Chief Content Officer at Structure Marketing, a certified HubSpot partner
@Tyler Orchard @jasonkonopinski @thejoshuawilner
I love crude analyses! Even more than those that mindlessly RT, Like or Share (a bit draconian if you ask me) for the sake of vanity metrics and purported activity. Better to question bravely and propose intelligently than shoot blindly for appearance sake. Always enjoy pondering/continuing discussion of this topic Tyler
1 year, 2 months ago on Social Media Has Created Two Types of Users
@LisaGerber So happy for the new ventures ahead of you, but understand it's bittersweet! It seems we share a love for language, and I'm uber jealous you're so adept in French (admitted Francophile here). Growing up it was Spanish for me, though I'm more so enamored with Romantic counterparts Italian and French.
Fascinating bit about Harper Collins capturing the fluidity of the English language. Some of my favorite words? Salient, incorrigible, virulent, visceral and la fille aux cheveux de lin
1 year, 2 months ago on For the Love of Language
@ginidietrich et al: Netflix is cool but I'm not as prolific a user yet, at least compared to YouTube, hulu and Apple apps. VEVO is also delightful.
1 year, 5 months ago on You Can Be the Next YouTube Star
@NateStPierre @Erin F. @HowieSPM Guess I can't put them in the same mention. One's like milk, the other's like honey. It's like comparing Greta Garbo and Meryl Streep
1 year, 6 months ago on Writing for You...Or the People?
@jasonkonopinski @KenMueller @Erin F. @jaybaer *Groceries
And @KenMueller 's right. Clients love them because they cut through the BS and give them what they want. Like Chick-fil-A / most fast food joint menus, or my favorite In-N-Out's 2-option menu: Numbering is simple and people know what to expect
@jasonkonopinski @KenMueller @Erin F. @jaybaer A bit lost on all the hullabaloo surrounding lists. There's a time and place for bullet points and numbering. Lists not the problem to me, it's their abuse and overuse as you guys mention.
No, they should not comprise the focal point of content. Period.
Lists should only supplement valuable insight, opinions and evidence supporting claims and assertions within the body of any work, whether a blog post, whitepaper, dissertation or book.
If I had the time, it'd be fun to experiment with this. For example, start a "guest listing trend?" Could I include my dry cleaning and grocerys, too?
Would certainly eliminate the concept of guest posting for lots of Dodos out there!
@KenMueller @Erin F. Precisely. Remaining true to ourselves as writers and meeting business expectations definitely a challenge. The cool part is entrepreneurial spirit blends well with the passion we tend to have for diverse subjects, which is what makes our story unique and can also be important differentiators for personal and organizational brands.
The Lord Byron in me just wants to brood, but the LadyGaGa reminds me there's sh*t to Do, and an insatiable public awaits...
@ginidietrich @Lisa Gerber Enjoyed this. There's a difference between pandering to the public and reflecting deeper sentiment or critical analysis.
It's almost like saying 'not all bloggers are writers, and not all writers are bloggers.' Or, as Gini's referred to in the past, bloggers are NOT journalists. I'm wary of the distinction between all as well.
Agree with @lauraclick and @TheJackB though, too -- great writing is great writing. Crowd pleasing, granted, is part of performing, but the quality of the performance itself is not incumbent upon the approval of the masses. That's what it means to be an artist, producer, director, thinker, creator, what have you -- our work is subject to opinion and evaluation.
True artists, I'd dare say, even seem to welcome it -- but validation should never be the driving motive. That only breeds chronic disillusionment ;)
@ginidietrich @KenMueller >> No one wants Ken's feedback. He continually disses GaGa, when he's clearly a FanBoy. Loudmouths like us have already become washed up old fogies. Nyeahh. I went there.
1 year, 7 months ago on Seek or Shout: A Review
@ginidietrich @JayDolan This is Fantastic Gini. @JayDolan -- will your Kitten be making an appearance? Shouting at her Now...
@Lisa Gerber Everyone brings joy to the office/work. Some when they Enter. Others when they Leave.
1 year, 9 months ago on Making the Leap from Executive to Entrepreneur
Loved the part about rolling up your sleeves, Gini. The small things count! I've found if you're generous with your time and knowledge; it's infectious. Others will want to speak with you, learn together and support the passion and vision you carry around in your head and in your work -- beyond whether they ever spend a dime toward you or your business. Data/human liberation!
Nothing replaces genuine emotional intelligence and treating people with respect and dignity, even when they don't ask for, appreciate it or offer it in return. The only one that can compromise your integrity is You ...
@SociallyGenius @Byron @KenMueller @ginidietrich Um -- Stitches, you stupidSilly Man... ;D
1 year, 9 months ago on It’s Lonely At the Top
@SociallyGenius @KenMueller @ginidietrich People often refer to me as Lord Byron. Bit preposterous/presumptuous but I usually just smile sheepishly and say "Thank You." What else can you say to such silly shenanigans?
