I am the Wizard of Oz behind your social media presence.
I'm really happy that I'm no longer an ATM machine for them too. I embarrassed and angry now that I know how much commission they made from me. It's hard finding people in this business who aren't manipulative. It seems to be the nature of the beast. Oh well, another lesion and moving on.
1 month, 2 weeks ago on Are You Being Nice or Manipulative?
I just finished a contract in which I was hired by an up and coming Guru/Marketer/NextBigThing, to do social for a client of theirs. They don't actually do social, but they write about it and sell webinars etc. Many people look to them as the evangelist. When they first hired me, I was happy because I came recommended and looked forward to working with them. As time passed, I found them to be very distant and self-absorbed. Not really concerned with helping clients as much as getting their name to the top. The contract is over. The client hired me without them in the middle. We are both happier because this middle man (who didn't really do anything) also made more than they should have off of my back and out of their pocket.
That's business, and I get it, but what bothered me the most was that all along, and even since then, communicating with them has been a struggle. It is because they are really only concerned with themselves. The goal was always climbing the ladder for notoriety and money for themselves. They are not paying attention to the nuts and bolts of the relationships and duties that really matter. My pet peeve, doing what I do is people who are using a social business who have no social skills. The manipulation of something that should really stand for more being used to take advantage of others to inflate the ego.
That's life I guess. I hope more people read this and question the motives people blowing smoke up the back end.
Thanks for this!
@Trevor Wessman Lavelle I can't believe I forgot about that one. My husband and I were cooking dinner the other night comparing what I'd seen online, and what he'd seen on the sports channel. Ron Burgundy is on fucking fire!!
3 months ago on The Part Where Erika Interviews Gary Vaynerchuk — and you can WIN his new book!
Fun interview. It's a plus to find out about other brands doing it right in the comments here. Win, win!! Someone already mentioned this one but I would have to say "God" as well. I love the humor, what he's doing with the brand and the interesting, and not so annoying way, that he combines post from Twitter onto Facebook etc. It's a nice break from the usual and always makes me smile. I'm inspired to see what other example Gary has in his book. Fuck yeah!
@hessiej @creativeoncall I'm sorry if my comments on Facebook made it seem as if I'm against this technology. I'm not against it. I'm just against the overuse of it. I do community management for a number of small local business's. It has taken the time to get to know each one, and I do use tools. What I have learned, and what I strive to bring to each one is the human touch. I was only trying to make a point that we need to stress that it's a tool and not a system to rely on to replace what a machine can't do.
I can see from the discussion here that we already know that, but I see many more marketers that seem to be turning into tools themselves. They see the world through a marketing bubble, and they've forgotten what it feels like to be on the receiving end. We are all weary of privacy, scams and hacks for a reason. We don't like feeling like we've been spied on or watched.
The tool we need is one that puts us in the consumer's shoes. Yes, I like when Amazon knows what books I like to read, but will I like it if they suggest something based on what I had for dinner at a restaurant last night, or what I said to a friend in a semi-private conversation on Facebook?
3 months, 2 weeks ago on Norrrrmmmm!!: You Wanna Go Where Everybody Knows Your Name
Thanks. I need to see this today.
7 months, 3 weeks ago on Because You Need to See This Today
Looking forward to reading this. It sounds like 6 degrees of awesome!
10 months ago on Your Network Is Your Net Worth
@PegFitzpatrick @jewelfry I agree. We can not blindly trust any of it. We may never know the real truth. Very interesting to watch it unfold and the way we receive news will forever be changed.
10 months, 3 weeks ago on Glass houses in social media
Great points Beki. I agree with Jay. It would be better if the news channels just reported about something else until they get some facts. A combination of the mainstream and SM has been giving me the best information.
>>"I don’t need a thought leader to tell me what to do or how I should do things. Aren’t leaders supposed to lead by example and not pass their personal judgement? " Indeed!
I love this message. I have a very small circle of friends that I truly trust enough to call on for help and an even smaller one in the social sphere. I do believe it is very important to reach out and make those connections with people you trust and value in order to have a real and true relationship first. It is hard to do in social and just as in life sometimes you take the time and build relationships only to get burnt or used anyway. This post gives me hope and reminds me that there really are many relationships worth having.
11 months, 1 week ago on Tap into the power of people
I agree with you 100%. The other side of the coin is that there are still a few good chats with many talented individuals and every now and then a not so good one stands out. I have meet many people that I have built relationships with outside of the chat that I appreciate, and I've also used them to figure out who is full of it.
I also think that we'd all appreciate it a few would keep the drama and politics out of the chats.
11 months, 2 weeks ago on Twitter Chats Are Full Of Fluff
Wow, Nick, I love this. The is the best thing I've read today. Thank you. Now I have to get back to work.
1 year, 3 months ago on Do the Work. Social Media is Work.
Congratulations Tim! You are my new inspiration. According to your suggestions I'm a website away from landing my dream job as a community manager. Until then I will keep expanding and learning from the communities I manage and the clients I do have.
1 year, 9 months ago on Facebook Post Leads to Community Manager Job
Now that Facebook has an IPO they want us to think of corporations as people, people that are our friends. I'm not comfortable with where this is going and I'm in marketing.
1 year, 11 months ago on 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
@RedheadWriting @brandsteve @Smith_Tanya @ShawnAlain @MariSmith We are the product, mined and now sold.
1 year, 12 months ago on 14 Ways New Facebook Betrays Small Business
@ScottHepburn @RedheadWriting @JayBaer Pinning updates and messages are welcome for small business but again that assumes people are stopping by the page and we all know the action is in the news feed where the big guys can now pay to actually be seen. It would be nice if they allowed pages to make interest list. I would love to put one together for local small business so that they could offer that to the customer as a service. We all know that we are the only ones that will bother with that. The average user turns tail and runs at the mere mention of doing that for themselves.
@AshleyChura @JayBaer My response was cheeky too. The news feed ranking system is more than an exception, it is a game changer. Thank you for making me feel even better about choosing to be a light for a certain demographic.
2 years ago on 14 Ways New Facebook Betrays Small Business
@AshleyChura @JayBaer I am a big believer in the fact that not every business belongs on every platform. If that is how your client feels then you should advise them to do something else that they are more comfortable with or at the very least delegate to an employee that they trust who is.
What about the person who 'get's' Faceebook, is a great candidate, has a loyal following but needs to spend more time away from the computer and would prefer spending extra money on paying employee's and keeping the doors open?
Google+ is a pretty great place if you want to remain 'exclusive' and concentrate on 'interest groups'. So is Linkedin and Quora.
@RedheadWriting @JayBaer Slap! Thank you!
@JayBaer @3HatsComm @AshleyChura @Kristi Hines @KenMueller @Katie T @jasonkeath There are many small business owners who fit into the category mentioned in the last paragraph because they are putting their time and energy into the business and being really great at it. It is not because they don't see the value of Facebook and are not worthy of it. It just means that there are only so many hours in a day and they choose to focus more time on their craft and are smart enough to know that Facebook shouldn't be such a pain in the butt!