Chief Content Officer at Structure Marketing, a certified HubSpot partner
@Tyler Orchard @jasonkonopinski @thejoshuawilner
I love crude analyses! Even more than those that mindlessly RT, Like or Share (a bit draconian if you ask me) for the sake of vanity metrics and purported activity. Better to question bravely and propose intelligently than shoot blindly for appearance sake. Always enjoy pondering/continuing discussion of this topic Tyler
2 years, 7 months ago on Social Media Has Created Two Types of Users
@LisaGerber So happy for the new ventures ahead of you, but understand it's bittersweet! It seems we share a love for language, and I'm uber jealous you're so adept in French (admitted Francophile here). Growing up it was Spanish for me, though I'm more so enamored with Romantic counterparts Italian and French.
Fascinating bit about Harper Collins capturing the fluidity of the English language. Some of my favorite words? Salient, incorrigible, virulent, visceral and la fille aux cheveux de lin
2 years, 7 months ago on For the Love of Language
@ginidietrich et al: Netflix is cool but I'm not as prolific a user yet, at least compared to YouTube, hulu and Apple apps. VEVO is also delightful.
2 years, 9 months ago on You Can Be the Next YouTube Star
@NateStPierre @Erin F. @HowieSPM Guess I can't put them in the same mention. One's like milk, the other's like honey. It's like comparing Greta Garbo and Meryl Streep
2 years, 11 months ago on Writing for You…Or the People?
@jasonkonopinski @KenMueller @Erin F. @jaybaer *Groceries
And @KenMueller 's right. Clients love them because they cut through the BS and give them what they want. Like Chick-fil-A / most fast food joint menus, or my favorite In-N-Out's 2-option menu: Numbering is simple and people know what to expect
@jasonkonopinski @KenMueller @Erin F. @jaybaer A bit lost on all the hullabaloo surrounding lists. There's a time and place for bullet points and numbering. Lists not the problem to me, it's their abuse and overuse as you guys mention.
No, they should not comprise the focal point of content. Period.
Lists should only supplement valuable insight, opinions and evidence supporting claims and assertions within the body of any work, whether a blog post, whitepaper, dissertation or book.
If I had the time, it'd be fun to experiment with this. For example, start a "guest listing trend?" Could I include my dry cleaning and grocerys, too?
Would certainly eliminate the concept of guest posting for lots of Dodos out there!
@KenMueller @Erin F. Precisely. Remaining true to ourselves as writers and meeting business expectations definitely a challenge. The cool part is entrepreneurial spirit blends well with the passion we tend to have for diverse subjects, which is what makes our story unique and can also be important differentiators for personal and organizational brands.
The Lord Byron in me just wants to brood, but the LadyGaGa reminds me there's sh*t to Do, and an insatiable public awaits...
@ginidietrich @Lisa Gerber Enjoyed this. There's a difference between pandering to the public and reflecting deeper sentiment or critical analysis.
It's almost like saying 'not all bloggers are writers, and not all writers are bloggers.' Or, as Gini's referred to in the past, bloggers are NOT journalists. I'm wary of the distinction between all as well.
Agree with @lauraclick and @TheJackB though, too -- great writing is great writing. Crowd pleasing, granted, is part of performing, but the quality of the performance itself is not incumbent upon the approval of the masses. That's what it means to be an artist, producer, director, thinker, creator, what have you -- our work is subject to opinion and evaluation.
True artists, I'd dare say, even seem to welcome it -- but validation should never be the driving motive. That only breeds chronic disillusionment ;)
@ginidietrich @KenMueller >> No one wants Ken's feedback. He continually disses GaGa, when he's clearly a FanBoy. Loudmouths like us have already become washed up old fogies. Nyeahh. I went there.
2 years, 11 months ago on Seek or Shout: A Review
@ginidietrich @JayDolan This is Fantastic Gini. @JayDolan -- will your Kitten be making an appearance? Shouting at her Now...
