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We were just talking about how quickly the summer is going and it isn’t really fair because it arrived so late and, in fact, it’s not even 60 degrees today (that’s 15 degrees for you non-Americans).

Move to Toronto! It's been 25+ for weeks now! :P

3 weeks, 2 days ago on Gin and Topics: Cute and Inspiring Overdrive

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You've pointed out the problem with a lot of self-reported studies: The framing of questions can greatly skew results.


In this case, they asked if "social media" influenced purchase decisions. Right away, people would respond no. Most people won't admit that any type of advertising or marketing affect what they buy, no matter how subtle the influence might be.


Framing questions correctly in any type of studies is key to collecting the right data. Gallup didn't do it right.

3 weeks, 6 days ago on Gallup Poll is Correct: Social Media DOES NOT Influence Purchases

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@ginidietrich @LSSocialEngage I know!!! Some people just like making things complicated, haha.

1 month, 2 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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#4 - hungover guys? I'm pretty sure they're still drunk!!!! :P


#3 - is not available in Canada :( boooo! Doesn't the internet have no borders?


#2 - Cute :)

#1 - This is probably the 10th time I've watched this, and I'm still laughing out loud! Thanks for taking my recommendation :)

1 month, 2 weeks ago on Gin and Topics: Word Sneak and Baby Giggles

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For example: The Big Smoke (obvious), The T. Dot (hipster tag), and Queen City (common among French Canadians).

I don't think there's supposed to be a "The" in "The T Dot"

2 months ago on Toronto, Technology, the mesh Conference, and You!

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In the spirit of Gin and Topics, I decided to pour myself a Vesper Martini, and start watching your videos.


I watched the videos of the three dogs with the wieners.


Now my Vesper Martini is all over my screen...


Damn you Gini!!! :)

2 months, 1 week ago on Gin and Topics: Anti-Bullying and Dogs Who Play Fetch Alone

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My favourite was way #2 in the fail drunk test video. Man oh man, keeping balance while drinking is a haaaaaard thing to do!

2 months, 2 weeks ago on Gin and Topics: How to Fail a Drunk Test and a Genius Child

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OMG!!!! What the hell is going on with that woman? What is oozing out of her MOUTH!!!

Face. Palm.

2 months, 3 weeks ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

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OMG! This is hilarious Sean!


Great, over-the-top, example of the importance of Personal Branding. I started working on my online brand during my last year at University, and have never stopped. It's really important, especially nowadays when clients, hiring managers, and prospects head to the mighty Google to look you up further!


Great story, great warning. Great post :)

3 months, 3 weeks ago on Online Reputation Management and Adult Films

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I know her, I know her!!! :)


Great feature Gini! I'm a big fan of what ArCompany does, and I like all of their team - was able to meet a few of them, and I'm pretty good friends with @hessiejones now. 


Great that Amy finally got what she deserves, a great #FF feature on SpinSucks! :)

4 months, 2 weeks ago on #FollowFriday: Amy Tobin

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@CarlMyers Bwahaha, of course! My girlfriend acts exactly like his when I start playing air bass, and yell "Slappa da bass" in a leprechaun accent! :P

I don't know why she's still with me, honestly. haha :)

4 months, 3 weeks ago on Gin and Topics: I Love Jesus, but I Like to Drink a Little

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@jasonkonopinski @ginidietrich  I wish both Gladys and Ellen were my friends. Imagine having a drink with them two in the same room :)

4 months, 3 weeks ago on Gin and Topics: I Love Jesus, but I Like to Drink a Little

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@CarlMyers Lol, or just awkward :P Have you seen how he acts in I love you man? :)

4 months, 3 weeks ago on Gin and Topics: I Love Jesus, but I Like to Drink a Little

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@ginidietrich @danielghebert  Thanks Gini! :D I'm just as awkward as him in real life.


I'll see you then, or see you at another time! :)

4 months, 3 weeks ago on Gin and Topics: I Love Jesus, but I Like to Drink a Little

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"I love jesus, but I drink a little" is still one of the funniest things I've heard in my life. Gladys is awesome, Ellen too. I've watched that video so many times - especially on days when I feel down. It just picks me up!


Also, Paul Rudd is awesome - his comedy always seems so effortless. I've loved him since he was in Friends 10 years ago! Funny things about Paul - his role in "I love you man" is pretty much me, just 20 years older :)

4 months, 3 weeks ago on Gin and Topics: I Love Jesus, but I Like to Drink a Little

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@Danny Brown @tamcdonald  That's a good point! I've written "lessons" posts before, one recently about what a garage sale taught me about marketing. There are valuable lessons (which I think is the consensus of most people here), but I'm with you - tragedies, deaths, disasters, etc., shouldn't be used for marketing lessons. It's a cheap attempt at newsjacking (ahem, buzzword...), and should be put to rest (but wouldn't that mean "newsjacking is dead?") :)

4 months, 3 weeks ago on Can We Say Goodbye to These Social Media Buzzwords in 2014?

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Great article Clay!

I'm still puzzled when people think long-form content doesn't work, or people won't read it. Let's think about this for a second - if long form content doesn't work, why do people read books? Why do people watch 2-hour long movies? Why do people spend days watching series on Netflix?


Content has always been part of the equation, ever since any type of entertainment has existed. But as you have pointed out, there are different things that can make long-form content great, or that can make it ineffective.


If you watched a 2-hour long movie that had a bad script, bad acting, and bad production value, would you be happy about it? No, you would probably say that it was a waste of time. But what if you watched a 2-hour long movie that made you laugh, cry, and gave you an amazing experience? Then you'd be sharing it with everyone you know!


The same goes for books, podcasts, articles, TV shows, etc. Length has never been an issue. If the story is good, the content is well produced, and it's easy to digest, then you don't have a problem. If the content is low quality, confusing, and doesn't add value, it won't be effective, regardless of the length.


When I write articles, I simply write until I'm done. Sometimes that's 700 words, and sometimes that's over 2000 words, with a bunch of images and graphics. Whatever it takes for me to complete the story is my guideline for length. Everything else you mentioned is a must, for every piece of content, regardless of word-count :)

5 months, 2 weeks ago on The Changing Face of Long-Form Content

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@AlaskaChickBlog :) Appreciate the comment! We'll be sharing more of our story later on!

5 months, 3 weeks ago on Case Study–SteamFeed: Adapting Your Plan From Social Listening Data

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@dbvickery Your invitation to write for us is still open Brian! :) We don't have a lot of people writing about listening and analytics, so you'd be a great fit!

5 months, 3 weeks ago on Case Study–SteamFeed: Adapting Your Plan From Social Listening Data

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@ginidietrich @danielghebert Pretty much exactly the same as the video... haha :P

5 months, 4 weeks ago on Gin and Topics: It’s Funny Because it’s True

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That third guy in the 1D video makes me laugh out loud each time!!!


That conference call video is painfully accurate. I shouldn't have watched it, because I'm about to hop on one in 15 minutes, and that's all I'll be thinking about!


6 months ago on Gin and Topics: It’s Funny Because it’s True

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@hessiej @Daniel Hebert Thanks Hessie! I'm an analytics geek, so I always like to base my decisions on data, analysis, and logic. It's the way I'm wired, haha.


