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You make some valid points. However, I find that there are some small businesses that do not want to do social media and do not have a desire to learn it. I think that is where a consultant can step in and try to help. A lot of time may be spent trying out strategies that best fit with the audience. It take time, but can be done.The brand will take on a voice it just may not be as authentic as the owner, health provider or director of a nonprofit. Its like asking a cook to be good at waiting tables. Its part of selling the food, but some find they are just not good as the wait staff. 

12 months ago on Should You Outsource Your Social Media Efforts?