@ginidietrich Thanks for this.
It's hard to engender sympathy and change perceptions when scaling potentials. Others, including your best friends you've known since infancy, friends, family, colleagues -- will doubt, question and patronize you.
Because as @christinacs has mentioned, at the end of the day only You can piece together/ know the entire story of where you've been -- and where you are Going.
I aspired to be an Owner, in every job I had beginning at 15. To learn, respect and cultivate the business, regardless of niche, from the bottom up.
What spellbinds me is how people Demand and Expect so much, because they come from a sense of entitlement rather than earning/ownership. A culture of "I am employee, this is what I deserve."
My favorite part:
"There is no shame in having someone hold you accountable to the work you say you’re going to do."
You, @paulroetzer and my PR adviser/mentor Sean Gilmore, among countless others I respect and admire, have and continue to show me the value of consistency, patience, humility and fortitude. Of embracing who you are when no one else understands or notices. Of never making promises you cannot keep. Of results and outcomes, not good intentions.
I'm learning to trust more easily and challenge my perceptions when dealing with others, across relationships.
Herb Kelleher understood what so many leaders do not: "Catch people doing right." 3M's founder also got it: Being a CEO isn't walking around seeing if people are in their cubicles."
We're challenging that paradigm, to "I am owner/entrepreneur, and the landscape in front of me I will till until harvest begins to grow."
And clearly many aren't too peachy keen about it...
@CutlerDave The most valuable takeaway we can learn as marketers is to DO.
It's a challenge to remain objective when you're looking to simultaneously land a job and breathe life into pioneering the landscape. Often during my job search, I resorted to frustration and anger, not understanding the "scope" or "scale" that Paul and others have referred to.
Bottom line? I learned to circumvent the anxiety, uncertainty by committing to blogging, networking on and offline and trusting "best practice" recommendations of peers/colleagues -- while remaining true to who I am, the story I had to tell and the dichotomy of both self-culture and industry culture.
I realized that it's about a match, a fit -- and at the end of the day, strictly business. It was about *Their* value and needs in the right place, in the right channel, for the right person and at the right Time.
At the end of the day, it really is never about You. It's about your audience of clients, consumers/customers, partners and vendors -- and the value they bring to the market. We're just the plug-in for a purpose/result far greater than what we could accomplish alone.
Thanks for sharing your insights Dave.
1 year, 9 months ago on The Hybrids are Coming: Evolution of the Prototype Marketer
@andycrestodina THANK YOU. We needed this...timely and poignant. Coming from arts/PR that melded into content, social, inbound I tend to share you stance on the competition :: collaboration frontier.
As in most things digital, there are those who seem to lean toward divisive tactics. Can't empathize. Personally, I'm unfazed by others journeys or destinies toward Truth, and I don't presume to have all the answers -- least of all impose them upon others Free Will. @TylerOrchard and I were recently discussing this.
Choice is powerful. Unique, original, individual consciousness and identity supplements that manifestation.
I envision a world where we care less about externalities -- and often our unmitigated lack of control over such things -- and more about internal harmony with ourselves. That transcends circumstance , prejudice, negativity, fear or judgement -- and reaches out to/influences others in a memetic, infectious way. That to me is the beginning of significance over Success.
1 year, 9 months ago on Do Content Marketers Compete?
@ginidietrich @HowieSPM Entitlement and lack of perspective often encapsulate the Legacy privilege. However, there is still the minority (myself among them) who Loved to Learn, and by the merits of their perseverance and passion earned an education. On their own. On scholarship or full-ride. Believed internally when everything or everyone else dissolved around them.
Though mine was in the liberal arts, state; Ivy -- who cares; end of day it's a piece of newfangled paper. It's the work that counts!
I love how Paul (Roetzer) says that intelligence is secondary to Effort in the agency world.
1 year, 9 months ago on Change Your Culture to Invite Social Media Use
Amen sister, times 7000.
"Social media is not going to go away. You can either keep your head in the sand and hope you don’t have to deal with it before you retire. Or you can begin to change your culture and see significant business results from using the web to generate, cultivate, and convert leads"
Once again, there are too many marketers out there squawking about how scintillating and sexy this "transmedia," new media, integrated yada tada bofada stuff is. But their inaction, lack of commitment or participation speaks so loudly I can't hear what they're saying...
We are officially Stork Startlers (cough, @MSchechter ; )
Happy Monday Gini D!
ginidietrich Apparently, it's as EZ as cocking your head to the side, leaning toward the camera shot, and pretending to read a computer screen without actually looking at it
1 year, 9 months ago on How Not to Get Promoted At Work