JasonMillerCA
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Talk about the wrong way trying getting a link-back ; ) Good for you Erika for calling this out. This happens WAY too much. The world is desperately in need of original thinkers and this is a perfect example.
Best advice of the day "Buttons that are easy to click shouldn’t always be clicked." Nice post Erika. PS. I hate drum circles too.
@ginidietrich Thanks Gini! I got the idea after I heard a presentation from @briancarter who said the internet is made of "Kittens, Babies, and Bacon". I think I can make this into a trilogy.
@GeoffReiner Thanks for the comment, and the visual. That is awesome!
Great post Jay! Nice breakdown of the tools available. As a marketer at a startup, my challenge is finding the time to dedicate to any one of the tools mentioned above. Instead, I simply build a list of who I consider to be influential based on topics and industry keywords, then I simply pay attention to daily interactions, reach, and post frequency. This is pretty easy for me as it’s what I do daily; monitoring trends and checking into social streams several times a day. I think it’s remarkable how accessible many of these influencers are and I think that many times it’s more of the approach rather than the tool that determines success with an influencer outreach strategy. So although I don’t check Klout on a daily or even weekly basis, it is nice to check in every once in a while to see the data that backs up my initiatives. It would be great if Klout or Kred could show the times that these influencers are most active in their communities, as I believe that is when they are most likely to be respond to messages or comments.
Again, great post. Sharing it now....
Jason Miller - Marketo
Hi Jay,
Fantastic post! You absolutely nailed it with content marketing and ROI. I think this is the most straightforward approach to determining the ROI of social. It’s all about having a no frills approach to tracking original source through the top of the funnel and watching what converts and how quickly it does so based on the type of content you offer. Keep it dynamic and always try new things. Trial and error is a terribly underrated strategy in the content marketing world.
In regards to the folks that are engaging with your company through social channels, I think it really depends on how far you can push the relevance of your messaging. For example, even though I work for a marketing automation company, I tend to write a lot about marketing in a much more general sense, with an emphasis on social and content. Then I tie everything back to marketing automation in one way or another. This broad approach I think greatly extends our reach across all of our social channels, especially our blog, way beyond just current or former customers and to our core target audience of marketers looking to be better marketers.
I also agree with you that correlation is vital for “proving” ROI. If you begin your social strategy without any baseline metrics in place to compare it to overtime, you are missing a huge part of your success story.
Jason Miller - Marketo
Hi Dave!
Fantastic post. Thanks for including the Marketo blogging presentation. I presented this a couple of times during our Social Media Month initiative and it really got the team fired up to start contributing.
Love your final point as well: "Blogging is all about value, and it’s all about providing solutions to your customers". Well said!
Jason Miller - Marketo
Thanks for the comment Jim! Very well said. I have to agree with you about Dave's kicks on the video monitor. That was awful, but there were moments when the screen really shined. I thought Wolfgang nailed it and I didn't miss Michael Anthony at all (even though I never saw him with the band). I did love seeing Dave and Eddie together though, although neither one of them have the moves they once did, they made up for it in personality at this particular show.
Rock on!
Jason
Hi Marjorie,
Very clever post. I write a music blog as a hobby but during the day I dress up like a marketer so this is right up my alley. Love the Ozzy ROI reference as well. I would add one more song to the list. It's a little known fact that The Clash's classic "Should I Stay or Should I Go" was originally titled "Should I Blog or Should I Tweet". It was changed just a few weeks before it's release and tension within the band was high. Joe was trying to convince Mick that they needed both for a more complete social strategy. I heard this from a guy who knows someone : )
Jason Miller - Marketo
@MCC Thanks for the comment and for sharing your pics! Very cool! I saw the show in San Jose and Oakland, but I have to say the stadium experience was a little bit better for me.
All over it!
@Evisa777 Thanks for the comment! I am going to take thousands of pics so look for a full recap coming soon!
KirstenFitrell One of my all time interviews. Looking forward to the show this weekend here in SF.