It's an important lesson for any company, of any size. SteamFeed was created on a very limited budget - we didn't have the funds or anything to invest in large data solutions. But that doesn't stop you these days from doing basic social listening. Setting up free alerts, reading trending articles, listening to social queues and keywords through engagement dashboard, etc. It's a very cost-effective way of listening to qualitative data on social, and just doing that can save you a lot of hardship in the future.

It doesn't have to be complicated or expensive to use data these days. Data doesn't have to be a luxury for large enterprises. It can be applied at any level.

6 months ago on Case Study–SteamFeed: Adapting Your Plan From Social Listening Data

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@Danny Brown 100% Danny - a lot of people read the original article, that was completely vague and terrifying, and didn't return for the edits he made later on. I can see why people freaked out, and now a lot of us are writing articles about it to calm our clients and communities down.

6 months ago on Guest Blogging: A Change in the Google Algorithm

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@EleanorPie @rishonan @DanielGHebert) Bwahaha, I would never consider myself an SEO smarty Eleanor, but thanks!


Here's my SEO strategy - create compelling, high quality content, and people will share it and link to it. That is all there is to SEO (besides a bit of formatting) :) If you're doing that right, you shouldn't have to worry about the rest.

6 months ago on Guest Blogging: A Change in the Google Algorithm

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Great post Gini! I wrote my own version of it on InNetwork on Tuesday.


It's a very important topic to discuss as bloggers and marketers. What Cutts is really trying to say (which he has been saying for years now), is quality over quantity. Publish quality articles, and you'll be fine. What Cutts is referring to as "spammy" ar the quasi-advertorial-like posts that people are trying to pass as "guest posts." We get 20-50 requests like that each day at SteamFeed, which I'm sure you get at SpinSucks too.


There are other reasons to guest post besides SEO, all of them which existed before SEO was even a thing.


Like you, I was really worried, because both blogs I run have multiple featured authors, and accept guest posts. I almost panicked when I first read the post (Cutts changed the title of his post, and added some extra paragraphs for context after everyone freaked out).

Again, great post, and thanks for adding clarity to the issue :)

6 months ago on Guest Blogging: A Change in the Google Algorithm

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@Ari Herzog @danielghebert completely agree with you Ari, and my bad for not reporting that, haha.


If I do look at my analytics, I can see that the quality of the traffic is higher - meaning time on site is much higher. My longer-from articles tend to have more comments as well.

My bad, and thanks for calling me out on it ;)

6 months ago on Long-Form Content: It’s Time We Take it Seriously

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@Danny Brown I'm like you Danny, I will write until the post is done. Sometimes it's 800 words, sometimes it's 1700. It just tends to go towards the latter, because I have a lot to say, haha :P

@hessiej makes a good point though - you've been blogging for quite some time, have fans, have an email list, and have a reputation. For most companies, it's not the case, so they need to adapt content to what will reach the most targeted customers. A lot of people go to Google with buying intent, so if you're able to rank higher because you've developed a longer, more complete article, I would say go for it! :)

6 months ago on Long-Form Content: It’s Time We Take it Seriously

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Great article Garrett, and it's somewhat confirmed what I've been seeing in my own experiences. The last post I wrote for SteamFeed was over 1500+ words (couldn't make it to the 2000 mark) and received over 1000 social shares, and quite a lot of page views. It's been attracting decent search engine traffic for some keywords, and ranks first page for some key phrases.


The last post I wrote for InNetwork (1600+ words) got quite a few shares over the last 24 hours, is our second highest performing post in traffic we've had in a 24 hours period, ranks on first page for some keyphrases.


I haven't tested it out fully yet, but from what I can see in our blog analytics, some of our longer-form articles seem to be performing the best in terms of social engagement, comments, links, SEO, and traffic. Which is contradictory to what many people say.


To me, this makes sense. Think about the format of a long-form article: Recent industry study/stats are presented, followed by a case-study of how these apply, followed by an analysis of the case study, followed by applications/takeaways for other people to apply, followed by considerations for the future/trends and how it could change.


This would typically be 4-5 blog posts for most people. But Google wants to serve the best answer to a search user's question. So why present 4 or 5 part answers, when they can present one complete answer? Isn't that the whole point of a search engine anyways, to present the best, most complete answer to users?


Like you, I will dig deeper into this, do my own experimentations, and start writing longer-form content to see how it performs.


Again, great article Garrett!

6 months ago on Long-Form Content: It’s Time We Take it Seriously

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@jasonkonopinski That's a great idea! :)

6 months, 1 week ago on Gin and Topics: The Dance Edition

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@ginidietrich I can totally picture you saying to Lindsay "But, you realize that, you work for me... So I can take your sandwich if I want..." Bwahahaha :)


The husky one wins the internet this week - this is probably the 20th time I watched it. It's hilarious :)

6 months, 1 week ago on Gin and Topics: The Dance Edition

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@Howie Goldfarb @danielghebert @ginidietrich @jasonkonopinski @KateFinley @JRHalloran Bwahaha, I won't Howie :) I'm just a hard worker, that likes to see things happen - but I'm always there to help others.

6 months, 1 week ago on #FollowFriday: Howie Goldfarb

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The first time I met Howie, he told me it was a sad day. He said that I had reached my prime, before I was even 25, and compared me to the likes of J-Biebs and the Jonas Brothers. That is how I met Howie. ;)

I was very confused by his introduction. It took me the better half of the day to figure out that it was pure sarcasm (since sarcasm is hard to portray without emoticons or hashtags in written text). But once I realized, I thought "this is my type of guy." (At least I think it was sarcasm, still not 100% sure! :) )


Since then, I've known him through comments on SpinSucks. He's an awesome fellah, and once you realize that he's joking 95% of the time, he's actually pretty funny. He tells it how it is, which makes me think he's a trustworthy person. And he's very social - it doesn't matter who writes the post, who the post is about, or whatever - he'll inject himself in the conversation, and make you feel at home on the SpinSucks blog.


Howie is a great guy, and happy to see him featured here Gini! :)

6 months, 1 week ago on #FollowFriday: Howie Goldfarb

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@Howie Goldfarb  Lol, no? :P

In this case Howie, the campaign did work. There was a perception that HP computers were lower quality, and weren't very innovative, because they were focusing too much on other solutions, and going away from their core. People still use computers, and not everyone has a Mac - they invited influencers from all sorts of different countries. Apple products aren't the most adopted in the international market ;)

The point was to change the perception of what HP could do on a global scale.


"A commitment to desktops/laptops shows you are a dinosaur not a visionary."


I don't believe that's true. Every single office in the world has desktops and laptops. Households have desktops and laptops. There is a clear, global market for desktops and laptops, and somebody has to do it well :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@Howie Goldfarb I would say so as well Howie - long-term relationships are the goal, and you can rely on the trust you built within those relationships, when needed.

When you're an agency though, and a new client comes in with a niche topic, you don't always have time to build the relationships organically. In this case, a paid campaign would make sense - but it's a start to a relationship. Choose people that you want to work with again, and that you trust, and start building long-term relationships with them after the campaign.


