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This stuff makes me feel icky to put it in simple terms. Your reputation is all you have and like Kirk says we have to be able to look ourselves in the mirror and be proud of what we see. I go with: If it feels wrong, it probably is wrong.

10 months ago on Journalistic Ethics: What Every PR Pro Needs to Know

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@ginidietrich @HeatherTweedy Heather, we are kindred spirits - I'll take baked goods no questions asked!! 

10 months ago on Journalistic Ethics: What Every PR Pro Needs to Know

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@ginidietrich Yes please...and record it so we can play it over and over!

10 months ago on PR Spam: The Haggler Takes the PR Industry to Task

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This has always been a pet peeve of mine. While it's easy to just hit send, it SO much more effective to do your homework. I know, I'm preaching to the choir here. 

10 months ago on PR Spam: The Haggler Takes the PR Industry to Task

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Woo hoo, you're back!!!

10 months ago on Monday Roundup: Small Business Tips

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I've used them in the past, but I think it just depends on the situation. In my previous position I was tasked with building relationships with influencers. Yes, I had things to pitch them (as Gini can attest to) but that wasn't the time or place to use a newswire service. But other times like you mentioned above when you are a big brand or during a crisis, they can be a valuable tool. I think right now there is still a place for them, but who knows what's to come! Great post Kate - you bring up really good points :)

10 months, 1 week ago on Why Newswire Services Don’t Work (and When They Do)

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@ginidietrich @Howie Goldfarb I love chalkboard paint! I'm going to come over and write detailed notes all over your walls!

10 months, 1 week ago on The 82 Things I Love

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@ginidietrich @yvettepistorio @chelpixie Matt bought some vanilla plug-ins and they are a bit overpowering...must go to Target tonight.

10 months, 1 week ago on The 82 Things I Love

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I love this!!! I want to do it!!! These made me chuckle a bit :)

10 months, 1 week ago on The 82 Things I Love

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@ginidietrich @chelpixie Must have!

10 months, 1 week ago on The 82 Things I Love

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@Matt_Cerms I have to agree with you Matt...

10 months, 1 week ago on The 82 Things I Love

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@rosemaryoneill Preach! This is what I go by too - if it feels wrong, it probably is. 

10 months, 1 week ago on PR Firm Accused of Wikipedia Sockpuppetry

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@ginidietrich Exactly - you have to develop it. My favorite thing to do is just yell at my computer while I'm typing something respectful/nice. It's not worth taking things personally - you'll fall apart eventually.

10 months, 1 week ago on Three Common Social Media Fears and How to Overcome Them

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The hungry games?! Hahahahaha! Love it! 

10 months, 1 week ago on Gin and Topics: Crazy Car Crash and Video Games

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Woo hoo!! So excited to have you on board Jason! Congrats :)

10 months, 1 week ago on #FollowFriday: Our New Paid Media Manager

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I abuse emoticons - and explanation points. It's just my way of being light-hearted and friendly, but I have had people take them the wrong way - like I was trying to mock them or something, and that was definitely not what I was doing. Lots of food for thought here though - love it Rebecca!

10 months, 1 week ago on Learning Styles: What Emoticons Can Teach Us

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I love my newspaper - and magazines too. I love having them in my hands, being able to dog-ear pages to go back and read, rip out recipes or good articles, and getting the ink all over my hands. I still have a newspaper subscription and a couple of magazines too , and that won't change until they stop delivering it to me every day!  And I agree, local news is a big piece of that pie. 

10 months, 2 weeks ago on Newspapers Aren’t Quite Dead Yet

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Yes, everyone is different, but this is a great list. We all will find our own way to have the work/life balance we crave, but these are a good start and something I try to do every week. 

10 months, 2 weeks ago on Three Secrets to Your Own Success

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This is a great breakdown Jason. I love that you say to keep things simple. One reason I tend to go away from a landing page is because they want a lot of information - if it's worth it, I'll give it away. But more often than not, I leave. And yes! It's all about the prospect! 

10 months, 2 weeks ago on Landing Pages: The Key to Conversion

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@lauraclick @jasonkonopinski Me too - Strategic thinking is a different way of thinking for me and I'm still finding my way. This is a great breakdown and like everyone is saying, the key is to think, ask questions, and be skeptical.