@Lisa Gerber Everyone brings joy to the office/work. Some when they Enter. Others when they Leave.
3 years, 1 month ago on Making the Leap from Executive to Entrepreneur
Loved the part about rolling up your sleeves, Gini. The small things count! I've found if you're generous with your time and knowledge; it's infectious. Others will want to speak with you, learn together and support the passion and vision you carry around in your head and in your work -- beyond whether they ever spend a dime toward you or your business. Data/human liberation!
Nothing replaces genuine emotional intelligence and treating people with respect and dignity, even when they don't ask for, appreciate it or offer it in return. The only one that can compromise your integrity is You ...
@SociallyGenius @Byron @KenMueller @ginidietrich Um -- Stitches, you stupidSilly Man... ;D
3 years, 1 month ago on It’s Lonely At the Top
@SociallyGenius @KenMueller @ginidietrich People often refer to me as Lord Byron. Bit preposterous/presumptuous but I usually just smile sheepishly and say "Thank You." What else can you say to such silly shenanigans?
@ginidietrich Thanks for this.
It's hard to engender sympathy and change perceptions when scaling potentials. Others, including your best friends you've known since infancy, friends, family, colleagues -- will doubt, question and patronize you.
Because as @christinacs has mentioned, at the end of the day only You can piece together/ know the entire story of where you've been -- and where you are Going.
I aspired to be an Owner, in every job I had beginning at 15. To learn, respect and cultivate the business, regardless of niche, from the bottom up.
What spellbinds me is how people Demand and Expect so much, because they come from a sense of entitlement rather than earning/ownership. A culture of "I am employee, this is what I deserve."
My favorite part:
"There is no shame in having someone hold you accountable to the work you say you’re going to do."
You, @paulroetzer and my PR adviser/mentor Sean Gilmore, among countless others I respect and admire, have and continue to show me the value of consistency, patience, humility and fortitude. Of embracing who you are when no one else understands or notices. Of never making promises you cannot keep. Of results and outcomes, not good intentions.
I'm learning to trust more easily and challenge my perceptions when dealing with others, across relationships.
Herb Kelleher understood what so many leaders do not: "Catch people doing right." 3M's founder also got it: Being a CEO isn't walking around seeing if people are in their cubicles."
We're challenging that paradigm, to "I am owner/entrepreneur, and the landscape in front of me I will till until harvest begins to grow."
And clearly many aren't too peachy keen about it...
@CutlerDave The most valuable takeaway we can learn as marketers is to DO.
It's a challenge to remain objective when you're looking to simultaneously land a job and breathe life into pioneering the landscape. Often during my job search, I resorted to frustration and anger, not understanding the "scope" or "scale" that Paul and others have referred to.
Bottom line? I learned to circumvent the anxiety, uncertainty by committing to blogging, networking on and offline and trusting "best practice" recommendations of peers/colleagues -- while remaining true to who I am, the story I had to tell and the dichotomy of both self-culture and industry culture.
I realized that it's about a match, a fit -- and at the end of the day, strictly business. It was about *Their* value and needs in the right place, in the right channel, for the right person and at the right Time.
At the end of the day, it really is never about You. It's about your audience of clients, consumers/customers, partners and vendors -- and the value they bring to the market. We're just the plug-in for a purpose/result far greater than what we could accomplish alone.
Thanks for sharing your insights Dave.
3 years, 1 month ago on The Hybrids are Coming: Evolution of the Prototype Marketer
@andycrestodina THANK YOU. We needed this...timely and poignant. Coming from arts/PR that melded into content, social, inbound I tend to share you stance on the competition :: collaboration frontier.
As in most things digital, there are those who seem to lean toward divisive tactics. Can't empathize. Personally, I'm unfazed by others journeys or destinies toward Truth, and I don't presume to have all the answers -- least of all impose them upon others Free Will. @TylerOrchard and I were recently discussing this.
Choice is powerful. Unique, original, individual consciousness and identity supplements that manifestation.
