Triplet mom, reader, scuba diver, runner & online marketer. Owner of SEO Content Solutions & Online PR Media.
@ginidietrich @TaraGeissinger I think that is why we are always sure to pay our vendors quickly. We know how it feels to be on the other side!
2 months ago on New 120 Payment Terms from Big Brands Require Agencies Play Bank
Great post and comments. I just have to chime in and say that it is SO HARD to stop working when a client is late with payment!! That is something I personally struggle with.
To add to the YA Fiction reading list, I really enjoyed If I Stay. I just saw that it's being made into a movie as well, so read it first. The books are always better!
2 months, 2 weeks ago on Summer Reading: Five Novels and One Business Book
@Genene Murphy These are right up my alley too. Added them!
@JoeCardillo Adding this to my list too! I just KNEW reading the comments here would cause my reading wish list to explode. It's all good though!
I love the idea of sharing resources -- like office space or hourly time. I've been captivated by this movement (even using airbnb for vacations a few times.) It makes a lot of sense, saves money and could potentially make all of us better. I'm all for it!
2 months, 3 weeks ago on Could Marketers Join the Collaborative Economy?
Love how fun this was to read! I am constantly overwhelmed by the amount of content out there and feeling bad for not reading enough of it. I feel better now. ;-)
2 months, 3 weeks ago on Content Overload: Stop Consuming and Start Creating
I LOVE this --- I'm a sucker for lists! :) Great job on the letter "x" too. Perfection!
3 months ago on The ABCs of Web Marketing
3 months, 1 week ago on The Spin Sucks Inquisition: Laura Petrolino
@ClayMorgan Very interesting! I've also always thought of Google+ as more of an SEO tool than a true social network.
4 months ago on Google+ is Not Dead. Long Live Google+!
I turned 40 a few months ago and that's been very.....interesting. Nothing like a milestone birthday to really get you thinking about life! I like this list. Everyone should take stock every once in a while. It's so easy to let the days just slip by and our choices be made by circumstance rather than by our desires.
4 months, 1 week ago on 31 Questions to Ask Yourself Before You Die
YAY! So happy to see all the posts and reviews today and so thrilled for you! The video is a perfect addition. I hope tons of people buy this -- not just because I want you to be successful, but because it's a really good book!
5 months ago on Spin Sucks (the Book) is Here!
I am *obsessed* with Shark Tank. It's the one show that rarely spends many hours on DVR before I have to watch it! LOL Sometimes I can't believe the deals that are made (or not made) but mostly I just keep slapping my forehead wondering why I didn't think of that!
5 months ago on Financing a Growing Business: Options and Advice
@ginidietrich @belllindsayThat's how we did it too -- bootstrapping. We are also crazy obsessed with making sure that everybody else is paid on time and in full before we are. I agree, it's slower than we would like sometimes, but I am VERY proud that we do not owe any money and all new ventures are boostrapped as well.
@RebeccaTodd Me too! I needed to read that failure story today. We've been bouncing some ideas around and I feel just reading about Andy's experience has made me smarter about how to (or how not to) proceed. Perfect timing! LOL
5 months ago on The Spin Sucks Inquisition: Andy Crestodina
@biggreenpen I was thinking the same thing. I love the depth of the answers!
@LauraPetrolino @TaraGeissinger@belllindsayThat's awesome that they are aware of that and monitoring it!
5 months, 2 weeks ago on PressFriendly: Your New Virtual PR Firm?
@belllindsay I agree. I am intrigued by the automation, but I'm not getting the gut feeling that this is going to 'better' the PR industry as a whole. It seems on the surface to make it easier to pump out releases and mass distribute them in a shotgun approach. That being said, I haven't used the service, so I probably shouldn't comment! LOL
"Being the big boss is more about conceding control, motivating people to
succeed, and coaching them to be their very best. If you can’t do that
because your ego is in the way, no one will win." <--- AMEN!
I have built a business around hiring people smarter than me, but even so I find that it's still hard to find those truly critical thinkers. I absolutely love, love, love it when one of our team members reaches out with a suggestion or isn't afraid to jump in with their own ideas. I think this is particularly true not only internally, but also when dealing with clients. The best Project Managers are ones who can hear the client's goals and not be afraid to tell them straight up that what they're *wanting* isn't going to help reach them!
