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Two thoughts about getting America close to the Belgium Model:1) Figure out how to replicate Cross Vegas 10 to 15 times per year in the US (Not sure if Cross Vegas is profitable…but by far the largest audience). 2) Cross has to be a party, which would makes it less about the athletes and more about having fun… Talk to the creative minds behind the Red Bull Crashed Ice Events.They manage to get 50,000 people plus to show up and watch ice skaters bombarding down ice covered city streets, in the middle of winter! (Those are parties!)

1 year, 4 months ago on It’s Just Money: Stybar Turns Down €800,000 for a Cyclocross Season — An Op-Ed by Steve Tilford