Chief Idea Guy! at Communicate & Howe! - a full service communications firm with a focus on helping the social profit sector strive for its vision and deliver its mission.
@Howie Goldfarb @ginidietrich I thought @Danny Brown was an expert on lambs or was it sheep?
3 months ago on Is the Age of the Independent Blogger Really Over?
@betalister Thanks for the feedback. Glad you think you've found something that works for you. As with any tool, personal preferences and how we think/work make a big difference in how well it works for us. I'd be interested in hearing feedback from others who have used the social media planning calendar I've shared here.
4 months ago on Here’s a social media planning calendar
@amyrsward You're welcome Amy! My pleasure. Thanks so much to NTEN for giving me the chance to share my knowledge and experience. I'm already looking forward to next year!!
4 months, 2 weeks ago on Digital Marketing That Gets Results (#14NTCdigital)
@Karen_C_Wilson Interesting. Thanks for sharing Karen. So it's likely that an elected politician running for re-election is required to have multiple accounts. But for Twitter, I don't normally see accounts that I'd describe as "official."
6 months, 1 week ago on Is one Twitter account enough for election candidates?
@askdebra Thanks for sharing an example Debra! I'll be sure to take a look at it and share it on my Pinterest collection.
8 months ago on 10 great nonprofit LinkedIn pages
@Olga Korsak I'm happy you found the article useful. I haven't experienced the other issues you mention so I haven't investigated them in the same way. If they are common problems, I'll see if I can find anything out. Or perhaps someone else reading this post can help you out?
10 months, 2 weeks ago on How to add “posts by others” to your Facebook page
@Cylon123 If everyone took as much care with their LinkedIn endorsements both giving and receiving then I could see value in them. Unfortunately, my experience is that you are the exception. But you show what is possible and I agree with the suggestions on having LinkedIn give people more control.
10 months, 3 weeks ago on What’s the worth of LinkedIn endorsements?
@Centre_Square You're welcome Genny! I'm always happy to share great examples of nonprofit marketing. I hope the success of the opening party extends throughout the season.
11 months ago on Putting the power of word of mouth marketing to work
Good reminders Gini! Though I intentionally never use the Oxford comma and advocate against it. My personal challenge is "its" vs. "it's". No matter how many times I look it up I need to look it up again to make sure I've used it correctly!
11 months, 1 week ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes
@Elaine Perry I can understand your frustration Elaine. I'm afraid I'm not aware of any fixes for your situation. If anyone else reading does, please share!
I suspect that the solution needs to come in an update to the app. You might try to contact the folks who created the app to put this on their list of items to include in future versions.
11 months, 2 weeks ago on How to add “posts by others” to your Facebook page
@monikarunExactly! Take control of your social media so you get the most value possible.
P.S. Sorry for the delayed response. I replied immediately but made the mistake of not doing it using livefyre.
1 year ago on Seth Godin should learn to control the noise on social media
@Janet FalkA good question Janet! Thanks for sharing it. P.S. I responded immediately but just realized I didn't use livefyre so it wasn't showing up. Sorry for the delay!
1 year ago on Nonprofit Communications Strategy: Research Phase
@CommunicationCoach I think I'll follow your lead Sue and start ignoring LinkedIn endorsements. I doubt few people pay enough attention to know whether their endorsement has been reciprocated or not.
I do feel bad that I haven't reciprocated much for a friend looking for a job. But I can't speak to his professional skills. What good does it do if I just assume he has skills because others say the same? Do they even know? Are they the skills he wants to emphasize?
1 year ago on What’s the worth of LinkedIn endorsements?
@girardinl With any luck the LinkedIn endorsement will go the way of the Facebook poke. Unfortunately, that's less likely if it's generating revenue.
@Denovati You're welcome Courtney! You're right about how little direct say we have when we're really the product rather than the customer. But hopefully our posts will be considered as LinkedIn moves forward with this feature.
I'll be happy to contribute this post to the conversation on this topic on your blog.
As someone who organizers events featuring speakers, I try to do as much for them as possible especially if they aren't charging to speak. I'll pay all travel and accommodation experiences and often look to do more such as a nice dinner out or speaker gifts. When I organized a nonprofit series, we couldn't pay speakers but in my new series I respect that compensation may be required. So in general, I'm on board with you Gini.
Having said that I attend an annual conference at which I've applied to present. If accepted, I'll be responsible for registration and travel/accommodations. I know this because it was shared upfront when applying. I'm happy to do pay these costs in part because I'd probably be attending anyhow, the costs are reasonable and it'd be a great opportunity at a major industry event. The event is primarily for nonprofits so I appreciate that they are keeping costs as low as possible so as many can attend as possible. The same conference does pay invited keynote speakers and I assume gives free admission and travel costs. So in some cases such as this one, I think the payment of registration fees and how it is done is entirely appropriate.
I think the real problem in the situation you describe is how the organizers are handling it. Was paying for registration clearly communicated upfront? It should be. But even if it but your friend didn't realize it, the diva comment and confrontational response is not constructive for anyone involved.
Should she pay? Probably not. But if it's a conference she'd normally pay to attend and speaking is a career/business opportunity, it may be reasonable IF the organizers treat her with respect. I'd take a pass this time.
1 year ago on Perspective: Public Speaking and Time as a Gift
1 year, 2 months ago on Social Media Success and the Second Commandment
@bobledrew @Communic8nHowe True. Though it does have an upside as Gini demonstrated in her SoCapOtt presentatio. Something that we've both apparently want to replicate by adding LiveFyre to our sites!
I don't believe a word you said Bob! Proud of me?