Great comment :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@belllindsay @Danny Brown LOL! I needed to cause trouble Lindsay ;)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@jasonkonopinski For sure Jason! Even though you might be reaching num-nums target market through your audience, if there isn't any context to why you should be selected on their list, the campaign won't make sense.

You don't see a lot of "campaigns" when it comes to b2b, because they're usually pretty small scale, or part of a much larger, on-going strategy. The best I've ever seen for b2b was Radian6 (when they were still called Radian6, before the Salesforce takeover).


They had a clear influence marketing strategy, with dedicated influence relationship managers on their team. They invited the most popular social media speakers to their conferences, they sent out "thank you" gifts to people that would write about them, they integrated influencers within their own content strategy and blog. Influencers were completely integrated within every part of their online and offline marketing strategies.


That has changed over the last 2 years, but before then, oh my! They were an inspiration when it came to community, content, and influence :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@HughAnderson Great comment Hugh, and I completely agree!


No matter what type of marketing or communication you do, you need to set goals, and measure them. Love that acronym too - was pushed a lot by one of my marketing profs in University :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@ginidietrich  "I think the important thing here to note is influencer relations, alone, will not drive real revenue."

That almost sounds like the title to one of your recent articles ;)

I agree with you - you can't simply do influencer relations, it needs to fit into your communications plan in order to get results. A lot of companies don't understand this, because they're not educated about HOW it can integrate into their existing strategies. They see the stats on blogger outreach, know that bloggers can be influential, so they pitch them willy-nilly without even knowing what they want to accomplish, how it will affect their own marketing, etc.


There's a lot of research and planning required in order to execute a strategic and effective influence marketing campaign :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@dbvickery Thanks Brian! We should have another chat sometime :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@LauraPetrolino LOL!!! I tend to organize most of my posts with headings and such - makes it easier to read, especially for the "skimmers." :)

I think there's a lack of content (yeah, I said that) on the web about "ways to work with influencers", and "measuring influence marketing campaigns." A lot of the content is about "this is how you engage them" or "this is why you should work with them," which is great content to read, but misses the fundamentals. What are your influence marketing goals? How will you measure them? What will success look like to you or your clients?

We need more of that if we want this industry to move forward, and to get more marketers to start thinking about influence marketing as strategic communications to reach business goals.

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@belllindsay Great comment Lindsay!

"Personally, when I read a review or otherwise, where a blogger/influencer indicates they have been paid and/or otherwise compensated for the story, my bulls**t meter pings. Is that because I have a background working in the media?"

I would say, you're probably right on this one. The conversation of whether bloggers/influencers should or shouldn't get paid is a big one to have - one that I have with prospects almost on a daily basis.

But if you go outside of the "social media niche," there isn't any problem with this. The reason why so many of us have a problem with it is because we've been exposed to the "issues" of getting compensated to write. The majority of people haven't. And the conversation is starting to shift. 


We worked with a PR agency last year that was 100% against compensating bloggers. Over the few months we worked with them, they quickly realized that there was a shift in the bloggersphere, and if they wanted to work with bloggers that had the right reach, quality, and integrity, they needed to offer some sort of compensation. When a blogger receives 50 pitches a day from new products and brands, they'll work with the ones that are most lucrative to them, and that's something us, as marketers, need to realize.

We also have to remember that bloggers/influencers aren't the same as reporters/journalists for one important reason: Bloggers play both the role of reporter AND publisher - and publishers need to make money in order to survive. It cost money to operate a blog - domains, hosting, design, editing, promotion, tools, etc. Most bloggers don't get enough traffic to make money off of advertising, so they're coming up with creative ways of getting compensated, while still offering some value to their readers - this usually comes in the form of sponsored posts, native advertising, and giveaways.

"
the very matter of cash changing hands - whether through real money, or a swishy trip, completely changes the objectivity of a story."

I will use @Danny Brown as an example for this one. Danny wrote a review about us last summer. He introduced our software to his community, in exchange for a software license. In his review, he pointed out the things he didn't like about us, and the features that were missing in order to make it a great product. He didn't let the fact that we gave him a license affect HIS integrity. So on this, I disagree with you ;) It can be done, professionally and with integrity, as long as there's transparency in the story. But that comes from the blogger/influencer's side.

I have to say though, after all of this, I do agree that there are some bloggers out there that can't do an objective review when they get compensated - I've seen that end of the spectrum plenty of times as well. They're usually a bit more amateurish, and they only care about themselves, and not their readers. I've seen some bloggers only post positive sponsored reviews, over and over again. These are the bloggers you want to stay away from as a brand - they tend not to have much influence on their audience anyways.

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@JoeCardillo @belllindsay Great comment Joe!

I agree - without the proper planning (asking yourself and your clients the right questions) and the right approach, you can run around circles and just create an echo chamber. I've seen it happen with a lot of people, where they pitch a campaign to 100 random bloggers, the bloggers jump at the chance to get paid, and nothing really comes out of it.


Strategic interactions can, and will help. For example, I run a blog called SteamFeed. In a year, we grew the blog to over 70,000 unique visitors a month, all through strategic interactions with influencers. We have a lot of the RIGHT people writing for us, and a lot of the right people sharing our content. It allowed us to grow our startup, and develop some great, long-term relationships with marketing thought-leaders in the process.


If done right, influence marketing can be very beneficial for a brand. But a lot of people don't do it right ;)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@ClayMorgan Thanks Clay! I'm actually working on an eBook for 15-20 (haven't decided yet) ways you can use influence marketing. You're right - everyone says you have to work with influencers, but never gives examples of HOW :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@JRHalloran Great comment JR! I agree - the quality and authority of the site in question definitely matters, but don't underestimate the small guys either. You never know when an article will end up going viral - smaller influencers with smaller networks still have a lot of influence over their audience. Word of mouth can spark at any time.

That's why I mentioned to measure the amount of positive/negative press, but also run a sentiment analysis on social mentions as well to see how the conversation is going. You can track mentions of press releases and conversations from small and large websites this way.

Negative press is never fun, especially when it reaches a lot of people :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@belllindsay Great comment Lindsay! I've seen this done a lot with bloggers/influencers. Mark Schaffer recently wrote about his experience with Dell in a similar fashion.

I can see some issues when it comes to journalists accepting these kinds of press trips, as it could bias their opinions instead of sharing objective facts. But at the same time, these "summits" can make for a good story.

On the blogger/influencer side, I don't really see a problem. Bloggers create their communities in whatever way they want, and some of them accept cash, products, or trips as compensation for stories. If done right, the brand would never dictate the message. They'll just present everything to the bloggers, answer any questions, and it's the blogger's job to create and tell a story to their audience. Good bloggers will make it interesting and transparent, no matter if they get paid/compensated or not.

Readers want to be entertained, want to be educated, and want a good story. If a trip to a brand summit offers exclusive previews at the latest technology and offers a good story, my question would be, why not? Isn't that the blogger's "job?" To entertain? To educate? To tell their amazing story? :) What do you think?

