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@herrcastro Along the similar lines the C7 may welcome into its ranks a new demographic of buyer which could change the culture, in good and bad ways. Just really depends. 


11 months, 1 week ago on Saying goodbye to the Corvette C6

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This is my new "minivan."

11 months, 1 week ago on I made a video about an exhaust

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@erikgrad It's sad that we get better customer service spending $3.00 at Starbucks then $30,000 buying a new car. 

11 months, 3 weeks ago on People are what make it special

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@abodenha - Thank you for the comment. I admit, I too had my notions going into the meetup, but I was more amazed at how many people were car people or were just really in love with the brand. Not once did I hear someone say "Oh yeah, not going to the gas station and saving money is great." 

This lead me to my conclusion that this is a very well-built, beautifully designed luxury car no different than a 7-series or S-Class - only that this one is electric. 

1 year ago on A Tesla Meetup

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@thomasr Thanks! I doubt many like this will find their way over to AB :) 

1 year, 1 month ago on Joe Biden and Xzibit on ‘the most track-capabale Camaro ever’ – The 2014 Camaro Z/28

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 @sastexan  I heard back from the dealer and he apologized and explained to me the situation. One employee was dealing with personal health issues of a loved one while another was trying to work. Understandable situation, but still not the best face to put forward to your customers.  

1 year, 5 months ago on Luxury Means Less F-bombs

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 @StuWilliams  @brian_guy I rarely if EVER get on the highway during my 9-5 Mon-Fri commute. On the highway the car does fine, but cold starts and cold drives keeps those fuel injectors wide open. I'm at 21MPG right now. 

1 year, 5 months ago on A Letter: Dear Focus ST…

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 @derelicte78  @boddagettaflyer I've tried everything. The hardest part is my wife is worthless (sorry honey) when it comes to helping me track down sounds and riding shotgun. She can't drive a stick and is basically deaf. I need to take the service advisor for a ride so he can hash it out. It almost sounds like its coming from the wheel well the more I listen to it. I'll update this once I know more! 

1 year, 5 months ago on A Letter: Dear Focus ST…

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 @eappleton1  @brian_guy HA! I'd still highly recommend the car, just buy it in the base form. Pick up X-plan pricing via a Focus group walk away with a quick little hatch for around the $22-23 mark OTD. Can't really beat it. LIke Brian said, toss in some aftermarket seat(s) and track the shit out of it. 

1 year, 5 months ago on A Letter: Dear Focus ST…

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 @derelicte78 They are up to 3.5.2 now I believe. I'll be taking in it for the upgrade though. Hopefully that resolves the issues. 

1 year, 5 months ago on A Letter: Dear Focus ST…

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 @Bill what The code was related to the fuel neck, but was also related to the sound synthesizer in the intake. I don't think they ever figured out why the intake was throwing a code, but it didn't come back. SYNC works great. My wife has SYNC in her Fusion and we've never had a problem with it. I would have loved an ST packaged car that was SYNC, HIDs and Recaros. That would be my ideal combo.  

1 year, 5 months ago on A Letter: Dear Focus ST…

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@brian_guy @hwild68 The error stays on when you put it in gear (no D as all STs are manuals). Hence the annoyance of driving around with a big error on your screen.

1 year, 6 months ago on A Letter: Dear Focus ST…

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@brian_guy That's exactly what I should have done. Lesson learned.

1 year, 6 months ago on A Letter: Dear Focus ST…

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 @StuWilliams If I had to do this all over again - I would go ST1. I think 90% of the people who read this missed the part where I highly recommend/love the driving dynamics of the car. They also probably didn't see the bigger writeup I did over at Hooniverse when I first got the car. I also did a nice write up here when I did the Focus ST academy. So in the end, I agree 100% - this thing is just awesome. I don't think we'll be parting ways anytime soon, but the letter was nice satire. 

1 year, 6 months ago on A Letter: Dear Focus ST…

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 @boddagettaflyer Thanks. I'm just going to drop it off at the dealer and have them try and track down the loose piece on the door and also see if they can get the backseat tightened. There is quite a bit of play in the 60 part of the 60/40 spilt. Seeing that my 15month old rides back there, I'd prefer it be snug. 

