Triplet mom, reader, scuba diver, runner & online marketer. Owner of SEO Content Solutions & Online PR Media.
Yeah, I'd much rather have wrongly defended someone than wrongly accused or fired someone. :) The truth always finds a way out.
12 hours, 2 minutes ago on When a Leader Learns of Unethical Behavior
I remember that post and the comments well. Ouch. But you know what? I firmly believe that everybody and every company makes mistakes. It's how you handle them -- and own them -- that differentiates you from the rest. I hate that this happened, but I love that you handled it with the same integrity in which you handle everything else. And your immediate reaction to defend your staff? I love that too. :)
12 hours, 21 minutes ago on When a Leader Learns of Unethical Behavior
Unfortunately, it's just so darn EASY to use these lists and programs to email everyone under the sun. I love that you wrote this because it gives me something that I can share with clients to help explain why a smaller, targeted media list is actually stronger in the long run. Strategy and relationships people! There is no "easy" button.
1 week, 2 days ago on PR Spam: The Haggler Takes the PR Industry to Task
I am happy to take the Coach purses and submit a guest post on how they made me more confident when I attended events and/or pitched business. :)
@patmrhoads @TaraGeissinger In my experience, it's a matter of clout and links. If you make it past the editors and have a page, then you would appear to be pretty influential in your industry. Wikipedia also has a pretty high page rank -- making them attractive to someone only interested in link building and SEO. So, you know, doing whatever it takes to get a page might be in the game plan for some unscrupulous folks.
2 weeks, 3 days ago on PR Firm Accused of Wikipedia Sockpuppetry
@bobledrew We used to create Wikipedia entries for clients. It was a maddening process! I love your description of nailing Jello to the wall -- spot on! We weren't trying to create anything false by any means. We were creating legitimate entries for people -- entries that required several edits after over-zealous editors got through with them. Frankly, I can't imagine how these false entries even lasted a day!
@jasonkonopinski @ClayMorgan I've been trying to wrap my mind around their vine program for a while now. I get from a business perspective why Amazon is doing it, but I can't shake the idea that people are naturally going to review something differently if they got it for free versus paying for it. I am hyper-critical of something that I paid for -- especially if it cost me a lot.
@patmrhoads I think you're right. I think companies DO know that they might get caught. It's the immediate pay off that's just too worth it though.
What an awesome addition!! Congrats @jasonkonopinski and the whole AD team. :) You are setting yourself up for world domination aren't you @ginidietrich ?
2 weeks, 6 days ago on #FollowFriday: Our New Paid Media Manager
And the fact that she runs a Michigan beer, wine and spirits community and blog didn't hurt..... :)
4 weeks ago on The Cold Pitch and How to Nail One
Okay. I would seriously lose that drinking game! Oh -- and Kerry Washington rocks.
1 month ago on Gin and Topics: A Storm Hits Nova Scotia and Moms are Wow
I've been discussing this very thing a lot lately. And you are right -- when you're comfortable is precisely when it all starts to crumble. I think one of the hardest things to do is to walk away from what you think is a good idea, and even more so if you've invested money into it. I really struggle with that one. I find myself thinking "but maybe if I just do _______, things will be different." Kudos to for pivoting.
1 month ago on Pivot Your Business: What Hitchcock Can Teach Entrepreneurs
@LauraPetrolino Yeah, Florida has a way of bringing out the worst in everything! LOL
1 month ago on Fiction, Write Club, and Content Creation
@jasonkonopinski @alliteespring Totally agree. I had a client ask me this week how content would impact their social media. My brain was like "Is this a trick question?" :)
1 month, 1 week ago on How Content and Social Media Fit into a CEO’s Day
I REALLY need to get back on the bandwagon of publishing my own content more regularly. I love seeing a schedule like this because it proves that social and writing don't have to consume your entire day. It's a matter of setting limits and keeping focused. Love the time set aside for biking and showering too. Showers for us 'virtual team members' can be easily forgotten.... LOL
Happy clients are like insurance policies. :) The longevity of our client relationships depends on how *they* perceive our value. You hit the nail on the head -- we need to not only be doing a kick ass job at meeting and exceeding the goals that we've set forth, but we need to be sure that through reporting or monitoring we are communicating that We are the reason they are now getting those leads, ranking that well or being asked to speak at that huge conference.
1 month, 1 week ago on How the Economy Affects PR…and Your Job
What awesome news!! Wow, you are steadily building an amazingly powerful team. I can't wait to see what your 2014 planning has in store! :) @LauraPetrolino -- Hi from another Floridian. I am down in SW Florida. We need a FL meet up soon. If we schedule something fun for February I bet we can get all of these northern gals to happily come down!
1 month, 2 weeks ago on #FollowFriday: Our New Client Services Director
"What matters is how effective your business website is at helping your actual business achieve its goals." -- AMEN to that! I am guilty of worrying about SEO at times too much, so I totally understand what you're saying and agree 100%. Yes, there are ways to "game" the current system. But that never pays off in the long run. How many businesses do we all know who are absolutely killing it online and have terrible SEO? :)
Speak to your customers' needs. Create useful content that answers questions and gives away a tiny bit of your secret sauce & you'll be golden!
1 month, 3 weeks ago on In SEO, the Details Matter (Except When They Don’t)
@RobBiesenbach @ginidietrich @Matt_Cerms It sometimes feels that way! It's like a bad horror flick. Just when you think it's over.....here come more changes! LOL
1 month, 4 weeks ago on News Releases: Five Ways to Avoid Google Penalties
@ginidietrich @ereleases I agree - and it helps legitimate marketers continue to get noticed. With every change Google makes, the people and businesses who've been focused on quality from the beginning continue to get rewarded. :)