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@PatrickHayslett It's so important in the qualifying process of our clients. If they don't have the budget or staff resources to put the effort into influence marketing campaigns, it's simply not a great fit for them. It either takes a lot of time to build relationships with influencers, or money - sometimes both! :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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@Danny Brown Exactly! A lot of the conversations we have with clients and prospects start with the questions I proposed at the start of the post. If you don't know the answers to these questions, don't even think about influence tactics! You need to go back to basics, and figure out your marketing plan/strategies before going.

Much of the time, your budget, your goals (reach, conversions, engagement, etc.), and the content of your influence marketing campaign will guide your influencer selection. Pair that, with data, and you'll have a much better chance of succeeding! :)

6 months, 1 week ago on Influencer Outreach: Achieve Communications Goals

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Great post! I wrote a bit about this in a new year's post as well.

Here's why SEO isn't dead - when people have questions they need answered, they head to Google. That's why SEO isn't dead. That's why written content isn't dead. And that's why long-form content is still important (unlike everyone that says short form content will be key this year).

As long as search engines exist, and people still use them, there will be some form of SEO. The way SEO works has changed, as you pointed out. Semantic search is much more important, with individual keywords losing some importance. Another thing to consider is how people conduct search through voice recognition, like Siri. The patterns of natural language that are used in voice will have great affect on SEO in the near future, I'm sure.


Daniel Hebert

Marketing Lead,

InNetwork Inc.

6 months, 1 week ago on SEO is Not Dead

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I loved the Conan bit, was hilarious!!!

6 months, 2 weeks ago on Gin and Topics: Hollywood and a Visit to Christmas Past

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@LauraPetrolino @JohnMTrader LOL!!! Best comment ever Laura :) P.S. I wept with joy after reading this post, so goal accomplished ;)

6 months, 3 weeks ago on How to Fail at Writing a Post for the New Year

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@dave_link @jasonkonopinski The best Buzzfeed sponsored post I saw was by Disney. Was something like 10 things you didn't know you could do at Disney Parks, or something like that. Made you want to go to Disney again :)

The key to great native advertising is killer content - if you can tell a great story, consumers won't care if it's sponsored, branded content or not. They just want value and be entertained.

6 months, 3 weeks ago on Native Advertising is Just Good Advertising

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Great post Daniel! Oliver makes some interesting remarks as well.


I think you hit the nail on the head - context. In which context is an "influencer" actually "influential." But I would go even further and look at relationships, and buyer intent.


How many followers, readers, community members in the influencer's community fits the brand's target market? Are they in the right geography, demographic, or social class? Are these people ready to purchase, or considering purchase decisions? Are they well connected to the influencer, and do they trust them?


When you start exploring these questions, along with context, all of a sudden you get a much better picture of who might be an influencer. It might not be an A-list blogger you're looking for, but a regular Joe with 200 Twitter followers that are hyper-geo located and ready to buy your product. Data is definitely needed when reviewing influencers for your brand.


Influencers can be bought, yes, and this practice will continue. I don't think it's a bad practice either, just needs more time in research on the brand's part before engaging an influencer for a paid campaign. This way, the influencer doesn't lose credibility, because the right context is in place. And brands maximize their ROI by minimizing the guessing game, and actually targeting influencers based on data.

I wrote a lot about these topics on the InNetwork blog - also love the Technorati graphs, they paint a pretty powerful story :)


Daniel Hebert

Inbound and Community Manager

InNetwork Inc.

6 months, 3 weeks ago on Can Brands Buy Real Influence?

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Honoured to have made this amazing list this year Gini! I'm not sure I'm worthy of being included with such talented people, but definitely appreciate it!

Have a happy holiday, and merry new year! :D

7 months ago on The #FollowFriday Recommendations of 2013

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@ginidietrich @danielghebert Yes! It's beautiful over the summer. And if you like seafood, you can get a lot of it, for really cheap :)

7 months ago on Best Childhood Dream Jobs

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I have to say, this is one of the best blog posts about lead-gen content marketing I've read in a very long time. Well done Bob! I've bookmarked it, and will dissect and pick apart when I do my content planning for 2014. :)


Daniel Hebert

Inbound and Community Manager

InNetwork Inc.

7 months, 1 week ago on Social Selling … Are B2B Blogs Worth The Effort?

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I loled at Rob Biesenbach and Brian Vickery's! Great answers!

I think I missed your memo Gini, so here we go!


When I was around 7, I wanted to become a veterinarian, until my mom told me I needed to shove my arm up a cow's... you know.  Changed my mind.


Over the years, I wanted to become a school teacher, an architect, an engineer, a musician, a music teacher, a video game designer, or a stock trader. I ended up in digital marketing :)


P.S. You should arrange for your nieces to meet the Halifax Mermaid - https://www.facebook.com/pages/Raina-the-Halifax-Mermaid/183327321702019

She was unemployed, had a hard time finding a job, so started a career as a mermaid. She does parties, events, etc., and does really well. Anything can be a career path if you have the drive and motivation to make it happen :)

7 months, 1 week ago on Best Childhood Dream Jobs

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CATS ARE EVIL!!!!


Great selection of videos this week Gini! Love that WestJet commercial - it makes you feel so warm and fuzzy, and really puts you in the Christmas spirit :) Also, Trick Shot Titus is an awesome kid :)

7 months, 1 week ago on Gin and Topics: Basketball, Baseball, and Puppies

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@Neicolec I think it might be the "guru" effect of him being on Shark Tank. Similar to how people take some industry gurus too seriously, because they're more popular (wider blog reach, hundreds of thousands twitter followers, etc.) than the actual industry expert that knows stuff. :)

7 months, 2 weeks ago on The PR Firm Debate: Should Startups Hire One or Not?

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@matthixson We've had a very similar experience as you Matt, only in Canada. We got coverage from some of the larger tech and new related publications, but not enough to actually spread awareness within the country or generate any leads.


The lead-gen and awareness we've actually managed to get since we launched are from our own efforts, through community management, building relationships, and content marketing. We've had industry influencers write about us, promote us, etc., but those were relationships that we built, and proved to spread much more awareness and sales than our results with our PR firm.

I think @JoeCardillo makes a good point. It's not "if" we need PR, but "when." We were too early, not enough of a story to tell, etc. Now we have case studies, client testimonials, some pretty big plans in the works, etc., so sometime next year (probably when we get our next round of funding), it might be time to re-invest in a PR firm, because we'll have a better idea of who we are, what we need, and what we're trying to accomplish.


Daniel Hebert

Inbound and Community Manager

InNetwork Inc.

7 months, 2 weeks ago on The PR Firm Debate: Should Startups Hire One or Not?

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@lizreusswig @LauraPetrolino @RobBiesenbach "loud-talking, arm-flailing, face-making Ninjas! ;)"


Stop talking about me behind my back... :)

7 months, 2 weeks ago on An Emotional Case for Emoticons

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Oh my god, poor dogs!!! :)

7 months, 2 weeks ago on Gin and Topics: Holiday Songs and Dogs in Boots

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@belllindsay I went to Clement-Cormier, in Bouctouche. Not too far away from Moncton.

It's hard not to meet a loud maritimer I think. My whole family is loud - I by-product of being a maritimer, Acadian French thing I suppose!

