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Publishers are not charities, they are businesses. Those who offer free content do so in exchange for revenue --- usually advertising, product sales, or business leads that are developed from that content. These revenues translate to jobs.
No one likes ads, but they do provide tremendous value to the user - quality content at no cost. How much money do you save by not having to pay a subscription fee to access your favorite sites' content?
I disagree with ZacharyRD. It's a bad call by Google. It's anti-small business, anti free-enterprise, and anti-economic recovery. If the site experience is abominable, people will go elsewhere. Let the people decide.
3 years, 6 months ago on Even Google is Tired of Needlessly Paginated Content