6 months ago on Five Ways “No” Men Help Your Business
Hi Amanda! Nice to follow you -- hope you have a great weekend! :)
6 months, 1 week ago on #FollowFriday: Amanda Gant
I cannot even imagine HOPING for 30's. I'm so sorry for the absolutely brutal winter you all have had. That being said, dog shaming! OMG that video was perfection!
6 months, 1 week ago on Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution
Thanks to Valentine's Day and the kids having no school Monday and Tuesday, I am catching up with my Spin Sucks reading right now..... Can I just say I love this!! I hope you all had a wonderful holiday weekend and I cannot wait to click on all of these links and check out all this awesome stuff!
6 months, 1 week ago on #FollowFriday: Our Valentine’s Day Loves
I hope I made it! :)
6 months, 1 week ago on Become a Spin Sucks Brand Ambassador
I've gotta save the military one until after I'm recovered from the brain cancer montage. Damn.
7 months ago on Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer
@ClayMorgan I agree Clay. I think that's why there might even be MORE opportunities for these un-cool companies to stand out using creative marketing than some of the cooler brands -- because it's unexpected. I thought the Arby's tweet during the Grammy's was brilliant -- it was quick, funny and spot on. I mean, seriously, that hat was ridiculous. :)
7 months ago on How to Market Uncool Industries on the Web
@JoeCardillo @TaraGeissingerExactly! That's what we were thinking too. It was really just a power play. This client was a piece of work on so many levels.....
7 months ago on The Power of Time Off
Love, love, love the no working on weekends thing. We had a client who wanted something last month delivered on a Wednesday. We quickly clarified that she realized that Wednesday was actually Christmas day. Yup. She still wanted it. Thankfully we knew better and tactfully told her we would do our best to deliver early, but if the project wasn't completed it would be Thursday, not Christmas.
I think as a business owner I have the hardest time with the weekend thing. I feel compelled to just check emails or write a quick reply to someone. I need to get back into the habit of reading on the weekends. Frankly, that's one of the reasons I love camping so much. Wifi is sketchy and nothing's more sad than sitting at a picnic table in the middle of nature trying to answer work emails. :)
I can't believe we are still having to talk about mistakes like these. Come ON people! It's frustrating to think some people (many people) are still employing these techniques and think they might work. I agree with what @ClayMorgansaid earlier -- it comes down to managing client expectations. As professionals, we need to identify realistic opportunities and be honest with clients. We need to be judged by results and not by the number of emails or pitches we completed.
7 months ago on Media Relations: Why The Economist Thinks We Have it Wrong
I am just catching up on these. I love the conference call one -- OMG! Painfully true. I hadn't seen the murmuration one though and that one takes the cake. Nature is amazing.
7 months ago on Gin and Topics: It’s Funny Because it’s True
@rosemaryoneillI was really drawn to that concept too. I also really like the 'Ask the Expert' concept with the right client. That could work really well!
7 months, 1 week ago on Brand Journalism: User-Generated Content
OMGosh -- That's one of my favorite quotes too. (I posted it first thing yesterday to ring in the New Year.) And I agree, it's in the ashes of our failures that greatness often rises. Happy New Year @Laura Petrolino! It's going to be a great one!!
7 months, 4 weeks ago on How to Fail at Writing a Post for the New Year
I'm ready to play! :)
8 months ago on Social Media in 2014: Are You Thinking or Doing?
@belllindsayI was thinking the same thing!
8 months ago on #FollowFriday: Top Social Media Predictions for 2014
Yeah, I'd much rather have wrongly defended someone than wrongly accused or fired someone. :) The truth always finds a way out.
8 months, 2 weeks ago on When a Leader Learns of Unethical Behavior
I remember that post and the comments well. Ouch. But you know what? I firmly believe that everybody and every company makes mistakes. It's how you handle them -- and own them -- that differentiates you from the rest. I hate that this happened, but I love that you handled it with the same integrity in which you handle everything else. And your immediate reaction to defend your staff? I love that too. :)
Unfortunately, it's just so darn EASY to use these lists and programs to email everyone under the sun. I love that you wrote this because it gives me something that I can share with clients to help explain why a smaller, targeted media list is actually stronger in the long run. Strategy and relationships people! There is no "easy" button.