I envision a world where we care less about externalities -- and often our unmitigated lack of control over such things -- and more about internal harmony with ourselves. That transcends circumstance , prejudice, negativity, fear or judgement -- and reaches out to/influences others in a memetic, infectious way. That to me is the beginning of significance over Success.
3 years, 1 month ago on Do Content Marketers Compete?
@ginidietrich @HowieSPM Entitlement and lack of perspective often encapsulate the Legacy privilege. However, there is still the minority (myself among them) who Loved to Learn, and by the merits of their perseverance and passion earned an education. On their own. On scholarship or full-ride. Believed internally when everything or everyone else dissolved around them.
Though mine was in the liberal arts, state; Ivy -- who cares; end of day it's a piece of newfangled paper. It's the work that counts!
I love how Paul (Roetzer) says that intelligence is secondary to Effort in the agency world.
3 years, 1 month ago on Change Your Culture to Invite Social Media Use
Amen sister, times 7000.
"Social media is not going to go away. You can either keep your head in the sand and hope you don’t have to deal with it before you retire. Or you can begin to change your culture and see significant business results from using the web to generate, cultivate, and convert leads"
Once again, there are too many marketers out there squawking about how scintillating and sexy this "transmedia," new media, integrated yada tada bofada stuff is. But their inaction, lack of commitment or participation speaks so loudly I can't hear what they're saying...
We are officially Stork Startlers (cough, @MSchechter ; )
Happy Monday Gini D!
@ginidietrich Apparently, it's as EZ as cocking your head to the side, leaning toward the camera shot, and pretending to read a computer screen without actually looking at it
3 years, 2 months ago on How Not to Get Promoted At Work
@John Falchetto I love the Twitter pics where they superimpose their cleavage. So Rich. Their face enters somewhere in the corner I think ... the rest is like a walrus flossing
@ginidietrich@JayDolan Jay thinks he's so tough, but really -- any Cool Cat would beg to differ
1000+ --> "Don't talk badly about your colleagues (or clients!) behind their back"
2) Only on Yahoo: “You need to do positive mirror mantras every single day, and then makeup will make you radiant because it’s backed up by a beautiful spirit inside”
The beautiful spirit inside me just Laughed Out Quietly, b/c I'm in a quiet place and cannot LOL
3) Passion and culture beat strategy and beanbag inertia. Anyday, all day.
Look forward to @KenMueller 's post today. And...possibly future reunion in the works? Next time I will don the gracious, merciful, reverent Cloak of Invisibility...
Um... we're facing these opps/challenges in our agency, too. I think I'll just take the high road and teach my pet iguana to run our social presence
3 years, 2 months ago on Social Media Use At Work
@belllindsay@Tyler Orchard In one way or another, Art is an Act of Defiance ;-) "Whomever is most impertinent Wins" (Mozart)
3 years, 2 months ago on #FollowFriday: Tyler Orchard
@belllindsay@Tyler Orchard Teehee. I came from a Filipino-Hispanic-Italian-French household, collective, took your shoes off at the door. We did not air our dirty laundry, we were expected to endure all things with Grace and Piety. BAHAHAHA
@belllindsay@Tyler Orchard SHUTTT ITTT; you vile woman! (Stewie Griffin British voice)
Followed by my online impersonation of you Linds: AAHAHAHAHAHAHAHAHAHAHAAHAHA!!!!
@Tyler Orchard@Hajra @belllindsay I LOVE being stalked online! Real-life Not So Much though ...
@Tyler Orchard We're pretty humble for how Awesome we are, eh?
@ginidietrich@Tyler Orchard I think one of the things I admire, glean most from this guy is his humility and patience. Yes, he is introspective, poignant -- but he is IONS more patient and reverent than I am, and speaking for those our age; that's a rare gift in and of itself.
To be honest, I tire of hearing people ramble on and on when I arrived at the same landmark a week ago. But humility and respect asks us to SHUT off our young and unwieldy minds and LISTEN to the value, insight and unique perspective others might bring.
