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Great article Sarita! I really like the idea of local content marketing.  I wonder if the lack of interest by many large national brands is due to a lack of clarity on how local applies.  It seems tough to structure given a national website presence.  What are your thoughts on how a local content marketing plan would be structured for a national brand?

6 months, 1 week ago on National Brands to Increase Digital Local Marketing in 2013

Loved this Jay! Excellent length too. You make a great point, content is something to be scattered about, not just on your website. Thanks!

1 year, 3 months ago on Don’t Be a Content Marketing Grinch