Feel free to skype me anytime (or Google Hangout). :)

7 months, 3 weeks ago on Truth, Lies, and Facebook Memes

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Great post Lindsay, and glad to know a bit more about you! I always try to meet my social connections outside of social somehow (skype, call, email, etc.), because it's so much better to get to know everyone. One thing we do in our SteamFeed Facebook group is "Interesting Facts Wednesdays" - got to know a lot of neat things from all of our authors. Some that seem like they're from movies!

I smiled at #5. I think it's sweet, and everyone has a little quirk like that :)

I can relate to a lot of the points you mentioned. I too grew up in a very conservative small town in New Brunswick. I had 3 options (according to my high-school principal) when I graduated: Go to University of Moncton, go to NBCC, or start working in a trade. I didn't want to do any of these options, so I moved away from my town and went to Mount Allison University. I was a French speaking kid at an English university. My high-school principal called me a traitor. It wasn't a great feeling. I was getting peer pressured by our guidance councillor, some of the teachers, and my principal to do something I had no interest in doing. Luckily I had 2 teachers and a guidance councillor from outside my school supporting my decisions.

I moved away to do what I really wanted to do. I had very little support from people back home, besides my family. After I moved away, most of my friends just stopped communicating with me. I go home to visit my parents now, see people I graduated with in the mall, and they completely ignore me, like if I abandoned them. Not a great feeling. In university, I was the only French guy in my residence. I made friends, but everyone always kept making cracks at me because I was French. Stuff like getting checked in a the boards at an intramural hockey game (when there's no physical contact allowed) and having the person look at you and say "How does it feel NOW being French!" reaaaaaallllly doesn't feel good.

But I was lucky enough to meet a group of people in my program that liked me for who I am. Like you, I'm loud. And I'm ridiculously weird. Like to the point that if you don't know me personally, you might think I'm a whacko, haha. But hey, that's who I am, and that's who I want to be.

I'm moving to Toronto soon, just like you did, to survive. That's what I got to do, and more importantly, that's what I want to do. Everyone has their own personal struggles. But I think the key here is you need to be you, and you need to do what it takes to survive.

So that's my little story for you. Would love to take the conversation offline some day, and have a chat to get to know you better :)

Daniel Hebert

Inbound and Community Manager

InNetwork Inc.

7 months, 3 weeks ago on Truth, Lies, and Facebook Memes

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What's wrong with the title of CMO in the first place? haha. As a youngin', I've always wanted to become CMO of a company.

Also, look at any definition of marketing, what it involves, the different functions, and the roles that marketing managers play. Marketing involves growth, innovation, value, customers, amongst a whole other bunch of stuff... and incorporates all other titles that CMOs said they wanted to switch to. :)

7 months, 4 weeks ago on Social Media, IT And Analytics Have Created Title Soup

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Bwahaha, so just saw this on Mashable today - http://mashable.com/2013/11/21/celtics-fan-bon-jovi-dance-billboard/?utm_cid=mash-com-fb-main-link

Apparently the dancing kid at the game made Bon Jovi popular again! :P

8 months ago on Gin and Topics: Sad Clown and Wicked Dance Moves

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I had 2 of the 3 things you've mentioned down path Gini - I always get 8 hours a sleep, because I typically get up around 5:30 and go to bed fairly early. Also, since last summer, I started unplugging during the evenings and weekends. I don't feel as dependent on my technology anymore, and I do agree with you that I tend to get more done during the day.

The one that was lacking for me was exercise, but have been getting back to the gym lately, at least 4 times a week. I've been feeling much healthier lately, and much happier :)

8 months ago on Three Secrets to Your Own Success

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Oh man! I can't decide which one is my favourite - the kitten scared of the tennis ball, or the guy dancing in the stands at the Celtics game. They are both epic and hilarious, in their own ways :)

8 months, 1 week ago on Gin and Topics: Sad Clown and Wicked Dance Moves

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@Word Ninja @ginidietrich @danielghebert Thanks Amanda! Appreciate it! :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@Joshua Wilner/A Writer Writes Nice to meet you as well Joshua! :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@LauraPetrolino LOL! I'll take any strategic advantage I can get! :P

Never hesitate to get in touch for brainstorming. Now that you said it, it has to happen! :P I do it with @Soulati | Hybrid PR all the time, and love it! :) 

Thanks Laura!

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@Howie Goldfarb @danielghebert @ginidietrich LOL! are you comparing me to JBeibs and Jonas Brothers? :P

Thanks for the congrats Howie!

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@GettysburgGerry @ginidietrich  @danielhebert  Thanks Gerry! :) You're not too shabby as well ;)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@AlinaKelly @danielghebert @belllindsay @ginidietrich Thanks Alina! And I'll try to make it to the Toucan sometime and say hi! :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@Soulati | Hybrid PR Thanks so much Jayme! Appreciate it :)

And how can you not engage an build relationships with someone like you? You're awesome, or as you would put it -> #RockHot! :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@newraycom @danielghebert @ginidietrich Thanks so much Ray! :) and LOL at the underwear joke :P

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@belllindsay @danielghebert @ginidietrich Bah! We were practically neighbours! I'm originally from Bouctouche, and went to University in Sackville (MTA) :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@BillDorman @ginidietrich Thanks Bill! Appreciate it :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@JoeCardillo Thanks Joe! Nice to meet you as well!

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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 @@hessiej LOL! Thanks for the clarification at the start Hessie, this could have gotten weird really fast :P

Appreciate it Hessie :) Some people call me an old-soul, so maybe that helps? haha

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@yvettepistorio Thanks Yvette! Appreciate it :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@belllindsay @danielghebert Thanks Lindsay! I'm originally from NB as well! Where about in NB are you from? :)

So, I made the mistake of not updating my LinkedIn before @ginidietrich wrote this... I moved to Kingston, ON at the start of September. But I'll be back in the Halifax region around Christmas time, so I'll go then :P

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@bowden2bowden Thanks Randy! Appreciate it :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@ClayMorgan Haha, I never came across it, so don't know if it still exists or not. There's a "secret" bar there now though, speakeasy themed. Pretty awesome.

I recently moved to Kingston though - sorry @ginidietrich for not updating my LinkedIn for you :S haha

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@LSSocialEngage Thanks Lubna! Yeah, MTA is a nifty little university :) Lots of great business leaders came out of there. Highly recommend it :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@ginidietrich @danielghebert It was, for like 5 minutes this morning. It was absolutely beautiful :). I now have Elf playing in the background, as I do some work :P

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@lizreusswig Thanks Elizabeth! I do enjoy the Spin Sucks group :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@jasonkonopinski Thanks Jason! Appreciate it :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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@biggreenpen Thanks! :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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With this type of feature Gini, you can have all the leeway you want!!! :)

I was so honoured when I saw this on my Facebook feed first thing this morning! I read SpinSucks on a daily basis, and respect you tremendously Gini, so a feature like this has me jumping up and down in excitement (that, and the first snow this morning).

"This is a young man to watch. He’s an up-and-comer and you can say you knew him when."

