I am the Wizard of Oz behind your social media presence.
I totally understand and agree. I fell the same way and I've been spending far less time and putting far less of myself there. I need to be their for work, but my personal interactions are minimal. I did look around today and noticed you were gone. I was afraid at first that you had blocked me out and I'm relieved to see that it's only that you are turned off by the same things I am.
1 month, 1 week ago on Why I decided to deactivate my personal Facebook account
I'm really happy that I'm no longer an ATM machine for them too. I embarrassed and angry now that I know how much commission they made from me. It's hard finding people in this business who aren't manipulative. It seems to be the nature of the beast. Oh well, another lesion and moving on.
6 months ago on Are You Being Nice or Manipulative?
I just finished a contract in which I was hired by an up and coming Guru/Marketer/NextBigThing, to do social for a client of theirs. They don't actually do social, but they write about it and sell webinars etc. Many people look to them as the evangelist. When they first hired me, I was happy because I came recommended and looked forward to working with them. As time passed, I found them to be very distant and self-absorbed. Not really concerned with helping clients as much as getting their name to the top. The contract is over. The client hired me without them in the middle. We are both happier because this middle man (who didn't really do anything) also made more than they should have off of my back and out of their pocket.
That's business, and I get it, but what bothered me the most was that all along, and even since then, communicating with them has been a struggle. It is because they are really only concerned with themselves. The goal was always climbing the ladder for notoriety and money for themselves. They are not paying attention to the nuts and bolts of the relationships and duties that really matter. My pet peeve, doing what I do is people who are using a social business who have no social skills. The manipulation of something that should really stand for more being used to take advantage of others to inflate the ego.
That's life I guess. I hope more people read this and question the motives people blowing smoke up the back end.
Thanks for this!
@Trevor Wessman Lavelle I can't believe I forgot about that one. My husband and I were cooking dinner the other night comparing what I'd seen online, and what he'd seen on the sports channel. Ron Burgundy is on fucking fire!!
7 months, 3 weeks ago on The Part Where Erika Interviews Gary Vaynerchuk — and you can WIN his new book!
Fun interview. It's a plus to find out about other brands doing it right in the comments here. Win, win!! Someone already mentioned this one but I would have to say "God" as well. I love the humor, what he's doing with the brand and the interesting, and not so annoying way, that he combines post from Twitter onto Facebook etc. It's a nice break from the usual and always makes me smile. I'm inspired to see what other example Gary has in his book. Fuck yeah!
@hessiej @creativeoncall I'm sorry if my comments on Facebook made it seem as if I'm against this technology. I'm not against it. I'm just against the overuse of it. I do community management for a number of small local business's. It has taken the time to get to know each one, and I do use tools. What I have learned, and what I strive to bring to each one is the human touch. I was only trying to make a point that we need to stress that it's a tool and not a system to rely on to replace what a machine can't do.
I can see from the discussion here that we already know that, but I see many more marketers that seem to be turning into tools themselves. They see the world through a marketing bubble, and they've forgotten what it feels like to be on the receiving end. We are all weary of privacy, scams and hacks for a reason. We don't like feeling like we've been spied on or watched.
The tool we need is one that puts us in the consumer's shoes. Yes, I like when Amazon knows what books I like to read, but will I like it if they suggest something based on what I had for dinner at a restaurant last night, or what I said to a friend in a semi-private conversation on Facebook?
8 months, 1 week ago on Norrrrmmmm!!: You Wanna Go Where Everybody Knows Your Name
Thanks. I need to see this today.
1 year ago on Because You Need to See This Today
Looking forward to reading this. It sounds like 6 degrees of awesome!
1 year, 2 months ago on Your Network Is Your Net Worth
@PegFitzpatrick @jewelfry I agree. We can not blindly trust any of it. We may never know the real truth. Very interesting to watch it unfold and the way we receive news will forever be changed.
1 year, 3 months ago on Glass houses in social media
Great points Beki. I agree with Jay. It would be better if the news channels just reported about something else until they get some facts. A combination of the mainstream and SM has been giving me the best information.
>>"I don’t need a thought leader to tell me what to do or how I should do things. Aren’t leaders supposed to lead by example and not pass their personal judgement? " Indeed!
I love this message. I have a very small circle of friends that I truly trust enough to call on for help and an even smaller one in the social sphere. I do believe it is very important to reach out and make those connections with people you trust and value in order to have a real and true relationship first. It is hard to do in social and just as in life sometimes you take the time and build relationships only to get burnt or used anyway. This post gives me hope and reminds me that there really are many relationships worth having.
