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Oh and I hit post before editing to include -- Thanks for posting Elissa

2 years ago on Know Thy Enemy: How to Work with Tough Reporters

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I find most reporters are reasonable people trying to do a hard and often thankless job. Yes, there has been the Male Diva or two that call up and bark orders, etc and use intimidation as a form of questions etc. We may usually need them more than they do us, but not in every single case.   Well who do YOU think we will give the scoop to?  The genuinely hostile person who has some odd need to trample and crush and not just talk, (Think Aesop's Sun & Wind Fable) or the reasonable person who even if they don't always write the most glowing thing, always gives a balanced take, and a fair and accurate quote. Uh. Gee.  So sometimes you can choose.  That all said, if you don't know what they cover, poorly prepare your interview subject(s), or otherwise expect them to fluff up something that is not news, you get what you get. Respect someone's work and at the very least it makes it easier for them to (try to/maybe/someday) respect yours.  

2 years ago on Know Thy Enemy: How to Work with Tough Reporters

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 @ginidietrich "Make it go viral" has merely replaced the  'We need you to get some buzz on this, can you get some buzz on this?  Why isn't there more BUZZ on this?" Arrgh aack!

2 years, 5 months ago on No One Cares About Your News Release

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