1 year, 6 months ago on A Letter: Dear Focus ST…

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 @Pendarus  @Vipergtsrgt1 - They finally learned that my overflow valve was missing/broken. Either way, fuel was going down the neck and also out of the valve onto the ground. I've owned and drive enough cars to know how not to overfill them. 

1 year, 6 months ago on A Letter: Dear Focus ST…

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 @hwild68 Very good point. But if I don't look at the screen, how will I know that my finger in the right place to press the OK button to remove the full-screen error message? This would be helpful if I wanted to do something else, like select a radio station or not see the full-screen error message. 

1 year, 6 months ago on A Letter: Dear Focus ST…

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 @hwild68 You see, the thing is, the fuel was leaking from the neck and the car was E, which means it had no fuel in it. 

1 year, 6 months ago on A Letter: Dear Focus ST…

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 @StephanieBarnett - You'll have your Corvette one day soon enough, Mrs. Barnett. 

1 year, 6 months ago on How I learned to stop worrying and love the Corvette.

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 @geraldhallsf - You are almost ready for another one, no? :) 

1 year, 6 months ago on How I learned to stop worrying and love the Corvette.

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 @StephanieBarnett While the insurance industry is one incentive mechanism, I think states and other groups have to start rewarding people who go years without accidents as well. Maybe a discounted property tax rate or earned credits for future moving violation. (Thinking out loud here)

1 year, 7 months ago on The Seat Belt Sign is ALWAYS On

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 @KarenCosta Do you think future vans will allow the same level of uniqueness and culture? Ford just killed off the Econoline line and will replace it with a Transit. Will the vanner community welcome these new modern vans? 

1 year, 7 months ago on Vanners will Van!

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 @jackiespiegle I admit at first I laughed, then I started to listen. "Vanners are enthusiasts to" is what I walked away thinking. I did a 180 from my chucking to "hell yeah!" I hoep this documentary gets published. I for sure will do my part to share it with the automotive community. 

1 year, 7 months ago on Vanners will Van!

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 @ScottBrennenstuhl - Since I'm out at the LA Auto Show this week, maybe I'll run a special Vans from LA Autoshow post for the group :) 

1 year, 7 months ago on Vanners will Van!

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 @BrycePhillips Exactly! Everything I've ever heard about vans is creepy, family or work. Never would I associate vans with fun, bonding or an enthusiast lifestyle. Boy o boy was I wrong! I hope this video gains more traction and people will begin to give vanners the credit they are due. But like you said, that isn't a requirement for wheels (and captain's chair) to keep on turning in the Vanning culture. Cheers! Juan 

1 year, 7 months ago on Vanners will Van!

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 @DebVanner - " for those who understand no explanation is necessary. for those who don't no explanation is possible" - What a great way to explain it. I think for some, myself included, I had no idea. I have long been a Corvette guy. Know all the slang words, aftermarket tricks and know to wave at other Corvettes. Its hard to explain any of this to even a regular 'car guy/gal.' I feel this is similar to vanning. Thanks again for stopping by Deb. 

1 year, 7 months ago on Vanners will Van!

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 @vannerhoward  - Thanks for stopping and leaving the kind words. I'm glad you enjoyed my post. I wanted to make certain I shared my preconceived notions and how they were changed by watching the video. That really was the basis for writing this. I felt like I uncovered a whole new world of vehicle love. If you've seen some of my other stories ('ROI of an Autograph' being one) you'll notice I try to capture the passion of the enthusiast. Happy Motoring (or vanning in your case;) Juan 

1 year, 7 months ago on Vanners will Van!

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 @ScottMonty Thank you for looking into this, Scott. Look forward to speaking to someone about this. 

1 year, 8 months ago on Luxury Means Less F-bombs

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 @GeraldHall HA! Next up: audio book deal. 

1 year, 8 months ago on Luxury Means Less F-bombs

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 @AdamsAutoAdvice - Adam, thanks for stopping by! I'm not really a fan of Red Bull either. Can't say that I like the taste or care for the chemicals, but the company is doing very well.  As for the site, its all me. Just lots and lots of reading reading and reading. It has been a fun project so far. 

