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Fantastic to see an actual case study rather than an "expert" pontificating. If you would allow me as a Brit one observation, it's said that Americans are fantastic at business but are too eager to get to the bottom line. Yes, PR can be used as a marketing tool to support sales in commercial environments as in your brilliant example, but it is bigger than that. It can do more for commercial and non-commercial organisations where the goals are not directly sales-related and the bottom line is not measured in dollars or pounds sterling. This is where PR can make a massive contribution far deeper than "scratching the surface" even when the client doesn't have (or hasn't perhaps even heard of) CRM or e-commerce software. Thanks for a great post.
7 months ago on How to Measure PR: Use These Tools
AmyMccTobinginidietrich You can imagine I'm even better looking than I really am :)
1 year, 10 months ago on The Difference Between PR and Advertising
ginidietrich Happy to be bringing some laughter into the world
This might be a poorly researched and unfair comment but then I used to be a journalist. It seems whenever I read US PR people talking about PR it's in the context of selling services to corporations (or companies as we'd call them in the UK) and trying to convince CEOs that PR is the best way for them to sell their stuff. (Either that or they're trying to convince everyone that social media should be the sole preserve of PR practitioners. I think if you want to see PR and integrated comms at work across diverse target audiences, and see how it's different to (though not necessarily better than) other "marketing " (i.e. sales focused) comms, take a look at some case studies in the not for profit sector. Of course, modesty forbids me putting forward those on our own website (it's www.hopwood.co.uk).