Chris Oler
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Thankfully, I haven't heard 'synergy' in some time. 'Pedagogy,' as teachers use it, usually refers to method, not general teaching. I agree it's hyperbolic, but I'd translate it: "I plan to visually present the material." Good stuff, good article, I am always glad to read that others find these things ridiculous.
maddiegrantChris Oler Perfect irony as the PRSA turns defining what its members do into...a PR disaster. As for David's response, I don't understand the need for a definition or the need of the association to justify or quantify what PR professionals do. That happens every day in countless places where people work hard and produce results. It is not a "noble" profession, it is dirty. Not in an ethical sense, I just mean it's not some sort of antiseptic surgery where the fluorescent lights leave no corner in shadows. Most jobs need a bit of lack of definition so they can grow and adjust to changing conditions. Relax and leave well enough alone. Thanks, Maddie.
PR takes the company message and story to the public through diverse media sources. Once the narrative is out there, or (in the case of a crisis) a new narrative emerges, PR manages that to (as Maddie says) protect the organization's positions. Marketing also gets a story and narrative out there and if anything goes bad with that message, it is up to PR to manage it. A lot of people wear both hats.
"Mutually beneficial" is where the first two definitions run into trouble. It sounds like the concept of PR is being sold here. There is plenty of bad marketing and PR that fails to connect and explain, but it's still PR. It just sounds...haughty.
We've probably all been through a mile-long list in an approval process at one time or another. That seems a probable explanation for the three definitions. Of the definitions, the third appeals a bit more. I wouldn't get too hung up on any of it.