1 year, 8 months ago on Automakers as media makers?

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@MaxKats88 Thanks for kind words, Max. I think it comes down to connecting the word of mouth, a strong and powerful tool for moving brand sentiment, to content. Think of it like this. You have an audience of brand ambassadors. They are eager and willing to spread the good word. You have their undivided attention. What do you do with that? Feed them content. Not just any content, but content that they will run to their consumer publishing circles and spread. Once automakers recognize the value of consumer publishing (word of mouth, shares, RT, etc) and place their publishing reach as a collective on the same scale as they do standard publications, then a reason will exists to produce Red Bull-like content. Until then, consumers will play second fiddle to communication’s teams.

1 year, 8 months ago on Automakers as media makers?

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 @vrmchris - Hey there! Yes. I've been busy playing on Twitter and have missed much of John's great work. I catch it in the evenings via YouTube though. T-Shirts eh? I'm sure they'd be fun - not a bad idea. Glad you enjoyed them. Hope to see you around the interwebs.

Cheers, Juan

1 year, 9 months ago on Campaign Posters Need More Car

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 @hamiltonian - I did this to get a good idea of what black will look like on the car. I agree. Gloss black OEM wheels is the way to go, via powdercoating. I first need to find a set of stock Focus wheels to sit this on so I can have the stock wheels coated.

1 year, 10 months ago on 2013 Ford Focus ST – Quick without comfort

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 @hamiltonian  - No. The wheels on this car are the result of a DIY driveway project (i.e. PlastiDip and caliper paint). In Europe, if I recall correctly, the car can be had with a darker more steel-colored wheels. Almost a graphite color.

1 year, 10 months ago on 2013 Ford Focus ST – Quick without comfort

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 @vrmchris  Thanks for stopping by! I've been swamped with other car stuff. Once AAH changed up things (time, chat client, shout outs) I've been less and less involved. Not on purpose, just been busy. 

 

GM's marketing message is being questioned in each brand. I'm glad I could highlight one small example. I'm sure as it gets close to the holidays we'll see what GM does for pushing metal. 

1 year, 12 months ago on GM Announces Verano-T. Forgets to tell Buick.

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I hadn't even considered the truck people. I wonder how many Raptors and Ramrunners will ever see a trail or mud?

 

2 years ago on Diminishing Return: When Fast Cars Go Slow

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 @Al D What is going to be very telling and will serve as a final TRUE data point is to look at 2011 vs 2012 fatality data, accounting for overall natural reduction in deaths due to safety advancements, and compare side-by-side the number of deaths caused by 'distracted effected' driving while overlaying states with robust laws. 

 

I don't mean to sound as if I'm not concerned with crashes, I'm just focused on fatalities because it is the measure to which NHTSA determines success. 

2 years, 1 month ago on Distracted Driving: Why It’s Not an Epidemic

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 @Al D  - I agree. It is a problem, but I don't think its a behavioral change that we can fix with a law. Like you said, seat belt laws have been on the books for years and we still have 10,000 people a year killed not wearing one. If we made laws against distracted driving I assume the enforcement level would be even less than seat belts. This gets back to my point of needing a technological solution that will keep us all from running into one another. Cell phone, person stretching or dropped donut - whatever in our car distracts us, active crash avoidance will help us not smash into one another. 

2 years, 1 month ago on Distracted Driving: Why It’s Not an Epidemic

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Glenn - Good afternoon to you as well. Thanks for stopping by and glad you are enjoying my content. 

 

The seats really were the only part of the Soul that could use improvement. If I had to find something else to complain about, it would be the center console compartment. That latch is very oddly designed. You have to pull it towards you, but also push it away and pull up. I smashed my fingers a few times in it. 

Enjoy the rest of your weekend Glenn and hope to see you on Autoline this Thursday.

 

Happy Motoring,

Juan 

2 years, 1 month ago on 2012 Kia Soul – Squarely for space

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Rather than guinea pigs this should be labeled kittens and lasers. Why?

First off kittens are always a win. Headlines, content or eCards - a kitten is a victory regardless of the application.

