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@bobbeagle Great point Bob. The incremental accomplishments are great morale boosters for the team. It demonstrates the hard work they are doing is paying off.
1 week, 6 days ago on Break Through Revenue Plateaus, One Goal At A time
@Jimgilbert thanks Jim. I love your story. There's so much to talk about, but only 500 words for an article :)
2 weeks, 5 days ago on Wheels and Deals: 20 Year Overnight Success
@JoelUngar The interesting part is a niche, in terms of the accounting industry, doesn't have to be a service category or vertical. It could be a point of view. As you point out, every accounting brand is cut from the same cloth. They all have a similar look and feel, and the popular presentation is to use pictures of your people. The imagery is tired and cliche. If a firm created a bold visual identity and led with a strong point of view, they too could create a niche simply by deviating from the pack.
3 weeks, 5 days ago on When everyone looks the same, who do you refer?
@MelodyMeld neat. Congratulations. It's a fun journey building your platform. Where are you gaining the most traction so far?
3 weeks, 5 days ago on Platforms Don’t Grow Themselves
@bobbeagle Great insights Bob. Thank you. I really like your mantra. Companies with sticky brands view relationships as strategic assets to their business. The strong relationship with frequent communication can not only generate new opportunities, it can provide the necessary insights to get better. In your organization did you have a structured methodology for capturing and analyzing the messages coming back from your fundraisers and alumni relations?
3 weeks, 6 days ago on Scalar: Sales Driven Cultures Build Brands