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Although I do see the need to cut into a program to bring important weather updates, I think there are better ways to go about doing this.  Have you ever thought about doing a Picture in Picture.  This would solve the issue of people missing the program they are watching.  They may lose sound but in the case of a football game could still see the play happening.

1 year, 4 months ago on Bears fans argue with local network about weather coverage during game