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@JoeCascio I'm not @JayBaer but perhaps I can shed some light on your question from my perspective. The difference I see with people loving to download apps on smartphones and the hurdle for QR code saturation among marketers is that businesses/marketers are really the only people touting their value to the consumer. But, consumers are having poor experiences with QR codes applied poorly which systemically kills the marketing opportunity for the rest of us. You download that grocery store app (even if it is for one grocer) because you see the intrinsic value as a consumer (one-step determination); however, if the app doesn't work, you delete it and never use it again. With a QR code, if one goes and slaps a QR code on everything and broadly markets its use (even though it offers little-to-no-intrinsic value), then the QR code doesn't even work (because, say, you haven't tested it) it ruins the QR code saturation for *everyone.* I'm not even taking into account for the limitations of smartphone hardware, the QR codes put up on billboards four stories high in Times Square, and poorly designed/written apps in the marketplace. I scan almost every QR code I come across; 50% work consistently (because of shadowing, poor printing quality, coloring, pixelation of the QR code for expanding the image improperly, shrinking the QR code below its acceptable limits, and on and on) and that's just not good enough for the consumer.
3 years ago on 3 Tips to Use QR Codes For Information, Not Destination
@JayBaer We'd be happy to take a stab at it for you. Let me know what specifics you need and I can get that drafted for you. ray [at] w3cinc.com
I most absolutely agree with @jaybaer on not replacing good URL placement on your marketing collateral with QR codes. Additionally, high-value content is great but please (rather, pretty please!) include your URL below your QR code placement just in case your QR code doesn't scan properly (which happened the other night at a symphony performance I attended and frustrated the heck out of me!). As well, tell people where they're going and make sure that you're using a QR code generator that is giving you statistics (read, high-value information) for the effort. I also really think that QR codes are better on fixed-location analytics, but if you do put them on marketing collateral that people can scan anywhere (your location, their home/office, or street-side), make sure to make those QR codes unique from your fixed-location QR codes so you can tell who is scanning on-the-spot versus those that are scanning elsewhere. ~w3andbeyond.com