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MikeStrong arcane93 ... obviously you are missing two important parts of the EULA:
Right in the beginning it says"IMPORTANT NOTE: If you charge a fee for any book or other work you generate using this software (a “Work”), you may only sell or distribute such Work through Apple (e.g., through the iBookstore) and such distribution will be subject to a separate agreement with Apple."
The important part here is ...you generate using this software (a “Work”) ... from there the EULA always refers to "Work" in a capital letter. This already makes clear that Apple is talking about the product built with the software and not the content itself.
It may be a unusual use of the term but it's defined clearly.
And if you are not convinced just look at section 2D:"Title and intellectual property rights in and to any content displayed by or accessed through the Apple Software belongs to the respective content owner."
Also this is aimed to people using the books it again clarifies that the content still belongs to the content owner and not to Apple.
1 year, 10 months ago on Apple's iBooks Author EULA: What's the Big Deal?
Finally somebody putting the things into the right perspective!
I can't believe how many jump on the "I hate Apple" bandwaggon without reading the EULAS correctly.