alexcwilliams
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Nothing makes me unsubscribe faster than a fake "FW:" or "Re:".
One thing I find confusing is how someone would turn this service off.
@djwaldow Here was a post I wrote 2 years ago advising it. http://www.eroi.com/return-on-subscriber/2010/03/22/forcing-the-issue-the-modal-window-opt-in-method/ Unfortunately my old blog has been taken out back and beat with the ugly stick. It's touchy area for email marketers, b/c it steps into the overall website goals and you get into a priority discussion over home page goals.
@GreggBlanchard the social buttons are rarely clicked when placed near utility links (ftaf, view online, etc...). I would put the average between .05% - 2% of clicks. When they are given call-to-action treatment (ie See what you're Friends think on Facebook, etc...) they perform much better.
One reason people don't share as much from the email is that the subscriber hasn't read/viewed the content yet, that will happen on the destination page after they have validated. That being said, they can promote the fact that it is shareable content and influence the sharing at the destination page.
I don't think "email marketing purists" are against modal windows (popups) to collect email addresses. The pushback is usually from Web designers and UX folks. It's hard enough to get them to put the email subscribe call out anywhere but the footer :)
AllisonLCarter so the Indianapolis/Indianapolis Super Bowl brand has lost you as an advocate because you weren't picked for a marketing committee? You can only have a bruised ego if you have an ego. At the end of the day, this has probably raised your Klout score, so you've succeeded there.
AllisonLCarter What brand are you referring to when you say "brand advocates".
Did you seriously cry?
djwaldow only if UM beats OSU :)
I think another aspect here is that your slides are tips & tactics. You told them exactly what they need to do. There is an aspect to content marketing when you are providing explicit intrstuctions and examples that will never generate a "lead", at least immediately. They are going to take your advice and try it out. To combat that, you give them bigger things to think about as well, which you couldn't possibly answer in a slide deck. Tips & Tactics give your subject matter expertise a boost, big picture makes the phone ring.
Where exactly are you getting 95% from?