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I'm honestly surprised that no one disagreed with your statement "I think we should retire the practice of media relations – even the words harken back to a time gone by." Well, since I'm me, I'll guess I'll be the first :-)
What are you talking about Martin? Media relations is what we do - but social media, content curation/creation, are just additional tactics to accomplish media relations. We aren't reinventing what we do, only leveraging different methods to accomplish the goal.
Your point about going back to calling it "publicity" makes some sense, but I feel like the word carries a different connotation than its actual meaning. Everyone is having this conversation these days, so I guess we'll see where it shakes out.
5 months, 2 weeks ago on Publicity: Confessions of a Publicist