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Great article Sarita! I really like the idea of local content marketing. I wonder if the lack of interest by many large national brands is due to a lack of clarity on how local applies. It seems tough to structure given a national website presence. What are your thoughts on how a local content marketing plan would be structured for a national brand?
2 years, 2 months ago on National Brands to Increase Digital Local Marketing in 2013
Loved this Jay! Excellent length too. You make a great point, content is something to be scattered about, not just on your website. Thanks!
3 years ago on Don’t Be a Content Marketing Grinch