Secondly, it seems the driving force behind much of the rush to adoption isn't the I-need-to-be-first but more the ooooo-whats-that. It reminds me of those little squeaky aliens in Toy Story watching and chanting for the claw to choose them. In this case that claw is the next 'thing' in social media. 

 

2 years, 1 month ago on Don’t Be a Social Media Guinea Pig

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Dave - Thanks. Glad you enjoyed it.

2 years, 2 months ago on ROI of an Autograph

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 @AngiHarper For example, I love the service provided by my local Caddy dealership. I like them on Facebook as a way to say 'Thank you'. Do I need to get their updates about whats going on with Cadillac the company? Not really.  Maybe I'm in the minority, but if I prefer to see updates from a very close group of friends and not from brands. 

 

I took my response above and turned it into a post over at my site. Basically asking, could FB have sub-brand pages that were purchase-verified? This would create a new data point, likes vs likes + conversion for FB advertisers and brands. Brands could transition from an acquisition voice to a retention voice in that specific silo while FB could more accurately determine if the user had already converted with said liked brand.  

2 years, 2 months ago on The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

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Every time I like a brand on Facebook the first thing I do is hide them in my news feed. That is another piece of data I would like to see. What percentage of brand messages show up in user’s news feeds?  So what is my like worth then? It gives Facebook awareness of my brand preferences, but if the past is in any indication of Facebook’s ability to use that data to target ads…well then it REALLY has no value.  But if people don’t interact with brands and hide their updates from their feeds – then all Facebook has is a brand preference data set, which isn’t nearly as valuable as the data credit card companies and banks already have. Their data, unlike Facebook’s, is wallet-endorsed. That is banks and credit card companies know where you’ve spent your money and what you’ve bought. Facebook just knows you like a brand. Because I like Ferrari on Facebook, doesn’t mean I own or could ever own a Ferrari. Owning a Ferrari would provide marketers with insight into my buying power and taste. If Facebook ever chooses to use their data correctly to target, they first need to find a way to make it more valid. Closed brand pages. That really is the only way to do it. These pages are only accessible after making a purchase with a brand. Owners would get an exclusive code for entry into the page (Genesis support forums work this way). It would have to be sold as exclusive club for TRUE brand aficionados and owners and offer closed, private and targeted discussion between brands and consumers. The end result – a data point that has value. Juan OWNS a Ferrari vs. Juan LIKES a Ferrari.

2 years, 2 months ago on The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

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 @Verilliance - I feel like people enjoy Pinterest partly due to its discovery attributes as you indicated by using the word "find new products."  There has been more recent discussion regarding the hyper-targeting vs random ad and its effect on buyer conversion. Would it be safe then to assume that Pinterest's randomness is exactly what makes it effective at discovery conversions (if that's a term)? 

2 years, 2 months ago on The Most Overrated Social Media Metric

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Great read. I recently started using Pinterest to generate traffic to my site and will continue to watch what actions people take. Because of the discovery aspect of it though I've had to rethink my image use for each post. 

Also LOL at @JayBaer 's "You can't eat a click" That has digital marketing t-shirt written all over it, literally. 

2 years, 2 months ago on The Most Overrated Social Media Metric

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As an automotive blogger, buying a car is an especially hard process for me. You are typically bombarded by auto responders (Like Jay said, its just software). Then it happened. I got an email back from a human. A real life human. Turned out that person was the general manager of a local Ford store. We talked at length why HE felt the need to respond to me. Bottom line, he believed that no one, not even his sales staff, understood the importance of human-on-human interaction. He went further to say that all inbound leads are personally answered by him and that is how he spends 90% of his day. He says he loves it. And as a customer, I loved it. So much so that I bought two cars from him. 

 

That is what machines, programs and even pure-play agencies will not do for you and that is connect you to the consumer. Sometimes thats all the consumer wants, to feel loved. Robots are cold and don't do love well. 

2 years, 2 months ago on Social Media Management Software Ranked and Rated

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I bet that same marketing executive will have that same look of terror when sitting in front of the company's decision makers.

These 5 tips will without a doubt produce appealing nuggets o' content, captivating your listeners and generating responses like "Wow! I didn't know that" or "Cooooool." The major obstacle, only second to cultivating the content, is getting it past the risk-adverse gatekeepers know only as corporate leadership.