Words can't even describe this. My sincerest gratitude to you, and SpinSucks, for doing this. Let's just say, this is going to be a great day :)

8 months, 2 weeks ago on #FollowFriday: Daniel Hebert

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Oh. My. God. The tantrum clip was absolutely hilarious!!! :)

9 months ago on Gin and Topics: Panda Cub Gets Vaccine and Click Baby

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Great article Gini! I know the rel="nofollow" rue also applies to blogger outreach! Any type of unnatural linking should have that tag nowadays, just to make sure Google stays happy :)

9 months, 1 week ago on News Releases: Five Ways to Avoid Google Penalties

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Great post Amy! When I was in university, we had a long debate about companies like TOMS and their CSR programs integrated within their branding.

The thing is, these programs sound great to us - buy a pair a shoes, and feel good about your donation. It justifies the higher price, for what is a really cheap shoe. But by giving away shoes, they're really hurting the local economy wherever they send the donations to.

A HUGE difference with Warby Parker is that they donate supplies, glasses, and money to local non-profits that HELP entrepreneurs establish stores and eye clinics wherever they're needed. The entrepreneurs still sell the glasses, just at a very low cost. This is better, as it stimulates the economy and gives affordable eye care to people around.

Another company that I like is FIGS ties - for every tie you buy, they'll donate a school uniform to a local non-profit so someone in need can attend school. Often times, children can't attend school because they don't have proper uniforms. By supplying uniforms, you can educate a child in need, which greatly affects their future - they're more likely of getting a job, and providing for their family.

I like the ideas of these Philanthropic Brands, but you need to make sure that you go for the root causes, not just supply free product. That doesn't necessarily help.

9 months, 1 week ago on Social Justice: Toms Shoes – Not the Story You Might Expect

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Timely article Lindsay, as I'm working on new web copy! It's something every business struggles with, whether it's showing numbers or simplifying descriptions. Because we're so used to our own jargon and knowledge, we often have a hard time communicating our thoughts to others.

I went through a social psych study when I was in university that showed this "curse of knowledge" phenomenon. The idea was to have a presenter, someone that answers, and an observer (writing down stats). The presenter would come up with 10 "common knowledge" questions to ask. He'd then ask the questions, and the person answering would simply answer. The presenter would let them know if they're right or wrong, and the observer would take not. Before asking the questions, the presenter would estimate how many questions the person would get right, and the observer would do the same.

Turns out, the presenter always over-estimates how many questions the person will get right, because their idea of Common Knowledge is only really common to them.

It was an interesting study, and relates back to your term of "curse of knowledge." Back to thinking now, and how I can apply this to our new web copy :)

9 months, 3 weeks ago on The Curse of Knowledge

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I can just imagine how much fun it would be to be in the same room as @ginidietrich and @Soulati | Hybrid PR :) Great video gals!

Gini - drink lots of whiskey. You won't be able to tell if your dizzy because of a cold, or if you're drunk, or both :)

10 months, 1 week ago on Talking PR on the Street…Er, in a Hotel

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Love this post - great list of jargon words (very useful for writing jargon-less web copy), and looooove the sarcasm :)

10 months, 1 week ago on The ABCs of Marketing Jargon

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Happy Birthday SpinSucks! :D Love your stuff, and looking forward to many more birthdays from you :)

10 months, 2 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!

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Thanks so much for adding us to the list Robert! :) Great list of people to follow.

Daniel Hebert

Inbound Marketing and Community Manager, InNetwork Inc.

10 months, 4 weeks ago on 10 Lesser Known Marketing People to Follow and Learn From on #Twitter

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Great post Danny!

I have the same view as you here - there are so many data companies these days, measuring something in a "cool" way. But really, when you look into the data, it doesn't mean anything. Or at least the people developing it don't really know how to apply it.

I can think of several local companies actually that are experiencing this right now. They're measuring big data, it sounds cool, but when it comes to business application, they're doing a terrible job of explaining how to use it.

11 months, 1 week ago on Without Context, Data is Meaningless

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@Danny Brown @danielghebert It could mean several things - there could be a redesign happening, or only optimizing in a few areas we see could improve. The second question is now about resources, budget, and time.

We'll figure out what the best solution is for us :)

11 months, 1 week ago on Why Our User Experience Should Be Determined by Data

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Funny that you write this Danny, I just finished writing a report about two hours ago (before I read this) evaluating the performance of our website, and where/how it needs to improve. Used the same data-points as you, and came to similar conclusions.

Interesting to see how dramatic your results are after a month. :)

11 months, 2 weeks ago on Why Our User Experience Should Be Determined by Data

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@OpEdMarketing @danielghebert No, it's a tool. I was just being funny ;)

11 months, 2 weeks ago on Influence Marketing – The Book Review

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Thanks for calling us tools, Robert......

In all seriousness, appreciate it! Also, great overview of the book - I still have a couple chapters to go, then it's my turn to write my take on it! ;)

Daniel Hebert

Inbound & Community Manager, InNetwork

11 months, 2 weeks ago on Influence Marketing – The Book Review

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Thanks for pointing out our differences vs other influencer factories Sam!

We really took a different approach to influence than others with our tool. We focus on the customer and influencer audiences the most, and then facilitate the process of research and engaging with workflow tools. We think that if your influencer isn't talking to the right people, if you're not spending the bulk of your time researching where your customers are and how you can reach them, then your influence marketing campaigns won't succeed.

It doesn't matter how many followers the blogger/influencer has, or what their popularity is. But it does matter what percentage of their audience reaches your target market, and how they can effectively deliver the message to them. :)

Daniel Hebert
Community Manager, InNetwork Inc.

11 months, 2 weeks ago on Beware the Growth of Influencer Factories

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@Danny Brown @biggreenpen Thanks for the shout Danny :)

1 year ago on Blogger Relations Made Easy with GroupHigh

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So excited for this partnership guys! Great things to come, for sure! :)

1 year ago on SPECIAL ANNOUNCEMENT: ArCompany and InNetwork Announce Strategic Partnership

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@Danny Brown Was at a conference yesterday when this happened, but looking forward to reading through the comments! :)

1 year, 1 month ago on Join Danny Brown for a Special Livefyre Q&A Today

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@Danny Brown @newraycom Oh, I completely agree Danny! But if you look at our social properties on InNetwork, you'll see @Kelly Jennex is doing a GREAT job engaging. Most people that follow related to InNetwork either follow InNetwork as well, or found me because of InNetwork.

When I have an InNetwork conversation, I make it clear that it's on behalf of the brand, so that this relationship is built with the brand as well, and not just me.

I know in some cases some people become the face of the brand, and the social feeds are known as being "this person." Not a great approach - while this person is important for developing relationships on behalf of the brand, and spreading to a new audience, you also need to be building up your brand presence as well. So many things can happen to that one person, so you need to make sure that there's a strong, social, corporate brand active online as well.