Young Elk KudosCall, my Good Man.
@KDillabough@HowieG@KenMueller@belllindsay@ginidietrich I'm convinced I was a Mountie in a Past Life
@Tyler Orchard@HowieG@KenMueller@ginidietrich@belllindsay Good Lord, help us. What is this fishbowl on, and Can I Have More of IT?!? (Or is it less...)
@Tyler Orchard@jasonkonopinski This is Deliiight-Full
@ginidietrich@helenabouchez Yeaa! Astroturfing is for Asphalts ... (play-on expletive cause Gini doesn't like bad language ;)
3 years, 2 months ago on Redefining Public Relations
@jcmichener@ginidietrich That's when I was born! Great year! And my Soul wholeheartedly concurs ...
@ginidietrich@helenabouchez What Gini said. Helena - your point exactly. WE can't derail this and get them to start over, THEY must. They can respect the value of blending the "old" and "new" hats by putting to practice what they continue to scrutinize with a microscope. Time to take out the telescope and begin driving, not whining from the backseat saying "we don't know what we are or how we're getting there." It's the classic kid syndrome: "Are we there yet? Are we there yet?!?!?" NO -- and we may never get there. Move on, and do what you can with the infinite options you have available to you. Practice, practice, practice! ;)
@jasonkonopinski@Byron Fernandez@KenMueller@ShellyKramer I'd interpret a key thing you said differently, Jason: You have not missed a single opportunity -- but Only Among Those in the Industry who Don't Judge you for being true, transparent and trustworthy professionally & personally.
So many others ask "so you would take a job at X agency" or "why can't you go work at Y."
And I never had much of a cohesive answer, b/c I didn't need one. I am Byron, embrace the Best and the Worst in who I am and my personality, and WILL NOT compromise that for those who either A) Don't share the same value set or B) Don't adhere to the same standards of performance or excellence.
In new media, PR, copywriting -- and any other industry that demanding -- you can either Sell Out, or refuse to settle for anything less than what you believe to drive and redefine golden Standard.
So I'd actually contend you've missed out on many "opportunities" -- but they weren't avenues you desired or would have ended up desiring anyway ...
3 years, 2 months ago on Social Media and the Hiring Process
@ginidietrich@Byron Fernandez Ironic... I think I attended (1) PRSA conference in college. Not to knock on the industry, which we all clearly deeply respect and love.
But, to the same end, I was too busy working full-time, traveling and driving real-time change/campaigns in agency internships and for other community orgs to sit around and say I was the President of a Club, that asked for membership fees every month.
Perception and impressions may be "reality," but Reality, Truly? Is about perspective and results, not paved with surface appearances.
@ginidietrich@lisagerber@tylerorchard Um... I couldn't choose any of those. Guess I'm not a "textbook" PRactitioner
@ginidietrich Hilarious. Will def check out the 3 definitions you included. And NO, publicity is NOT PR. It's merely an outcome of doing PR in the right place, at the right time, for the right person and for the right reasons ...
@KenMueller@jonspatton I agree. I am wary of the "lizard brain," especially because I grew up in an extremely passive-aggressive, judgmental over and undertone household. I remind myself when that begins to happen it only hurts you, not the object of such defensiveness. Appreciate the sage advice my good Man.
@KenMueller@jonspatton Ken - do you think it's possible to have a belligerent, passive-aggressive or argumentative tone about Ideas and Principles, rather than toward other human beings?
I try to strike a balance -- between an unapologetic attitude re: ideas or actions I see as unacceptable, and a gracious, humble and non-judgmental attitude toward others' choices or opinions.
@KenMueller@ShellyKramer Ken -- I really liked how @jasonkonopinski recently said he's grown tired of the platitudinous "white knight" syndrome being fraught online lately. Yes, as a job-seeker it's important to remain positive, and avoid negativity, passive-aggression or being overly critical.
On the same token, we're Human; and must always be genuine, as @Shonali's said time and again, "just Be Real."
