Triplet mom, reader, scuba diver, runner & online marketer. Owner of SEO Content Solutions & Online PR Media.
"Being the big boss is more about conceding control, motivating people to
succeed, and coaching them to be their very best. If you can’t do that
because your ego is in the way, no one will win." <--- AMEN!
I have built a business around hiring people smarter than me, but even so I find that it's still hard to find those truly critical thinkers. I absolutely love, love, love it when one of our team members reaches out with a suggestion or isn't afraid to jump in with their own ideas. I think this is particularly true not only internally, but also when dealing with clients. The best Project Managers are ones who can hear the client's goals and not be afraid to tell them straight up that what they're *wanting* isn't going to help reach them!
1 week, 2 days ago on Five Ways “No” Men Help Your Business
Hi Amanda! Nice to follow you -- hope you have a great weekend! :)
2 weeks, 1 day ago on #FollowFriday: Amanda Gant
I cannot even imagine HOPING for 30's. I'm so sorry for the absolutely brutal winter you all have had. That being said, dog shaming! OMG that video was perfection!
2 weeks, 1 day ago on Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution
Thanks to Valentine's Day and the kids having no school Monday and Tuesday, I am catching up with my Spin Sucks reading right now..... Can I just say I love this!! I hope you all had a wonderful holiday weekend and I cannot wait to click on all of these links and check out all this awesome stuff!
2 weeks, 4 days ago on #FollowFriday: Our Valentine’s Day Loves
I hope I made it! :)
2 weeks, 4 days ago on Become a Spin Sucks Brand Ambassador
I've gotta save the military one until after I'm recovered from the brain cancer montage. Damn.
1 month ago on Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer
@ClayMorgan I agree Clay. I think that's why there might even be MORE opportunities for these un-cool companies to stand out using creative marketing than some of the cooler brands -- because it's unexpected. I thought the Arby's tweet during the Grammy's was brilliant -- it was quick, funny and spot on. I mean, seriously, that hat was ridiculous. :)
1 month ago on How to Market Uncool Industries on the Web
@JoeCardillo @TaraGeissingerExactly! That's what we were thinking too. It was really just a power play. This client was a piece of work on so many levels.....
1 month ago on The Power of Time Off
Love, love, love the no working on weekends thing. We had a client who wanted something last month delivered on a Wednesday. We quickly clarified that she realized that Wednesday was actually Christmas day. Yup. She still wanted it. Thankfully we knew better and tactfully told her we would do our best to deliver early, but if the project wasn't completed it would be Thursday, not Christmas.
I think as a business owner I have the hardest time with the weekend thing. I feel compelled to just check emails or write a quick reply to someone. I need to get back into the habit of reading on the weekends. Frankly, that's one of the reasons I love camping so much. Wifi is sketchy and nothing's more sad than sitting at a picnic table in the middle of nature trying to answer work emails. :)
1 month, 1 week ago on The Power of Time Off
I can't believe we are still having to talk about mistakes like these. Come ON people! It's frustrating to think some people (many people) are still employing these techniques and think they might work. I agree with what @ClayMorgansaid earlier -- it comes down to managing client expectations. As professionals, we need to identify realistic opportunities and be honest with clients. We need to be judged by results and not by the number of emails or pitches we completed.
1 month, 1 week ago on Media Relations: Why The Economist Thinks We Have it Wrong
I am just catching up on these. I love the conference call one -- OMG! Painfully true. I hadn't seen the murmuration one though and that one takes the cake. Nature is amazing.
1 month, 1 week ago on Gin and Topics: It’s Funny Because it’s True
@rosemaryoneillI was really drawn to that concept too. I also really like the 'Ask the Expert' concept with the right client. That could work really well!
1 month, 2 weeks ago on Brand Journalism: User-Generated Content
OMGosh -- That's one of my favorite quotes too. (I posted it first thing yesterday to ring in the New Year.) And I agree, it's in the ashes of our failures that greatness often rises. Happy New Year @Laura Petrolino! It's going to be a great one!!
2 months ago on How to Fail at Writing a Post for the New Year
I'm ready to play! :)
2 months, 1 week ago on Social Media in 2014: Are You Thinking or Doing?
@belllindsayI was thinking the same thing!
2 months, 1 week ago on #FollowFriday: Top Social Media Predictions for 2014
Yeah, I'd much rather have wrongly defended someone than wrongly accused or fired someone. :) The truth always finds a way out.
2 months, 3 weeks ago on When a Leader Learns of Unethical Behavior
I remember that post and the comments well. Ouch. But you know what? I firmly believe that everybody and every company makes mistakes. It's how you handle them -- and own them -- that differentiates you from the rest. I hate that this happened, but I love that you handled it with the same integrity in which you handle everything else. And your immediate reaction to defend your staff? I love that too. :)
Unfortunately, it's just so darn EASY to use these lists and programs to email everyone under the sun. I love that you wrote this because it gives me something that I can share with clients to help explain why a smaller, targeted media list is actually stronger in the long run. Strategy and relationships people! There is no "easy" button.
3 months ago on PR Spam: The Haggler Takes the PR Industry to Task
I am happy to take the Coach purses and submit a guest post on how they made me more confident when I attended events and/or pitched business. :)
@patmrhoads @TaraGeissinger In my experience, it's a matter of clout and links. If you make it past the editors and have a page, then you would appear to be pretty influential in your industry. Wikipedia also has a pretty high page rank -- making them attractive to someone only interested in link building and SEO. So, you know, doing whatever it takes to get a page might be in the game plan for some unscrupulous folks.
3 months, 1 week ago on PR Firm Accused of Wikipedia Sockpuppetry