Like I said, Kelly is doing a great job with developing our corporate brand accounts :)

1 year, 2 months ago on Why Social Software Platforms Fail

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@Danny Brown LOL! Still a Jedi Padewan Danny! :P Too young to be a Yoda. :)

Great reply, and great example! :) I agree, if you're not improving on suggestions, you won't see much success. Plus, when a client sees one of their suggestions taking place, they freakin love it, and start becoming loyal! :)

Let's move this industry forward in the right way! :)

1 year, 2 months ago on Why Social Software Platforms Fail

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@Dayngr Thanks for the kind words Trish! :) Being only 22, I don't really know if you can call me an old pro, haha :P But I do my best! :)

1 year, 2 months ago on Why Social Software Platforms Fail

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@newraycom Thanks so much for the kind words Ray! :) I do my best, haha :P. Conversations are important, that's how you get your word across - appreciate all of your support Ray! :)

1 year, 2 months ago on Why Social Software Platforms Fail

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Thanks for the shout Danny! Appreciate it!

I'm a strong believer that if you want to succeed at something, you need to be fully immersed in it. I still don't understand how a "social media company," like many startups these days, aren't present on social media. How can you solve some of the problems the market is having, if you're not even participating in the market yourself? Plus, creating content leads to conversations, conversations to relationships, relationships to leads. Educate the market, participate, share your thoughts, have conversations, and you'll definitely start seeing some results for your startup, if you do it right :)

Again, thanks Danny!

1 year, 2 months ago on Why Social Software Platforms Fail

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@jureklepic Very much aligned with your reasoning :)

I didn't think you were rude at all! I just wanted to clarify my point-of-view, haha.

1 year, 3 months ago on Who is an Online Influencer?

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@jureklepic @connectyou "Art of creating action" "changing behaviour" persuasion, influence... those are all synonyms, haha :P.

I will have to re-word my definition, as I don't think my point is coming across properly. By action, I don't limit that to re-tweets and likes. Actions could be commenting on something, downloading a file, registering for a demo, subscribing, making a purchase, etc. I don't want people to think I view influence as simple impressions - that's not how I view it. I'm very much in the same mindset as you, with social media being able to generate ROI, and influence marketing being a part of that :)

1 year, 3 months ago on Who is an Online Influencer?

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@jureklepic Great comment Jure! I'd be interested in digesting that study - I'm always looking for studies around Influencer Marketing, trying to get different perspectives from different people :) You can email it to me!

1 year, 3 months ago on Who is an Online Influencer?

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@Danny Brown @danielghebert @jkcallas @SamFiorella @newraycom I agree Danny - I align with his views much more than Mark's. Yours and Sam's views are the ones I align most strongly with, though. You're doing great stuff to get people to think about Influencer Marketing from an ROI perspective :)

1 year, 3 months ago on Who is an Online Influencer?

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@luislondon It was nice meeting you as well Luis! I've seen you in my twitter feed before, but it's always nice to put a face and a voice to a twitter handle :)

1 year, 3 months ago on Who is an Online Influencer?

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Thanks for the big blow-up picture of me right at the start Ray - LOL! :P


It was a great chat, and it was nice to hear the perspective of others - especially from those that aren't working in the social media industry! We tend to get caught up in our own theories as social media folks, but we're actually a minority of online users. So it's definitely nice to get "outside" perspective.

Don't get my definition confused with what Klout tries to measure, haha :). The art of creating action doesn't stop at retweets and likes - comments, signing up for newsletters, entering a giveaway, downloading a file, buying a product, writing a follow-up response, etc., are all actions that Klout cannot measure, but are definitely part of influence. Action and behaviour tend to go closely together when it comes to online influence. Perhaps my definition should be changed to "Influence is the art of creating action, or changing behaviour..."

I would add @DannyBrown and @SamFiorella to your list of people to watch on the topic of influence - they're talking about the difference between influence marketing and social media scoring, and they have a lot of great ideas around the industry of Influence Marketing in general. 

I'm closely aligned with their thoughts - I would say much more than Jure and Mark's. They talk about it in a way that makes sense for business, and how influence marketing could be the tipping point of Social ROI. Very interesting stuff!

1 year, 3 months ago on Who is an Online Influencer?

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Glad you like my definition Keri! :) I'm studying a lot of different ideas in Influencer Marketing, and coming up with my own stuff too :). It's an exciting industry to be in, as it is where social media marketing is heading. It's going to be interesting to see how it all plays out :)

1 year, 3 months ago on Who is an Online Influencer?

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@Danny Brown @danielghebert @pierreloic @Traackr @InfluencerMktg Definitely Danny! Shoot me an email, and we'll set something up :)

1 year, 4 months ago on The Grading of the Social Web and Its Impact on Influence

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Great article Danny!

One of the things we're working hard to find at InNetwork are the long-tail influencers, or the "everyday influencer" as you mention. You're right, having these everyday influencers in your roster can really yield results, because they're the ones that focus on smaller communities that are built on trust. They influence friends, peers, family, etc.

If you were to do a search through our database, you will find the most relevant influencers for your brand based on 2 dimensions: The influencer filter, which includes what topics does the influencer usually cover, where they are located, and their sex. The second dimension is your brand/product's target audience profile - who are you searching for? We have filters for gender, age, location, income, and interest categories. Our system then matches the best influencers based on both filter dimensions, and gives you their targeted fit audience (the amount of their audience that fits your target market criteria). You can then see which influencer reaches the most of your target market - those might be the larger influencers, or it could be the everyday influencer. Either way, we have both.

We also have our own score. One major difference with our score is that the majority of it is not automated, like Klout and others. Less than half of the score is about engagement/moving content. The rest of the score is qualitative, entered into our system by our Influencer Relationship Managers. We look at stuff like credibility, quality of conversation, quality of content, quality of web design, etc. Our platform doesn't focus on social scores that can be gamed. I see a lot of the "elite" influencers in our system having lower InNet scores than the everyday influencers, and it makes sense for several reasons.

Like you, we're a strong believer in the everyday influencer. That's where the real magic happens :) Great post!

1 year, 4 months ago on The Grading of the Social Web and Its Impact on Influence

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@taye_eh @Danny Brown I think we're all referring to the same guy. I checked out the video attacking the real-estate agent - your comment doesn't show (that's if we're talking about the same guy, which I think we are).

1 year, 4 months ago on The Fallacy of Transparency in Social Media

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 @Danny Brown @fondalo Awesome! He's the type of guy that will call it as it is, and he's known to do so. A lot of these "gurus" don't like him, because he's not scared of calling them out. But he has a very, very loyal and engaging community that loves him for it. Definitely check him out :)

1 year, 4 months ago on The Fallacy of Transparency in Social Media

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Great post Danny! I strongly agree with these views, partly why I co-founded SteamFeed.com back in September.

I think I know who you're talking about as the Canadian person. For American, I can think of several that fall under that description. You're right, if we don't call out people, there won't ever be "true" transparency. Have you ever met Robert Caruso (@fondalo)? He's not afraid - seen him call out many of the fakes. Did it today on his Facebook page.

1 year, 4 months ago on The Fallacy of Transparency in Social Media

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Just noticed this post in my feeds Ray! :)

Thanks for the step-by-step, I had this dilema a few weeks back :P Now I know what to do!