Seriously though you make a good point. It's easy to think that just because someone has a high profile--even one they've earned that they have all the answers. Cult like worship can develop which is blind to imperfections. Then again that happens too frequently when we have loyalty to something or someone.
I remember being at an IABC event where I disagreed with Shel Holtz at a roundtable unconference session. I later realized what I had done and wondered if I had just made a major faux pas. But when I shared that concern later to another participant they reminded me that it was ok to question him.
None of us have all the answers. Nor is it possible to always apply what we know to situations outside our direct experience especially when it gets more into the detailed nitty gritty.
Questioning experts and speaking truth to power are both important traits--generally in life but definitely when applied to the ever evolving world of social media.
I prefer writing directly in Wordpress too. I'm perfectly happy with the interface. Close enough to word and reflects the tools and how they work on the destination. And no hassles with hidden formatting coding that works in Word but messes things up anywhere else--and without needing to strip the code or other unnecessary steps. I'd recommend folks try it if they haven't already.
1 year, 2 months ago on Seven Tools for Writing Blog Posts
Lindsay, I'm sorry we didn't connect at Social Capital. Then again two introverts who don't know each other yet can make roe an awkward conversation.
I hate being in situations where I'm expected to engage in conversation or even worse small talk with people that I don't know. I gravitate to people that I already know and stick with them or circle the room looking busy. (Did I just say that in front of 18 people listening?)
But I love social media because I can make connections with people easier--and then when I go to an event like Social Capital I already have a good base of people that I know or that know enough about me that they want to talk to me. Even in my non-professional life it has helped me to break out of my safe zone.
I still believe though that meeting someone in person is important if there's a chance to fully realize the potential in a relationship. And that's why it'd been nice if we could have connected when at the same place. It's a principle that I believed when I was online dating and met my wife and I find it's true of social media too. And come to think of it, I find that nearly all the time the people that I like online I also like in the real world.
1 year, 2 months ago on I’m OK, You’re OK: Social Friendship and Gut Instincts
Good advice Amy! I hope this helps the social profit sector have the best possible experience when working without outside resources such as we provide.
1 year, 2 months ago on Cause-Related Marketing: When Doing Good Goes Bad
@ginidietrich @belllindsay No hints honest! Now that more folks are reading my blog, I need to figure out if I have any superfans. At this point, there's not enough comments to know who they are.
1 year, 5 months ago on Seven Ways to Convert Your Superfans into Customers
Thanks Gini! Some good tips here that I need to focus on myself. I look forward to learning more about how you do both #1 & #5 over the coming month.
@ginidietrich Yes, writing like a person is key! Great to hear I can do that and get better SEO.
2 years ago on Eight Common Blogging Mistakes
Thanks Gini! Good tips. Anti-scraper installed. And I'll soon get using SEO Scribe as you advised me before I had a self-hosted Wordpress blog. Love the idea about the ratio of words to internal links. I know I'm not doing that enough.
Thanks for adding your perspective @Brent@Echelonseo.com . I always understood that the difference between an article and a blog was the ability to comment. But without the author being involved at some level, you risk making them irrelevant like newspapers have.
2 years, 2 months ago on Responding (Or Not) to Blog Comments
I think if responding to comments is incredibly important to blogging. It's what makes it a social media platform by making it interactive. But it needs to include the author.
No offence to Mitch and Geoff but if you don't respond to comments either individually or a group of them collectively, you might as well turn off the comments like Seth Godin does. At that point, I don't consider it to be a blog but rather a series of articles--but if you're writing for yourself that's pretty much what you're doing anyhow.
I believe blogging implies taking your approach. I think Jay Baer is bang on with his comments. But then again maybe I'm only commenting so that I can retweet the post so that people see my "smart" comments. But isn't that worth something?
Great post Dave! "Why?" is an equally important question for the charities, nonprofits and small businesses that I assist. Unfortunately, there are still social media holdouts who haven't realized that social media must be a part of their communications mix. Maybe looking at how using it to realize their organization's current objectives can help convince them that it's not an optional extra.
2 years, 2 months ago on Want to get better at social media? Ask “Why?”
Good point Danny! I recently called out Seth Godin for similarly complaining about the noise on social media especially Facebook and Twitter. http://communicateandhowe.com/2012/05/24/seth-godin-should-learn-to-control-the-noise-on-social-media/
2 years, 2 months ago on For The Benefit of Robert Scoble – A Twitter Lists Video, Yay!
Bang on Gini! If blogs by businesses and nonprofits are failing or declining, it's not because the medium is faulty. It's because they don't understand how or why to blog. Likely they don't really understand how social media is different from traditional forms of communication that emphasized pushing information out rather than having a dialogue. When I see an organization's blog too often it doesn't say anything and what it does say is in the official corporate voice. They play it safe rather than saying something that people want to read and comment on.
Blogging is dead! Long live blogging!
2 years, 3 months ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?
@ginidietrich Thanks Gini! I'll check it out.
2 years, 4 months ago on The Spin Sucks Blogging Process
Thanks for putting the ROI question into the nonprofit setting without reducing it to a dollars and cents equation. For me what it's really about is whether social media helps an organization move their mission and vision forward. Looking at how those goals get measured helps identify measurement tools. But I think it's also necessary to set goals appropriate to where you are at such as engaging people on Facebook as soon as possible after they give some feedback. They can become more ambitous over time after you have a foundation in place.
2 years, 4 months ago on How to Measure Results When It’s Not Tied to Sales
I'd love to learn more about how you optimize your blog posts using Wordpress. I suspect that I'm not doing enough of that for my blog posts.
Sounds interesting. Guess, I'm going to have to finally check it out. An invite would be appreciated.
2 years, 7 months ago on Three Ways to Use Pinterest for Business