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karenbdc Great point, Karen. Steve Poltz has said the same thing about circles when it comes to touring. I think the circle idea is a great way to not only engage your niche (your original circle), but also grow into other related areas. Focus is great, especially when you can really dive into a specific subject. But if you've been blogging for years on say, fly fishing, it's only a matter of time before you either a) scrape the bottom of that barrel; or b) get bored.Circling allows a blogger to grow as a writer and a person. It's a very rare (and extremely boring) person who has only one interest. But a lot of interests feed into other related niches.
Oh, and Bob Schneider is the man.
2 years, 5 months ago on To Build Blog Subscribers, Get Narrow-Minded
Hey, what happened to my comment?
Or did I not get it right? :P
2 years, 5 months ago on The 4 Types of Content Metrics That Matter
Sharing metrics are a bit over-stated and over-flaunted (Groupon, anyone?). I do like the idea of four distinct metrics, though (not EVERYTHING is about sales). Too many companies seem to just be on social media sites (or online in general) just because everyone else is. Knowing and doing something about it are two different things, though. All the information in the world won't help you if you don't DO anything with it.
I'm a bit conflicted, Jay. On the one hand, yes, creating content for content's sake is a fool's errand, and your company's blog should not turn into your diary. But on the other hand, if you "turn content marketing" on its head, doesn't it just all become sales speak? Blogs should answer the "why" behind what a company does. It should give credence and credibility to the company's place in the industry and help it establish itself. To simply use it as a sales device I think, is even more of a fool's errand than writing a blog on how you feel about XYZ.After all, people can spot inauthenticity a mile away. To use your blog as just one more billboard will ultimately turn potential customers away. For sure, content should do something for the business, but doesn't this fall under the category of "What's the ROI of your mother"?I think the real issue is that so many CEOs and businessmen DON'T know how to effectively write or express their ideas coherently and feel obligated to keeping a blog. A blog (or Facebook Page, Twitter account, etc.) should have a plan to it and you shouldn't start one unless you know what you're going to do with it.
2 years, 5 months ago on Why You Need to Turn Your Content Marketing Upside Down