I'm pretty aware I have a self-deprecating, irreverent, satirical tone/humor and approach to both life and my writing, and some people easily offend. But without critical thought, challenging others and getting under one another's skin within Context, would what we say matter as much? Affect/effect change? I'm not sure it would ...
@jasonkonopinski@Lisa Gerber@allenmireles Precisely. Know what it tastes like, feels like, smells like, looks like. If you drop it on the floor, will it break or bounce?
Like serving or bartending: how can you recommend anything if you don't know every item on the menu? What wine to eat with their meal? How drinks pair with food? What the prices are?
Either you Know your Shit or you don't ...
3 years, 2 months ago on Five Skills You Need You Won’t Learn In PR Class
@Lisa Gerber@Byron Fernandez@ginidietrich@jasonkonopinski Teehee, yes. Migraine material. I tend to snag Bit o' Honey, Laffy Taffy or Haribo Coca-Cola, gummy bears
"Kids and grown-ups love it so, the happy world of Haribo..." ;)
@allenmireles@John_Trader1@KenMueller *things ;)
One of the most powerful thing the PR industry has shown us is to demonstrate you are invested in getting to know those who support you -- across relationships. Thank their husband or wife when they offer you hospitality and welcome you into their home and/or office. As businesspeople, our job does not end with building rapport, likeability and trust purely for the agency or client end.
It must permeate all affected and invested partners: their families and personal communities as well.
Echo all your sentiments -- we have to learn by practice and results, not cheap words or good intentions (which translate to empty or worse, broken promises)
For me? It has been learning how to maintain and stick to scheduling, especially editorial calendars. Timelines, benchmarks, milestones, deadlines. One of the challenges noobs to agency ownership and accountability face is balancing the line between fun/play and serious bizness, for the betterment of your clients, peers and colleagues.
Keeping everyone happy is a constant challenge, but also pretty kickass opportunity to muster mettle and fortitude, so we can stretch our abilities to effectively and efficiently manage/produce both our and others' Time.
I get fresh perspective every day, and it reminds me I'm just a kid in a candy store. I just have to choose the ones that won't make me sick ;)
@ginidietrich@Marcus_Sheridan I can relate Marcus.
I've been told the same about being more reserved when first meeting people, but it's usually b/c I get lost in the experience/excitement of novelty. I do genuinely enjoy meeting people, but my tail doesn't start to wag until further engagement and rapport's built. It's easier to sort of just read one another and feel each others' energies out.
As an artist and writer though, Gini's right about the need for solidarity and introspect. That's where we reach Flow, as Daniel Pink says.
One thing I have noticed is people's eyes. Something switches, that moment where they're talking about something they love or are passionate about, and they're all-in. Beautiful.
"You need not see what someone is doing to know if it is his vocation, you have only to watch his eyes: a cook making a sauce, a surgeon making a primary incision, a clerk completing a bill of lading. Wear the same rapt expression, forgetting themselves in a function. How beautiful it is, that eye-on-the-object Look" -WH Auden
3 years, 3 months ago on Privacy and Autonomy for Introverts at Work
@Wittlake@Tyler Orchard I admire your candor and perspective Eric.
Utter transparency does not give individuals nor companies license to abuse the power and influence given to us by the People.
Great point about the distinction between course transparency and being a good web citizen. "Netiquette..." ;-)
Voice of reason and tact shouldn't be exclusive to a PR pro's arsenal, it's something we all can learn to embrace. 10% what we say, 90% How we say it. Nothing beats good manners and treating others with respect and dignity - even when their lizard brains are in full-throttle.
Recently I've felt tired, angry, worn out and impatient in leading our agency. I throw the excuse of "I'm just a punk kid...only 26." But age has nothing to do with fortitude or temperance, and sometimes we have to love or be gracious with others, even when they don't deserve it. Because often those who are angry and unyielding that need kindness the most.
Thanks for sharing another important voice/angle that needed to be expressed, Eric
3 years, 3 months ago on Six Reasons to Practice Social Media Authenticity