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Thank you very much for your post "How the Economy Affects PR…and Your Job". I was immediately drawn to this article because of how deeply this issue has been resonating with me over the last 2 years.
Just recently I have made the leap into exploring PR, due to the very narrow job market in my field. I graduated two years ago with a Masters degree in Art History from the University of Victoria in BC and have yet to gain employment. Currently I am working at a wine store and drinking my way through constant rejection (a joke, but also true). Entry level jobs are impossible to find, and for every job I apply for I am being beat out by someone with 10 years or more experience. Even when I apply for an administrative position, someone with no arts and culture experience but with years of clerical experience will be hired over me.
I understand that my position in the arts and cultural sector would be much worse in the U.S.A., given the state of the government, however my interest in PR was sparked at the hope that I might become more diversified for hire.
Perhaps this is not the case.....
I remember reading that in 2014 jobs in PR and Marketing will still be on the rise....perhaps you feel differently?
I just thought I would put my experience out there to share that we are not alone no matter what industry we seek. Maybe I have also chosen to diversify myself in an area that will not see growth as I had anticipated.
Thank you again for your thoughtful writing. I look forward to your next post.
1 year, 1 month ago on How the Economy Affects PR…and Your Job
Dear Gini Dietrich,
I thoroughly enjoyed your article, "The ROI of Blogging: Brand Awareness and Reputation Generate Revenue"
As a PR student as well as an employee of a small business, I often struggle with my "work" Blog. How do I get people to read it. What do I want to say? Will it generate a conversation? Will anyone notice?Before these struggles, however, I had a hard time even convincing my employers to begin a blog.
I was asked: Where do we start? What is the purpose of our blog? Are we using it as a marketing strategy, a way to communicate with our customer base, are there some things that we do not want to blog about?This resonated with me: "...how difficult it is to not only start and maintain a blog, but to grow it and to keep it alive, AND how to show an ROI of blogging."I want to know how I can show the ROI of my blogging to my employers. Do I run a incentive contest, one that is often done on twitter, offer a discount or a free item to the first 10 people who comment on the blog? This idea seems to cheapen the blog in a way.Regardless, I think we as a business need to decide if our blog is about reviewing and marketing new product (which would be strategically chosen product, of course). Or if we want our blog to be about "us" as a store, our daily experiences, wine advice and reflections on events, customer stories, etc.In short, do we humanize the blog or make it part of the promotional machine?
1 year, 2 months ago on The ROI of Blogging: Brand Awareness and Reputation Generate Revenue
as a newbie to the PR world and someone who falls into the "Millennial" category, this post particularly resonated with me. Before I even reached your paragraph where you mention millennials, I was already jotting down notes and asking your page, "where do the millennials fit into all this? Will he mention them?" Millennials are what I would deem as the front line of the community of skeptics, question askers, critics, researchers, etc. They are capable and fast to do their own research, they are in touch with all that is media, and most are obsessed with their "own" PR image at the same time.
Millennials demand a sense of value, and an understanding for importance. They place themselves at the center of whatever community they are a part of, and they are always on the look out for change. Millennials are in charge of their own PR and are connected virtually to whatever they want whenever they want.
I thought your ideas of the importance of finding the trends, and broadening the community was very important. I also recognized that your position implies that PR has "big boots to fill"; to surprise, entertain, inspire, make everything meaningful and valuable...these are all huge expectations while still maintaining cultural awareness, trending and maintaining a non corporate speak.....More importantly, maintaining approachability.
This is a community I am excited and so new at. Thank you for putting the current evolution of PR into such an approachable perspective.
1 year, 2 months ago on Community Management is the New PR