As pointed out in this week's episode of Mitch Joel's Six Pixels of Separation - 'businesses have a fear factor when it comes to releasing information'.  It's this fear factor that can be a larger impediment to good content.

So for this post to be more-perfect, rather than saying the marketing executive has decided to do social business, maybe declare that the company's leadership made the decision.

Semantics I know, but a very important aspect of culture conversion. As always, great info.

2 years, 3 months ago on 5 Content Marketing Assets You Forgot You Had

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 @JayBaer  Here is the link to the show episode I mentioned: http://www.thebeancast.com/profiles/blogs/beancast-198-specifically-targeted Cheer, Juan. 

2 years, 3 months ago on Are You Worthy of Social Media? The 2 Types of Talk Triggers

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Regarding culture, I just finished up the lastest Beancast episode where the group went into a long discussion about culture as it relates to creating special moments that result in engaging content. If you haven't listened to it yet, you should! 

 

As for culture at my organization...I've spent years working in PR-like positions within the Department of Defense. I can say as a whole our military does not, nor will they ever have, a culture that lends itself to developing talk triggers. The military is a very risk-adverse organization and has trouble separating the battlefield mentality from the normal noncombat day-to-day activities. 

 

PS -  @jaybaer Sorry for steering people away from here and over to the Beancast, but it was a great episode and relevant to this discussion. 

2 years, 3 months ago on Are You Worthy of Social Media? The 2 Types of Talk Triggers

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Solis - Superb piece. I especially like that finally someone is talking about the differentiation of strategy based on the programming. The same character driven audience connection that you might have with a Mad Men, is different than what you'll have with a larger sporting event or award show. 

 

Personally, I want to see (and I keep pushing for this) programming that lets me decide/vote. Think American Idol meets Lost.

 

Instead of voting a participant off the show, you are voting to open a hatch or not (during commercial break)....return....the hatch is opened. NO! You voted against it! Stupid people you say.

 

All of this creates emotion, personal connection and investment with a show. All resulting in increased tune-in and participation. The problem with this idea is the cost it would take to shoot two different scenes of a show. 

2 years, 3 months ago on The Future of TV is More Than Social, It’s Distributed and Always-On

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I'm sorry, but in a battle for 'Most Productive Social Media Tool', Buffer would virtually pwn Pinterest. While a good collaboration tool, I don't see the productivity benefits to Pinterest. 

2 years, 3 months ago on Social Media Time Savers: 4 New Productivity Tools and How to Use Them

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PS - My point in this comment (which clearly failed to materialize) was to not discount all the time that goes into writing responses to us, your loyal subjects of this wonderful domain. (Sorry. Too much Game of Thrones). 

2 years, 3 months ago on Redesigning Your Blog to Drive Reader Behavior

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"I wish I could write every day" - Jay, I think you overlook a very important part of your written realm - the vibrant community of turkeys that dwell below the 'rock solid content'.

 

This may sound odd, but half the reason I visit here is to participate in this very comment section. Want more income? Charge me to do that! (Wait a minute...give the content away and monetize the discussion? hmmm).

 

While your content is fantastic on its own, the community it curates is just as gratifying. Especially for a visionary non-marketer like myself.

 

PS: Genesis does rock.

2 years, 3 months ago on Redesigning Your Blog to Drive Reader Behavior

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Ref 1.5: (pg 13) Can you REALLY lump "fraud alert" and "flight delays" into scope of a "marketer message" in the context of this survey/questionnaire?

 

This seems like a reach and I thought it would be worth discussing. To think , I got all the way to page 15...

 

Something tells me that when it comes to your finances or your travel plans - you'll find very few people who would object to receiving alerts via their phone (SMS or call). Why? Because they have an element of time sensitivity and personal value attached to them.

 

Think about it...If someone stole your bank account password would you really want BoA to contact you via LinkedIn? Most people, Marketing-Over-Coffee listeners excluded, rarely visit LinkedIn regularly basis. It could be days or weeks before you realize you are the proud owner of a new pair of $3,000 alligator boots.   

 

The result of the two questions by Exact Target in Table 1.5 are highlighted in green indicating that consumers prefer SMS and Telephone as a form of communications from marketers.

