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Thanks so much for including the business horror stories, Kim! My favorite is the color blind graphic designer. Ha. :)
3 weeks, 6 days ago on Hump Day Marketing Inspiration: The Halloween Edition
Great thoughts, DJ!
But the #1 rule still stands for email marketing -- make your newsletter so great that they want to go SEARCHING for it if they can't find it or don't get it.
If anything, this is just a good limiting factor for marketers -- make sure you've got good content, and you won't have to worry (as much) when Google changes things up. :) (which they've done A LOT this year)
4 months, 1 week ago on Did Gmail Just Kill Email Marketing?
Love the "natural BS detector" bit. Hah. ;)
4 months, 1 week ago on 5 Customer Service Mistakes That Create Mediocre Business
Love this, Lindsey! I always have said that I often get more work done when I work from a coffee shop, but could never quite articulate why. Something about seeing movement, the environment/atmosphere of other people being productive helps me be productive.
I've worked at offices that were dead quiet and they felt life-sucking. If you chewed a carrot too loud, you'd get a dirty look. But working in "busier" atmospheres I've always been way more creative and productive. It's a weird phenomena.
4 months, 2 weeks ago on Coffitivity: Coffee Shop Noise and Creativity
Great list, Barbara! Insurance is always a mess to navigate -- whether it's health insurance or flood insurance.
4 months, 3 weeks ago on 4 Mistakes Businesses Make When It Comes To Insurance Coverage
"Business development is a difficult job, but that’s no excuse." Harsh, but true! I needed to hear that. Great article, Jeannie!
5 months ago on B2B Sales? Do Your Homework!
I completely unplug on vacation from work stuff -- though I still use my personal social media accounts, but only check in once and a while. I take a vacation to get away from work and decompress.
But it really does make you think about before the "connected era" where there were no social networks or email how people took vacations.
We did a survey last year on business owners to see how many business owners work through vacation. 80% of business owners work through their vacation. Compared to Adweek's poll where they found 46% of US workers did (not business owners). You can read the report here. It's a year or so old, but it's got some good data in it.
9 months, 2 weeks ago on Vacation: 100% Off the Grid or Occasional Check In?
I love #9. Asking what you'd rather be doing if you weren't working says a lot about their traits/attributes. If they say they play in a band or are an artist outside of work, that shows you they have a creative side, which (depending on the position) could really a unique attribute to them and their success in the position.
10 months ago on The Best Interview Questions to Ask a Prospective Hire
Love that picture. Hah!
11 months, 2 weeks ago on A Complete Compilation of the 2012 #FollowFriday Recommendations
Really great article -- excellent resource! I've always wondered about the legalities of social media. Sad part is it's not really common knowledge, and it really should be.
12 months ago on Cause for Concern: Intellectual Property Rights and Social Media
Amen! I saw Walmart sponsor a paid post on Facebook that was a picture of a cat that said, "Like this if this made you laugh." Really? I mean, REALLY? C'mon - is this really what it's coming to? I took a picture of it I thought it was so ridiculous: https://plus.google.com/104892288967149343736/posts/56CDRUHeRyK
As a marketer, I could not believe that that was their desperate attempt to get attention. I could not agree more with your post.
I'm glad someone else feels this way about this!
1 year, 1 month ago on The Rise Of Crap And How Facebook Is Helping
@crestodina Definitely let us know how it goes with the lightbox. I'm really curious about trying that out, too!
1 year, 2 months ago on 5 Email Marketing Secrets
After seeing your article on making your sign up box more prominent, just to try it out, we made the background of the sign up box a different color just to make it stand out (it's still ugly, but we're working on it). Almost immediately we saw an increase in new newsletter sign ups - no joke. Both Brad and I were surprised - who would have thought just a change of color would make a difference? Thanks, Andy!
Usually when someone complains (I can account to this), they do it when it's fresh and on the top of their mind. Asking the person to say "hey let's talk about this at a later time and I can give you full attention" will help them cool down before then and organize their thoughts before meeting with you. I find that it helps the conversation go from 'venting' or 'complaining' to an effective discussion on the issue.
Really like your thoughts on this, Peter. It fits into a new series we're trying out on "What do you do when..?" and it's mostly centered around employees and sticky situations many small business owners get into. Love to hear your thoughts on it: http://www.enmast.com/2012/09/21/feature-recap/
1 year, 2 months ago on How to Deal With Workplace Whiners
I love your point on "You can’t just dip your toe." I can't tell you how many small businesses I've witnessed write 5 blog posts and tweet a few times and then give up because it's "not working." Drives me nuts. It takes time and you have to be fully committed to launch an online marketing campaign for your company.
1 year, 2 months ago on Study: Online Lead Generation and the Growth of Your Service Firm
Love Evernote! I honestly have no idea what I'd do with out it. I've raved about it a few times before as well with a quick easy guide of how to get started: http://www.enmast.com/2012/07/18/how-to-use-evernote-in-business/
I'll have to check out that book by Dave Allen, too, I've been recommended to read it once before and sounds like a great read. Thanks, Peter!
1 year, 3 months ago on Five Ways to Reduce Stress and Get More Done
Love this, Sydni! I have to say that #2 is always the hardest for me. I always feel guilty about asking for whatever reason and always put it off. But when people ask me for referrals, I have no problem helping them out. I just have to keep reminding myself that there's no reason to be nervous/scared to ask for referrals!
And thanks for the reminder on giving gifts/personally thank those that refer me out - I never really did it before, but it's a really great idea to send a personal handwritten letter to my clients and those that refer me. Thank you!
1 year, 5 months ago on Six Steps to Creating a Referral-Based Business
Really fun read, @manamica . Have you ever watched Hotel Impossible with Anthony Melchiorri? I think you two would get along well. lol
But what you said really goes further than that and can be applied to any small business - thanks for the read!
1 year, 5 months ago on Marketing Lessons from the All-Inclusive Marketing Funnel
Love this post @fitzternet! Though I'm more on the side of truly believing QR codes suck, I have seen some successful QR code campaigns. But honestly, the majority of them are total failures. But that's just my experience with them.
I talk (well.. maybe rant) a bit about them in a post I think you might find a fun read - http://ow.ly/8HPxl
1 year, 10 months ago on Five Reasons QR Codes Suck