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James -- Thanks! I couldn't have said it better myself!
Except, I will just make one other point. Neither Return Path nor OtherInbox (which coninues to operate as a separate company) is collecting any personally identifiable information on OI users. All information is being used anonymously and in aggregate. The OI terms of service are pretty clear on this point and those terms have not changed since the acquisition. Also, I think it's important to note that while the aggregated information will be used to help marketers and publishers make better decisions about what kind of email to send (hint: better email) it will also be used in our Sender Score technology to help ISPs block bad email. Translation: Marketers sending into OI users who display very poor practices will find it harder to get to the inbox as a result.
Michael -- If you have questions about Return Path, our services and how we work with both ISPs and the companies that send email, I'd be more than happy to answer them.
Tami Forman, Return Path, Inc.
2 years, 11 months ago on SaneBox Offers Solution to Email Overload
Thanks for the shout out DJ! On behalf of the Return Path team (and it certainly wasn't me!) we appreciate the recognition of our work. BTW, I should mention that we did a holiday card without a call to action. I think that is the right answer in that very specific instance. But in general I think CTA is vital to email success. I'm guessing you agree.
3 years, 3 months ago on Does Every Email Need a Call To Action?