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I'd still love to see a "pause" feature in scheduled tweets; something that will just stop any scheduled tweet from going up until you un-pause. I'm sure this has been brought up before, but I haven't seen any management platform take it on.
It would be very helpful for social media teams during tragedies, crisis situations, and - especially relevant during the current government shutdown - any time your organization had to stay silent for an indefinite period of time..
1 year ago on New User Requested Feature: Who Retweeted That?
Great advice, even though some of it could get me fired...
1 year, 5 months ago on Mad Men: Ad Agency of the Future
I'm really happy my dad can't use Livefyre from his office...
1 year, 11 months ago on I love you, Dad, but...
NICE POINTS, ALLEN (sorry). Actually, a friend of mine wrote a research paper on a topic like this. He studied communication trends in World of Warcraft and described how the long-time users shunned the "noobs" and created their own jargon to keep the new people out of the loop. Going back in time, some people argue that wealthy 19th-century women created fashion rules like the don't wear-white-after-Labor-Day rule just to keep the nouveau riche from dressing as well as them. Is it maybe human nature to be elitist?
1 year, 11 months ago on Social Media Learning: Skinned Knees and Cut Lips
@magriebler Your comment made me think of this post from way back when. I really like the graphic here. http://guydownes.com.au/2010/07/lift-the-creative-performance-of-your-next-dm-campaign/ cc @KenMueller
1 year, 12 months ago on If You Want Me To Care, Tell Me Your Story
Great post! I always try to tell the stories of the people involved in projects/teams I work with. People relate to other people and it's so much easier and more genuine to communicate an organization's mission, its commitment to the community, etc. by focusing on the people behind that organization.
I've unsubscribed from about 30 percent of my Facebook friends since the first debate. Of those, I bet 80 percent were people I disagree with politically. Maybe that makes me just as bad as them...
2 years ago on Facebook: Where Reasoned Political Thought Goes to Die
I have loved every day of this campaign. I'm just sad to hear it's ending. The posts ranged from cute (the Mars Rover leaving tire tracks on a red Oreo) to fearless (the notorious rainbow Oreo). Can't wait to see what's next...
2 years ago on Oreo’s #DailyTwist Campaign Serves Up Realtime Creative
Good luck, Lisa! I'm looking forward to reading the new stuff...
2 years ago on The Grass is Greener Underfoot
I'd like to direct the entire public sector to this post.
Ok, with maybe a few exceptions...
2 years ago on We All Need a Little Pomp and Circumstance
These are great points. Social media has certainly changed things for PR folks, but I don't think it's changed anything mission-related. Social media is a new tool in an arsenal used to achieve the same goals PR pros were trying to achieve in '82 (I mean, really, the new definition isn't too drastic a change from the old). I'm actually helping an Army unit add social to their public affairs program and it's amazing how difficult it is to convince them that social is an addition instead of a replacement.
2 years, 2 months ago on Convergence is the Name of the Game for PR Pros of Tomorrow
Ditto on Walt's point. To go a step further on the practice, make sure to practice what you AREN'T good at. People who drive the ball far will hit their drivers for hours on the driving range, but won't pull out a putter. Why? Because we all like doing what we're good at. Problem is, your putting never improves if you don't put time into it.
Which leads me to another point...
8. Be Prepared. In a good caddie's yardage guide, you'll see one acronym come up a lot - J.I.C.Y.F.U. I'm not gonna spell the whole thing out, but it provides a tip for the golfer Just In Case You... hit the ball where you weren't supposed to. No one plans to hit it into the greenside bunker or onto a water bank or into a group of trees, but it happens. That's when you need a few tricks up your sleeve (think of Bubba Watson in the Masters playoff). Be prepared to make mistakes and have some good strategies to make sure they don't define your game. Then, make sure to move past them before you tee off on the next hole.
2 years, 4 months ago on 6 Things Golf Taught Me About Social Media Marketing
Anecdote - I had an internship not wholly unlike the way this could work: I was a "polisher" for an English-language news website in China (China.org.cn). Reporters for this news organization wrote stories in Chinese, then a group of Chinese English-speakers translated them into English, then my colleagues and I (american college students) would perfect the English and - at least in my case - add a little personality to the stories.
Robots can't write with personality (yet), but neither can people with limited language skills. All it takes is one semi-qualified and witty kid who's willing to work for peanuts (like I was) to close the loop.
Now, it's important to point out that it's the founder of the company who says that 90 percent of news stories will be written by algorithm in 15 years. I think there will always be some need for people in the content-creation industry. China.org was able to put together some pretty heavily pro-China prose, but it took a couple of yahoos from the University of North Carolina to find out where to get a decent burger in China (http://www.china.org.cn/learning_english/2009-09/02/content_18447525.htm). Let's see a computer do that...
2 years, 5 months ago on Can an Algorithm Write a Better News Story than Humans?
@ginidietrich I haven't seen any audio, but I've seen them do several videos on their YouTube channel. Here are some examples: http://bit.ly/K41dM3
2 years, 6 months ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?
One organization I see blogging well is USAA, which is a company that provides financial planning and insurance to veterans and their families. Its blog covers everything from tips about retirement savings to ways to plan a good party for your kids on a budget to preparing for a military move. The great thing is that so many topics really don't have much to do with insurance or finance. I don't have a spouse but I still find myself reading USAA's military spouse blog just because it's interesting.
The important thing is that the messages communicated by the blog aren't just in writing. USAA is covering things that help me as a veteran and as a person -- not just as a customer. I feel like USAA is my friend more than just my insurance agency, and that's one heck of a return on investment for a blog.
It's a tough call because Wrigley/Skittles has to be careful not to take sides. Their product was only tangentially involved in this event. The question is, to what cause would Wrigley donate? Donating money to an organization that promotes racial equality only reinforces the perception (I call it a perception because it hasn't been proved, not because I'm a skeptic) that race was involved in the unfortunate outcome of the event.
Really, I think Wrigley needs to wait this out a bit. Perhaps an answer as to the correct path forward will become clear when there is more clarity in the case. Until then, any course of action would just be a guess.
2 years, 6 months ago on PR Crisis for Skittles In Wake of Controversial Teen Shooting
I'm downloading Twitter Blackbird Pie now. How have I lived without that for so long?
2 years, 8 months ago on FAVE WORDPRESS: 5 must-have social plugins for your blog