1 year, 3 months ago on Tap into the power of people
I agree with you 100%. The other side of the coin is that there are still a few good chats with many talented individuals and every now and then a not so good one stands out. I have meet many people that I have built relationships with outside of the chat that I appreciate, and I've also used them to figure out who is full of it.
I also think that we'd all appreciate it a few would keep the drama and politics out of the chats.
1 year, 4 months ago on Twitter Chats Are Full Of Fluff
Wow, Nick, I love this. The is the best thing I've read today. Thank you. Now I have to get back to work.
1 year, 7 months ago on Do the Work. Social Media is Work.
Congratulations Tim! You are my new inspiration. According to your suggestions I'm a website away from landing my dream job as a community manager. Until then I will keep expanding and learning from the communities I manage and the clients I do have.
2 years, 1 month ago on Facebook Post Leads to Community Manager Job
Now that Facebook has an IPO they want us to think of corporations as people, people that are our friends. I'm not comfortable with where this is going and I'm in marketing.
2 years, 4 months ago on 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
@RedheadWriting @brandsteve @Smith_Tanya @ShawnAlain @MariSmith We are the product, mined and now sold.
2 years, 4 months ago on 14 Ways New Facebook Betrays Small Business
@ScottHepburn @RedheadWriting @JayBaer Pinning updates and messages are welcome for small business but again that assumes people are stopping by the page and we all know the action is in the news feed where the big guys can now pay to actually be seen. It would be nice if they allowed pages to make interest list. I would love to put one together for local small business so that they could offer that to the customer as a service. We all know that we are the only ones that will bother with that. The average user turns tail and runs at the mere mention of doing that for themselves.
@AshleyChura @JayBaer My response was cheeky too. The news feed ranking system is more than an exception, it is a game changer. Thank you for making me feel even better about choosing to be a light for a certain demographic.
@AshleyChura @JayBaer I am a big believer in the fact that not every business belongs on every platform. If that is how your client feels then you should advise them to do something else that they are more comfortable with or at the very least delegate to an employee that they trust who is.
What about the person who 'get's' Faceebook, is a great candidate, has a loyal following but needs to spend more time away from the computer and would prefer spending extra money on paying employee's and keeping the doors open?
Google+ is a pretty great place if you want to remain 'exclusive' and concentrate on 'interest groups'. So is Linkedin and Quora.
@RedheadWriting @JayBaer Slap! Thank you!
@JayBaer @3HatsComm @AshleyChura @Kristi Hines @KenMueller @Katie T @jasonkeath There are many small business owners who fit into the category mentioned in the last paragraph because they are putting their time and energy into the business and being really great at it. It is not because they don't see the value of Facebook and are not worthy of it. It just means that there are only so many hours in a day and they choose to focus more time on their craft and are smart enough to know that Facebook shouldn't be such a pain in the butt!
@DustBunnyMafia @JayBaer That is a very sad attitude indeed.
@JayBaer BTW, I hope that CTO is working for a business that sells to other geeks. Otherwise he should find another job. :)
@JayBaer I really need to take a moment to tell you just how much I appreciate you putting this out there. There are a lot of small business owners who are feeling frustrated by this as well as social media managers like myself who understand their frustration. I've been anxiously awaiting Timelines for pages for sometime and I feel let down by the nod to big business and the snub to small.
I too get excited by changes and I see the potential but when I know that the little guy is now going to have to pay more and work harder just to get noticed in a system that is working against them, I'm pointing at the 16% scam especially, it makes me mad. You are one of the only ones willing to bite the hand that feeds you to speak up. There is nothing wrong with embracing what is great about something new and acknowledging what is not so great at the same time. You are now at the top of my list of credible bloggers along with Erika Napoletano. Thanks for having some balls and speaking up for the little guy instead of just considering your own bottom line. This business could use more of that. Kudos!!!!
@Kelly Westhoven Lieberman @RedheadWriting
@JayBaer @MariSmith @shelholtz Amen!!
@MariSmith @JayBaer @shelholtz There is no doubt that every time Zuck changes things up a bit it's good for all of the bloggers and social media people. Job security! Hopefully the economy will get better and more small business owners can afford your services.
@David Marciniak @brandsteve @JayBaer @BrianHamlett I agree. Most users not only don't know that they have to keep eating the cheese to see the page but they don't want to. Many people are more comfortable reading and checking out post but not 'liking' or 'commenting'.
@nsweeney Thank you, thank you, thank you!! The last person that told me a 'story' in order to sell me something was a used car salesmen.
@jasonkeath The main new feature for small business is the cover image. Also this is all about Facebook catering to business and not the user.
@brandsteve @jasonkeath Also don't forget that marketers love the idea running events and inviting people but most users ignore events. They get frustrated by them and don't really follow.
