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Oversaturation of baseball is the problem. Growing up they used to have the local team on TV 3-4 games a week. Now all games are on local TV. People end up only watching their own team and don't find the time or interest to watch games not involving their team. Hence ratings for the playoffs are down because the average fan does not follow rest of the league and when their team is out of contention by July or early August, they move on to the NFL.
9 months, 4 weeks ago on Kids aren't watching baseball, but why?