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Thank you for featuring Scott Wise. He is inspirational for many business owners, especially those who do not have a technical background, to not be afraid to adopt technologies early in the game. More than hiring creatives/marketers/developers---what is important is the campaign be led by people with good business sense. "See how the tech fits your marketing & operations." How can it help achieve your business goals: reduce expense, improve customer and employee experience and etc.(quoted from Scotty's speech)
In QR Marketing Campaigns or any marketing campaigns employing new technologies---good business managers are important in making sure the campaign goes beyond just being an expensive or entertaining gimmick.
3 years ago on 3 Tips to Use QR Codes For Information, Not Destination