similar argument about ads on PandoDaily. The points made here are all well known by brands; nothing surprising and nothing new. However, this post has little to state the benefits brands get from being on Facebook (and the reasons they are spending so much money on the platform). Clearly the writer has no knowledge or experience of how global brands participate in social media behind the scenes.Pages are NOT a "bust" for brands (definitely not for the brands that know what they are doing). I'm sure this post got a lot of traffic though so good for you guys...One thing is for sure: Overall sentiment for Facebook and the value it provides to brands and users is changing. Brands must make sure not to over-emphasize Facebook. They must also make sure not to make decisions based on mostly uninformed blog posts.
3 months, 3 weeks ago on Why Facebook pages are a bust for brands
@andycava My wife has her own credit cards. She enjoys window shopping (and online windows shopping) more than actual shopping though. Patience and wisdom are better in the long-term.
4 months, 1 week ago on Hello, ladies: Bonobos finally launches a women’s line
4 months, 1 week ago on I Can Has UberKITTENS
Good stuff David. Personas are great to have a target of who you want to target (before and after a "brand" has been established), but there's nothing like real, living, breathing human beings to validate.
4 months, 2 weeks ago on Want to Validate your Idea? Ditch the Persona and Start with One Real Person
Key word: Traction.
4 months, 4 weeks ago on The best Series A story ever: How one company landed a great valuation on a 24-hour deadline
Looks just like http://dblc.am/ but with better marketing.
5 months ago on Frontback: The gift and curse of selfies
5 months, 1 week ago on Writing 100 Posts in 100 Days
Try using Path, Highlight or any of the 70 Galaxy Gear apps on your old-school watch. Oh wait, nobody uses watches anymore, and this article doesn't once mention the word "app."
6 months ago on Calling the Galaxy Gear a smartwatch is a disservice to the word “smart”
Three years ago, this would've been laughable... Two years ago? Impossible.. A year ago? Debatable... Today, is anyone surprised?
6 months ago on Apple’s social sharing power is dropping
I think Instagram is smart to try to block hashtag searches and content that is not appropriate for its brand and audience. Unfortunately, it's nearly impossible for them to get everything right because hashtags are created on-demand. They will appear to be inconsistent but it's likely not out of will; if it were up to them, all hashtags with questionable contents would not appear on searches.
6 months, 1 week ago on The hashtag search function on Instagram is #incomprehensible
boo surge pricing
6 months, 1 week ago on Will Uber use its $360M war chest to become the exact thing it hates?
Sounds like Google+
6 months, 2 weeks ago on Mightybell: A social platform banking on the web’s lack of community
also, many, including myself, have been able to create 10+ second Vines
7 months ago on Where Vine Shines and Instagram Lacks
one word: stop-motion
@saraclay15 Many online services roll out access to users carefully; this is not new. You request access and eventually you will get in (either through Medium itself or perhaps through an invite from a friend). It's a way of keeping the quality up on Medium, as opposed to letting everyone in. This allows Medium to learn, test, and ensure the right users start the community. That's very different than a "media aggregator."
7 months, 1 week ago on Medium isn’t the message: Be careful how you read what’s published on platforms
Medium is a publishing platform, and a fantastic one.
This article makes it sound as if Medium is looking to become the next HuffingtonPost.
In terms of Medium commissioning some of the content, it would be good for you to find out what percentage. Doesn't Facebook have Facebook pages of its own and live streaming owned content? Didn't Twitter work tirelessly to get celebrities on board? Doesn't Wordpress offer services to companies and popular blogs? Don't most ad-based social networks provide incentives (such as better analytics, access to features and account teams) to paying customers? Does that mean everything under the sun is a media company? Nope. How Medium builds a solid user base of writers has little to do with commission work, and much more to do with the platform itself (which has brilliant features already) AND the people they grant access to (I myself recently gained access and it makes the experience a bit more special)... Again, a percentage or idea of how many are normal users (ie. Michele Catalano) vs commissioned writers would've made this story (and Dan Gillmor's tweet) more substantial. If anything, perhaps Medium should clearly point out which users may be in one way or another affiliated with the company. But to call them a "media company" that needs to vet user posts and "take responsibility" is kind of absurd. Also, the title "Editor" is one that is starting to be used by brands / companies / agencies that have their own editorial content calendars and they sometimes do create content-driven "products" and "media" -- does that make them media companies? Probably not, unless they are Red Bull.
PandoDaily is the next TechCrunch of Cyberspace.
8 months ago on You Will Not Be The Next Silicon Valley, Please Stop Trying