10 months, 2 weeks ago on Six Ways to Be a Strategic Thinker in PR

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@Howie Goldfarb  Thanks Howie! I didn't pay attention to much else, but the fears. It's what I feared when I first started. Now I have different fears, but that's for another post :)

Completely agree - it takes a lot of time and effort. There's a lot that goes into it - we don't just post to Facebook and tweet all day! It's not going to magically happen over night. 

10 months, 2 weeks ago on Three Common Social Media Fears and How to Overcome Them

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@jasonkonopinski It is tricky - you want to be human, but also align what you share/say with your company's values/mission. It can be tough and you still see a lot of brands struggle with it.

10 months, 2 weeks ago on Three Common Social Media Fears and How to Overcome Them

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@belllindsay Ha! Agreed - and learn from others mistakes too. How many times do we see brand fails? There are always valuable lessons to learn from those :)

10 months, 2 weeks ago on Three Common Social Media Fears and How to Overcome Them

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@Kato42 Thanks Kate! Smart to get those guidelines formalized, get a strategy in place, get the voice/messaging right, then dive in. Congrats on the new gig! How's it going?

10 months, 2 weeks ago on Three Common Social Media Fears and How to Overcome Them

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Nice to officially meet you Darryl! And it's your birthday?! Happy Birthday!!! Congrats on your #FF!!

10 months, 2 weeks ago on #FollowFriday: Darryl Robinson-Keys

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@ginidietrich @Digital_DRK @Howie Goldfarb I was just going to say that Gini!


10 months, 2 weeks ago on #FollowFriday: Darryl Robinson-Keys

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Wow - it's like the perfect pitch!! Who wouldn't love this pitch?! 

And it's so simple - agree with Rob this is an excellent template to use. Love the personalization, no expectations, and a bit of humor. It takes a little bit of research and effort to be successful instead of blasting everyone the same exact pitch. Very well done @techsocialite!!

10 months, 3 weeks ago on The Cold Pitch and How to Nail One

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@jasonkonopinski @ahavaleibtag @ginidietrich Ha!! I have a huge grin on my face after reading that!

10 months, 3 weeks ago on Join Ahava Leibtag for a Special Livefyre Q&A Today

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@ahavaleibtag @LauraPetrolino Yes!! And it's so easy to just ask them if you don't know.

10 months, 3 weeks ago on Join Ahava Leibtag for a Special Livefyre Q&A Today

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@belllindsay @ahavaleibtag Interesting that people want to be known especially with medical stuff - some of it is very private. 


10 months, 3 weeks ago on Join Ahava Leibtag for a Special Livefyre Q&A Today

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@ahavaleibtag @Howie Goldfarb @jasonkonopinski Love that you said more listening less talk - I've personally been trying really hard to listen more - it's important with all of the content we consume on a daily basis.

10 months, 3 weeks ago on Join Ahava Leibtag for a Special Livefyre Q&A Today

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"I’m still taken aback when I work with consult clients or even executive members and I’m asked if they really need an official policy for social."

ME TOO!!! Of COURSE you do!! 

Love the idea of having one of your friends or family - i.e. not someone that knows all about social media - read the policy. Some of us are so immersed in social, it just makes sense to us, but that's not true for everyone. One thing I'm learning to do is make things more granular so anyone can understand what I mean when I talk about influencers or DMs, RTs, any other jargon.  

And agreed - common sense isn't so common. 


10 months, 3 weeks ago on How to Create a Social Media Policy that Works

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Just got a chance to watch all of these - I am officially a Kerry Washington fan! That was hilarious! And loved her on SNL. And I don't think I'll ever get enough of parents eating all of their kids Halloween candy - I'm totally going to do that when I have kids and see how mine react!!

10 months, 3 weeks ago on Gin and Topics: A Storm Hits Nova Scotia and Moms are Wow

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@jasondyk Exactly! Great post Jason - lots of food for thought here and in your ebook :)

10 months, 3 weeks ago on Crisis Management: Plan for the Worst

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Yes to #4!!! So important - you can always improve your crisis plan. And when you go back, you discover things you can do differently if there is a next time. 

