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EdwardVolldkwilsonisland If the owners wanted to send the fans the message that Black players are okay, fans would follow... "Propaganda is the way elites communicate to the populace." (Noam Chomsky). Why do you think conservative voters, particularly Tea Party members, advocate for corporations and the CEOs who run them when that is completely against their interests? And since I'm not perceived as an "expert" (thought I play one when I write commentaries - lol) here's a great documentary that will explain exactly my premises: http://metanoia-films.org/psywar/. Hope you enjoy it (not being facetious).
1 year, 4 months ago on Complications and Liberations from Race
When you make a statement like this, The BAA (and now NBA) owners were deathly afraid of using too many black players, figuring it would alienate fans and lead to the financial ruin of the league," you ruin the entire premise of your article. Owners, i.e. those in positions of power over the general populace, control the message they want to convey to the public, not the other way around. If the owners weren't racists themselves and wanted Black players, nothing would have stopped them from doing so - and certainly not the alleged sentiment of fans.
And the fact that "owners," "the elite," and "those in power" control totally the the overwhelming majority of the populace - wants, hopes and fears, and various ideological stances - is as true today as it was in the 1940s. Otherwise, no one would dare attempt to make such a fallacious and racially dismissive assessment of the relationship between the BAA owners and the fans who lined their wallets.