BeckyGaylord
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@anitahovey Wow, Anita. High praise from someone who rocks social, daily! Thanks!
Sure, does! @dbvickery Repeating variations of these to clients and prospects was what planted the seed for the post. Thanks for the kind words about the post, Brian.
@jedi_roach Thanks!
Thanks, Beth, for your comments. Yes, the "time suck" excuse is another one. I understand why people say or think it. But, like you, I don't buy it.
Social media use that's productive needs the same kind of guidelines as other things at work that can take too much of our time if we let them. Example: How many meetings have we all sat in that went way, way over their usefulness? One great way to avoid those is to frame and focus in on the objective and the purpose at the front end. Have an agenda and follow it! That concept works for social media, too.
@dbvickery Right, it *should* be part of what we do for a living... but some do it better and more consistently than others!
Thanks, John, and I totally agree. Listening can't be happening if customers are being ignored. In other words, throwing out a 'question of the day' -- like it's being crossed off a to do list -- and following that with not much else, doesn't count as listening.
@BagheeraMedia This is so true. Hard to execute, for some of us. But very, very effective!
Thank you! Now, I just need to remember them when I need them! @boxofnuts
@kdbelmonte Thanks, Kelly! It's all about how you approach the "whys," right?
@ryanlwaterman Waiting, and not talking right away, is hard for me, too. But I have noticed that when I am mindful of pausing first and waiting, it seems to be helpful. It not only seems more neutral, but also seems to keep the tone of the discussion calmer. Thanks for weighing in!
@dbvickery I also have become so skeptical about email marketing, as a consumer. So often, it leads to unwanted messages and spam.
But, I remain hopeful about its usefulness -- IF marketers can use it skillfully. My point in writing this post was to encourage that type of email marketing (or at least to spark conversations about what isn't working with email marketing). If a brand uses the channel deftly, it will distinguish itself. And, email does enable a very cost effective route to reach, and serve, customers efficiently.
I'm just baffled about why so many brands don't do this, and thus, forgo the returns that could be quite lucrative. Or worse, use email marketing that undermines their customer service efforts happening face to face or through other channels.
Thanks, Martin. Great observations. And I totally agree.
Thanks, Amy! You go, girl ヅ @PrincipalAmy
@PaulBiedermann Thanks, Paul! I think you're right about people using buzzwords because they think it sounds like they're up-to-date, when what they need to be is just understood!
@dbvickery Well, DBV, you could pluck a word from the things list in the post and use "answers" or "work due" or "advice" or "guidance" or... well, you get the idea! I know I've basically already lost the fight on "deliverable" because that one is so ubiquitous. But, there's no harm in using a real noun that actually says what you're really going to be delivering. Right? That's the takeaway. Gotcha!! ; )
@jeannewallerburns Yes, Jeanne, useless promotional material with jargon, but is well designed. It's too common to see beautiful work that isn't written well or clearly! To your point about the 8-second span to win attention, of course aesthetics matter...but the material also must make sense and influence or sell or (do whatever else the call to action is). Thanks for your comments.
@dbvickery So, funny Brian! I actually wrote this (or more accurately was, uh, inspired, to write this) the week before the 7' trampoline was assembled in our living room. I was going nuts. And I needed to write this to remind myself to do these things. When I am sane and calm, these tips are my guideposts. But after a couple of weeks cooped up in bad winter weather with two zany little boys, I am much less sane. So, this was as much for me as for my 12 Most readers. It sure helped me. And I hope it helped some others, too! Cheers.
And thanks for sharing your insights. As to your comment about needing to work on apologizing, I would say: "We're all learning!" ツ
@Steve Birkett Thanks very much for the kind words, Steve. You're right about the fact that there aren't really absolutes with these things. Some of the words that now make us want to shout Bingo! in a meeting might have okay when they were fresh and new. It's kind of like similes: cliches bore; fresh excites.
We all know the old standby: "cold as ice."
Turning that into something new can grab our attention -- and even our imaginations: "cold as the morning I crunched down the ice-coated driveway to get the morning paper and felt the hairs inside my nose turn into tiny icicles."
I'll have the next in this series of two next week. It will include a cheat sheet of words to substitute for buzzwords for those times we get stuck.
@Michelle_Mazur You should be, Michelle. You've got to have a mighty fine noodle to be able blog and speak and coach as well as you do!