10 months, 3 weeks ago on Crisis Management: Plan for the Worst

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@ClayMorgan @ginidietrich @Howie Goldfarb Agreed Clay - and great point about the newspaper industry.

Its scary to go a different direction than you originally planned. But things can change in an instant - or in Blockbusters case - over many years. Sometimes you have to take big risks for big rewards or you may end up going bankrupt.

10 months, 3 weeks ago on Pivot Your Business: What Hitchcock Can Teach Entrepreneurs

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Hi! I chat with Daniel on Twitter often - but great to know his story :) Congrats on the #FF!

10 months, 3 weeks ago on #FollowFriday: Daniel Hebert

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Great tips - love how you showed a B2B example as well. You can tell a story through images and there are some brands that do this really well on Pinterest like Whole Foods. 

And so important to link back to your site!! I don't know how many times I've seen brands not linking back to their sites...drives me nuts!! Such a lost opportunity!

10 months, 3 weeks ago on Seven Pinterest Content Marketing Tips

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@ClayMorgan Hahaha!! I did the same thing when I set up my office!

10 months, 3 weeks ago on Seven Pinterest Content Marketing Tips

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I loved both of these stories - but Ali's made me laugh more. Agree with the comments below that by using fiction and storytelling techniques can really boost your content. 

10 months, 4 weeks ago on Fiction, Write Club, and Content Creation

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@urbansiren No shame at all, you're right!! I have plenty of lessons learned - learn more every day and will definitely continue to share :)

10 months, 4 weeks ago on Are You Making These Social Media Mistakes?

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@urbansiren Hey Dianne!!! This was a bit embarrassing to write to be honest - looking back at least. In the moment I thought just going with the flow was a good option. Wow, was I wrong!!

Agreed - we often overlook the most basic things and need to be reminded about them every so often. Especially when you still see the SAME mistakes!! 

10 months, 4 weeks ago on Are You Making These Social Media Mistakes?

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@ClayMorgan @lizreusswig I LOVE reading print publications - we still have a subscription to a daily newspaper  and a bunch of monthly magazines. There's just something about having it in your hands and being able to dog-ear pages/articles/images you like. 

I'm also a huge fan of some of the iPad pubs too - Women's Health particularly - there's some great interactive features print pubs can add to make it fun for any generation.

And I have to say - I rarely, if ever, get my news on Twitter - if anything Facebook is where I hear about things.

10 months, 4 weeks ago on Distribution Methods: Match Your Content With Your Audience

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@ClayMorgan @LSSocialEngage You both took the words out of my mouth. It's so simple to just ask and people are afraid to do it. What's the worst that can happen? They don't respond?! Oh well, moving on to the next person.

10 months, 4 weeks ago on Distribution Methods: Match Your Content With Your Audience

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Agree a perfect mix of content and emotional appeal will have an affect every time. But to Clay's point there are a number of commercials that I remember but not the brand. My favorite commercials are the ones from AT&T "It's not complicated" commercials. To be honest - I didn't even remember they were for AT&T until one of my friends told me. They are really funny, but I didn't remember the brand. It's a fine line for brands and kudos to those who can get it just right!


10 months, 4 weeks ago on How Content Marketing and Human Emotion are Interrelated

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@ginidietrich @yvettepistorio Hahaha!! Exactly!! It's tough - I keep them open all day, but I set time limits for when I go on my personal ones. 

10 months, 4 weeks ago on How Content and Social Media Fit into a CEO’s Day

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I like this visual too!! People spend more time on social because they allow themselves to - it's tough to get off...you can get sucked in so easily, so I set time limits. If I didn't, then I would just be on them all day.

11 months ago on How Content and Social Media Fit into a CEO’s Day

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"Jargon in business writing is like mold." If this doesn't make you change your jargon-y words, I'm not sure what will! My favorite tip: Try writing like you talk. That's exactly how I aim to write :)

11 months ago on Business Jargon: Just Say No!

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Woo hoo! Congrats Clay! Can't wait to start working with you :)

11 months ago on #FollowFriday: Our New Vice President of Operations

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@DwayneAlicie @susancellura Thanks Dwayne!! And borrow away :D

11 months ago on Storytelling 101: Getting Back to the Basics

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