Jen McGahan
Around Austin, TX
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Copywriting (with email marketing as a specialty of the house). Believe in a healthy Business/Family/Fun Mix. Connecting small businesses with their ideal customers by helping them find and build relationships online.
@JayBaer @JenMcGahan @RogerFriedensen You are welcome any time! We'd be proud to contribute some smoke and sauce to your book. ; )
@RogerFriedensen Not so fast, there, Roger. Jay's judging talent will only be truly honed after he tours Texas. Cheers from Austin! ...but only if y'all enjoy the Real Thing.
Hey Pam. Thanks for the intro/explanation for this post. Good decision most times to let some things rest, and not stir the pot. It's tricky, isn't it? It doesn't sound at all like you're afraid of controversy; just focusing on healing and light for yourself means you need put it out there for others. (You're smart.) What I find crazy is when someone goes ballistic at nothing -- no Chick-Fil-a, no big fat opinions current events, just a nice newsletter and article...whew. Those blow me away. Social media is like that. Some people swing from out of nowhere. Gotta be tough and keep smiling! : )
Oh, yeah, Jay! Scalability is so crucial. That Doubletree story seemed a little over the top to me, too.
But also, not only does it smack of the "millionth" customer confetti party, but what if the customer doesn't want the attention, the late night sugar buzz, or whatever else goes along with being randomly pulled from the crowd! I don't mean to sound like a wet-blanket here, but companies need to be careful with these tactics on many levels.
Hey Pam, for a marketing "nut," these are pretty "juicy" tips! But for your best tip of the day I have to go with this one: "Sometimes good is good enough." A longtime blogger, I just started putting up short videos. While I'm having fun with the medium, I'm certainly not altogether comfortable with it. I decided to stop being so self-critical and self-conscious and settle for good enough. It's a relief and a breakthrough, if you can do it!
You rock, Pam. I'll take Facebook as is, whatever it is. Who cares? You are 100% "on the money" pointing out that Facebook is...FREE! (What?) By the way: very eloquent images you chose for this post... Nice.
I've used Buffer for about a month now and no, you don't have to paste into the Buffer window. All you have to do is load the buffer button onto your browser. I've used in on Firefox and Chrome. You can browse, click the buffer icon, and add your own little commentary. It's so cool and easy. And I have to say, Joel and Leo were spot-on attentive to some little issues I had at he beginning -- EVEN before I upgraded from their free account (when does that ever happen?) Impressive.
Our go-to spot is always the right sidebar, probably because the important info is supposed to be in the upper left, generally. I wonder why it never occurred to me that the sign-up form is pretty important! I suppose we should try this...thanks!
I love this discussion. My biz partner keeps me grounded with what I joke is an "alternative" marketing strategy; he's been in sales for different sectors over the years and he still swears by "belly button-to-belly button" marketing. (And he's very effective because that's just who he is.) It's truly fun to talk with people about online marketing, sharing, and communication. A neighbor recently thought was crazy for mentioning something the local BBQ joint tweeted the other day. There's a whole world out there where the sun is shining on different perspectives!
Content creation vs. content curation struck me. The whole social aspect of creating content for people pretty much requires curation too. Otherwise you look like you're calling out from a lonely little planet somewhere. Curation shows you're consuming what you profess to care about -- and you have something to say about it too. A nice interview; thanks.