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You make some valid points. However, I find that there are some small businesses that do not want to do social media and do not have a desire to learn it. I think that is where a consultant can step in and try to help. A lot of time may be spent trying out strategies that best fit with the audience. It take time, but can be done.The brand will take on a voice it just may not be as authentic as the owner, health provider or director of a nonprofit. Its like asking a cook to be good at waiting tables. Its part of selling the food, but some find they are just not good as the wait staff.
9 months ago on Should You Outsource Your Social Media Efforts?