8 months, 4 weeks ago on PR Spam: The Haggler Takes the PR Industry to Task
I am happy to take the Coach purses and submit a guest post on how they made me more confident when I attended events and/or pitched business. :)
@patmrhoads @TaraGeissinger In my experience, it's a matter of clout and links. If you make it past the editors and have a page, then you would appear to be pretty influential in your industry. Wikipedia also has a pretty high page rank -- making them attractive to someone only interested in link building and SEO. So, you know, doing whatever it takes to get a page might be in the game plan for some unscrupulous folks.
9 months ago on PR Firm Accused of Wikipedia Sockpuppetry
@bobledrew We used to create Wikipedia entries for clients. It was a maddening process! I love your description of nailing Jello to the wall -- spot on! We weren't trying to create anything false by any means. We were creating legitimate entries for people -- entries that required several edits after over-zealous editors got through with them. Frankly, I can't imagine how these false entries even lasted a day!
9 months, 1 week ago on PR Firm Accused of Wikipedia Sockpuppetry
@jasonkonopinski @ClayMorgan I've been trying to wrap my mind around their vine program for a while now. I get from a business perspective why Amazon is doing it, but I can't shake the idea that people are naturally going to review something differently if they got it for free versus paying for it. I am hyper-critical of something that I paid for -- especially if it cost me a lot.
@patmrhoads I think you're right. I think companies DO know that they might get caught. It's the immediate pay off that's just too worth it though.
What an awesome addition!! Congrats @jasonkonopinski and the whole AD team. :) You are setting yourself up for world domination aren't you @ginidietrich ?
9 months, 1 week ago on #FollowFriday: Our New Paid Media Manager
And the fact that she runs a Michigan beer, wine and spirits community and blog didn't hurt..... :)
9 months, 2 weeks ago on The Cold Pitch and How to Nail One
Okay. I would seriously lose that drinking game! Oh -- and Kerry Washington rocks.
9 months, 3 weeks ago on Gin and Topics: A Storm Hits Nova Scotia and Moms are Wow
I've been discussing this very thing a lot lately. And you are right -- when you're comfortable is precisely when it all starts to crumble. I think one of the hardest things to do is to walk away from what you think is a good idea, and even more so if you've invested money into it. I really struggle with that one. I find myself thinking "but maybe if I just do _______, things will be different." Kudos to for pivoting.
9 months, 3 weeks ago on Pivot Your Business: What Hitchcock Can Teach Entrepreneurs
@LauraPetrolino Yeah, Florida has a way of bringing out the worst in everything! LOL
9 months, 3 weeks ago on Fiction, Write Club, and Content Creation
@jasonkonopinski @alliteespring Totally agree. I had a client ask me this week how content would impact their social media. My brain was like "Is this a trick question?" :)
9 months, 3 weeks ago on How Content and Social Media Fit into a CEO’s Day
I REALLY need to get back on the bandwagon of publishing my own content more regularly. I love seeing a schedule like this because it proves that social and writing don't have to consume your entire day. It's a matter of setting limits and keeping focused. Love the time set aside for biking and showering too. Showers for us 'virtual team members' can be easily forgotten.... LOL
Happy clients are like insurance policies. :) The longevity of our client relationships depends on how *they* perceive our value. You hit the nail on the head -- we need to not only be doing a kick ass job at meeting and exceeding the goals that we've set forth, but we need to be sure that through reporting or monitoring we are communicating that We are the reason they are now getting those leads, ranking that well or being asked to speak at that huge conference.
10 months ago on How the Economy Affects PR…and Your Job
What awesome news!! Wow, you are steadily building an amazingly powerful team. I can't wait to see what your 2014 planning has in store! :) @LauraPetrolino -- Hi from another Floridian. I am down in SW Florida. We need a FL meet up soon. If we schedule something fun for February I bet we can get all of these northern gals to happily come down!
10 months, 1 week ago on #FollowFriday: Our New Client Services Director