 

While that statement is accurate based on the results of the survey, I think if the question were changed to financial loan offers or vacation offers the results for SMS/Telephone would have ranked much lower than trip or fraud alerts. 

I'd love to hear thoughts from others on this. Maybe I'm looking at this wrong. 

2 years, 3 months ago on New Research: Americans Hate Social Media Promotions

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 @JeffKingman Interesting that the form to download the report requires not only an email address, but also a phone number, while the header clearly says "simply provide your email address to download the report."  I'm not sure if Exact Market is aware but with an advanced Google search you can easily find the direct URL to the PDF of the report and bypass the subscription process. 

2 years, 3 months ago on New Research: Americans Hate Social Media Promotions

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@JeffKingman - Jeff. That's interesting. It could be people still associate Facebook "ads" with that of banner ads and not an interactive play with the brands page that would result in discounted product. Im embarrassed to say I havent read the full report yet, but will this afternoon while out in my boat. :) I hope they asked a similar question regarding customer service. I assume Twitter still reigns king in that regard, yet I bet a creative live-chat application via FB timeline page would be a great step forward for real-time resolution.

2 years, 3 months ago on New Research: Americans Hate Social Media Promotions

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Do you think the lack of people who look to Facebook have anything to do with a) the onslaught of sites dedicated to deals (fatwallet, slickdeals, etc.) and b) Facebooks poor job of advertising?

2 years, 3 months ago on New Research: Americans Hate Social Media Promotions

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@Vrmchris - So far, nothing has changed. We'll see what happens the rest of the year. 

 

2 years, 4 months ago on Why Do Automakers Still Need Lobbyists?

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Well there is talk of turning this into a REAL book for kids. It would be one in a series of books developed to help get dads back in the game of, well being dads. 

 

2 years, 4 months ago on Flash Cars for Kids

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Jessica - Thanks! I plan to blow Goodnight Moon out of the water with my ACTUAL book. This was a teaser ;) 

2 years, 4 months ago on Flash Cars for Kids

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Testing new comment tool, Livefyre

2 years, 5 months ago on Push To Start Car Porn

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@MarcGirolimetti@Juan DCAutoGeek Barnett The exact percentage was purely satire. Overall I would caution the idea of killing ambassadors and instead would lobby for a new form of appointment.

Ambassadors should be leaders for the brand already and who are selected based on their knowledge and passion and are given a direct line of communication with the brand.

2 years, 5 months ago on Kill Your Brand Ambassadors With Your Brand Army

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I disagree with 34% of what you said here (trust me I counted the words I disagreed with and then divided by the total number of words).
I feel the issue isn’t the term ambassador, but rather the definition being used. A blogger can be a brand ambassador, but they can also be a Commander in your Brand Army. In my case I was a Commander LONNNG before I started blogging. Maybe I’m a special category? Sort of a Veteran of the Brand Army turned Ambassador (or rather Am-Bad-Ass-a-Dor).

For example, in 2009 I sent Ford (Scott M.) this harebrained idea of regional brand ambassadors. No. Not the regional PR hacks, but leaders in groups like the local Mustang racing club or prominent people already established in a forum as a regular Joe who just well, is super helpful.

I’m not a marketing guy, ad guy or agency guy. At the time I was wearing a military uniform. When I wasn’t defending America I was browsing automotive forums chatting and answering questions. You know “making friends.”I was doing all of this for….FREE! Yes, free. No corporate-tabbed airfares, drinks or lap dances.  

Why? Because it established me as a authentic unbiased helpful member of the many communities I participated in. Oh, and poking online trolls is hella-fun.

So in my case, I was…scratch that, I STILL AM a member of a brand Army, the Army of Helping People with Car Stuff Regardless of Brand (Need a shorter Army name – I know).  

My loyalty resides with all the people I’ve helped, both in real life and online over the years. While I have a blog now, I’ll never forget my roots and brands alike should do the same.

If brands decide they want or need Ambassadors; discover ones that have spent years in a leadership role in an Army first, instead of those who are self-appointed based on reach.

2 years, 5 months ago on Kill Your Brand Ambassadors With Your Brand Army

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