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@taariqlewis I should clarify my comment. On Twitter impressions and so called reach stats are calculated even for followers in absentia.
I like what Facebook does. An impression there is the opportunity for someone to see your add or wall post. Then the question becomes how does one get the attention of the right people?
2 years, 9 months ago on Why tweet impressions and reach may be the most meaningless numbers in Social Media Chats
Preach brother preach!
2 years, 10 months ago on Social Media Success is About the Wizard, Not the Wand
I agree 100%. Social Media Impressions are a completely garbage stat, especially on Twitter.
2 years, 10 months ago on Why tweet impressions and reach may be the most meaningless numbers in Social Media Chats
The link you posted is to a blog post from Oct 2010 talking about a study from Oct 2009. The most recent data is 20% in the US. The study was published in Sept 2011 by ClearSwift and includes a number of countries although the sample size leaves something to be desired.
About a third of companies in the UK block social networking sites according to the Financial Times on Sept 6 2011. Things change quickly.
2 years, 10 months ago on Why 54% of companies are still blocking social media–and why they should stop