1 year, 4 months ago on How To Create a Google+ Opt-In Circle

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 @GeeklessTech  @GettysburgGerry Sometime, hopefully soon ;)

1 year, 4 months ago on Starting a Blog? Think Multi-Author Blog

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 @GeeklessTech  @Mark_Harai That's one thing we're working very hard at to make sure we still have that sense of community, no matter what our size is. That's why we have private networking groups for our authors, that's why we keep everyone in the loop with all of our decisions. It's very important.When we add new authors, we do it very strategically, much for the reasons you just mentioned. We don't want to feel corporate, we want to feel like everyone's welcome :)

 

I experienced a blog last year (radian6.com) that went from being an awesome community, being very social, to all of a sudden a very corporate feel. Engagement went down, and ultimately, my interest in their blog went down.

1 year, 4 months ago on Starting a Blog? Think Multi-Author Blog

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 @GeeklessTech  @Mark_Harai Thanks so much for writing this, and using us as a case study Steve! We appreciate all of your support and involvement with SteamFeed :)And thanks Mark for adding your comment! You're right, the people that write for us will either make or break us. We have a very specific process when we add new people as authors, and we always get second opinions from our current authors on whether or not we should add a person that has requested to join. The technology/setup is very simple, and organized - that's the easy part. Building a sense of community and involvement with our authors, making sure we're covering all of our gaps in content, and providing the best possible resources, all while making sure our authors get the best possible experience out of this - that's the hard part.

1 year, 4 months ago on Starting a Blog? Think Multi-Author Blog

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@samfiorella We're actually doing some product discovery meetings with agencies right now for our Beta build, so I think it would be the perfect time for us to have a chat! Want to set-up a hangout or Skype call? You can send me an email at daniel@innetwork.net

1 year, 5 months ago on Refocusing Social Influence Scoring

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@samfiorella @danielghebert We use Nimble at work for CRM - great tool!

Measurely is another great analytics platform that measures how pieces of content move through social/earned media, and shows which influencer interaction was best for your brand, how many people converted, etc. If you have an e-commerce store, it can also measure how much revenue you've made for the conversions, where they came from, etc.

But you're right, until there's a platform that integrates all components, it will be hard to measure true success. Maybe that's exactly the platform we're trying to build at InNetwork? ;)

1 year, 5 months ago on Refocusing Social Influence Scoring

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 @samfiorella Thanks for the response Sam! Figuring out where the audience is within the purchase life cycle would probably be the most difficult aspect to get in my opinion.

I know of a couple tools that measure audience data, and an analytics platform that measures from content creation up to conversion (conversion not necessarily being a sale), but nothing exists that has all of it together.

Have you heard of @leadsift? They would probably be the closest thing to determining where a consumer lies in the sales cycle.

1 year, 5 months ago on Refocusing Social Influence Scoring

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Great post Sam! I agree with much of what you're saying here.

Part of my work at InNetwork is to identify and vet influencers for our database. It's funny, because I don't really pay much attention to Klout and Kred engagement scores, but more attention to the quality of relationships, the level of engagement from BOTH parties, the amount of conversation/debate happening on a blog, etc. We haven't found a way to automate the process yet, but we have people doing it manually to ensure due diligence on the influencers in our network.

A question I want to ask you - what do you think about digging deeper into audience data for Influencers? It's important to match a brand and influencer together that can reach the right audience, so audience demographic/psychographic/socioeconomic/geographic data to me makes a lot more sense than an engagement score. Or maybe having both an engagement score and audience data combination would make a bit more sense than what's being used now?

Thoughts?

1 year, 5 months ago on Refocusing Social Influence Scoring

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 @Rich20Something  I agree. I for one, am pretty lucky. I started working at a startup (www.innetwork.net) in October. I was the first person they hired (we were a team of four til late january, where we hired another team member). I got in very early, with a lot of responsibilities. I feel like I'm playing an important role in the company, because I'm so early on.

 

On the other hand, I also have my startup (www.steamfeed.com) with co-founder DJ that I work on weekends and evenings. I'm doing both, and loving both, because it's in the startup world.

 

If I were to work in a large corporation, I would have a limited amount of tasks, and it's very hard to work up the ladder. There's no way an org with 100+ employees would let me write up their digital strategy and marketing budget, help out with product development, and so on. Startup life is where it's at, whether you work at a startup or have one. You get a lot more in return. 

1 year, 5 months ago on How much is NOT starting your business REALLY costing you long term? (interactive infographic)

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 @EmilieHardie @Rich20Something I think there's an underlying thought that's missing from this debate - when you're "working" for a company, you're essentially working for an entrepreneur. That entrepreneur can fail, and then everyone loses their job. If it wasn't for entrepreneurs, nobody would ever have "work". Someone, at some point, started the company that you're working at. They took the risk, and got the reward.

 

So what would you rather have? Complete control over the actions that you're taking, or work for someone else's actions?

 

The risk is the same wether you're self-employed, or work for someone else - the person that controls the risk is different. Entrepreneurs take that risk in their own hands, but employees leave that risk in the CEO's hands. Which one would you rather have?

1 year, 5 months ago on How much is NOT starting your business REALLY costing you long term? (interactive infographic)

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 @AnneReuss Thanks for recommending us Anne! We appreciate it! Let's clean up the internet together :)

1 year, 9 months ago on Fake Online Reviews Are Growing

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It's really a shame that companies are trying to fake their quality/influence by paying for reviews. It's very misleading, and will only lead to mistrust from your consumers. All lies get caught at some point. Are you willing to sacrifice your whole company/brand/business in the long term, just to get a few short term results?

1 year, 9 months ago on Fake Online Reviews Are Growing

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@newraycom Exactly! It's time to really focus on what matters - RESULTS! Superficial numbers, like followers, likes, and Klout scores are no longer (or have never been, in my opinion) accurate measures of who can actually help a business with their social media efforts. 

I'm glad there's a movement going on in the social sphere about this subject. It is much needed.

1 year, 10 months ago on Pulling Back the Curtain on Social Media Wizards (Video)

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Great post Ray!

I watched the whole hour long panel, and I must say - AMAZING insights from Jure, Robert, and yourself! :) You did a great job at guiding the conversation, and even adding in your own point of view once in a while :)

This is a hot topic in social media right now, but it's also a necessary topic. Thanks to all of you for doing this!

P.S. Thanks for the SteamFeed mention :)

1 year, 10 months ago on Pulling Back the Curtain on Social Media Wizards (Video)

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 @Ryan Crowe Well said Ryan! I felt like I, as a 21 year old, had to write a post to get back on the industry's good side after Cathryn's post! I work hard every day to build myself a reputation as a social media marketer, and it is very tough to find a job. Posts like this just make it even worse for recent grads :S

 

Check out the post I wrote, that explains age has nothing to do with it, but rather knowledge and experience is key! - http://danielghebert.wordpress.com/2012/07/22/why-i-a-21-year-old-should-be-a-social-media-manager/

2 years ago on Why Age Doesn't Necessarily Make You Better at Social Media

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Thanks for sharing my article 'Why I should work @radian6 ' on here! I appreciate it :)

2 years, 5 months ago on Analytics Thoughts - UltraLight Startups and ... I'm grinning!

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