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@MartinGBEdwards @Danny Brown I basically took it like this - they are a much bigger online brand than .01% of sites/companies on the net. They have a huge community. This is a choice they have the luxury of making without it hurting them one bit, regardless of reasons.
3 months, 3 weeks ago on Blog Comments, Digital Universes, and the Future of Social Conversations
@Danny Brown It's refreshing to hear that someone will save a post to read for a "quiet time". One interesting thing I noticed was that despite what should be an average reading time of 10-15 minutes on my post, avg time on page was about 5:00 minutes (including people commenting). Which is just a round about way to state that this confirms people don't fully read things - and I have also been trying really hard to read less things, but more deeply.
Anyhow, this commenting intelligence made my head explode, and has given me a lot to think about! Thanks for the extra links and resources.
@MartinGBEdwards Hi Martin - ha yes I have read Marcus' article (and all the comments). I would agree I may have been a tad overstated - honestly I was being a tiny bit satirical and more black/white than "real life". Regardless I do firmly believe lack of comments when looked at in aggregate is a sign of poor quality content. I do understand at the end of the day it's about business goals, but in terms of just the content, to me it's about getting authentic reactions from readers.
"I blame crap content over social conversations when it comes to this complaint, but then I’m a grumpy bugger" - I couldn't agree more with that (and a lot of things in this post). Blaming social media for lack of comments, is in my opinion... lazy. And I'm not grumpy :)
As I pointed out in my Moz post, check out these brands who are just killing their blog engagement right now: http://www.wegmans.com/blog - http://www.kingarthurflour.com/blog/ - http://www.blogs.marriott.com/ - are just a few company blogs with HUGE engagement on the blogs themselves, even in the age of social media.
But I truly never though much about the intelligence, insight and sentiment analysis comments can give you, as well as the idea of closing the loop.
As I wrote on the original post from january;
"I think the name it terrible and that may be the biggest fail point. All other success apps /sites thus far have had better names in my opinion - they are fun to say, give us a little idea of what the app does and definitely don't relate to unattractive looking sea creatures or food."
I still believe the name was a big hidden flaw in this App!
4 months, 2 weeks ago on It’s official: Biz Stone’s Jelly is nobody’s jam
I agree largely with your sentiment and analysis here. Although I think the name it terrible and that may be the biggest fail point. All other success apps /sites thus far have had better names in my opinion - they are fun to say, give us a little idea of what the app does and definitely don't relate to unattractive looking sea creatures or food.
10 months, 3 weeks ago on Just add photos: Why Jelly could actually work
@JHTScherck ahh sadly not ... very head down this year. I'll definitely be hitting conferences next year though ;)
1 year, 7 months ago on Link Building for Startups – Find Unlinked Brand Mentions at Scale
Killer post dude - this is exactly the kind of process I wanted to try with a client of mine. Thanks!