The demographic of this conversation illustrates to me what Facebook has done wrong. They said that the marketers spoke and they listened. Their goal is to satisfy big business and the social media marketers that work for them so that we can get more ads seen by the user and more money in the pockets of Facebook, and a certain few. What we are all forgetting or ignoring is that we are not the average Facebook user. Our goal should be to satisfy the customer not the CEO. Small business owners do not have the time and resources to be social media rock starts and more importantly the average user is not very fond of MORE ads. That is not why they use Facebook. Business owners should not have to learn how to re-size tabs every few months and users should not be forced to 'like' and 'comment' in order to continue to see the content they prefer. I ask average users about their usage of Facebook often and the majority of users troll Facebook and never like or comment and are frustrated because they feel like they are not seeing the stuff they like anymore and they don't understand why. They don't study Facebook and keep up by reading blogs about engagement, they go there to see what friends are saying and doing and getting information from their favorite business and celebrities. Let us know forget that.
@jasonkeath They gave big business big tools and made it harder for small business to keep in the running. You are not taking into account that the average small business has neither the budget, the time or the technical know how to keep up with the constant changes. I think the base of the problem is illustrated in this thread that is mostly marketers and social media people talking about numbers and tools. That is not the average user.
@JayBaer @BrianHamlett @jasonkeath So true. The average user does not live and breath social media like we do. It is unfair to expect most small business owners and users to understand and embrace this. As marketers that should not leave our minds.
@brandsteve @jasonkeath That is what I would like to know. That is just one of the reasons I think that Facebook is neglecting small business. Why limit it to 16% at all. If, as an individual you can limit how much you subscribe to, some updates, most updates, etc, then why not let people do that with brands. Let the user decide who and what they want to see.
@jasonkeath Not if they aren't letting small business use some of these tools. How much real estate is left after big business buys it all up?
@JayBaer @mikestenger Quality for Facebook equals the number of spaces before the decimal point and or 'likes' on a page. I see some big pages with a lot of money behind them not doing anything valuable with it.
@betsykent Yes, yes, yes!!!!!!!!!
@martin_aside If no one is ever going to see what you postiagain after they like it then what does it matter. People interact with you in the news feed not your page. If you are posting great content and beautiful photos and sitting by your message box what does it matter if Facebook stops pushing your post onto the newsfeed and people don't see you and forgot they 'liked' you in the first place. They will have no choice but to know what Walmart and Macy's is selling though.
@natevegas Why assume that small business isn't already posting decent content and quality photographs or paying attention to their customers. I post for a few small local business and that is exactly what i do and I do it much better than big brands. Most small business owners are to busy working long hours and trying to keep their doors open and make payroll. They are lucky to find someone like me who will take the time to post engaging content, comment and actually listen and respond to their followers when they can't, unlike on many pages of big brands that i watch. I also do it at a price they can afford. It's not that they are poor and helpless its that they are already over worked and strapped and now Facebook is turning its back on them in favor of the big buck. This new plan means even if your content sucks it will be seen because you have the money to pay us to show it.
@brandsteve @zwenthe As a marketer we have to remember to think like a customer. The customer in me does not like what Facebook is asking the marketer in me to do and I don't believe the other customers will like ti either.
@brandsteve @Gregg Blanchard We are not he customer we are the product. Facebook is selling us to big business. What we want and like does not matter. If it did they would show us updates from pages and friends that we have taken the time to like. Instead it is limiting that and selling us to the highest bidder.
@GreggBlanchard Make ends meet? Facebook does not have to worry about making ends meet. It's fine to try to push more ad revenue towards their own platform but at least be fair about it. Also why should now profits and the like have to put so much money out just to be heard. By the time Walmart and Coca Cola are through there will be no more real estate left.
@JayBaer Facebook doesn't ask permission to use your post as a sponsered story. I wonder.
@JayBaer Is that a good thing. To me that is worse!
Thank you so much for this! This was sent to me today from a question I posted today on #socialchat about work I have been posting on my business page as well as for my clients in a small local base. I have a competitor who does not want to learn and would rather just copy me. When I separated myself from communicating with them they responded by copying my work and in a few cases going to my clients, selling them a deal for less them mine and then copying my post from other pages. I also really appreciate what you said about putting out your own work on your own blog , Facebook page, etc. which is something I have neglected in an effort to put my energy into my clients. This article speaks to exactly the problem I am having. I appreciate your suggestions on what I need to do better and what I need to do to protect myself.
2 years, 6 months ago on Best of 2011 – Blog Theft: When Your Work is Stolen – A True Story