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I think a lot of what you want is already being taught at schools. If they're doing it right, it's not some separate class, though. Students learn how to use the Internet for research in social studies and science and language arts, just like they used to learn how to use reference books and the Dewey decimal system. And many schools and even more individual teachers are making sure their students create with, not just use, technology. It might be posting video book reviews to YouTube or poetry to a blog or even making their own apps and writing their own code.

In District 191 we have some tremendous examples of this and most of those teachers are on Twitter, so you could follow to get a taste. @isd191 I'd definitely recommend asking your son's teacher and principal about this stuff, too. Your son may just not realize what he's learning if it's embedded in the lessons.

Good topic.

1 month, 1 week ago on Why don’t we teach our kids how to use the internet to create, invent and do good?

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What's the goal in setting up the work environment? It used to be that conformity was considered optimal because that was an efficient use of space. But a company's goal in setting up the work environment should really be oriented around mission. In other words, whatever makes your workers most effective (and potentially attracts the best workers) makes more sense than simple spacial efficiency. The problem with the situation at Grey is that they specifically mentioned responding to millennials. The should have said "We realize that making things easy for management is not the same as making things good for our company. We want happy, productive employees who care about the work they're doing. We believe this work environment will be more conducive to that goal for a lot of our employees." 

2 months, 1 week ago on When are we going to stop coddling Millennials?

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I think your point that this isn't good social public relations practice is well made, but I'm not sure it's a mistake or missed opportunity on Mattel's part. I think you are right ... it was a marketing campaign only. Mattel's goals probably don't include establishing a long-term relationship between Entrepreneur Barbie and her/its consumers. A long-term relationship between the Barbie brand and consumers, yes, but not with that specific model, necessarily. They want consumers to have a good experience with the product, but only good enough that the consumer will buy another Barbie at Christmas. 

6 months, 4 weeks ago on The campaign approach to content–and how it’s killing brands (you can thank Barbie)

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@arikhanson I didn't mean to imply that you intentionally excluded non-white people, so I apologize if it came across that way. I'm sure you didn't. I didn't mean it as a question of your choices in any way, actually. It just stuck out that they are all white people. Truthfully, at MinnSPRA conferences/get-togethers (you were at this fall's!), it's a pretty color-less crowd, with Mpls and St. Paul schools being clear exceptions. I'm not sure if that lack of diversity reflects PR in general, school PR, school PR because it's mostly suburban school districts represented, or what.

And then, if there is a lack of diversity among us, the follow up question is whether the "PR Professional Community" should be concerned about that and do anything to address it. Just questions, probably best dealt with at professional organization levels.

3 years, 2 months ago on The 13 most fascinating people (in digital PR/marketing) in 2012

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Interesting stuff. It's always good to read what others are doing, especially when it's innovative. But this list makes me wonder ... is PR a white guy/gal field? In school PR, we're always trying to be sure our work (photos, stories, videos, etc.) reflects our student and staff diversity (not over-emphasize, just reflect). Does this list reflect PRs diversity or lack thereof? Is that an issue in the PR world?

3 years, 2 months ago on The 13 most fascinating people (in digital PR/marketing) in 2012

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