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Great post. I'm writing a similar article on my own site soon. I did enjoy being one of the few who actually targeted keywords in addition to branded terms though. It all goes back to the rise of #SEOcial.

(Article about SEOcial here:

3 years, 5 months ago on Use SEO to Improve Your Social Media Listening


Well said, Jay. Complaining about the Klout scoring system is like floating in the ocean and complaining that your life jacket is too snug.

Klout is not perfect but companies and agencies are desperate for a number like this. We were so desperate and so intrigued by the idea that Klout was able to secure key partnerships that have insured its rise, at least for the time-being. I wrote about that in my own blog. Check out my Klout article if you'd like. It's older now and a lot has changed since July but some of my points still hold water.

3 years, 7 months ago on Why Critics of Klout Are Missing the Big Picture