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I think your point that this isn't good social public relations practice is well made, but I'm not sure it's a mistake or missed opportunity on Mattel's part. I think you are right ... it was a marketing campaign only. Mattel's goals probably don't include establishing a long-term relationship between Entrepreneur Barbie and her/its consumers. A long-term relationship between the Barbie brand and consumers, yes, but not with that specific model, necessarily. They want consumers to have a good experience with the product, but only good enough that the consumer will buy another Barbie at Christmas.
2 months, 3 weeks ago on The campaign approach to content–and how it’s killing brands (you can thank Barbie)
@arikhanson I didn't mean to imply that you intentionally excluded non-white people, so I apologize if it came across that way. I'm sure you didn't. I didn't mean it as a question of your choices in any way, actually. It just stuck out that they are all white people. Truthfully, at MinnSPRA conferences/get-togethers (you were at this fall's!), it's a pretty color-less crowd, with Mpls and St. Paul schools being clear exceptions. I'm not sure if that lack of diversity reflects PR in general, school PR, school PR because it's mostly suburban school districts represented, or what.
And then, if there is a lack of diversity among us, the follow up question is whether the "PR Professional Community" should be concerned about that and do anything to address it. Just questions, probably best dealt with at professional organization levels.
2 years, 10 months ago on The 13 most fascinating people (in digital PR/marketing) in 2012
Interesting stuff. It's always good to read what others are doing, especially when it's innovative. But this list makes me wonder ... is PR a white guy/gal field? In school PR, we're always trying to be sure our work (photos, stories, videos, etc.) reflects our student and staff diversity (not over-emphasize, just reflect). Does this list reflect PRs diversity or lack thereof? Is that an issue in the PR world?